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The Development Of Scientific Marketing In The Twentieth Century
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Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudillière
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudillière and published by Routledge. This book was released on 2015-10-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Book Synopsis Science for All by : Peter J. Bowler
Download or read book Science for All written by Peter J. Bowler and published by University of Chicago Press. This book was released on 2009-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent scholarship has revealed that pioneering Victorian scientists endeavored through voluminous writing to raise public interest in science and its implications. But it has generally been assumed that once science became a profession around the turn of the century, this new generation of scientists turned its collective back on public outreach. Science for All debunks this apocryphal notion. Peter J. Bowler surveys the books, serial works, magazines, and newspapers published between 1900 and the outbreak of World War II to show that practicing scientists were very active in writing about their work for a general readership. Science for All argues that the social environment of early twentieth-century Britain created a substantial market for science books and magazines aimed at those who had benefited from better secondary education but could not access higher learning. Scientists found it easy and profitable to write for this audience, Bowler reveals, and because their work was seen as educational, they faced no hostility from their peers. But when admission to colleges and universities became more accessible in the 1960s, this market diminished and professional scientists began to lose interest in writing at the nonspecialist level. Eagerly anticipated by scholars of scientific engagement throughout the ages, Science for All sheds light on our own era and the continuing tension between science and public understanding.
Book Synopsis Marketing Michelin by : Stephen L. Harp
Download or read book Marketing Michelin written by Stephen L. Harp and published by JHU Press. This book was released on 2001-12-14 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Book Synopsis The Development of Marketing Management by : Kazuo Usui
Download or read book The Development of Marketing Management written by Kazuo Usui and published by Routledge. This book was released on 2017-11-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Book Synopsis Heredity Explored by : Staffan Müller-Wille
Download or read book Heredity Explored written by Staffan Müller-Wille and published by MIT Press. This book was released on 2016-07-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the wide range of scientific and social arenas in which the concept of inheritance gained relevance in the late nineteenth and early twentieth centuries. Although genetics emerged as a scientific discipline during this period, the idea of inheritance also played a role in a variety of medical, agricultural, industrial, and political contexts. The book, which follows an earlier collection, Heredity Produced (covering the period 1500 to 1870), addresses heredity in national debates over identity, kinship, and reproduction; biopolitical conceptions of heredity, degeneration, and gender; agro-industrial contexts for newly emerging genetic rationality; heredity and medical research; and the genealogical constructs and experimental systems of genetics that turned heredity into a representable and manipulable object. Taken together, the essays in Heredity Explored show that a history of heredity includes much more than the history of genetics, and that knowledge of heredity was always more than the knowledge formulated as Mendelism. It was the broader public discourse of heredity in all its contexts that made modern genetics possible.
Book Synopsis Pharmaceutical Marketing in the 21st Century by : Mickey Smith
Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith and published by CRC Press. This book was released on 2014-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.
Book Synopsis Business in Britain in the Twentieth Century by : Richard Coopey
Download or read book Business in Britain in the Twentieth Century written by Richard Coopey and published by Oxford University Press. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of fresh, incisive scholarship, by some of the leading business historians, critically examines the nature of economic recovery in Britain in recent years. Covering the key issues for business history in this period, the book confronts the traditional literature on conclusions of relative decline, and monocausal, simplistic explanations. It provides an impressive range of studies forming a platform for a new debate on the nature of British business in the 20th century. Themes include productivity, management, research and development, marketing, regional clusters and networks, industrial policy, the use of technology, and gender. Sector studies include newer, post-war hopefuls and successes including: * aerospace, * IT, * retail, * banking, * overseas investment, * the creative industries. The book demonstrates that our understanding of the historic strengths and weaknesses of business in Britain, and the shifting balance between sectors of the economy, has until now been poorly understood, and that British business history needs a fundamental reappraisal.
Book Synopsis Feminism in Twentieth-Century Science, Technology, and Medicine by : Angela N. H. Creager
Download or read book Feminism in Twentieth-Century Science, Technology, and Medicine written by Angela N. H. Creager and published by University of Chicago Press. This book was released on 2001-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What useful changes has feminism brought to science? Feminists have enjoyed success in their efforts to open many fields to women as participants. But the effects of feminism have not been restricted to altering employment and professional opportunities for women. The essays in this volume explore how feminist theory has had a direct impact on research in the biological and social sciences, in medicine, and in technology, often providing the impetus for fundamentally changing the theoretical underpinnings and practices of such research. In archaeology, evidence of women's hunting activities suggested by spears found in women's graves is no longer dismissed; computer scientists have used feminist epistemologies for rethinking the human-interface problems of our growing reliance on computers. Attention to women's movements often tends to reinforce a presumption that feminism changes institutions through critique-from-without. This volume reveals the potent but not always visible transformations feminism has brought to science, technology, and medicine from within. Contributors: Ruth Schwartz Cowan Linda Marie Fedigan Scott Gilbert Evelynn M. Hammonds Evelyn Fox Keller Pamela E. Mack Michael S. Mahoney Emily Martin Ruth Oldenziel Nelly Oudshoorn Carroll Pursell Karen Rader Alison Wylie
Book Synopsis Selling Women's History by : Emily Westkaemper
Download or read book Selling Women's History written by Emily Westkaemper and published by Rutgers University Press. This book was released on 2017-01-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.
Book Synopsis Marketing Theory by : Michael J Baker
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Book Synopsis Is Marketing a Science? Scientific Marketing by : Nadine Ghanawi
Download or read book Is Marketing a Science? Scientific Marketing written by Nadine Ghanawi and published by GRIN Verlag. This book was released on 2012-11-14 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the “father of scientific management” started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he “overlook[ed] the third great party [...] – the consumers” (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article “Scientific marketing management and the emergence of the ethical marketing concept” published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones’ article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.
Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Book Synopsis Twentieth Century Design by : Jonathan M. Woodham
Download or read book Twentieth Century Design written by Jonathan M. Woodham and published by Oxford Paperbacks. This book was released on 1997-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. The book explores the way in which 20th-century designs such as the Coca-Cola bottle have affected our culture more than those considered true classics
Book Synopsis Twentieth-century Pittsburgh: Government, business, and environmental change by : Roy Lubove
Download or read book Twentieth-century Pittsburgh: Government, business, and environmental change written by Roy Lubove and published by University of Pittsburgh Pre. This book was released on 1995 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roy Lubove's Twentieth-Century Pittsburgh is a pioneering analysis of elite driven, post-World War II urban renewal in a city once disdained as "hell with the lid off." The book continues to be invaluable to anyone interested in the fate of America's beleaguered metropolitan and industrial centers.
Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Book Synopsis A Nation of Numbers by : Paul A. Scipione
Download or read book A Nation of Numbers written by Paul A. Scipione and published by Quirk's Media. This book was released on 2014-12-22 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.Why has it taken so long for someone to write the definitive history of a business that now exceeds $24 billion/year in the U.S. ($78+ per person); that now employs more than 150,000 Americans; that interviews nearly 75% of adults each year; whose numbers and statistics are used by virtually 100% of large and medium-sized companies; and whose studies touch all of our lives, every day? Dr. Paul Scipione's A Nation of Numbers solves this puzzling gap by providing lively glimpses of the colorful and often controversial pioneers who made it their life's work to measure and analyze the experiences, preferences and behavior of Americans.Scipione paints the development of the MR field against the backdrop of social, cultural, political, economic and technological events that formed the 20th and early 21st century American mosaic. He identifies the multitude of factors and events came together to make America a nation of numbers and the birthplace of marketing research. He describes three distinct eras in the history of commercial MR: Era 1: the Pioneer era (1900-1950); Era 2: the Survey Era (1950-the late 1990s); and Era 3: the Post-Survey Era (late 1990s-present). Although traditional surveys and focus groups are still used, MR has morphed from an analog to digital world, with new tools in big data and advanced analytics, observation of actual consumer behavior via scanning UPC codes, and advances in the neurosciences.A Nation of Numbers gives readers a fascinating glimpse at the researchers whose ultimate obsession is putting us all under their microscopes.
