Guerrilla Music Marketing Handbook

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Author :
Publisher : Bob Baker
ISBN 13 : 9780971483897
Total Pages : 183 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Handbook by : Bob Baker

Download or read book Guerrilla Music Marketing Handbook written by Bob Baker and published by Bob Baker. This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

How to Promote Your Music Successfully on the Internet

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Author :
Publisher : CreateSpace
ISBN 13 : 9781456531522
Total Pages : 229 pages
Book Rating : 4.5/5 (315 download)

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Book Synopsis How to Promote Your Music Successfully on the Internet by : David Nevue

Download or read book How to Promote Your Music Successfully on the Internet written by David Nevue and published by CreateSpace. This book was released on 2011-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is an incredible promotional tool for musicians. You can get radio play, grow a fan base, create a distribution channel and sell CDs and music downloads all online. Imagine how much music you'd sell if *thousands* of people heard your music every day? Most musicians, however, have no idea where to begin when it comes to online promotion. Some get as far as putting up a web site, but stop there. That's where this book will help. David Nevue, an independent musician like yourself, uses the Internet to generate well over $70,000 a year in music-related sales. Today, David is doing the "music biz" full-time, having quit his "day job" in 2001 after making more money selling music online than working for a corporation! In this book, David will take you step by step through the same marketing strategies he's used since 1995 to promote his music successfully on the Internet. Now you too can build your own music career using the Internet -in your own time and on your own terms.

Music Marketing

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Marketing & Promoting Music Online

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Author :
Publisher : Shawn Folk
ISBN 13 : 1105366588
Total Pages : 49 pages
Book Rating : 4.1/5 (53 download)

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Book Synopsis Marketing & Promoting Music Online by :

Download or read book Marketing & Promoting Music Online written by and published by Shawn Folk. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Path to Fame

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Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis The Path to Fame by : Edward Ruben

Download or read book The Path to Fame written by Edward Ruben and published by . This book was released on 1887 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Promotions for Musicians

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Author :
Publisher : Music Pro Guides
ISBN 13 : 9781480387355
Total Pages : 0 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Social Media Promotions for Musicians by : Bobby Owsinski

Download or read book Social Media Promotions for Musicians written by Bobby Owsinski and published by Music Pro Guides. This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

Guerrilla Music Marketing Online

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Author :
Publisher : Bob Baker
ISBN 13 : 9780971483873
Total Pages : 180 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Online by : Bob Baker

Download or read book Guerrilla Music Marketing Online written by Bob Baker and published by Bob Baker. This book was released on 2011-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

Popular Music as Promotion

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0745692230
Total Pages : 211 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Popular Music as Promotion by : Leslie M. Meier

Download or read book Popular Music as Promotion written by Leslie M. Meier and published by John Wiley & Sons. This book was released on 2017-05-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Your Band Is a Virus - Expanded Edition

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Author :
Publisher : James Moore
ISBN 13 : 1481118811
Total Pages : 193 pages
Book Rating : 4.4/5 (811 download)

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Book Synopsis Your Band Is a Virus - Expanded Edition by : James Moore

Download or read book Your Band Is a Virus - Expanded Edition written by James Moore and published by James Moore. This book was released on 2012-11-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Independent musicians in 2012 find themselves more confused than ever before and finding good information can be a challenge. This guide gives information on advocating and presenting the right product to the world, timing a release properly, promoting music blogs and publications with a personal touch, outsourcing and freelancing, and thinking outside of the box.

Get More Fans: The DIY Guide to the New Music Business

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Author :
Publisher : Jesse Cannon
ISBN 13 : 098856131X
Total Pages : 704 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Get More Fans: The DIY Guide to the New Music Business by : Jesse Cannon

Download or read book Get More Fans: The DIY Guide to the New Music Business written by Jesse Cannon and published by Jesse Cannon. This book was released on 2012-11-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Music Management, Marketing and PR

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Author :
Publisher : SAGE
ISBN 13 : 1529787270
Total Pages : 260 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Music Management, Marketing and PR by : Chris Anderton

Download or read book Music Management, Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Music, Money and Success

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Author :
Publisher : Schirmer Trade Books
ISBN 13 : 0857126466
Total Pages : 537 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Music, Money and Success by : Jeffrey Brabec

Download or read book Music, Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Music Marketing for the DIY Musician

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

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Author :
Publisher : Velocity Press
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by : Nick Sadler

Download or read book The Label Machine: How to Start, Run and Grow Your Own Independent Music Label written by Nick Sadler and published by Velocity Press. This book was released on 2021-07-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Marketing Your Music Program

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Author :
Publisher :
ISBN 13 : 9781574634822
Total Pages : 144 pages
Book Rating : 4.6/5 (348 download)

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Book Synopsis Marketing Your Music Program by : Sean Dennison Smith

Download or read book Marketing Your Music Program written by Sean Dennison Smith and published by . This book was released on 2018-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Meredith Music Resource). This book will easily guide you through today's world of marketing both traditional and modern forms of social media and websites. With quality content, a strong brand and a clear strategy, you can greatly increase the presence of your choir, orchestra and band. It will also help you discover effective and efficient ways to fundraise while building important connections with a wide-reaching community. Topics covered include: marketing overview for your music program * branding your choir, orchestra and band * websites * "Power Four" platforms * additional marketing platforms * marketing your program in 30 minutes a week * the road to success * social media best practices * helpful resources and websites * equipment needs * press release templates * 50 content marketing ideas to enrich your music program.

Processing Creativity

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Author :
Publisher : Musformation
ISBN 13 : 0988561328
Total Pages : 254 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Processing Creativity by : Jesse Cannon

Download or read book Processing Creativity written by Jesse Cannon and published by Musformation. This book was released on 2017-03-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you've ever seen, including The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al Yankovich, Lifetime, Say Anything, NOFX, Flatsound, Man Overboard, Bad Books, Transit, Somos, Cavetown, and over a thousand others. You may also know his work as the host of the podcasts Atlantic Records Inside The Album, Noise Creators, and Off The Record, his popular YouTube channel Musformation, as a producer for popular podcasts at Rolling Stone & The Daily Beast or from his writing at outlets like Alternative Press, Tape Op, & Hypebot. In Processing Creativity: How To Write Songs People Love he chronicles the lessons learned working on all those records and writing about music's most progressive ideas, taking on the subject he knows the most about; helping musicians fulfill their creative vision. The book is the culmination of four years of poring over scientific studies, books, and thoughts from top creators as well as his own experience to write a book every musician should listen to about what goes into making great music versus what bands do when they make the innumerable bad songs we hear each day. Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with our collaborators, and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what's holding them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there's no YouTube tutorial, listicle, or college course that can help navigate the countless creative pitfalls that can ruin your music but after reading this book you will have the knowledge to guide you to make songs the world loves. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time including: • How to make highly emotional music that compels listeners to listen again and again. • Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. • Finding inspiration when you have writer's block. • How to draft your songs while avoiding the common pitfalls of losing perspective and giving up. • Examining the unexpected reasons we enjoy music. • Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible.

The Musician's Way : A Guide to Practice, Performance, and Wellness

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0199711291
Total Pages : 357 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Musician's Way : A Guide to Practice, Performance, and Wellness by : Gerald Klickstein

Download or read book The Musician's Way : A Guide to Practice, Performance, and Wellness written by Gerald Klickstein and published by Oxford University Press, USA. This book was released on 2009-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Musician's Way, veteran performer and educator Gerald Klickstein combines the latest research with his 30 years of professional experience to provide aspiring musicians with a roadmap to artistic excellence. Part I, Artful Practice, describes strategies to interpret and memorize compositions, fuel motivation, collaborate, and more. Part II, Fearless Performance, lifts the lid on the hidden causes of nervousness and shows how musicians can become confident performers. Part III, Lifelong Creativity, surveys tactics to prevent music-related injuries and equips musicians to tap their own innate creativity. Written in a conversational style, The Musician's Way presents an inclusive system for all instrumentalists and vocalists to advance their musical abilities and succeed as performing artists.