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Marketing Of Health Maintenance Organization Services
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Author :Bionetics Research Laboratories. Health Systems Research Program Publisher : ISBN 13 : Total Pages :334 pages Book Rating :4.:/5 (319 download)
Book Synopsis Marketing of Health Maintenance Organization Services by : Bionetics Research Laboratories. Health Systems Research Program
Download or read book Marketing of Health Maintenance Organization Services written by Bionetics Research Laboratories. Health Systems Research Program and published by . This book was released on 1973 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Health Maintenance Organization Services by :
Download or read book Marketing of Health Maintenance Organization Services written by and published by . This book was released on 1972 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Health Maintenance Organization Services by : Health Systems Research Program (Litton Bionetics, inc.)
Download or read book Marketing of Health Maintenance Organization Services written by Health Systems Research Program (Litton Bionetics, inc.) and published by . This book was released on 1972 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Health Maintenance Organization Services by : Bionetics Research Laboratories Health Systems Research Program
Download or read book Marketing of Health Maintenance Organization Services written by Bionetics Research Laboratories Health Systems Research Program and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Health Maintenance Organization Services by : Health Systems Research Program (Litton Bionetics, Inc.)
Download or read book Marketing of Health Maintenance Organization Services written by Health Systems Research Program (Litton Bionetics, Inc.) and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Prepaid Health Care Plans by : United States. Community Health Services Bureau
Download or read book Marketing Prepaid Health Care Plans written by United States. Community Health Services Bureau and published by . This book was released on 1972 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Prepaid Health Care Plans by :
Download or read book Marketing Prepaid Health Care Plans written by and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guide to Health Maintenance Organization Development by :
Download or read book Guide to Health Maintenance Organization Development written by and published by . This book was released on 1984 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Ambulatory Care Services by : William J. Winston
Download or read book Marketing Ambulatory Care Services written by William J. Winston and published by Psychology Press. This book was released on 1985 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Design of a Health Maintenance Organization by : Allan Easton
Download or read book The Design of a Health Maintenance Organization written by Allan Easton and published by Greenwood. This book was released on 1975 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How To Write a Marketing Plan for Health Care Organizations by : William Winston
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Book Synopsis Introduction to Managed Care by : Robert G. Shouldice
Download or read book Introduction to Managed Care written by Robert G. Shouldice and published by . This book was released on 1991 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Main topics: HMO and alternative delivery systems; history, philosophy and legislative activities; Preferred providers organisations; organizational structure of HMOs; competitive medical plans and government contracting; the providers; consumers and purchasers of managed care; Control, quality and utilization of services and accountability; Development and expansion activities; marketing; financial management
Book Synopsis Health Care Marketing by : Philip D. Cooper
Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Book Synopsis Health Care Marketing Management by : Montague Brown
Download or read book Health Care Marketing Management written by Montague Brown and published by Jones & Bartlett Learning. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.
Book Synopsis Cases and Select Readings in Health Care Marketing by : William Winston
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Book Synopsis Modern Health Care Marketing by : Gamini Gunawardane
Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Book Synopsis Comprehensive Bibliography on Health Maintenance Organizations, 1970-1973 by : Patricia N. Pinel
Download or read book Comprehensive Bibliography on Health Maintenance Organizations, 1970-1973 written by Patricia N. Pinel and published by . This book was released on 1974 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: