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Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.:/5 (28 download)
Download or read book Class and Industrial Marketing written by and published by . This book was released on 1926 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.3/5 (512 download)
Download or read book Class & Industrial Marketing written by and published by . This book was released on 1927 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (321 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by John Wiley & Sons. This book was released on 1979 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling
Author : David Ford
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 ( download)
Download or read book The Business Marketing Course written by David Ford and published by John Wiley & Sons. This book was released on 2006-10-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning." —Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia "The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students." —Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors’ own experience of teaching business marketing.
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 3319306103
Total Pages : 423 pages
Book Rating : 4.3/5 (193 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : John H. Frederick
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (91 download)
Download or read book Industrial Marketing written by John H. Frederick and published by . This book was released on 1934 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Fotiadis
Publisher : SAGE
ISBN 13 : 1529785596
Total Pages : 527 pages
Book Rating : 4.5/5 (297 download)
Download or read book Industrial Marketing written by Thomas Fotiadis and published by SAGE. This book was released on 2022-12-08 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Author : M. Govindarajan
Publisher : Vikas Publishing House
ISBN 13 : 8125913718
Total Pages : 281 pages
Book Rating : 4.1/5 (259 download)
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author : Thomas V. Bonoma
Publisher : Free Press
ISBN 13 : 9780669094695
Total Pages : 126 pages
Book Rating : 4.0/5 (946 download)
Download or read book Segmenting the Industrial Market written by Thomas V. Bonoma and published by Free Press. This book was released on 1984 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1180 pages
Book Rating : 4.3/5 (243 download)
Download or read book Class written by and published by . This book was released on 1926 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E. Raymond Corey
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.3/5 (243 download)
Download or read book Industrial Marketing written by E. Raymond Corey and published by Prentice Hall. This book was released on 1983 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E. RAYMOND E AUTOR COREY
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (559 download)
Download or read book Industrial marketing : cases and concepts written by E. RAYMOND E AUTOR COREY and published by . This book was released on 1962 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald McTavish
Publisher : Palgrave
ISBN 13 : 9780333274880
Total Pages : 204 pages
Book Rating : 4.2/5 (748 download)
Download or read book Industrial Marketing written by Ronald McTavish and published by Palgrave. This book was released on 1980 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C.S.G. Krishnamacharyulu & Lalitha R.
Publisher :
ISBN 13 : 9788179926208
Total Pages : 0 pages
Book Rating : 4.9/5 (262 download)
Download or read book Industrial Marketing written by C.S.G. Krishnamacharyulu & Lalitha R. and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of industrial or business to business marketing is gaining importance and continues to be challenging for several reasons. The factors that have contributed to the growth in this field include: Intensifying competition and expanding markets with ongoing globalization Fast growing e-commerce applications and opportunities Evolving customer-centric and ethical marketing philosophies Increasing emphasis on knowledge and innovation based strategies Rising importance of high-tech businessesA growing number of business schools offer a course in industrial marketing. Several scholars and marketing executives are contributing to the advancement of theory and practice. This textbook is designed with several features and seeks to serve both practitioners as well as management students.
Author : Ralph S. Alexander
Publisher :
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (885 download)
Download or read book Industrial Marketing written by Ralph S. Alexander and published by . This book was released on 1967 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Owen Cobb Holleran
Publisher :
ISBN 13 :
Total Pages : 920 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Market Data Handbook of the United States written by Owen Cobb Holleran and published by . This book was released on 1939 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
