Marketing For The Non Marketing Executive

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Marketing for the Nonmarketing Executive

Author : Norton Paley
Publisher : CRC Press
ISBN 13 : 1420025643
Total Pages : 248 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Marketing for the Nonmarketing Executive by : Norton Paley

Download or read book Marketing for the Nonmarketing Executive written by Norton Paley and published by CRC Press. This book was released on 2016-04-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist.

Marketing for the Non-marketing Manager

Author : Colin V. Sowter
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for the Non-marketing Manager by : Colin V. Sowter

Download or read book Marketing for the Non-marketing Manager written by Colin V. Sowter and published by McGraw-Hill Companies. This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management For Non-Marketing Managers

Author : Heather Fitzpatrick
Publisher : John Wiley & Sons
ISBN 13 : 1937352676
Total Pages : 352 pages
Book Rating : 4.9/5 (373 download)

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Book Synopsis Marketing Management For Non-Marketing Managers by : Heather Fitzpatrick

Download or read book Marketing Management For Non-Marketing Managers written by Heather Fitzpatrick and published by John Wiley & Sons. This book was released on 2017-05-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management

Nonprofit Marketing

Author : Walter Wymer
Publisher : SAGE
ISBN 13 : 9781412909235
Total Pages : 382 pages
Book Rating : 4.9/5 (92 download)

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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Marketing for the Non-Marketing Executive

Author : Houston G. Elam
Publisher : Amacom Books
ISBN 13 : 9780814475621
Total Pages : 261 pages
Book Rating : 4.4/5 (756 download)

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Book Synopsis Marketing for the Non-Marketing Executive by : Houston G. Elam

Download or read book Marketing for the Non-Marketing Executive written by Houston G. Elam and published by Amacom Books. This book was released on 1981-01-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to marketing includes discussions of collecting and analyzing data, planning strategy, and launching a new product.

Nonprofit Marketing Best Practices

Author : John J. Burnett
Publisher : John Wiley & Sons
ISBN 13 : 047179189X
Total Pages : 340 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett

Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Marketing Management

Author : John Mullins
Publisher : McGraw-Hill Higher Education
ISBN 13 : 0077769473
Total Pages : 570 pages
Book Rating : 4.0/5 (777 download)

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Book Synopsis Marketing Management by : John Mullins

Download or read book Marketing Management written by John Mullins and published by McGraw-Hill Higher Education. This book was released on 2012-01-31 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Measures for International Entrepreneurship Research

Author : Nicole Coviello
Publisher : Edward Elgar Publishing
ISBN 13 : 1784711403
Total Pages : 656 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Measures for International Entrepreneurship Research by : Nicole Coviello

Download or read book Handbook of Measures for International Entrepreneurship Research written by Nicole Coviello and published by Edward Elgar Publishing. This book was released on 2016-03-25 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and used in the research of international entrepreneurship and important areas related to it: international business, entrepreneurship, marketing, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using rigorous selection criteria. The scales fall into eight distinct categories: • Individual-level influences • Firm and team-level influences • External environmental influences • Relationships, networks, and social capital • Organizational learning • Capabilities • Orientation and strategy • Performance and innovation outcomes For each scale, the book includes the following information to enable ease of use: summary, construct definition, description, source, development or adaptation procedures, sample, validity, scores, references, and scale items. This standout Handbook not only builds a compelling case for a more rigorous approach to research methods in international entrepreneurship research, but also explores the best practices in development, adaptation, use, and reporting of multi-item measures. Academic researchers in international entrepreneurship, international business, entrepreneurship, marketing, strategy, and/or innovation will find this reference tool a welcome addition to their survey research practices. Policy-makers conducting research in these areas will also appreciate this book.

Marketing in a Nutshell

Author : Mike Meldrum
Publisher : Elsevier
ISBN 13 : 0080468551
Total Pages : 305 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Marketing in a Nutshell by : Mike Meldrum

Download or read book Marketing in a Nutshell written by Mike Meldrum and published by Elsevier. This book was released on 2007-03-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists

The Accidental Marketer

Author : Tom Spitale
Publisher : John Wiley & Sons
ISBN 13 : 1118797396
Total Pages : 240 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Accidental Marketer by : Tom Spitale

Download or read book The Accidental Marketer written by Tom Spitale and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

How Not to Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2135 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced by : City of London College of Economics

Download or read book Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Marketing Due Diligence

Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
ISBN 13 : 0750683422
Total Pages : 257 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Due Diligence by : Malcolm McDonald

Download or read book Marketing Due Diligence written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2007-03-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- . Does the promised market exist? . Will the strategy deliver the market share promised? . Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added? * Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value * Systematic and practical approach useful for both practitioners and students * New paperback edition

Salesmen in Marketing Strategy

Author : Leverett Samuel Lyon
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Salesmen in Marketing Strategy by : Leverett Samuel Lyon

Download or read book Salesmen in Marketing Strategy written by Leverett Samuel Lyon and published by . This book was released on 1926 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Responsible Marketing

Author : O. A. J. Mascarenhas
Publisher : Lulu.com
ISBN 13 : 0615143059
Total Pages : 594 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis Responsible Marketing by : O. A. J. Mascarenhas

Download or read book Responsible Marketing written by O. A. J. Mascarenhas and published by Lulu.com. This book was released on 2007 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market-led Strategic Change

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

Marketing and Finance

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1118748891
Total Pages : 256 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Marketing and Finance by : Malcolm McDonald

Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.