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Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in the Federal Republic of Germany and West Berlin written by and published by . This book was released on 1985 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald A. Fullerton
Publisher : Routledge
ISBN 13 : 1317536134
Total Pages : 202 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Foundations of Marketing Practice written by Ronald A. Fullerton and published by Routledge. This book was released on 2015-12-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Author : Business International Corporation
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing in Germany written by Business International Corporation and published by . This book was released on 1965 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andra Riemhofer
Publisher : Business Expert Press
ISBN 13 : 1948198851
Total Pages : 203 pages
Book Rating : 4.9/5 (481 download)
Download or read book Doing Business in Germany written by Andra Riemhofer and published by Business Expert Press. This book was released on 2019-03-20 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact. This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.
Author :
Publisher :
ISBN 13 : 9780160311772
Total Pages : 47 pages
Book Rating : 4.3/5 (117 download)
Download or read book Marketing in the Federal Republic of Germany written by and published by . This book was released on 1991 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald A. Fullerton
Publisher : Routledge
ISBN 13 : 1317536126
Total Pages : 247 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Foundations of Marketing Practice written by Ronald A. Fullerton and published by Routledge. This book was released on 2015-12-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Author : Norris Taylor Pritchard
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (31 download)
Download or read book Food Marketing in West Germany: Developments, Prospects for 1980, Significance for U.S. Exports written by Norris Taylor Pritchard and published by . This book was released on 1972 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: What a difference two years can make. Alison Sudol introduced herself as a piano-playing pixie on 2007's One Cell in the Sea, stuffing its songs with lilting vocals and fairy tale whimsy. While that combination spawned several upbeat songs, ballads proved to be Sudol's bread and butter, and she soon found herself saddled with the unfortunate task of re-creating the album's intimacy in a live concert setting. Two years after Sea's release, the songwriter returns with a second record, having taken a lesson from the road and fine-tuned her music accordingly. There are still several ballads here, particularly during the album's latter half, but Sudol knows that faster material works better in concert, where both the band and the audience can share in the same catharsis. Accordingly, Bomb in the Birdcage is a lively piece of work, with songs that take flight and arrangements that couch her vocals in tasteful heaps of strings, harmonies, and piano. A Fine Frenzy truly sound like a band here, with guitarist David Levita leading the group on several numbers and drummer Jesse Siebenberg adding percussive nuance to one of the album's best numbers, "New Heights." Elsewhere, "What I Wouldn't Do" mixes acoustic guitar and handclaps into a summery folk song, the sort of sprightly thing that's appropriate for coffeehouses and campfires alike, while "Electric Twist" flirts with the Bird and the Bee's cool, nuanced electro-pop. Sudol sounds ecstatic throughout the album, her cooing voice often giving way to delighted yelps, and Bomb in the Birdcage is a fitting display of the explosives this songbird now has in her arsenal. Andrew Leahey.
Author : Rawel Raj
Publisher :
ISBN 13 : 9783656869627
Total Pages : 28 pages
Book Rating : 4.8/5 (696 download)
Download or read book Cultural Differences in FMCG Marketing in the German and the Indian Market written by Rawel Raj and published by . This book was released on 2015-01-09 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today's scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: "How culture affects the FMCG marketing approaches in both the German and the Indian Market?"
Author : Kathrin Schmidt
Publisher : Diplomica Verlag
ISBN 13 : 3836686260
Total Pages : 205 pages
Book Rating : 4.8/5 (366 download)
Download or read book Practical Handbook for the Marketing of Foreign Investment Funds in Germany written by Kathrin Schmidt and published by Diplomica Verlag. This book was released on 2010-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical handbook gives a comprehensive legal overview of regulatory issues for non-German investment companies which intend to sell the units of their investment funds in Germany. It provides useful legal information for entering the German market. The authors explain the conditions in which non-German investment products come within the scope of the German Investment Act (regulated investment funds). This book assists the readers in distinguishing between the strict boundaries of private placements and the wider rules of public distribution. Readers are provided with a legal overview in relation to the private placement of regulated investment funds, including hedge funds. This book also deals with the notification of UCITS ('Undertakings for Collective Investment in Transferable Securities' which comply with the UCITS Directive 85/611/EEC) with the Bundesanstalt fr Finanzdienstleistungsaufsicht (BaFin) for public distribution in Germany, and sets out an investment company's regulatory reporting and information duties to German unitholders and the BaFin subsequent to a notification for public distribution. The authors explain distribution and marketing rules which apply to foreign regulated investment funds in Germany. They outline the licence requirements for foreign distributors. Consumer-related issues, such as rights of revocation, consumer information and prospectus liability are also covered. This handbook sets out the requirements for listing Exchange Traded Funds on a German stock exchange and deals with continuing listing obligations and the inclusion of foreign investment funds in stock exchange trading without the issuer's consent.
Author : Christian Wilhelms
Publisher :
ISBN 13 : 9783878951001
Total Pages : 253 pages
Book Rating : 4.9/5 (51 download)
Download or read book Market and Marketing in the Federal Republic of Germany written by Christian Wilhelms and published by . This book was released on 1971 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julian Rudolf
Publisher : GRIN Verlag
ISBN 13 : 3346373630
Total Pages : 34 pages
Book Rating : 4.3/5 (463 download)
Download or read book German beer in Namibia. A possible marketing strategy for German Breweries in Africa written by Julian Rudolf and published by GRIN Verlag. This book was released on 2021-03-24 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.3, Hochschule Aschaffenburg, Sprache: Deutsch, Abstract: To show the complexity and diversity of international marketing, the term paper focuses on the development of a practical case of a German consumer product that is marketed to a foreign country. For this term paper, the (fictional) case of the P Brewery, which sells their wheat beer to Namibia, is developed. The term paper deals with the description of the means of competition (4Ps) to market P Brewery wheat beer to Namibia. A special attention is given to the cultural characteristics and environmental uncontrollable elements of Namibia and their consequences for the marketing activities, especially for the conception of the “4Ps”. Besides that, the market entry strategy of the P Brewery and the medium and long-term strategy of P Brewery is described more detailed. Due to the limited scope of the term paper, the focus will be on selected uncontrollable elements and cultural elements. It is also not intended to develop a complete international marketing concept for the P Brewery ; the focus will be on the most important aspects. International marketing operations are complex and diverse. The difference between domestic and international marketing does not lie in different concepts but rather in the environment within which the marketing plans must be implemented and realized. The basic principles of marketing still apply, but their applications, complexity, and intensity may vary substantially. The complexity of international marketing comes from the wide range of unfamiliar problems and the different internationals marketing strategies, which are necessary to overcome different levels of uncertainty in foreign markets. Competition, legal restraints, government controls, weather, fickle consumers and any number of other uncontrollable elements can, and frequently do, affect the profitable outcome of good and prepared marketing plans. The marketer cannot control or influence these uncontrollable elements, but instead must adjust or adapt to them in a manner consistent with a successful outcome. What makes marketing interesting is the challenge of shaping the controllable elements of marketing decisions (product, price, promotion and distribution) within the framework of the uncontrollable elements of the marketplace in a way that the marketing objectives are achieved.
Author : Lawrence Dearborn Batson
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market for Electrical Equipment in Germany written by Lawrence Dearborn Batson and published by . This book was released on 1928 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andreas Mehren
Publisher : GRIN Verlag
ISBN 13 : 3668309310
Total Pages : 21 pages
Book Rating : 4.6/5 (683 download)
Download or read book Marketing Strategy for the Porsche 911 in Germany written by Andreas Mehren and published by GRIN Verlag. This book was released on 2016-09-28 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: Based on a deep dive market analysis done before, this scientific assignment comes from market analysis to strategy definition and development. This includes the scoping, the target group analysis and definition followed up by the strategy analysis with marketing mix, USP analysis and instruments like the BCG matrix and the product lifecycle analysis. Closed by a conclusion. The assignment is based on current information on the Porsche marketing strategy as well as own research.
Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025024
Total Pages : 385 pages
Book Rating : 4.3/5 (17 download)
Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Author : Viktoria Arnold
Publisher : GRIN Verlag
ISBN 13 : 3668341249
Total Pages : 168 pages
Book Rating : 4.6/5 (683 download)
Download or read book The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany written by Viktoria Arnold and published by GRIN Verlag. This book was released on 2016-11-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,2, , language: English, abstract: This thesis represents an in-depth market insight on the German beverage market for the American company Zevia. Considering the theoretical background particularly focusing on the issue of standardization or adaptation of an international marketing strategy, the author suggests in the event of entering the German market to especially adapt 3 out of the 4 marketing mix elements, namely price, promotion and place. Special attention should be drawn to an alteration of Zevia’s promotion and price policies. However, the German beverage market constitutes a tough external environment for the realization of a market penetration and awareness creation for Zevia’s soft drink. Overall the German market can be described as saturated, diversified and one conferring high bargaining power to supermarkets. All these factors represent an obstacle for Zevia to enter this market, despite the German food and beverage industry being highly receptive to new and innovative products. This openness derives from the trend detected in Germany (and globally) towards the increased request for health and wellness products. However apparently despite this trend the German market for low calorie lemonades is declining and the perception of stevia as a sweetener is rather negative. These facts have also been proven in a thesis intern online survey. Zevia is recommended to only penetrate the German beverage market under specific circumstances named in this thesis while considering the author’s proposals in reference to its marketing mix elements.
Author : Klaus Backhaus
Publisher : Springer
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing written by Klaus Backhaus and published by Springer. This book was released on 1986 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kutay Erdem
Publisher : GRIN Verlag
ISBN 13 : 3638620816
Total Pages : 143 pages
Book Rating : 4.6/5 (386 download)
Download or read book Ethnic Marketing for Turks in Germany - Influences on the attitude towards Ethnic Marketing written by Kutay Erdem and published by GRIN Verlag. This book was released on 2007-01-21 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Manchester Metropolitan University Business School, 85 entries in the bibliography, language: English, abstract: This master dissertation analyses the Turkish population in Germany and its attitude towards ethnic marketing. The Turkish population in Germany has special characteristics which are different from the mainstream German society as e.g. their language, culture and religion. However, the Turkish population in Germany cannot be characterised as one group. Different generations within this group show different characteristics and habits and therefore need to be evaluated solely. Consequently, it is important to know which generation of the Turks a company wants to appeal to with an ethnic marketing campaign. As ethnic marketing is the ideal way to appeal to those people of an ethnic minority who are connected to their culture, language and ethnic identity, the first generation Turks were analysed as being the most ideal target group among the Turks in Germany. The primary research showed that ethnic marketing is seen as rather positive by the first and second generation. Nonetheless, a closer analysis indicates that because of the different classifications of both generations into acculturation levels, where the second generation shows a higher affinity to acculturation, the first generation has a quite more positive view of ethnic marketing. A further research emphasises the differences among the Turkish society with the analysis of the ethnic identity of the Turkish population in Germany and the different attitudes towards ethnic marketing, which arise due to differing strengths of ethnic identity.This analysis indicated that the Turks in Germany can be classified as having mostly a strong ethnic identity. Moreover, the correlation between the strength of ethnic identity and the attitude towards ethnic marketing can be stated as being positive. This emphasises the fact that those people who feel more connected to their ethnic identity have a much more positive view about ethnic marketing. However,a correlation between the ethnic identity and the acculturation progress is not evident as a strong ethnic identity is viable among all acculturation levels.This phenomenon indicates that regardless the development of the acculturation process it can be stated that the Turks in Germany are a group which has a strong connection to its ethnic identity. Overall, ethnic marketing is a good tool to appeal to the Turkish ethnic minority; however, a well thought-through plan regarding the choice of the desired target group is essential.
