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Author : Nancy Chen
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Hong Kong written by Nancy Chen and published by . This book was released on 1985 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Fernandez
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in Canada written by Kenneth L. Fernandez and published by . This book was released on 1985 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Chinese University Press
ISBN 13 : 9789622017245
Total Pages : 164 pages
Book Rating : 4.0/5 (172 download)
Download or read book Hong Kong Management written by and published by Chinese University Press. This book was released on 1996 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the local situation familiar to readers in Hong Kong. To remedy this situation, the Case Clearing House of Hong Kong has encouraged local authors to write cases based on true-to-life Hong Kong situations. Managers will find the situations presented in the book similar to those they face in their work and will be able to learn from the discussions of the cases presented. Students will find the cases a useful means of enhancing their understanding of marketing practice in Hong Kong. The book is also serviceable to marketing professionals, who, from studying the cases, will be able to improve their marketing skills.
Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (31 download)
Download or read book Hong Kong's Textile Fabrics Market written by and published by . This book was released on 1987 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Ali F. Farhoomand
Publisher : Hong Kong University Press
ISBN 13 : 9622097588
Total Pages : 327 pages
Book Rating : 4.6/5 (22 download)
Download or read book Small Business Management and Entrepreneurship in Hong Kong written by Ali F. Farhoomand and published by Hong Kong University Press. This book was released on 2005-01-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case studies are topically diverse, and span a range of managerial functions and sectors. This casebook is an anthology of 28 cases from the series. The cases are written with a strong management perspective to offer a practical and interesting look at how successful entrepreneur-managers in Hong Kong systematically generate innovations in the shape of successful new products, services, processes and technologies when faced with various organizational and environmental challenges. They constitute a comprehensive self-contained course of study; each case can also be considered on its own.
Author :
Publisher : Long River Press
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (318 download)
Download or read book Hong Kong Marketing Management at the Crossroads written by and published by Long River Press. This book was released on 1989 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sak Onkvisit
Publisher : John Wiley & Sons
ISBN 13 : 9780415311335
Total Pages : 692 pages
Book Rating : 4.3/5 (113 download)
Download or read book International Marketing written by Sak Onkvisit and published by John Wiley & Sons. This book was released on 2004 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : Rajagopal
Publisher : Vikas Publishing House
ISBN 13 : 8125918566
Total Pages : 533 pages
Book Rating : 4.1/5 (259 download)
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
Author : Ann Corro
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sabri Suby
Publisher :
ISBN 13 : 9780648459903
Total Pages : pages
Book Rating : 4.4/5 (599 download)
Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Author : United States. Bureau of Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Directory of Foreign Advertising Agencies and Marketing Research Organizations for the United States International Business Community written by United States. Bureau of Foreign Commerce and published by . This book was released on 1959 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew F. Freris
Publisher : Routledge
ISBN 13 : 0429867115
Total Pages : 232 pages
Book Rating : 4.4/5 (298 download)
Download or read book The Financial Markets of Hong Kong written by Andrew F. Freris and published by Routledge. This book was released on 2018-10-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial markets of Hong Kong have a reputation for volatility, but careful analysis of past behaviour reveals consistent trends and coherent actions. This study, first published in 1991, at a time of uncertainty before Hong Kong’s transfer to China in 1997, analyses each of the financial markets in the colony, and explains the activities of banks, deposit-taking companies, the stock exchange, and markets in capital, gold, futures, unit trusts, and foreign exchange. Examining these in terms of structure, regulation and in competition, it constitutes not just a description but a thorough analysis of the characteristic dynamics of each market.
Author : Anthony Pecotich
Publisher : Routledge
ISBN 13 : 1315498758
Total Pages : 915 pages
Book Rating : 4.3/5 (154 download)
Download or read book Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand written by Anthony Pecotich and published by Routledge. This book was released on 2016-07-22 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Author :
Publisher : ScholarlyEditions
ISBN 13 : 1490107517
Total Pages : 214 pages
Book Rating : 4.4/5 (91 download)
Download or read book Issues in Marketing: 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-05-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The editors have built Issues in Marketing / 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Macromarketing in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
