Marketing Internacional Del Vino

Download Marketing Internacional Del Vino full books in PDF, epub, and Kindle. Read online Marketing Internacional Del Vino ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing Internacional Del Vino

Author : Sammy Liberman
Publisher : Eae Editorial Academia Espanola
ISBN 13 : 9783845495057
Total Pages : 420 pages
Book Rating : 4.4/5 (95 download)

DOWNLOAD NOW!

Book Synopsis Marketing Internacional Del Vino by : Sammy Liberman

Download or read book Marketing Internacional Del Vino written by Sammy Liberman and published by Eae Editorial Academia Espanola. This book was released on 2011-10 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el mundo, los patrones de consumo del vino han comenzado a evolucionar. Nuevos paises productores de vino, nuevos segmentos de consumidores, nuevos exportadores, nuevos importadores, se incorporan con velocidad a la nueva fisonomia del mercado del vino, transformandolo por un lado en un mercado mas competitivo y por otro en uno mas complejo. La obra que pongo a su disposicion presenta una revision detallada y pormenorizada de la industria vitivinicola mundial asi como un balance de sus perspectivas y tendencias en cuanto a los aspectos referidos a gestion vitivinicola internacional, aspectos geograficos y tecnicos de la oferta vitivinicola asi como a la caracterizacion y desempeno de los principales valles vitivinicolas de cada pais. De igual manera y considerando como trasfondo experimental la industria vitivinicola chilena -una de las mas competitivas a nivel internacional-, el presente trabajo contribuye -a traves de la elaboracion de un modelo empirico de analisis- a comprender y predecir el grado de internacionalizacion de las empresas vinculadas a la industria vitivinicola, un sector de altisima relevancia y creciente presencia internacional."

Hacia un modelo de posicionamiento de marketing internacional de los vinos de España

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (914 download)

DOWNLOAD NOW!

Book Synopsis Hacia un modelo de posicionamiento de marketing internacional de los vinos de España by :

Download or read book Hacia un modelo de posicionamiento de marketing internacional de los vinos de España written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El aumento del comercio internacional de vino muestra como la globalización es una realidad que se manifiesta con gran intensidad en el sector vitivinícola. En los últimos años el sector ha protagonizado importantes cambios que se reflejan tanto en el comportamiento de la oferta y en el consumo. El presente trabajo trata de mostrar el potencial que subyace en la marca país como instrumento generador de valor para el sector vinícola. También se examinan los efectos de la denominada co-creación, el Service Dominant Logic y el many-to-many marketing, que atribuyen una gran importancia a la participación activa de los clientes en el proceso de desarrollo de nuevos productos y/o servicios para favorecer el éxito de la innovación. Como ocurre en el caso del turismo del vino. Palabras clave: Sector vinícola, marca país, co-creación, Service Dominant Logic, many-to-many marketing y turismo del vino.

MARKETING DEL VINO. Estrategia, valor y digitalización

Author : Ruiz Santolaya, Alfredo
Publisher : ESIC
ISBN 13 : 8419480746
Total Pages : 403 pages
Book Rating : 4.4/5 (194 download)

DOWNLOAD NOW!

Book Synopsis MARKETING DEL VINO. Estrategia, valor y digitalización by : Ruiz Santolaya, Alfredo

Download or read book MARKETING DEL VINO. Estrategia, valor y digitalización written by Ruiz Santolaya, Alfredo and published by ESIC. This book was released on 2023-03-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tienes en tus manos un libro cuya esencia es la neurocomunicación, como si fuera el kilómetro cero del marketing, allí donde se crea el valor de todos esos maravillosos vinos que tenemos en la cabeza. Hablaremos a través de sus páginas de los experimentos de Frederic Brochet, con sus vinos baratos que parecían caros; de la excelente propuesta sobre neuromarketing de Roberto M. Álvarez del Blanco; desmontaremos la falsedad del dicho popular «sobre gustos no hay nada escrito»... ¡Ah!, y evocaremos el famoso vino de los ángeles. Además, disfrutaremos de un recorrido por más de 70 casos de bodegas, a través del corazón de grandes marcas y pequeñas propuestas diferenciales. Todo ello sumado a numerosas entrevistas y reflexiones de diversos profesionales del sector. Y ante la pregunta de «¿cómo crear valor?», aplicaremos lo que los grandes gurús de la estrategia —Kotler, Porter, Ries, Trout, Aaker— nos han recomendado. Nos pasearemos por la place de Bordeaux, vendiendo vinos de mil euros. Viajaremos a Taiwán, Italia, Hungría, Canadá, Georgia… Escucharemos a George Armitage cuando reduce los estímulos de comunicación de 5 a 9, y nos preguntaremos «¿qué tengo que eliminar?». Y para los profesionales del marketing, descubriremos cómo la espiral de Fibonacci genera excelentes piezas de comunicación, buenas etiquetas y mejores fotos. Para terminar, hablaremos del concepto «medida del rendimiento » en el apartado comercial. Y todo esto, además, lo haremos digital, porque la digitalización ha llegado para quedarse. En resumen, un libro para disfrutar, anotar y aplicar. Y, ante todo, ¡que vivan los buenos vinos!

MARKETING DEL VINO

Author : Alfredo Ruiz Santolaya
Publisher : ESIC Editorial
ISBN 13 : 841948072X
Total Pages : 299 pages
Book Rating : 4.4/5 (194 download)

DOWNLOAD NOW!

Book Synopsis MARKETING DEL VINO by : Alfredo Ruiz Santolaya

Download or read book MARKETING DEL VINO written by Alfredo Ruiz Santolaya and published by ESIC Editorial. This book was released on 2023-03-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tienes en tus manos un libro cuya esencia es la neurocomunicación, como si fuera el kilómetro cero del marketing, allí donde se crea el valor de todos esos maravillosos vinos que tenemos en la cabeza. Hablaremos a través de sus páginas de los experimentos de Frederic Brochet, con sus vinos baratos que parecían caros; de la excelente propuesta sobre neuromarketing de Roberto M. Álvarez del Blanco; desmontaremos la falsedad del dicho popular «sobre gustos no hay nada escrito»... ¡Ah!, y evocaremos el famoso vino de los ángeles. Además, disfrutaremos de un recorrido por más de 70 casos de bodegas, a través del corazón de grandes marcas y pequeñas propuestas diferenciales. Todo ello sumado a numerosas entrevistas y reflexiones de diversos profesionales del sector. Y ante la pregunta de «¿cómo crear valor?», aplicaremos lo que los grandes gurús de la estrategia —Kotler, Porter, Ries, Trout, Aaker— nos han recomendado. Nos pasearemos por la place de Bordeaux, vendiendo vinos de mil euros. Viajaremos a Taiwán, Italia, Hungría, Canadá, Georgia… Escucharemos a George Armitage cuando reduce los estímulos de comunicación de 5 a 9, y nos preguntaremos «¿qué tengo que eliminar?». Y para los profesionales del marketing, descubriremos cómo la espiral de Fibonacci genera excelentes piezas de comunicación, buenas etiquetas y mejores fotos. Para terminar, hablaremos del concepto «medida del rendimiento » en el apartado comercial. Y todo esto, además, lo haremos digital, porque la digitalización ha llegado para quedarse. En resumen, un libro para disfrutar, anotar y aplicar. Y, ante todo, ¡que vivan los buenos vinos! Índice Prólogo.- Introducción.- Estrategia, posicionamiento y valor.- ¿Cómo conocer nuestro mercado actual y su futuro?: mercados y perfiles de consumo.- ¿Cómo conocer nuestro mercado actual y su futuro?: nuevos consumidores, nuevos mercados, nuevos vinos.- El porfolio en vinos tranquilos.- Precios. Valor y percepción.-Neurocomunicación en el mundo del vino.- Claves de marca y branding en vinos de calidad.- Marketing digital en el sector del vino.- Enoturismo y experiencia de cliente.- Bibliografía.

El marketing del vino

Author : Emmanuelle Rouzet
Publisher : Mundi-Prensa Libros
ISBN 13 : 9788484762348
Total Pages : 233 pages
Book Rating : 4.7/5 (623 download)

DOWNLOAD NOW!

Book Synopsis El marketing del vino by : Emmanuelle Rouzet

Download or read book El marketing del vino written by Emmanuelle Rouzet and published by Mundi-Prensa Libros. This book was released on 2005 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

El mercado del vino

Author : Juan Sebastián Castillo Valero
Publisher : Univ de Castilla La Mancha
ISBN 13 : 9788484272786
Total Pages : 186 pages
Book Rating : 4.2/5 (727 download)

DOWNLOAD NOW!

Book Synopsis El mercado del vino by : Juan Sebastián Castillo Valero

Download or read book El mercado del vino written by Juan Sebastián Castillo Valero and published by Univ de Castilla La Mancha. This book was released on 2003 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: El mercado del vino ha vivido desde fines de los noventa y en los años siguientes una grave crisis de precio y ventas que afecta directa y profundamente a economías como la castellanomanchega, muy especializadas en este tipo de producción. Con este motivo se organizaron en Villarrobledo, una de las localidades de referencia en el corazón de La Mancha, unas jornadas nacionales de reflexión que contaron con la presencia de los máximos representantes de las principales organizaciones y sectores sociales con presencia en el sector vitivinícola. Este libro recoge las ponencias de los participantes que por su representación y nivel de conocimientos suponen un documento básico para entender la realidad y las perspectivas de futuro del mercado del vino. Por ello el libro representa un documento de excepcional interés para un sector estratégico en una región como Castilla-La Mancha y en un país como España que permitirá, a entendidos y a profanos, situarse de cara al futuro en un mundo globalizado y de continua variabilidad en su dimensión social y económica.

Buenas prácticas en marketing del vino

Author : PIERRE MORA
Publisher : Mundi-Prensa Libros
ISBN 13 : 9788484762805
Total Pages : 180 pages
Book Rating : 4.7/5 (628 download)

DOWNLOAD NOW!

Book Synopsis Buenas prácticas en marketing del vino by : PIERRE MORA

Download or read book Buenas prácticas en marketing del vino written by PIERRE MORA and published by Mundi-Prensa Libros. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un contexto cada vez más difícil (producción mundial en alza, demanda global en baja y fuerte competencia), resulta ya incuestionable para los profesionales del vino acudir al marketing y a las técnicas de venta especificas para comercializar sus productos. La "calidad" es indispensable pero no basta. Es urgente desarrollar su "saber vender" así como su "saber producir". Esta obra metodológica presenta de forma concrete e ilustrada todas las herramientas de ayuda a la decisión, a la realización, al seguimiento y al control de las acciones cuyo desarrollo permitirá: *situar el vino que se quiere vender, estudiando su mercado, adaptándolo a las motivaciones de la clientela establecida con el concurso de un marketing mix coherente. *comercializar el vino, eligiendo según los canales de distribución, las técnicas y herramientas de apoyo a la venta adecuadas y los socios comerciales más eficaces.

Comercialización y marketing del vino

Author : José Ignacio García Jiménez (ed.)
Publisher :
ISBN 13 : 9788460742395
Total Pages : 185 pages
Book Rating : 4.7/5 (423 download)

DOWNLOAD NOW!

Book Synopsis Comercialización y marketing del vino by : José Ignacio García Jiménez (ed.)

Download or read book Comercialización y marketing del vino written by José Ignacio García Jiménez (ed.) and published by . This book was released on 2002 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wine Marketing

Author : Colin Michael Hall
Publisher : Routledge
ISBN 13 : 0750654201
Total Pages : 378 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Wine Marketing by : Colin Michael Hall

Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Successful Wine Marketing

Author : James Lapsley
Publisher : Springer Science & Business Media
ISBN 13 : 0387299653
Total Pages : 303 pages
Book Rating : 4.3/5 (872 download)

DOWNLOAD NOW!

Book Synopsis Successful Wine Marketing by : James Lapsley

Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Wine Brands

Author : E. Resnick
Publisher : Springer
ISBN 13 : 0230583733
Total Pages : 195 pages
Book Rating : 4.2/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Wine Brands by : E. Resnick

Download or read book Wine Brands written by E. Resnick and published by Springer. This book was released on 2008-05-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Management and Marketing of Wine Tourism Business

Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!

Book Synopsis Management and Marketing of Wine Tourism Business by : Marianna Sigala

Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Marketing del vino

Author : Inés Küster
Publisher :
ISBN 13 : 9788436825718
Total Pages : 416 pages
Book Rating : 4.8/5 (257 download)

DOWNLOAD NOW!

Book Synopsis Marketing del vino by : Inés Küster

Download or read book Marketing del vino written by Inés Küster and published by . This book was released on 2011-11-28 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Según el Observatorio Español del Mercado del Vino se ha producido un crecimiento de las exportaciones españolas de este producto. Sin embargo, en el mismo Observatorio se señala que el exceso de oferta disponible en el mercado ha hecho difícil construir marcas sólidas. En este sentido, resulta necesario para las empresas del sector el uso del marketing como una herramienta estratégica y operativa. Con esta filosofía se ha desarrollado este libro dirigido tanto a un público profesional como académico. En cuanto al público profesional, se trata de que el lector disponga de un manual práctico que le ayude a aplicar un nuevo enfoque de marketing centrado en la satisfacción del cliente y en la creación de valor. Además, el libro también persigue ofrecer una formación específica dentro del mundo del vino para que los estudiantes universitarios y los apasionados por este sector adquieran los conocimientos específicos necesarios para poder hacer un marketing del vino. Los autores han planteado una obra cuyas principales características y objetivos definitorios se concretan en la especificidad, la actualidad y el equilibrio.

Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry

Author : Nadine Freitag
Publisher : GRIN Verlag
ISBN 13 : 3638448878
Total Pages : 22 pages
Book Rating : 4.6/5 (384 download)

DOWNLOAD NOW!

Book Synopsis Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry by : Nadine Freitag

Download or read book Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry written by Nadine Freitag and published by GRIN Verlag. This book was released on 2005-12-18 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Plymouth, course: International Marketing Management, language: English, abstract: Companies like IBM, Coca Cola, Nike, Kellogg’s, Nestlé, McDonalds do business around the world. An important challenge for the international marketing phase of a firm is the need to understand the different environments the company needs to operate in. To understand different cultural, economic, and political environments is necessary for the success of a company. Culture is one of the most challenging elements of the international marketplace.

Wine, Food, and Tourism Marketing

Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406774
Total Pages : 164 pages
Book Rating : 4.1/5 (354 download)

DOWNLOAD NOW!

Book Synopsis Wine, Food, and Tourism Marketing by : C Michael Hall

Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Author : Foued Cheriet
Publisher : John Wiley & Sons
ISBN 13 : 1786305283
Total Pages : 304 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!

Book Synopsis Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by : Foued Cheriet

Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

Wine Tourism Destination Management and Marketing

Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3030004376
Total Pages : 644 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Wine Tourism Destination Management and Marketing by : Marianna Sigala

Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.