Marketing In Creative Industries

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Marketing In Creative Industries

Author : Gabriele Troilo
Publisher : Red Globe Press
ISBN 13 : 9780230380240
Total Pages : 0 pages
Book Rating : 4.3/5 (82 download)

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Book Synopsis Marketing In Creative Industries by : Gabriele Troilo

Download or read book Marketing In Creative Industries written by Gabriele Troilo and published by Red Globe Press. This book was released on 2015-07-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Marketing Strategy for Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1317429796
Total Pages : 370 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Marketing In Creative Industries

Author : Gabriele Troilo
Publisher : Bloomsbury Publishing
ISBN 13 : 0230380239
Total Pages : 384 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing In Creative Industries by : Gabriele Troilo

Download or read book Marketing In Creative Industries written by Gabriele Troilo and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Marketing Strategy for Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 131742980X
Total Pages : 261 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

The Oxford Handbook of Creative Industries

Author : Candace Jones
Publisher : OUP Oxford
ISBN 13 : 0191062278
Total Pages : 560 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The Oxford Handbook of Creative Industries by : Candace Jones

Download or read book The Oxford Handbook of Creative Industries written by Candace Jones and published by OUP Oxford. This book was released on 2015-07-23 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for governments throughout the world, while business people from established companies and entrepreneurs revaluate and innovate their models in creative industries. The Handbook is organized into four parts: Following the editors' introduction, Part One on Creativity includes individual creativity and how this scales up to teams, social networks, cities, and labour markets. Part Two addresses Generating and Appropriating Value from Creativity, as achieved by agents and organizations, such as entrepreneurs, stars and markets for symbolic goods, and considers how performance is measured in the creative industries. Part Three covers the mechanics of Managing and Organizing Creative Industries, with chapters on the role of brokerage and mediation in creative industry networks, disintermediation and glocalisation due to digital technology, the management of project-based organzations in creative industries, organizing events in creative fields, project ecologies, Global Production Networks, genres and classification and sunk costs and dynamics of creative industries. Part Four on Creative Industries, Culture and the Economy offers chapters on cultural change and entrepreneurship, on development, on copyright, economic spillovers and government policy. This authoritative collection is the most comprehensive source of the state of knowledge in the increasingly important field of creative industries research. Covering emerging economies and new technologies, it will be of interest to scholars and students of the arts, business, innovation, and policy.

The Disappearing Product

Author : Chris Bilton
Publisher : Edward Elgar Publishing
ISBN 13 : 1785360736
Total Pages : 272 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis The Disappearing Product by : Chris Bilton

Download or read book The Disappearing Product written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.

Rethinking Strategy for Creative Industries

Author : Milan Todorovic
Publisher : Routledge
ISBN 13 : 1317911865
Total Pages : 266 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Rethinking Strategy for Creative Industries by : Milan Todorovic

Download or read book Rethinking Strategy for Creative Industries written by Milan Todorovic and published by Routledge. This book was released on 2016-03-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Introducing the Creative Industries

Author : Rosamund Davies
Publisher : SAGE
ISBN 13 : 1446291162
Total Pages : 507 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Introducing the Creative Industries by : Rosamund Davies

Download or read book Introducing the Creative Industries written by Rosamund Davies and published by SAGE. This book was released on 2013-04-22 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Drones and the Creative Industry

Author : Virginia Santamarina-Campos
Publisher : Springer
ISBN 13 : 3319952617
Total Pages : 164 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Drones and the Creative Industry by : Virginia Santamarina-Campos

Download or read book Drones and the Creative Industry written by Virginia Santamarina-Campos and published by Springer. This book was released on 2018-07-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.

Leadership in the Creative Industries

Author : Karen L. Mallia
Publisher : John Wiley & Sons
ISBN 13 : 1119335795
Total Pages : 268 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Leadership in the Creative Industries by : Karen L. Mallia

Download or read book Leadership in the Creative Industries written by Karen L. Mallia and published by John Wiley & Sons. This book was released on 2019-01-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively. In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literature by exploring the creative leadership practices that are solidly grounded in evidenced-based research. The author includes suggestions for overcoming the challenges associated with leading creative people, and puts to rest many of the current industry misconceptions about leading creatively. This vital resource: Is the first book that highlights the theory and practice of creative leadership skills in the creative industries Includes best practices of leading for creativity, and reveals what encourages creativity and what suppresses it Debunks commonly held myths about leading a creative workforce with evidence-based guidance Contains a wealth of helpful tips, visualizations, callouts from primary research, and anecdotes from recognized thought leaders, to highlight and underscore important principles. Written for academics and students of leadership, those working or aspiring to work in the creative industries, Leadership in the Creative Industries puts the focuses directly on theory and practice of creative leadership in creative fields.

Marketing Strategy for the Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1000190374
Total Pages : 254 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Marketing Strategy for the Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for the Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2020-09-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Tourism and the Creative Industries

Author : Philip Long
Publisher : Routledge
ISBN 13 : 1317565274
Total Pages : 196 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Tourism and the Creative Industries by : Philip Long

Download or read book Tourism and the Creative Industries written by Philip Long and published by Routledge. This book was released on 2016-05-20 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows. Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism. This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.

Creative Industries and Economic Evolution

Author : Jason Potts
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930702
Total Pages : 241 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Creative Industries and Economic Evolution by : Jason Potts

Download or read book Creative Industries and Economic Evolution written by Jason Potts and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics. The creative industries are key drivers of modern economies. While economic analysis has traditionally advanced a market-failure model of arts and culture, this book argues for an evolutionary market dynamics or innovation-based approach. Jason Potts explores theoretical and conceptual aspects of an evolutionary economic approach to the study of the creative economy. Topics include creative businesses and labour markets, social networks, innovation processes and systems, institutions, and the role of creative industries in market dynamics and economic growth.

T-Shirts and Suits: A Guide to the Business of Creativity

Author :
Publisher : David Parrish
ISBN 13 : 0953825450
Total Pages : 117 pages
Book Rating : 4.9/5 (538 download)

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Book Synopsis T-Shirts and Suits: A Guide to the Business of Creativity by :

Download or read book T-Shirts and Suits: A Guide to the Business of Creativity written by and published by David Parrish. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Strategy for the Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 9781315691336
Total Pages : 0 pages
Book Rating : 4.6/5 (913 download)

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Book Synopsis Marketing Strategy for the Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for the Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Managing Creative Enterprises

Author : Xavier Greffe
Publisher : WIPO
ISBN 13 : 9280517015
Total Pages : 154 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis Managing Creative Enterprises by : Xavier Greffe

Download or read book Managing Creative Enterprises written by Xavier Greffe and published by WIPO. This book was released on 2006 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

Culture and Commerce

Author : Mukti Khaire
Publisher : Stanford University Press
ISBN 13 : 1503603083
Total Pages : 280 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Culture and Commerce by : Mukti Khaire

Download or read book Culture and Commerce written by Mukti Khaire and published by Stanford University Press. This book was released on 2017-06-20 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.