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Marketing Library Services
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Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis Getting Your Book Into Libraries by : Eric Otis Simmons
Download or read book Getting Your Book Into Libraries written by Eric Otis Simmons and published by Eric Simmons Enterprises, Inc.. This book was released on 2019-12-04 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: In “Getting Your Book Into Libraries,” Simmons lays out the methodology and strategy he developed to successfully get his self-published books into 85 libraries, including 7 of America’s largest, in less than two years, and without paying for expensive book reviews! Based on Simmons’ article, “How To Get Your Books Into Libraries,” posted by Joanna Penn from TheCreativePenn.com, that generated 4,061 interactions, from readers in thirty (30) countries not long after its posting, and became the top Google search result, out of 1 billion, on the subject. - The first known book on the topic of how Authors can get their books into libraries!
Book Synopsis The Library Marketing Toolkit by : Ned Potter
Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Book Synopsis Marketing Today's Academic Library by : Brian Mathews
Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Book Synopsis Marketing Your Library's Electronic Resources by : Marie R. Kennedy
Download or read book Marketing Your Library's Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Book Synopsis Library Marketing Basics by : Mark Aaron Polger
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Book Synopsis Library Marketing and Communications by : Cordelia Anderson
Download or read book Library Marketing and Communications written by Cordelia Anderson and published by American Library Association. This book was released on 2020-09-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Book Synopsis Blueprint for Your Library Marketing Plan by : Patricia H. Fisher
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Book Synopsis Library Services for Multicultural Patrons by : Carol Smallwood
Download or read book Library Services for Multicultural Patrons written by Carol Smallwood and published by Rowman & Littlefield. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities. The chapters are divided into the following categories for ease of access: 1) Getting Organized and Finding Partners, 2) Reaching Students, 3) Community Connections, 4) Applying Technology, 6) Outreach Initiatives, 6) Programming and Events, and 7) Reference Services. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.
Book Synopsis Marketing the 21st Century Library by : Debra Lucas-Alfieri
Download or read book Marketing the 21st Century Library written by Debra Lucas-Alfieri and published by Chandos Publishing. This book was released on 2015-05-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans
Book Synopsis The Accidental Library Marketer by : Kathy Dempsey
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Download or read book MARKETING Library Services written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :International Federation of Library Associations and Institutions. Management and Marketing Section Publisher :Walter de Gruyter ISBN 13 :9783598220326 Total Pages :392 pages Book Rating :4.2/5 (23 download)
Book Synopsis Library Management and Marketing in a Multicultural World by : International Federation of Library Associations and Institutions. Management and Marketing Section
Download or read book Library Management and Marketing in a Multicultural World written by International Federation of Library Associations and Institutions. Management and Marketing Section and published by Walter de Gruyter. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Book Synopsis Creative Library Marketing and Publicity by : Robert J. Lackie
Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie and published by Rowman & Littlefield. This book was released on 2015-09-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Book Synopsis Academic Library Statistics by : Association of Research Libraries
Download or read book Academic Library Statistics written by Association of Research Libraries and published by Association of Research Libr. This book was released on 1969 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Library Services and Incarceration by : Jeanie Austin
Download or read book Library Services and Incarceration written by Jeanie Austin and published by American Library Association. This book was released on 2021-11-17 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of our mission to enhance learning and ensure access to information for all library patrons, our profession needs to come to terms with the consequences of mass incarceration, which have saturated the everyday lives of people in the United States and heavily impacts Black, Indigenous, and people of color; LGBTQ people; and people who are in poverty. Jeanie Austin, a librarian with San Francisco Public Library's Jail and Reentry Services program, helms this important contribution to the discourse, providing tools applicable in a variety of settings. This text covers practical information about services in public and academic libraries, and libraries in juvenile detention centers, jails, and prisons, while contextualizing these services for LIS classrooms and interdisciplinary scholars. It powerfully advocates for rethinking the intersections between librarianship and carceral systems, pointing the way towards different possibilities. This clear-eyed text begins with an overview of the convergence of library and information science and carceral systems within the United States, summarizing histories of information access and control such as book banning, and the ongoing work of incarcerated people and community members to gain more access to materials; examines the range of carceral institutions and their forms, including juvenile detention, jails, immigration detention centers, adult prisons, and forms of electronic monitoring; draws from research into the information practices of incarcerated people as well as individual accounts to examine the importance of information access while incarcerated; shares valuable case studies of various library systems that are currently providing both direct and indirect services, including programming, book clubs, library spaces, roving book carts, and remote reference; provides guidance on collection development tools and processes; discusses methods for providing reentry support through library materials and programming, from customized signage and displays to raising public awareness of the realities of policing and incarceration; gives advice on supporting community groups and providing outreach to transitional housing; includes tips for building organizational support and getting started, with advice on approaching library management, creating procedures for challenges, ensuring patron privacy, and how to approach partners who are involved with overseeing the functioning of the carceral facility; and concludes with a set of next steps, recommended reading, and points of reflection.
