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Author : Nancy Chen
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Hong Kong written by Nancy Chen and published by . This book was released on 1985 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phoenix Lam
Publisher : Routledge
ISBN 13 : 0429816472
Total Pages : 205 pages
Book Rating : 4.4/5 (298 download)
Download or read book Online Place Branding written by Phoenix Lam and published by Routledge. This book was released on 2020-12-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Author :
Publisher : Chinese University Press
ISBN 13 : 9789622017245
Total Pages : 164 pages
Book Rating : 4.0/5 (172 download)
Download or read book Hong Kong Management written by and published by Chinese University Press. This book was released on 1996 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the local situation familiar to readers in Hong Kong. To remedy this situation, the Case Clearing House of Hong Kong has encouraged local authors to write cases based on true-to-life Hong Kong situations. Managers will find the situations presented in the book similar to those they face in their work and will be able to learn from the discussions of the cases presented. Students will find the cases a useful means of enhancing their understanding of marketing practice in Hong Kong. The book is also serviceable to marketing professionals, who, from studying the cases, will be able to improve their marketing skills.
Author :
Publisher : Long River Press
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (318 download)
Download or read book Hong Kong Marketing Management at the Crossroads written by and published by Long River Press. This book was released on 1989 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kara Chan
Publisher : Chinese University Press
ISBN 13 : 9789629962647
Total Pages : 250 pages
Book Rating : 4.9/5 (626 download)
Download or read book Advertising and Hong Kong Society written by Kara Chan and published by Chinese University Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Author : Diana Mae Sowell
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (121 download)
Download or read book Successful Multinationals Customize Marketing to the Hong Kong Market written by Diana Mae Sowell and published by . This book was released on 1988 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christine Genzberger
Publisher : World Trade Press
ISBN 13 : 9780963186478
Total Pages : 332 pages
Book Rating : 4.1/5 (864 download)
Download or read book Hong Kong Business written by Christine Genzberger and published by World Trade Press. This book was released on 1994 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enclyclopedic view of doing business with Hong Kong. Contains the how-to, where-to and who-with information needed to operate internationally.
Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)
Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (31 download)
Download or read book Hong Kong's Textile Fabrics Market written by and published by . This book was released on 1987 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Flowerdew C
Publisher : Flowerdew C
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)
Download or read book Social Media Marketing Plan of a 5-star Hotel in Hong Kong written by Flowerdew C and published by Flowerdew C. This book was released on 2020-02-28 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must read for marketers
Author : Thomas Pressentin
Publisher :
ISBN 13 : 9789726580638
Total Pages : 291 pages
Book Rating : 4.5/5 (86 download)
Download or read book Multinationals in Hong Kong written by Thomas Pressentin and published by . This book was released on 1998-01-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Kara Chan
Publisher : City University of HK Press
ISBN 13 : 9629372835
Total Pages : 216 pages
Book Rating : 4.6/5 (293 download)
Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
Author : Yu Huang
Publisher : City University of HK Press
ISBN 13 : 9629373513
Total Pages : 308 pages
Book Rating : 4.6/5 (293 download)
Download or read book The Evolving Landscape of Media and Communication in Hong Kong written by Yu Huang and published by City University of HK Press. This book was released on 2019 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
Author : Wendy Siuyi Wong
Publisher : Springer
ISBN 13 : 3319920960
Total Pages : 245 pages
Book Rating : 4.3/5 (199 download)
Download or read book The Disappearance of Hong Kong in Comics, Advertising and Graphic Design written by Wendy Siuyi Wong and published by Springer. This book was released on 2018-10-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines Hong Kong’s struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong’s changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers’ own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.
Author : Ann Corro
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kwok-bun Chan
Publisher : Routledge
ISBN 13 : 1135755000
Total Pages : 289 pages
Book Rating : 4.1/5 (357 download)
Download or read book Hybrid Hong Kong written by Kwok-bun Chan and published by Routledge. This book was released on 2013-09-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hybrid Hong Kong attempts to attract and excite the intellectual, cultural, economic and political elites as well as the intelligent laymen of Hong Kong - hopefully enough for them to take a closer look at their society - while engendering a public discourse on the city's identity, its past, present and future. Hong Kong is at its crossroads. With a colonial past and having been handed over, and back, to China in 1997, the city has since been going through a process of re-sinification and re-integration (not entirely wanted) into the Pearl River Delta region of mainland China, all of which have far-reaching consequences for identity politics, culture, loyalty and attachment, and everyday livelihood. The hybridity concept offers an in-between space, and time, to narrate, describe and make sense of the many layers of entanglement of cultural, anthropological, economic and political forces that impinge, impact, sometimes confuse, even disturb, the everyday lives of the Hongkongers who have decided to call the city home. The book probes a range of sites and locales of a Hongkonger's natural habitat, including film and television, ethnicity, popular music videos, gay identities, fashion, art, theatre, Cantopop electronic dance music, museum, visual arts, the Muslim youth, food and cuisine, and Chinese and western medicines. Based on ethnography, fieldwork and participant observation, Hybrid Hong Kong intends to display and explain hybridity as it is performed in the public as well as private spheres of city life. This book was originally published as a special issue of Visual Anthropology.
