Marketing Local Food

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Local Food Systems; Concepts, Impacts, and Issues

Author : Steve Martinez
Publisher : DIANE Publishing
ISBN 13 : 1437933629
Total Pages : 87 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Local Food Systems; Concepts, Impacts, and Issues by : Steve Martinez

Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.

Running a Food Hub: Volume Two, a Business Operations Guide

Author : James Matson
Publisher : Government Printing Office
ISBN 13 : 9780160929847
Total Pages : 84 pages
Book Rating : 4.9/5 (298 download)

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Book Synopsis Running a Food Hub: Volume Two, a Business Operations Guide by : James Matson

Download or read book Running a Food Hub: Volume Two, a Business Operations Guide written by James Matson and published by Government Printing Office. This book was released on 2015-09-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is part of a multi-volume technical report series entitled, Running a Food Hub, with this guide serving as a companion piece to other United States Department of Agriculture (USDA) reports by providing in-depth guidance on starting and running a food hub enterprise. In order to compile the most current information on best management and operations practices, the authors used published information on food hubs, surveyed numerous operating food hubs, and pulled from their existing experience and knowledge of working directly with food hubs across the country as an agricultural business consulting firm. The report’s main focus is on the operational issues faced by food hubs, including choosing an organizational structure, choosing a location, deciding on infrastructure and equipment, logistics and transportation, human resources, and risks. As such, the guide explores the different decision points associated with the organizational steps for starting and implementing a food hub. For some sections, sidebars provide “decision points,” which food hub managers will need to address to make key operational decisions. This illustrated guide may assist the operational staff at small businesses or third-party organizations that may provide aggregation, marketing, and distribution services from local and regional producers to assist with wholesale, retail, and institution demand at government institutions, colleges/universities, restaurants, grocery store chains, etc. Undergraduate students pursuing coursework for a bachelor of science degree in food science, or agricultural economics may be interested in this guide. Additionally, this reference work will be helpful to small businesses within the food trade discipline.

Selling Local

Author : Jennifer Meta Robinson
Publisher : Indiana University Press
ISBN 13 : 0253027098
Total Pages : 230 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Selling Local by : Jennifer Meta Robinson

Download or read book Selling Local written by Jennifer Meta Robinson and published by Indiana University Press. This book was released on 2017-04-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era bustling with international trade and people on the move, why has local food become increasingly important? How does a community benefit from growing and buying its own produce, rather than eating food sown and harvested by outsiders? Selling Local is an indispensable guide to community-based food movements, showcasing the broad appeal and impact of farmers' markets, community supported agriculture programs, and food hubs, which combine produce from small farms into quantities large enough for institutions like schools and restaurants. After decades of wanting food in greater quantities, cheaper, and standardized, Americans now increasingly look for quality and crafting. Grocery giants have responded by offering "simple" and "organic" food displayed in folksy crates with seals of organizational approval, while only blocks away a farmer may drop his tailgate on a pickup full of freshly picked sweet corn. At the same time, easy-up umbrellas are likely to unfurl over multi-generational farmers' markets once or twice a week in any given city or town. Drawing on prodigious fieldwork and research, experts Jennifer Meta Robinson and James Robert Farmer unlock the passion for and promise of local food movements, show us how they unfold practically in towns and on farms, and make a persuasive argument for how much they deeply matter to all of us.

The Ethics and Economics of Agrifood Competition

Author : Harvey S. James, Jr.
Publisher : Springer Science & Business Media
ISBN 13 : 9400762747
Total Pages : 276 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Ethics and Economics of Agrifood Competition by : Harvey S. James, Jr.

Download or read book The Ethics and Economics of Agrifood Competition written by Harvey S. James, Jr. and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents ethical and economic analyses of agrifood competition. By systematically examining fairness and openness in agricultural markets, it seeks to answer the question of whether there is adequate competition in the agrifood industry and whether the system is fair to all participants. It outlines ethical and economic principles important for understanding agrifood competition, presents arguments for and against consolidation, globalization and the integration of agrifood industries, and looks at the implications of globalization on the nature of competition in specific agricultural contexts.

Growing Local

Author : Robert P. King
Publisher : U of Nebraska Press
ISBN 13 : 080325816X
Total Pages : 310 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Growing Local by : Robert P. King

Download or read book Growing Local written by Robert P. King and published by U of Nebraska Press. This book was released on 2014 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly commercialized world, the demand for better quality, healthier food has given rise to one of the fastest growing segments of the U.S. food system: locally grown food. Many believe that "relocalization" of the food system will provide a range of public benefits, including lower carbon emissions, increased local economic activity, and closer connections between consumers, farmers, and communities. The structure of local food supply chains, however, may not always be capable of generating these perceived benefits. Growing Local reports the findings from a coordinated series of case studies designed to develop a deeper, more nuanced understanding of how local food products reach consumers and how local food supply chains compare with mainstream supermarket supply chains. To better understand how local food reaches the point of sale, Growing Local uses case study methods to rigorously compare local and mainstream supply chains for five products in five metropolitan areas along multiple social, economic, and environmental dimensions, highlighting areas of growth and potential barriers. Growing Local provides a foundation for a better understanding of the characteristics of local food production and emphasizes the realities of operating local food supply chains.

Moving Your Brand Up the Food Chain

Author : Patrick Nycz
Publisher : Dog Ear Publishing
ISBN 13 : 1457559293
Total Pages : 216 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Moving Your Brand Up the Food Chain by : Patrick Nycz

Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.

The Omnivore's Dilemma

Author : Michael Pollan
Publisher : Penguin
ISBN 13 : 0143038583
Total Pages : 481 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis The Omnivore's Dilemma by : Michael Pollan

Download or read book The Omnivore's Dilemma written by Michael Pollan and published by Penguin. This book was released on 2007-08-28 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Outstanding . . . a wide-ranging invitation to think through the moral ramifications of our eating habits." —The New Yorker One of the New York Times Book Review's Ten Best Books of the Year and Winner of the James Beard Award Author of This is Your Mind on Plants, How to Change Your Mind and the #1 New York Times Bestseller In Defense of Food and Food Rules What should we have for dinner? Ten years ago, Michael Pollan confronted us with this seemingly simple question and, with The Omnivore’s Dilemma, his brilliant and eye-opening exploration of our food choices, demonstrated that how we answer it today may determine not only our health but our survival as a species. In the years since, Pollan’s revolutionary examination has changed the way Americans think about food. Bringing wide attention to the little-known but vitally important dimensions of food and agriculture in America, Pollan launched a national conversation about what we eat and the profound consequences that even the simplest everyday food choices have on both ourselves and the natural world. Ten years later, The Omnivore’s Dilemma continues to transform the way Americans think about the politics, perils, and pleasures of eating.

Building Community Food Webs

Author : Ken Meter
Publisher : Island Press
ISBN 13 : 1642831476
Total Pages : 306 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Building Community Food Webs by : Ken Meter

Download or read book Building Community Food Webs written by Ken Meter and published by Island Press. This book was released on 2021-04-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current food system has decimated rural communities and confined the choices of urban consumers. Even while America continues to ramp up farm production to astounding levels, net farm income is now lower than at the onset of the Great Depression, and one out of every eight Americans faces hunger. But a healthier and more equitable food system is possible. In Building Community Food Webs, Ken Meter shows how grassroots food and farming leaders across the U.S. are tackling these challenges by constructing civic networks. Overturning extractive economic structures, these inspired leaders are engaging low-income residents, farmers, and local organizations in their quest to build stronger communities. Community food webs strive to build health, wealth, capacity, and connection. Their essential element is building greater respect and mutual trust, so community members can more effectively empower themselves and address local challenges. Farmers and researchers may convene to improve farming practices collaboratively. Health clinics help clients grow food for themselves and attain better health. Food banks engage their customers to challenge the root causes of poverty. Municipalities invest large sums to protect farmland from development. Developers forge links among local businesses to strengthen economic trade. Leaders in communities marginalized by our current food system are charting a new path forward. Building Community Food Webs captures the essence of these efforts, underway in diverse places including Montana, Hawai‘i, Vermont, Arizona, Colorado, Indiana, and Minnesota. Addressing challenges as well as opportunities, Meter offers pragmatic insights for community food leaders and other grassroots activists alike.

The New Farmers' Market

Author : Vance Corum
Publisher :
ISBN 13 : 9780963281470
Total Pages : 0 pages
Book Rating : 4.2/5 (814 download)

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Book Synopsis The New Farmers' Market by : Vance Corum

Download or read book The New Farmers' Market written by Vance Corum and published by . This book was released on 2016-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice about farmers' markets for farmers, market managers, and city planners, covering choosing crops, keeping records, staffing a booth, retail storefronts, displays, merchandising, sales, promotion, challenges, opportunities, management issues, and other related topics; and discusses trends.

Food Tourism

Author : John Stanley
Publisher : CABI
ISBN 13 : 1780645015
Total Pages : 261 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Food Tourism by : John Stanley

Download or read book Food Tourism written by John Stanley and published by CABI. This book was released on 2014-12-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.

Gaining Ground

Author : Forrest Pritchard
Publisher : Rowman & Littlefield
ISBN 13 : 0762794380
Total Pages : 341 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Gaining Ground by : Forrest Pritchard

Download or read book Gaining Ground written by Forrest Pritchard and published by Rowman & Littlefield. This book was released on 2013-05-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: With humor and pathos, Forrest Pritchard recounts his ambitious and often hilarious endeavors to save his family’s seventh-generation farm in the Shenandoah Valley. Through many a trial and error, he not only saves Smith Meadows from insolvency but turns it into a leading light in the sustainable, grass-fed, organic farm-to-market community. There is nothing young Farmer Pritchard won’t try. Whether he’s selling firewood and straw, raising free-range chickens and hogs, or acquiring a flock of Barbados Blackbelly sheep, his learning curve is steep and always entertaining. Pritchard’s world crackles with colorful local characters—farm hands, butchers, market managers, customers, fellow vendors, pet goats, policemen—bringing the story to warm, communal life. His most important ally, however, is his renegade father, who initially questions his son's career choice and eschews organic foods for the generic kinds that wreak havoc on his health. Soon after his father’s death, the farm becomes a recognized success and Pritchard must make a vital decision: to continue serving the local community or answer the exploding demand for his wares with lucrative Internet sales and shipping deals. More than a charming story of honest food cultivation and farmers’ markets, Gaining Ground tugs on the heartstrings, reconnecting us to the land and the many lives that feed us.

Civic Agriculture

Author : Thomas A. Lyson
Publisher : UPNE
ISBN 13 : 1611683033
Total Pages : 162 pages
Book Rating : 4.6/5 (116 download)

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Book Synopsis Civic Agriculture by : Thomas A. Lyson

Download or read book Civic Agriculture written by Thomas A. Lyson and published by UPNE. This book was released on 2012-05-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A engaging analysis of food production in the United States emphasizing that sustainable agricultural development is important to community health.

The 100-Mile Diet

Author : Alisa Smith
Publisher : Vintage Canada
ISBN 13 : 0307371174
Total Pages : 274 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The 100-Mile Diet by : Alisa Smith

Download or read book The 100-Mile Diet written by Alisa Smith and published by Vintage Canada. This book was released on 2009-02-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable, amusing and inspiring adventures of a Canadian couple who make a year-long attempt to eat foods grown and produced within a 100-mile radius of their apartment. When Alisa Smith and James MacKinnon learned that the average ingredient in a North American meal travels 1,500 miles from farm to plate, they decided to launch a simple experiment to reconnect with the people and places that produced what they ate. For one year, they would only consume food that came from within a 100-mile radius of their Vancouver apartment. The 100-Mile Diet was born. The couple’s discoveries sometimes shook their resolve. It would be a year without sugar, Cheerios, olive oil, rice, Pizza Pops, beer, and much, much more. Yet local eating has turned out to be a life lesson in pleasures that are always close at hand. They met the revolutionary farmers and modern-day hunter-gatherers who are changing the way we think about food. They got personal with issues ranging from global economics to biodiversity. They called on the wisdom of grandmothers, and immersed themselves in the seasons. They discovered a host of new flavours, from gooseberry wine to sunchokes to turnip sandwiches, foods that they never would have guessed were on their doorstep. The 100-Mile Diet struck a deeper chord than anyone could have predicted, attracting media and grassroots interest that spanned the globe. The 100-Mile Diet: A Year of Local Eating tells the full story, from the insights to the kitchen disasters, as the authors transform from megamart shoppers to self-sufficient urban pioneers. The 100-Mile Diet is a pathway home for anybody, anywhere. Call me naive, but I never knew that flour would be struck from our 100-Mile Diet. Wheat products are just so ubiquitous, “the staff of life,” that I had hazily imagined the stuff must be grown everywhere. But of course: I had never seen a field of wheat anywhere close to Vancouver, and my mental images of late-afternoon light falling on golden fields of grain were all from my childhood on the Canadian prairies. What I was able to find was Anita’s Organic Grain & Flour Mill, about 60 miles up the Fraser River valley. I called, and learned that Anita’s nearest grain suppliers were at least 800 miles away by road. She sounded sorry for me. Would it be a year until I tasted a pie? —From The 100-Mile Diet

Remaking the North American Food System

Author : C. Clare Hinrichs
Publisher : U of Nebraska Press
ISBN 13 : 0803215789
Total Pages : 385 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Remaking the North American Food System by : C. Clare Hinrichs

Download or read book Remaking the North American Food System written by C. Clare Hinrichs and published by U of Nebraska Press. This book was released on 2007 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the resurgence of interest in rebuilding the links between agricultural production and food consumption. With examples from Puerto Rico to Oregon to Quebec, this work offers a North American perspective attuned to trends toward globalization at the level of markets and governance and shows how globalization affects specific localities.

Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Grocery Story

Author : Jon Steinman
Publisher : New Society Publishers
ISBN 13 : 1550927000
Total Pages : 306 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Grocery Story by : Jon Steinman

Download or read book Grocery Story written by Jon Steinman and published by New Society Publishers. This book was released on 2019-05-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hungry for change? Put the power of food co-ops on your plate and grow your local food economy. Food has become ground-zero in our efforts to increase awareness of how our choices impact the world. Yet while we have begun to transform our communities and dinner plates, the most authoritative strand of the food web has received surprisingly little attention: the grocery store—the epicenter of our food-gathering ritual. Through penetrating analysis and inspiring stories and examples of American and Canadian food co-ops, Grocery Story makes a compelling case for the transformation of the grocery store aisles as the emerging frontier in the local and good food movements. Author Jon Steinman: Deconstructs the food retail sector and the shadows cast by corporate giants Makes the case for food co-ops as an alternative Shows how co-ops spur the creation of local food-based economies and enhance low-income food access. Grocery Story is for everyone who eats. Whether you strive to eat more local and sustainable food, or are in support of community economic development, Grocery Story will leave you hungry to join the food co-op movement in your own community.

Case Studies in Food Retailing and Distribution

Author : John Byrom
Publisher : Woodhead Publishing
ISBN 13 : 0081020384
Total Pages : 323 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Case Studies in Food Retailing and Distribution by : John Byrom

Download or read book Case Studies in Food Retailing and Distribution written by John Byrom and published by Woodhead Publishing. This book was released on 2018-11-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not