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Marketing Principles Essentials
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Book Synopsis Business Essentials by : BPP Learning Media
Download or read book Business Essentials written by BPP Learning Media and published by BPP Learning Media. This book was released on 2010-11-01 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.
Book Synopsis Marketing Principles Essentials by : James Finch
Download or read book Marketing Principles Essentials written by James Finch and published by Research & Education Assoc.. This book was released on 2013-01-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
Book Synopsis Practical Marketing Essentials by : Dennis Smith
Download or read book Practical Marketing Essentials written by Dennis Smith and published by . This book was released on 2021-09-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. This textbook is the primary preparatory material for the AMLR-PME certification exam. The book is intended for: Junior and mid-level marketing professionals. Students and recent business school graduates. Non-marketing business professionals who are interested in understanding marketing principles. The book consists of four parts: 1. The foundation for success - details the fundamentals of marketing. 2. Business planning - discusses strategy, research, analytics, and pricing. 3. Executing the plan - topics include design, promotional activities, metrics, and sales channels. 4. Leading the business - learn about financials, P&Ls, and best practices for how to succeed in the workplace.
Book Synopsis Principles of Marketing by : John F. Tanner, Jr.
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Business: Marketing by : Salem Press
Download or read book Principles of Business: Marketing written by Salem Press and published by Salem Press. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides easy-access to the essentials of marketing, including advertising, copy writing, social media, branding, and more, to give students and researchers a better understanding of what is involved in marketing a product or service.
Book Synopsis Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by : Gerald A. Michaelson
Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
Book Synopsis Essentials of Marketing by : Jim Blythe
Download or read book Essentials of Marketing written by Jim Blythe and published by Pearson UK. This book was released on 2019 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Download or read book Marketing written by Jon Groucutt and published by Kogan Page Publishers. This book was released on 2004 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Download or read book Essentials of Marketing written by and published by . This book was released on 2020 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy."--Publisher's website
Book Synopsis Handbook of Niche Marketing by : Tevfik Dalgic
Download or read book Handbook of Niche Marketing written by Tevfik Dalgic and published by Psychology Press. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Download or read book Shattered Gods written by Chris Fox and published by . This book was released on 2021-07-29 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fated to destroy the world. Determined to save it. My name is Xal and I live in the dims, a walled prison where my people are kept by our cruel masters until we are needed to fight once more. One member of every family must answer the Call, for our blood bears the magic of a demonic god and all the terrible power that brings. We march to war against the Fomori, an unstoppable army of giants, and their behemoths. If we do not, then our families are put to death. The Hasrans use us as cannon fodder and worse. They used up my father, and he never came home. Die resisting. Die fighting. My choice isn't if it happens, but rather how I sell my life. If by some miracle I survive, I will be granted entrance to the Imperial Academy where every noble house will vie to architect my end. They cannot allow the void-blooded to live. They cannot allow us to thrive or to gain more magic from the bodies of other dead gods. They cannot allow us to win. They fear the rise of another dreadlord. And they are right to fear. I will pull down an empire, and that is just the beginning. Shattered Gods is based on the Magitech Chronicles pen & paper RPG, and takes place in the same universe. If you're a gamer, litRPG fan, or just want to see the stats for the characters in the book, come join us! Link is in the book or check us out at magitechchronicles.com.
Book Synopsis Principles of marketing by : Cristina Calvo Porral, John L. Stanton
Download or read book Principles of marketing written by Cristina Calvo Porral, John L. Stanton and published by ESIC. This book was released on 2018-01-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Book Synopsis Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by : Dr A Madeswaran
Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Book Synopsis Digital Marketing Essentials by : Jeff Larson
Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Principles with Student Resource Access 12 Months by : William M. Pride
Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Download or read book Marketing written by Dana-Nicoleta Lascu and published by . This book was released on 2018 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt:
