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Author : Ronald E. Silverman
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Downtown to Target Populations written by Ronald E. Silverman and published by . This book was released on 1988 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marvin D Feit
Publisher : Routledge
ISBN 13 : 1136773290
Total Pages : 468 pages
Book Rating : 4.1/5 (367 download)
Download or read book Making Business Districts Work written by Marvin D Feit and published by Routledge. This book was released on 2006-07-27 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented, broad coverage of downtown and community development topics from a practitioner’s viewpoint! Making Business Districts Work: Leadership and Management of Downtown, Main Street, Business District, and Community Development Organizations is the essential desk reference for downtown and community business district profe
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)
Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : Maia Bloomfield Cucchiara
Publisher : University of Chicago Press
ISBN 13 : 022601696X
Total Pages : 298 pages
Book Rating : 4.2/5 (26 download)
Download or read book Marketing Schools, Marketing Cities written by Maia Bloomfield Cucchiara and published by University of Chicago Press. This book was released on 2013-04-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Author : Alan Mallach
Publisher : Rutgers University Press
ISBN 13 : 9780813538754
Total Pages : 350 pages
Book Rating : 4.5/5 (387 download)
Download or read book Bringing Buildings Back written by Alan Mallach and published by Rutgers University Press. This book was released on 2006 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abandoned properties are a plague across the United States, from rust belt cities like Detroit and Buffalo to small towns like Lima, Ohio, and Waterloo, Iowa. Even in Sunbelt cities such as Houston and Las Vegas, abandonment is a major problem, as investment flows to the periphery, leaving the older, inner neighborhoods behind. In Bringing Buildings Back, Alan Mallach provides policymakers and practitioners with the first in-depth guide to understanding and dealing with the many ramifications that this issue holds for the future of our older cities. Combining practical suggestions with a thoughtful exploration of policy, Mallach pulls together insights from law, economics, planning, and design to address all sides of the problem, from how abandonment can be prevented to how best to bring these properties back into productive reuse. Focusing on the need for sustainable reuse and revitalization of America's cities and neighborhoods, Bringing Buildings Back shows how finding solutions for individual buildings can and must be tied to the larger process of making our cities economically stronger and environmentally sounder places to live and work. The book is replete with examples of how cities, community development corporations, and others have come up with creative, effective solutions. Written by a distinguished urban planner and practitioner with three decades of experience, Bringing Buildings Back provides both a detailed toolkit and a call to rethink the way America carries out urban redevelopment. It is a book that should be on the desk of every mayor, city planner, community developer, or neighborhood activist, and used in every course on urban redevelopment or neighborhood revitalization.
Author : International Council of Shopping Centers
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.3/5 (9 download)
Download or read book The ICSC Guide to Operating Shopping Centers the Smart Way written by International Council of Shopping Centers and published by . This book was released on 1985 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bonita Kolb
Publisher : Taylor & Francis
ISBN 13 : 1000190358
Total Pages : 333 pages
Book Rating : 4.0/5 (1 download)
Download or read book Marketing Strategy for the Creative and Cultural Industries written by Bonita Kolb and published by Taylor & Francis. This book was released on 2020-09-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
Author : William Winston
Publisher : Routledge
ISBN 13 : 1136550879
Total Pages : 186 pages
Book Rating : 4.1/5 (365 download)
Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Author : United States. Congress. House. Committee on Armed Services. Subcommittee on Seapower and Strategic and Critical Materials
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.F/5 ( download)
Download or read book Sale of the AEGIS Weapon System to Japan written by United States. Congress. House. Committee on Armed Services. Subcommittee on Seapower and Strategic and Critical Materials and published by . This book was released on 1988 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Economic Development
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (91 download)
Download or read book To Amend the Public Works and Economic Development Act of 1965 and the Appalachian Regional Development Act of 1965 written by United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on Economic Development and published by . This book was released on 1989 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Busch
Publisher : Author House
ISBN 13 : 1477296573
Total Pages : 181 pages
Book Rating : 4.4/5 (772 download)
Download or read book Be the Boss written by Michael Busch and published by Author House. This book was released on 2013-01-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be the Boss is a compilation of lessons learned throughout my professional life. Although Ive started many businesses, my greatest success was founding Medicine Shoppe International, Inc., a franchisor of more than a thousand retail pharmacies, with 2004 collective revenues in excess of $2 billion. In 1995, Cardinal Health (NYSE: CAH) acquired Medicine Shoppe in a transaction valued at approximately $360 million. Every business I started was exactly that, a startupand all startups are small businesses. Some grow big. Some start off with a vision to become big but never achieve it. Others simply continue to grow because they are operated correctly, have a great mission, and take on a life all their own. Ive been fortunate enough to have been involved in several public offerings, all of which started as small businesses. I have created this guide for those who want to start a new business, purchase an existing business, or buy a franchise. Each of these endeavors requires unique skillsand presents unique challenges. By following my practical recommendations, you should be able to maximize each business opportunity and reduce risk. If Id had a book like this before starting my fi rst business, I could have saved lots of money not to mention many sleepless nights! Because most businesses involve some type of sales, I have included a section on the selling process. My sales philosophy has served me well throughout my business career. These proven principles and practical techniques can help you dramatically increase your sales.
Author : Frank Supovitz
Publisher : John Wiley & Sons
ISBN 13 : 1118244117
Total Pages : 512 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1317429796
Total Pages : 248 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Author : Nelson Lim
Publisher : Rand Corporation
ISBN 13 : 0833047183
Total Pages : 142 pages
Book Rating : 4.8/5 (33 download)
Download or read book To Protect and to Serve written by Nelson Lim and published by Rand Corporation. This book was released on 2009 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Los Angeles Police Department (LAPD) is in the middle of a five-year hiring plan to increase the number of sworn officers in the department by 1,000 and achieve a force strength of more than 10,000 officers for the first time in its history. Thus far, working together with the City of Los Angeles Personnel Department's Public Safety Bureau (PSB), the LAPD is on track to achieve this ambitious goal. However, the personnel department and the LAPD have been operating close to the margin, often meeting their hiring quota at the very end of the month. In addition, the LAPD is under consent decrees that stipulate greater diversity in hiring its officers. This book assists the LAPD in achieving its recruiting and diversity goals by offering ways to improve productivity and efficiency in the recruiting process. It begins by identifying potential untapped local recruiting markets. It also provides a model of viable candidates that the LAPD and the personnel department can use to target its recruitment and to prioritize applicants while still maintaining its diversity hiring goal. Finally, it recommends ways to improve productivity of the PSB Background Investigation Division.
Author : David Jarach
Publisher : Routledge
ISBN 13 : 1351959654
Total Pages : 139 pages
Book Rating : 4.3/5 (519 download)
Download or read book Airport Marketing written by David Jarach and published by Routledge. This book was released on 2017-03-02 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Author : SRI International
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.3/5 (555 download)
Download or read book Evaluation of the Federal Energy Administration (FEA) Vanpool Marketing and Implementation Program written by SRI International and published by . This book was released on 1978 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1998-11-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
