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Author :
Publisher : David Parrish
ISBN 13 : 0953825450
Total Pages : 117 pages
Book Rating : 4.9/5 (538 download)
Download or read book T-Shirts and Suits: A Guide to the Business of Creativity written by and published by David Parrish. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Parrish
Publisher :
ISBN 13 : 9780953825448
Total Pages : 111 pages
Book Rating : 4.8/5 (254 download)
Download or read book T-Shirts and Suits written by David Parrish and published by . This book was released on 2005 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 8461700201
Total Pages : 173 pages
Book Rating : 4.4/5 (617 download)
Download or read book Chase One Rabbit written by David Parrish and published by eBook Partnership. This book was released on 2015-05-18 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.
Author : Donald S. Passman
Publisher : Simon and Schuster
ISBN 13 : 0743293185
Total Pages : 465 pages
Book Rating : 4.7/5 (432 download)
Download or read book All You Need to Know about the Music Business written by Donald S. Passman and published by Simon and Schuster. This book was released on 2006 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.
Author : Alan J. Flusser
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.4/5 (91 download)
Download or read book Clothes and the Man written by Alan J. Flusser and published by . This book was released on 1985 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Lewrick
Publisher : John Wiley & Sons
ISBN 13 : 1119467489
Total Pages : 350 pages
Book Rating : 4.1/5 (194 download)
Download or read book The Design Thinking Playbook written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Author : Lillian H. Chaney
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0275997154
Total Pages : 204 pages
Book Rating : 4.2/5 (759 download)
Download or read book The Essential Guide to Business Etiquette written by Lillian H. Chaney and published by Bloomsbury Publishing USA. This book was released on 2007-09-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which fork should you use to eat the salad at a business lunch? What does business casual really mean? What's the one thing it's important not to do when meeting a Japanese businessperson for the first time? Good social skills are critical to success in today's competitive business world. Excellent manners not only grease the wheels of commerce, but an employee's positive professional image rubs off on the company and improves its reputation. The Essential Guide to Business Etiquette, a practical guide for interacting effectively with colleagues, customers, and business associates, details the social skills necessary to ensure personal and professional success. Good manners are like gold in today's fractious business environment—and thus provide an edge in getting and keeping new business. The Essential Guide to Business Etiquette features 14 chapters covering the most critical areas that can help people succeed in the climb up the corporate ladder. From the basics of getting off on the right foot during the job interview to handling office politics to dining etiquette, this book covers everything today's businessperson needs to know to navigate the tricky world of etiquette whether at home or abroad. Learning to operate with grace in the business world could not be more important. Every day, poor manners ruin deals, derail promotions, and harm customer relations.
Author : Karen Kelsky
Publisher : Crown
ISBN 13 : 0553419420
Total Pages : 450 pages
Book Rating : 4.5/5 (534 download)
Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author : Clare Sheng
Publisher :
ISBN 13 : 9780648286509
Total Pages : 176 pages
Book Rating : 4.2/5 (865 download)
Download or read book The Suit Book written by Clare Sheng and published by . This book was released on 2018-05-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU ONLY GET SEVEN SECONDS TO MAKE A FIRST IMPRESSION - ARE YOU MAKNG YOURS COUNT? A good suit is essential part of every wardrobe, yet so many men still don't know how to shop for, alter and style their suits. In The Suit Book, Clare Sheng decodes the process of buying and wearing a suit. Her advice is also a reminder that dressing well is an integral part of the road to success. Using real examples and illustrations, Clare outlines what to look for in a suit and reveals why even the most expensive garments will look cheap if they aren't fitted properly. These easy-to-follow tips will show you how to dress better and feel confident with the way you look. If you want to take your style to the next level, this book is a must-read. You will never again feel like an imposter in your suit or the menswear department.
Author : Kim Golombisky
Publisher : CRC Press
ISBN 13 : 1351668765
Total Pages : 612 pages
Book Rating : 4.3/5 (516 download)
Download or read book White Space Is Not Your Enemy written by Kim Golombisky and published by CRC Press. This book was released on 2017-02-17 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231002228
Total Pages : 45 pages
Book Rating : 4.2/5 (31 download)
Download or read book A Guide for ensuring inclusion and equity in education written by UNESCO and published by UNESCO Publishing. This book was released on 2017-06-05 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Shorthose
Publisher : CRC Press
ISBN 13 : 1317005082
Total Pages : 358 pages
Book Rating : 4.3/5 (17 download)
Download or read book Understanding Creative Business written by Jim Shorthose and published by CRC Press. This book was released on 2016-02-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.
Author : Lawrence Lessig
Publisher : Vintage
ISBN 13 : 0375726446
Total Pages : 378 pages
Book Rating : 4.3/5 (757 download)
Download or read book The Future of Ideas written by Lawrence Lessig and published by Vintage. This book was released on 2002-10-22 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet revolution has come. Some say it has gone. In The Future of Ideas, Lawrence Lessig explains how the revolution has produced a counterrevolution of potentially devastating power and effect. Creativity once flourished because the Net protected a commons on which widest range of innovators could experiment. But now, manipulating the law for their own purposes, corporations have established themselves as virtual gatekeepers of the Net while Congress, in the pockets of media magnates, has rewritten copyright and patent laws to stifle creativity and progress. Lessig weaves the history of technology and its relevant laws to make a lucid and accessible case to protect the sanctity of intellectual freedom. He shows how the door to a future of ideas is being shut just as technology is creating extraordinary possibilities that have implications for all of us. Vital, eloquent, judicious and forthright, The Future of Ideas is a call to arms that we can ill afford to ignore.
Author : Amanda Thomsen
Publisher : Storey Publishing
ISBN 13 : 1603429867
Total Pages : 161 pages
Book Rating : 4.6/5 (34 download)
Download or read book Kiss My Aster written by Amanda Thomsen and published by Storey Publishing. This book was released on 2012-01-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines illustrations with advice and suggestions for creating a garden tailored to personal specifications, including planting privacy hedges, laying out flower beds, building a patio, and digging a duck pond.
Author : Simon Crompton
Publisher : National Geographic Books
ISBN 13 : 0500518092
Total Pages : 0 pages
Book Rating : 4.5/5 (5 download)
Download or read book The Finest Menswear in the World written by Simon Crompton and published by National Geographic Books. This book was released on 2016-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first menswear book to go in search of the finest clothes, accessories, and brands in the world, and to explain the craft which makes them the best of the best With impeccable taste and an unerring eye for quality, connoisseur Simon Crompton seeks out the world’s most beautifully crafted contemporary menswear, item by item, from the Panama hat to the Milanese buttonhole. In profiles of fourteen distinguished companies that design, make, and sell their own products, Crompton tells the story of how each luxury item is crafted, explaining the subtle but crucial difference a hand-stitched seam, perfectly cut sleeve, or screen-printed silk can make. Augmented by extensive, specially commissioned photographs, The Finest Menswear in the World delves into every element of the well-dressed man’s wardrobe, both business and casual, from shirts to shoes, suits to scarves, and bags to umbrellas. With Crompton’s expert guidance, the discerning gentleman can dress himself head to toe in the finest menswear in the world.
Author : Chris Bilton
Publisher : Routledge
ISBN 13 : 1317977599
Total Pages : 221 pages
Book Rating : 4.3/5 (179 download)
Download or read book Creativity and Cultural Policy written by Chris Bilton and published by Routledge. This book was released on 2014-01-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity has become a popular buzzword in contemporary cultural policy, yet the term remains poorly understood. In this collection, cultural policy specialists together with experts on psychology, creative enterprise and arts education, consider how ‘creativity’ is defined in a variety of settings, from ‘creative management’ to ‘creative labour’. The starting point of the book is to move beyond the notion that creativity is simply a product of extraordinary individuals and extraordinary thinking. In reality creativity draws together apparently contradictory thinking styles, processes and purposes which extend well beyond the mythical figure of the solitary genius. This broad definition of creativity encompasses the contributions of managers, entrepreneurs and intermediaries to the creative process as well as the creativity of consumers and schoolchildren. In turn this implies a broad definition of cultural policy, taking in intellectual property law, education policy and corporate governance as well as policies towards the arts and creative industries. This collection of articles offers new ways of thinking about creativity and about cultural policy. It will be of interest not only to students and practitioners of cultural policy but to anyone who is curious about the value and purpose of ‘creativity’ in contemporary culture. This book was originally published as a special issue of International Journal of Cultural Policy.
Author : Chris Bilton
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000972
Total Pages : 424 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Management and Creativity written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2014-01-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004
