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Rethinking Strategy For Creative Industries
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Book Synopsis Rethinking Strategy for Creative Industries by : Milan Todorovic
Download or read book Rethinking Strategy for Creative Industries written by Milan Todorovic and published by Routledge. This book was released on 2016-03-02 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Book Synopsis Rethinking Strategy by : Steve Tighe
Download or read book Rethinking Strategy written by Steve Tighe and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.
Book Synopsis Rethinking Strategy by : Henk W Volberda
Download or read book Rethinking Strategy written by Henk W Volberda and published by SAGE. This book was released on 2001-01-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Readers interest in an overview of important aspects of the strategy field will find this book a helpful volume to add to their shelves' - Administrative Sciences Quarterly This is a new overview of the strategy field, with internationally renowned contributors summarizing the latest directions and developments in strategic management theory in the context of their theoretical roots in economics, organization theory, and systems theory. The contributors outline the most promising new directions on the basis of a systemic treatment of paradigms or schools of thought in strategy: redrawing firm boundaries, developing dynamic capabilities and discovering viable strategy configurations. The volume will be an invaluable companion to advanced courses in strategy and management, used as a reader alongside case material and field studies. As well as providing a summary and evaluation of the different schools of thought in strategy, the volume offers a synthesis of the American and European approaches.
Book Synopsis Rethink the Business of Creativity by : Ian Grais
Download or read book Rethink the Business of Creativity written by Ian Grais and published by Figure 1 Publishing. This book was released on 2020-04-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say: Rethink. Rethink your priorities. Rethink your approach. And rethink your product in the process. Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also one of the world’s most consistently awarded advertising and design agencies. Headquartered far off the beaten track in Vancouver, Rethink has been radically breaking rules for two decades, proving that you can do work that gets the world’s attention, without sacrificing efficiency and a balanced life. Now, for the first time, Rethink offers you a how-to manual of their 55 best tools for creating a sustainable, successful creative culture—tools that will help you inspire your people, boost your bottom line and take your creative product to the next level. Tried, true, constantly tweaked and consistently proven, these tools are simple and effective ways to inspire teams, boost creativity and cut through the bullshit at every stage of the process. Rethink’s step-by-step plan is radical, refreshing and relatable to any business striving for creative excellence.
Book Synopsis Rethinking Luxury Fashion by : Thomaï Serdari
Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Book Synopsis Spaces of Vernacular Creativity by : Tim Edensor
Download or read book Spaces of Vernacular Creativity written by Tim Edensor and published by Routledge. This book was released on 2009-10-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for a rethinking of what constitutes creativity, foregrounding non-economic values and practices, and the often marginal and everyday spaces in which creativity takes shape.
Book Synopsis Rethinking Culture and Creativity in the Digital Transformation by : Luciana Lazzeretti
Download or read book Rethinking Culture and Creativity in the Digital Transformation written by Luciana Lazzeretti and published by Taylor & Francis. This book was released on 2023-03-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the role of digital technologies in the growth and development of cultural organizations and the creative sector. It includes contributions by authoritative scholars who address this topic through different perspectives, methodologies and approaches. The first part of the volume focusses on theoretical contributions that identify the main transformations caused by the digital revolution, the use of data, outlining new possible analytic frameworks and future lines of research. The second part of the volume presents empirical contributions applied to different fields in the study of the cultural and creative sectors. These range from analyses of traditional cultural organizations such as museums, the evolution of trajectories in the fashion industry, techno-creative communities, digital services for tourism, to cultural and creative industries and wealth and creative work. This edited volume will be of great value to scholars in the fields of Economics and Management including Economic Geography and Economic Development. Students and researchers interested in learning more about new technologies and their impact on cultural and creative sectors will also benefit from this book. This book was originally published as a special issue of European Planning Studies.
Book Synopsis Creative Economies, Creative Communities by : Saskia Warren
Download or read book Creative Economies, Creative Communities written by Saskia Warren and published by Routledge. This book was released on 2016-03-09 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating how people and places are connected into the creative economy, this volume takes a holistic view of the intersections between community, policy and practice and how they are co-constituted. The role of the creative economy and broader cultural policy within community development is problematised and, in a significant addition to work in this area, the concept of ’place’ forms a key cross cutting theme. It brings together case studies from the European Union across urban, rural and coastal areas, along with examples from the developing world, to explore tensions in universal and regionally-specific issues. Empirically-based and theoretically-informed, this collection is of particular interest to academics, postgraduates, policy makers and practitioners within geography, urban and regional studies, cultural policy and the cultural/creative industries.
Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb
Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Book Synopsis Rethink Your Marketing by : Tom Shapiro
Download or read book Rethink Your Marketing written by Tom Shapiro and published by . This book was released on 2017-07-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, Rethink Your Marketing teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways. From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business.
Book Synopsis Education in the Creative Economy by : Daniel Araya
Download or read book Education in the Creative Economy written by Daniel Araya and published by Peter Lang. This book was released on 2010 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education in the Creative Economy explores the need for new forms of learning and education that are most conducive to supporting student development in a creative society. Just as the assembly line shifted the key factor of production from labor to capital, digital networks are now shifting the key factor of production from capital to innovation. Beyond conventional discussions on the knowledge economy, many scholars now suggest that digital technologies are fomenting a shift in advanced economies from mass production to cultural innovation. This edited volume, which includes contributions from renowned scholars like Richard Florida, Charles Landry, and John Howkins, is a key resource for policymakers, researchers, teachers and journalists to assist them to better understand the contours of the creative economy and consider effective strategies for linking education to creative practice. In addition to arguments for investing in the knowledge economy through STEM disciplines (science, technology, engineering and math), this collection explores the growing importance of art, design and digital media as vehicles for creativity and innovation.
Book Synopsis The Creative Industries by : Terry Flew
Download or read book The Creative Industries written by Terry Flew and published by SAGE. This book was released on 2011-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides an excellent overview of this exciting field. Warmly recommended for students and policymakers alike." - Mark Deuze, Indiana University "A comprehensive text on the state of the art of the creative industries... a running commentary on the ebb and flow of both the academic debates (from cultural studies, cultural economics, organisational studies, economic geography and urban sociology) and the policy initiatives that seek to frame the field for outsiders. An ideal primer." - Andy C Pratt, King′s College London The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labour, finance and risk, and how culture is distributed, marketed and creatively re-used through new media technologies. This book: Develops a global perspective on the creative industries and creative economy Draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography Explores what it means for policy-makers when culture and creativity move from the margins to the centre of economic dynamics Makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ′portfolio career′ in the creative industries. International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.
Book Synopsis Creative Economies, Creative Cities by : Lily Kong
Download or read book Creative Economies, Creative Cities written by Lily Kong and published by Springer Science & Business Media. This book was released on 2009-05-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Justin O’Connor and Lily Kong The cultural and creative industries have become increasingly prominent in many policy agendas in recent years. Not only have governments identified the growing consumer potential for cultural/creative industry products in the home market, they have also seen the creative industry agenda as central to the growth of external m- kets. This agenda stresses creativity, innovation, small business growth, and access to global markets – all central to a wider agenda of moving from cheap manufacture towards high value-added products and services. The increasing importance of cultural and creative industries in national and city policy agendas is evident in Hong Kong, Singapore, Taiwan, South Korea, Beijing, Shanghai and Guangzhou, Australia, and New Zealand, and in more nascent ways in cities such as Chongqing and Wuhan. Much of the thinking in these cities/ countries has derived from the European and North American policy landscape. Policy debate in Europe and North America has been marked by ambiguities and tensions around the connections between cultural and economic policy which the creative industry agenda posits. These become more marked because the key dr- ers of the creative economy are the larger metropolitan areas, so that cultural and economic policy also then intersect with urban planning, policy and governance.
Book Synopsis The Power of Creative Destruction by : Philippe Aghion
Download or read book The Power of Creative Destruction written by Philippe Aghion and published by Harvard University Press. This book was released on 2021-04-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the world’s leading economists and his coauthors, a cutting-edge analysis of what drives economic growth and a blueprint for prosperity under capitalism. Crisis seems to follow crisis. Inequality is rising, growth is stagnant, the environment is suffering, and the COVID-19 pandemic has exposed every crack in the system. We hear more and more calls for radical change, even the overthrow of capitalism. But the answer to our problems is not revolution. The answer is to create a better capitalism by understanding and harnessing the power of creative destruction—innovation that disrupts, but that over the past two hundred years has also lifted societies to previously unimagined prosperity. To explain, Philippe Aghion, Céline Antonin, and Simon Bunel draw on cutting-edge theory and evidence to examine today’s most fundamental economic questions, including the roots of growth and inequality, competition and globalization, the determinants of health and happiness, technological revolutions, secular stagnation, middle-income traps, climate change, and how to recover from economic shocks. They show that we owe our modern standard of living to innovations enabled by free-market capitalism. But we also need state intervention with the appropriate checks and balances to simultaneously foster ongoing economic creativity, manage the social disruption that innovation leaves in its wake, and ensure that yesterday’s superstar innovators don’t pull the ladder up after them to thwart tomorrow’s. A powerful and ambitious reappraisal of the foundations of economic success and a blueprint for change, The Power of Creative Destruction shows that a fair and prosperous future is ultimately ours to make.
Book Synopsis Rethinking Capitalism by : Michael Jacobs
Download or read book Rethinking Capitalism written by Michael Jacobs and published by John Wiley & Sons. This book was released on 2016-07-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Thought provoking and fresh - this book challenges how we think about economics.” Gillian Tett, Financial Times For further information about recent publicity events and media coverage for Rethinking Capitalism please visit http://marianamazzucato.com/rethinking-capitalism/ Western capitalism is in crisis. For decades investment has been falling, living standards have stagnated or declined, and inequality has risen dramatically. Economic policy has neither reformed the financial system nor restored stable growth. Climate change meanwhile poses increasing risks to future prosperity. In this book some of the world’s leading economists propose new ways of thinking about capitalism. In clear and compelling prose, each chapter shows how today’s deep economic problems reflect the inadequacies of orthodox economic theory and the failure of policies informed by it. The chapters examine a range of contemporary economic issues, including fiscal and monetary policy, financial markets and business behaviour, inequality and privatisation, and innovation and environmental change. The authors set out alternative economic approaches which better explain how capitalism works, why it often doesn’t, and how it can be made more innovative, inclusive and sustainable. Outlining a series of far-reaching policy reforms, Rethinking Capitalism offers a powerful challenge to mainstream economic debate, and new ideas to transform it.
Book Synopsis Digital Transformation in the Cultural and Creative Industries by : Marta Massi
Download or read book Digital Transformation in the Cultural and Creative Industries written by Marta Massi and published by Routledge. This book was released on 2020-12-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
Book Synopsis Tax Incentives for the Creative Industries by : Sigrid Hemels
Download or read book Tax Incentives for the Creative Industries written by Sigrid Hemels and published by Springer. This book was released on 2017-01-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines insights from cultural economics, public finance, and tax law, providing an accessible and comprehensive introduction in the application of tax incentives for the creative industries. It does not have a single-country focus, but instead uses the perspective and examples of various countries around the world. The book starts with a theoretical part, introducing the concepts of creative industries and of tax incentives: how can the creative industries be defined, why do governments support the creative industries and how can tax incentives be applied as policy instrument. In the globalized and digitalized world in which the creative industries operate, restrictions imposed by guidelines on harmful tax competition and state aid and regulations influencing the (im)possibility of applying tax incentives in cross-border situations have a great impact. For that reason these legal concepts are discussed as well in the theoretical part. Globalization also gives rise to questions on the cross border application of tax incentives. The example of cross border giving is discussed in this respect. The theoretical part is followed by a part that focuses on tax incentives for specific sectors of the creative industries: museums and cultural heritage, the audiovisual industries (film, tv and videogames), the art market, copyright and artists. This part uses insightful examples from various countries to illustrate the application of these tax incentives. As the book takes both an academic and a practical approach, it is of relevance to researchers, students, policy makers and readers involved in the creative industry who seek an in-depth and up-to-date overview of this alternative way for governments to support the creative industries.
