The Effect Of Information Technology On Business And Marketing Intelligence Systems

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Author : Muhammad Alshurideh
Publisher : Springer Nature
ISBN 13 : 3031123824
Total Pages : 2536 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Effect of Information Technology on Business and Marketing Intelligence Systems by : Muhammad Alshurideh

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Emerging Trends and Innovation in Business and Finance

Author : Rim El Khoury
Publisher : Springer Nature
ISBN 13 : 9819961017
Total Pages : 868 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Emerging Trends and Innovation in Business and Finance by : Rim El Khoury

Download or read book Emerging Trends and Innovation in Business and Finance written by Rim El Khoury and published by Springer Nature. This book was released on 2023-10-28 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.

How information gives you competitive advantage

Author : Michael E. Porter
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (732 download)

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Book Synopsis How information gives you competitive advantage by : Michael E. Porter

Download or read book How information gives you competitive advantage written by Michael E. Porter and published by . This book was released on 1985 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trends and Innovations in Marketing Information Systems

Author : Tsiakis, Theodosios
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 455 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

The Effect of Coronavirus Disease (COVID-19) on Business Intelligence

Author : M.T. Alshurideh
Publisher : Springer Nature
ISBN 13 : 3030671518
Total Pages : 401 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Effect of Coronavirus Disease (COVID-19) on Business Intelligence by : M.T. Alshurideh

Download or read book The Effect of Coronavirus Disease (COVID-19) on Business Intelligence written by M.T. Alshurideh and published by Springer Nature. This book was released on 2021-04-02 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes recent research works on how business around the world affected by the time of COVID-19 pandemic. The impact of recent technological developments has had a tremendous impact on how we manage disasters. These developments have changed how countries and governments collect information. The COVID-19 pandemic has forced online service companies to maintain and build relationships with consumers when their world turns. Businesses are now facing tension between generating sales during a period of severe economic hardship and respect for threats to life and livelihoods that have changed consumer preferences.

Strategic, Organizational, and Managerial Impacts of Business Technologies

Author : David J. Good
Publisher : Praeger
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strategic, Organizational, and Managerial Impacts of Business Technologies by : David J. Good

Download or read book Strategic, Organizational, and Managerial Impacts of Business Technologies written by David J. Good and published by Praeger. This book was released on 2000-03-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines strategic, organizational and managerial impacts of technology on businesses, demonstrating the means to gain a competitive advantage.

Strategic Information Management

Author : Robert D. Galliers
Publisher : Routledge
ISBN 13 : 1136363157
Total Pages : 641 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Information Management by : Robert D. Galliers

Download or read book Strategic Information Management written by Robert D. Galliers and published by Routledge. This book was released on 2013-06-17 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Strategic Information Management' has been completely up-dated to reflect the rapid changes in IT and the business environment since the publication of the second edition. Half of the readings in the book have been replaced to address current issues and the latest thinking in Information Management. It goes without saying that Information technology has had a major impact on individuals, organizations and society over the past 50 years or so. There are few organizations that can afford to ignore IT and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems (IS) changes - from structured, routine support to ad hoc, unstructured, complex enquiries at the highest levels of management. As with the first and second editions, this third edition of 'Strategic Information Management: Challenges and strategies in managing information systems' aims to present the many complex and inter-related issues associated with the management of information systems. The book provides a rich source of material reflecting recent thinking on the key issues facing executives in information systems management. It draws from a wide range of contemporary articles written by leading experts from North America and Europe. 'Strategic Information Management' is designed as a course text for MBA, Master's level students and senior undergraduate students taking courses in information management. It provides a wealth of information and references for researchers in addition.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Author : Suresh Kumar, Arumugam
Publisher : IGI Global
ISBN 13 : 1668468956
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Dynamics of Swarm Intelligence Health Analysis for the Next Generation by : Suresh Kumar, Arumugam

Download or read book Dynamics of Swarm Intelligence Health Analysis for the Next Generation written by Suresh Kumar, Arumugam and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

UTILIZING INFORMATION TECHNOLOGY FOR BUSINESS PLANNING AND DEVELOPMENT

Author : Wardana
Publisher : Universitas Muhammadiyah Buton
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Book Synopsis UTILIZING INFORMATION TECHNOLOGY FOR BUSINESS PLANNING AND DEVELOPMENT by : Wardana

Download or read book UTILIZING INFORMATION TECHNOLOGY FOR BUSINESS PLANNING AND DEVELOPMENT written by Wardana and published by Universitas Muhammadiyah Buton. This book was released on 2024-03-31 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively discusses how information technology can be utilized in business planning and development. With a practical approach based on current business theories, readers will be guided through the fundamental concepts of business planning and sustainable business development strategies. Each chapter provides an in-depth understanding of how information technology can strengthen the business planning and development processes. From using data for strategic decision-making to integrating information technology into business models, readers will be encouraged to understand how to optimize the potential of information technology for maximum business advantage. Furthermore, the book also addresses the challenges and opportunities faced in the utilization of information technology in the modern era. By including relevant case studies from various industries, readers will gain clearer insights into the real-world applications of the discussed concepts. Thus, this book becomes an essential guide for business professionals, managers, and students who seek to understand and effectively utilize the potential of information technology in business planning and development in the digital era.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Managing Marketing Information (RLE Marketing)

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317645359
Total Pages : 242 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Managing Marketing Information (RLE Marketing) by : Nigel Piercy

Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1522562265
Total Pages : 455 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics by : Jamil, George Leal

Download or read book Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics written by Jamil, George Leal and published by IGI Global. This book was released on 2018-07-20 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.

The Marketing Information Revolution

Author : Robert C. Blattberg
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Marketing Information Revolution by : Robert C. Blattberg

Download or read book The Marketing Information Revolution written by Robert C. Blattberg and published by Harvard Business Review Press. This book was released on 1994 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents

Handbook of Research on Technology Adoption, Social Policy, and Global Integration

Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
ISBN 13 : 1522526692
Total Pages : 492 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Technology Adoption, Social Policy, and Global Integration by : Khosrow-Pour, Mehdi

Download or read book Handbook of Research on Technology Adoption, Social Policy, and Global Integration written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2017-04-24 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9811692726
Total Pages : 715 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-14 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Infotrends

Author : Jessica Keyes
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Infotrends by : Jessica Keyes

Download or read book Infotrends written by Jessica Keyes and published by McGraw-Hill Companies. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The fantastic success stories of companies like Federal Express, American Express, Banker's Trust, Time Warner, and United Airlines are more than just interesting reading for sharp executives; they also demonstrate the brilliant use of information technology. With the tools, techniques, and insights in Infotrends, you too will be deftly managing your business information to increase profits and productivity. And you will quickly position your company for strong competitive growth in the 1990s and beyond!" "Infotrends identifies nine information trends to point the way and shows you how to successfully integrate them into your manufacturing and marketing functions like many top firms have already done. You will see how products and services are being shaped and changed constantly by the combination of information and technology. And you will find step-by-step checklists and methodologies to put your company on the same track!" "Infotrends shows you how to innovatively apply information technology to usher in the age of the "techno-business" at your company; use competitive marketing intelligence to better target and sell to your customers; integrate diverse information systems to achieve new levels of knowledge and productivity; create a cohesive, company-wide information sharing system; downsize to PC workstations that speed and simplify front-line decision making; and outsource technology departments to slash data and telecommunications expenditures." "Plus - the book is packed with original formulas, strategies, ideas, and advice, such as how to calculate the value of information (VOI) your company possesses ... use technology to assess your company's competitive position ... mimic the successes of the most innovative executives ... take advantage of software that actually helps your people brainstorm ... implement cost-saving techniques ... and much more!" "Most importantly, the book shows you how to get results, how to bring your company into the forefront, and how to aggressively use information technology to keep up with competitors - or run the risk of being left behind. If you are using information now only in limited ways (i.e., payroll), there are a myriad of opportunities you may be missing. Infotrends will show you exactly where and how to find and use them to the fullest advantage!"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Strategic Information Technology Governance and Organizational Politics in Modern Business

Author : Iyamu, Tiko
Publisher : IGI Global
ISBN 13 : 1466685255
Total Pages : 327 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Information Technology Governance and Organizational Politics in Modern Business by : Iyamu, Tiko

Download or read book Strategic Information Technology Governance and Organizational Politics in Modern Business written by Iyamu, Tiko and published by IGI Global. This book was released on 2015-07-17 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individually, the fields of organizational politics and strategic information technology have soared in popularity. Studies suggest that the interaction between the two would prove beneficial to both the academic and corporate domains. This integration would serve to enable, support, and manage modern businesses. Strategic Information Technology Governance and Organizational Politics in Modern Business gives voice to fresh perspectives on the development, implementation, and practice of information systems and technology in organizations. This book is beneficial for business people, undergraduate students, postgraduate candidates, and researchers looking to gain a more in-depth understanding of the influence of socio-technical factors on ICT operations.