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Marketing Its Problems And Methods Etc
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Book Synopsis MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism) by : Dr. PANKAJAKSHI R
Download or read book MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism) written by Dr. PANKAJAKSHI R and published by Archers & Elevators Publishing House. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Market Research Sources by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1950 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Modern Marketing (Principles and Practices) by : R S N Pillai
Download or read book Modern Marketing (Principles and Practices) written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Marketing Management by Dr. F. C. Sharma by : Dr. F. C. Sharma
Download or read book Marketing Management by Dr. F. C. Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Book Synopsis Trade Association Activities by : Irving S. Paull
Download or read book Trade Association Activities written by Irving S. Paull and published by . This book was released on 1927 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : Dr. F. C. Sharma
Download or read book Marketing Management written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-03-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Book Synopsis Marketing Northwestern Apples by : Harold Howard Maynard
Download or read book Marketing Northwestern Apples written by Harold Howard Maynard and published by . This book was released on 1923 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Domestic Commerce Series written by and published by . This book was released on 1950 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CIM Coursebook 06/07 Marketing Planning by : Karen Beamish
Download or read book CIM Coursebook 06/07 Marketing Planning written by Karen Beamish and published by Routledge. This book was released on 2007-07-11 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Download or read book Ohio State University Bulletin written by and published by . This book was released on 1924 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ohio State University Bulletin by : Ohio State University
Download or read book The Ohio State University Bulletin written by Ohio State University and published by . This book was released on 1922 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Index of Modern Books Acquired by : British Library
Download or read book Subject Index of Modern Books Acquired written by British Library and published by . This book was released on 1927 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Index of the Modern Works Added to the British Museum Library by :
Download or read book Subject Index of the Modern Works Added to the British Museum Library written by and published by . This book was released on 1922 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Operations Management and Productivity Techniques by : T. T. KACHWALA
Download or read book Operations Management and Productivity Techniques written by T. T. KACHWALA and published by PHI Learning Pvt. Ltd.. This book was released on 2009-03-04 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Operations Management is universally applicable to all functions including Production, Materials, Human Resources, Marketing, Logistics and Supply Chain Management. Operations Management is an effective and efficient way of carrying out a business process (manufactur-ing or service sector) aimed at maximization of Customer Satisfaction and Return On Investment. The concept of productivity implies effectiveness and efficiency in individual and organizational performance, reflected in the creation of surplus through productive operations. This book provides readers with an easy-to-understand treatment of all aspects of Operations Management and explains the expanded coverage of the role of Operations Management in the organization. Manufacturing and service operations are given equal treatment. While focusing on the basic principles and core operations in a straightforward and well structured style, the book provides students with an understanding of managing operations, effectively and efficiently, in the following areas: Total Quality Management Statistical Process Control Total Productive Management Service Quality Management Supply Chain Management Inventory Management Written for MBA students as well as for B.Tech. students in Mechanical/Production/Industrial engineering, this book covers the curriculum of different universities for a course in Operations Management.
Download or read book Market Growers Journal written by and published by . This book was released on 1926 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
