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Marketing Research For Managerial Decision Making
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Book Synopsis Marketing Research for Managerial Decision Making by : Timothy R. Graeff
Download or read book Marketing Research for Managerial Decision Making written by Timothy R. Graeff and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal
Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Book Synopsis The Marketing Research Process by : Keith Kohn Cox
Download or read book The Marketing Research Process written by Keith Kohn Cox and published by . This book was released on 1972 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Research by : Bertram Schoner
Download or read book Marketing Research written by Bertram Schoner and published by Huntington, N.Y. : R.E. Krieger Pub.. This book was released on 1981 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Decision-Making Techniques in Financial Marketing by : Dinçer, Hasan
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Book Synopsis Basic Marketing Research by : Naresh K. Malhotra
Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Book Synopsis Research for Marketing Decisions by : Paul E. Green
Download or read book Research for Marketing Decisions written by Paul E. Green and published by Prentice Hall. This book was released on 1966 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Decision Making and Decision Support by : Gerrit H. van Bruggen
Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Book Synopsis Marketing Research by : Danny N. Bellenger
Download or read book Marketing Research written by Danny N. Bellenger and published by McGraw-Hill/Irwin. This book was released on 1978 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis Marketing Research by : Alan T. Shao
Download or read book Marketing Research written by Alan T. Shao and published by Cengage Learning. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does marketing research affect your daily life? With Marketing Research: An Aid to Decision Making, 2e, students find out how marketing research processes and results lead to the marketing decisions that impact their daily lives. This book also teaches students about the important issues and methods involved in conducting marketing research, and then using the findings to manipulate the marketing mix to meet customer needs. Reviews of statistics and key marketing concepts help students brush up on the basics as they learn more about the marketing research tools and uses. A strong Internet focus keeps students in touch with the latest marketing research technologies. Students also learn how to effectively use the Internet to gather market research data more quickly and efficiently.
Book Synopsis Business Research for Decision Making by : Duane Davis
Download or read book Business Research for Decision Making written by Duane Davis and published by South Western Educational Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.
Book Synopsis Market Research in Practice by : Matthew Harrison
Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Book Synopsis Market Research Matters by : Robert S. Duboff
Download or read book Market Research Matters written by Robert S. Duboff and published by John Wiley & Sons. This book was released on 2000-03-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.
Book Synopsis Marketing Management by : Harper W. Boyd
Download or read book Marketing Management written by Harper W. Boyd and published by . This book was released on 2002 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Book Synopsis Marketing Research for Managers by : Sunny Crouch
Download or read book Marketing Research for Managers written by Sunny Crouch and published by Butterworth-Heinemann. This book was released on 1996 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research for Managers, now in its second edition, is an easy-to-read, practical introduction to marketing research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. The purpose of the book is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Endorsed by the CIM The only introductory UK text Foreword by Professor Robert Worcester, Chairman, MORI
Book Synopsis Essentials of Marketing Research by : V. Kumar
Download or read book Essentials of Marketing Research written by V. Kumar and published by . This book was released on 1999 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this te×t are presented with an overview of the major steps in the marketing research process. The book details the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making.
