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HR and Marketing Power Partners

Author : Will Ruch
Publisher : Will Ruch; Pat Nazemetz
ISBN 13 : 0985605308
Total Pages : 251 pages
Book Rating : 4.9/5 (856 download)

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Book Synopsis HR and Marketing Power Partners by : Will Ruch

Download or read book HR and Marketing Power Partners written by Will Ruch and published by Will Ruch; Pat Nazemetz. This book was released on 2012-07-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage

Aligned to Achieve

Author : Tracy Eiler
Publisher : John Wiley & Sons
ISBN 13 : 1119291798
Total Pages : 208 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Aligned to Achieve by : Tracy Eiler

Download or read book Aligned to Achieve written by Tracy Eiler and published by John Wiley & Sons. This book was released on 2016-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.

The CMO of People

Author : Peter Navin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547400536
Total Pages : 251 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis The CMO of People by : Peter Navin

Download or read book The CMO of People written by Peter Navin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-10-22 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/

Class & Industrial Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 1738 pages
Book Rating : 4.7/5 (281 download)

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Book Synopsis Class & Industrial Marketing by :

Download or read book Class & Industrial Marketing written by and published by . This book was released on 1920 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management Support Systems

Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461545951
Total Pages : 349 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Management Support Systems by : Berend Wierenga

Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Human Resource Management and Internal Marketing

Author : Teena Mishra
Publisher : Routledge
ISBN 13 : 9781032209401
Total Pages : 0 pages
Book Rating : 4.2/5 (94 download)

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Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra

Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Routledge. This book was released on 2022-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Bulletin

Author : New York (State). Dept. of Agriculture and Markets
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.6/5 (539 download)

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Book Synopsis Bulletin by : New York (State). Dept. of Agriculture and Markets

Download or read book Bulletin written by New York (State). Dept. of Agriculture and Markets and published by . This book was released on 1917 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 1232 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Bulletin by :

Download or read book Bulletin written by and published by . This book was released on 1917 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Human Resource Management and WSJ on Line Guide Marketing/Management Set

Author : David A. De Cenzo
Publisher : Wiley
ISBN 13 : 9780471332473
Total Pages : 0 pages
Book Rating : 4.3/5 (324 download)

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Book Synopsis Human Resource Management and WSJ on Line Guide Marketing/Management Set by : David A. De Cenzo

Download or read book Human Resource Management and WSJ on Line Guide Marketing/Management Set written by David A. De Cenzo and published by Wiley. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Brand Engagement

Author : John G Fisher
Publisher : Kogan Page Publishers
ISBN 13 : 0749470143
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Strategic Brand Engagement by : John G Fisher

Download or read book Strategic Brand Engagement written by John G Fisher and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a strategic model showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies.

Cultural Heritage Marketing

Author : Izabella Parowicz
Publisher : Springer
ISBN 13 : 303000287X
Total Pages : 169 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Cultural Heritage Marketing by : Izabella Parowicz

Download or read book Cultural Heritage Marketing written by Izabella Parowicz and published by Springer. This book was released on 2018-10-25 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

HR Marketing From Job Advertising to Employer Branding

Author : Julia Wimmers
Publisher : GRIN Verlag
ISBN 13 : 3640449347
Total Pages : 57 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis HR Marketing From Job Advertising to Employer Branding by : Julia Wimmers

Download or read book HR Marketing From Job Advertising to Employer Branding written by Julia Wimmers and published by GRIN Verlag. This book was released on 2009-10 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resource Management - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.

Market Growers Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Market Growers Journal by :

Download or read book Market Growers Journal written by and published by . This book was released on 1926 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond Free Coffee & Donuts

Author : Sophie Oberstein
Publisher : Association for Talent Development
ISBN 13 : 1607283301
Total Pages : 212 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Beyond Free Coffee & Donuts by : Sophie Oberstein

Download or read book Beyond Free Coffee & Donuts written by Sophie Oberstein and published by Association for Talent Development. This book was released on 2023-05-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop resource for developing creative ways to ensure the right people learn the right skills and produce the right results. Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention.

Marketing Executives' Series

Author : American Management Association
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Executives' Series by : American Management Association

Download or read book Marketing Executives' Series written by American Management Association and published by . This book was released on 1924 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Challenge

Author : Dana G. Dalrymple
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Marketing Challenge by : Dana G. Dalrymple

Download or read book The Marketing Challenge written by Dana G. Dalrymple and published by . This book was released on 1961 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guerrilla Marketing for Job Hunters 2.0

Author : Jay Conrad Levinson
Publisher : John Wiley & Sons
ISBN 13 : 047049848X
Total Pages : 740 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Guerrilla Marketing for Job Hunters 2.0 by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Job Hunters 2.0 written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2009-06-17 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Today's Job Jungle, the Guerrilla is King "You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet." —Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course "This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time." —Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What??? "Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job." —Shelly Harrison, founder and CEO, Launch Pad "Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some." —Dave Opton, founder and CEO, ExecuNet.com "Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion." —Sam Zales, President, Zoom Information Inc. "Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed." —Donato Diorio, CEO, Broadlook Technologies "Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview." —Gautam Godhwani, CEO, SimplyHired.com "Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book." —Steven Rothberg, founder, CollegeRecruiter.com "The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame." —Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa "Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more." —Peter Clayton, CEO, Total Picture Radio P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."