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Marketing Schools Marketing Cities
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Book Synopsis Marketing Schools, Marketing Cities by : Maia Bloomfield Cucchiara
Download or read book Marketing Schools, Marketing Cities written by Maia Bloomfield Cucchiara and published by University of Chicago Press. This book was released on 2013-05-25 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate—the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become “valued customers,” Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Book Synopsis Middle-class School Choice in Urban Spaces by : Emma E. Rowe
Download or read book Middle-class School Choice in Urban Spaces written by Emma E. Rowe and published by Taylor & Francis. This book was released on 2016-12-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Middle-class School Choice in Urban Spaces examines government-funded public schools from a range of perspectives and scholarship in order to examine the historical, political and economic conditions of public schooling within a globalized, post-welfare context. In this book, Rowe argues that post-welfare policy conditions are detrimental to government-funded public schools, as they engender consistent pressure in rearticulating the public school in alignment with the market, produce tensions in serving the more historical conceptualizations of public schooling, and are preoccupied by contemporary profit-driven concerns. Chapters focus on public schooling from different global perspectives, with examples from Chile and the US, to examine how various social movements encapsulate ideologies around public schooling. Rowe also draws upon a rich, five-year ethnographic study of campaigns lobbying the Victorian State Government in Australia for a brand-new, local-specific public school. Critical attention is paid to the public school as a means to achieve empowerment and overcome discrimination, and both a local and global lens are used to identify how parents choose the public school, the values they attach to it, and the strategies they use to obtain it. Also considered, however, are how quality gaps, distances and differences between public schools threaten to undermine the democracy of education as a means for individuals to be socially mobile and escape poverty. This book makes an important contribution to our understanding of global social movements and activism around public education. As such, it will be of key interest to researchers, academics and postgraduate students in the field of education, specifically those working on school choice, class and identity, as well as educational geography.
Book Synopsis Scripting the Moves by : Joanne W. Golann
Download or read book Scripting the Moves written by Joanne W. Golann and published by Princeton University Press. This book was released on 2021-06-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at a "no-excuses" charter school that reveals this educational model’s strengths and weaknesses, and how its approach shapes students Silent, single-file lines. Detention for putting a head on a desk. Rules for how to dress, how to applaud, how to complete homework. Walk into some of the most acclaimed urban schools today and you will find similar recipes of behavior, designed to support student achievement. But what do these “scripts” accomplish? Immersing readers inside a “no-excuses” charter school, Scripting the Moves offers a telling window into an expanding model of urban education reform. Through interviews with students, teachers, administrators, and parents, and analysis of documents and data, Joanne Golann reveals that such schools actually dictate too rigid a level of social control for both teachers and their predominantly low-income Black and Latino students. Despite good intentions, scripts constrain the development of important interactional skills and reproduce some of the very inequities they mean to disrupt. Golann presents a fascinating, sometimes painful, account of how no-excuses schools use scripts to regulate students and teachers. She shows why scripts were adopted, what purposes they serve, and where they fall short. What emerges is a complicated story of the benefits of scripts, but also their limitations, in cultivating the tools students need to navigate college and other complex social institutions—tools such as flexibility, initiative, and ease with adults. Contrasting scripts with tools, Golann raises essential questions about what constitutes cultural capital—and how this capital might be effectively taught. Illuminating and accessible, Scripting the Moves delves into the troubling realities behind current education reform and reenvisions what it takes to prepare students for long-term success.
Book Synopsis Public Housing and School Choice in a Gentrified City by : M. Makris
Download or read book Public Housing and School Choice in a Gentrified City written by M. Makris and published by Springer. This book was released on 2015-03-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 AESA Critics' Choice Book Award Molly Makris uses an interdisciplinary approach to urban education policy to examine the formal education and physical environment of young people from low-income backgrounds and demonstrate how gentrification shapes these circumstances.
Book Synopsis Marketing University Outreach Programs by : Ralph S. Foster
Download or read book Marketing University Outreach Programs written by Ralph S. Foster and published by Routledge. This book was released on 1994 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Book Synopsis The Risky Business of Education Policy by : Christopher H. Tienken
Download or read book The Risky Business of Education Policy written by Christopher H. Tienken and published by Routledge. This book was released on 2021-09-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Risky Business of Education Policy focuses commentary and analysis on some of the most pressing policy challenges facing public school educators and those invested in a healthy, vibrant public-school system. The book shares insights and makes recommendations from leading scholar-practitioners, namely from educational leadership and science education, on ways to ponder, navigate, and challenge serious policy issues. The chapters present important policy topics and critical analysis of the topics from the authorial perspective of experienced educators leading the preparation of future school leaders and teachers. Through fast paced, user-friendly chapters, contributors grapple with an education reform policy issue of the day, reflecting what is contentious territory while wading through it. These educational researchers also make evidence-informed practical recommendations for educators and policymakers on how to better approach the policy challenges presented, so public education can be improved for all children. Each chapter contains stimulating ideas, useful information, and practical tips for school practitioners, higher education faculty, and constituent groups.
Author :Brent Davies Publisher :Financial Times Prentice Hall (a Pearson Education Company) ISBN 13 :9780273624080 Total Pages :231 pages Book Rating :4.6/5 (24 download)
Book Synopsis Strategic Marketing for Schools by : Brent Davies
Download or read book Strategic Marketing for Schools written by Brent Davies and published by Financial Times Prentice Hall (a Pearson Education Company). This book was released on 1997 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service.
Book Synopsis State and Federal Marketing Activities and Other Economic Work, March 1921-June 21, 1939 by : United States. Bureau of Agricultural Economics
Download or read book State and Federal Marketing Activities and Other Economic Work, March 1921-June 21, 1939 written by United States. Bureau of Agricultural Economics and published by . This book was released on 1923 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Introduction to Public School Finance by : Benjamin Floyd Pittenger
Download or read book An Introduction to Public School Finance written by Benjamin Floyd Pittenger and published by . This book was released on 1925 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Opportunities in Marketing Careers by : Margery S. Steinberg
Download or read book Opportunities in Marketing Careers written by Margery S. Steinberg and published by McGraw Hill Professional. This book was released on 1999 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for the latest information to open the door to the career of your dreams? "Opportunities in Marketing Careers" covers a range of jobs in this industry, from those that require high school and trade school to associate, four-year, and graduate degrees. You'll find up-to-date salary statistics, training requirements, as well as the lowdown on life on the job. This comprehensive, no-nonsense guide takes the stress out of launching a career that's both satisfying and financially rewarding.
Book Synopsis Charter School City by : Douglas N. Harris
Download or read book Charter School City written by Douglas N. Harris and published by University of Chicago Press. This book was released on 2020-07-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the tragedy and destruction that came with Hurricane Katrina in 2005, public schools in New Orleans became part of an almost unthinkable experiment—eliminating the traditional public education system and completely replacing it with charter schools and school choice. Fifteen years later, the results have been remarkable, and the complex lessons learned should alter the way we think about American education. New Orleans became the first US city ever to adopt a school system based on the principles of markets and economics. When the state took over all of the city’s public schools, it turned them over to non-profit charter school managers accountable under performance-based contracts. Students were no longer obligated to attend a specific school based upon their address, allowing families to act like consumers and choose schools in any neighborhood. The teacher union contract, tenure, and certification rules were eliminated, giving schools autonomy and control to hire and fire as they pleased. In Charter School City, Douglas N. Harris provides an inside look at how and why these reform decisions were made and offers many surprising findings from one of the most extensive and rigorous evaluations of a district school reform ever conducted. Through close examination of the results, Harris finds that this unprecedented experiment was a noteworthy success on almost every measurable student outcome. But, as Harris shows, New Orleans was uniquely situated for these reforms to work well and that this market-based reform still required some specific and active roles for government. Letting free markets rule on their own without government involvement will not generate the kinds of changes their advocates suggest. Combining the evidence from New Orleans with that from other cities, Harris draws out the broader lessons of this unprecedented reform effort. At a time when charter school debates are more based on ideology than data, this book is a powerful, evidence-based, and in-depth look at how we can rethink the roles for governments, markets, and nonprofit organizations in education to ensure that America’s schools fulfill their potential for all students.
Book Synopsis Marketing the Program by : William A. Keim
Download or read book Marketing the Program written by William A. Keim and published by . This book was released on 1981 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college. Callie Foster Struggs considers the importance of community impact studies. Anne Mulder-Edmondson proposes the inclusion of the entire college community in the development of a marketing plan. The promotion of a marketing plan via the printed media is described by Barbara A. W. Smith, while Robert H. Gaffner examines uses of the electronic media in marketing. The process of identifying target populations through segmentation is discussed by William A. Keim. Wallace F. Cohen and Jeanne Atherton describe the successful marketing of an afternoon program. Edwin R. Bailey explores the potential for coordination with universities in the development of a marketing plan. Don G. Creamer and E. G. Akins examine the effects of marketing on student development activities. Marybelle C. Keim reviews strategies for student retention. James F. Gollattscheck poses some potentially negative effects of marketing and means to avoid them. Gunder Myran and Mark Ralph evaluate marketing practices in community colleges. Finally, Donna Dzierlenga reviews the ERIC literature dealing with community college marketing. (HB)
Download or read book PAIS Bulletin written by and published by . This book was released on 1915 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Public Affairs Information Service by : Public Affairs Information Service
Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1915 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Growers Journal written by and published by . This book was released on 1924 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis When Middle-Class Parents Choose Urban Schools by : Linn Posey-Maddox
Download or read book When Middle-Class Parents Choose Urban Schools written by Linn Posey-Maddox and published by University of Chicago Press. This book was released on 2014-03-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades a growing number of middle-class parents have considered sending their children to—and often end up becoming active in—urban public schools. Their presence can bring long-needed material resources to such schools, but, as Linn Posey-Maddox shows in this study, it can also introduce new class and race tensions, and even exacerbate inequalities. Sensitively navigating the pros and cons of middle-class transformation, When Middle-Class Parents Choose Urban Schools asks whether it is possible for our urban public schools to have both financial security and equitable diversity. Drawing on in-depth research at an urban elementary school, Posey-Maddox examines parents’ efforts to support the school through their outreach, marketing, and volunteerism. She shows that when middle-class parents engage in urban school communities, they can bring a host of positive benefits, including new educational opportunities and greater diversity. But their involvement can also unintentionally marginalize less-affluent parents and diminish low-income students’ access to the improving schools. In response, Posey-Maddox argues that school reform efforts, which usually equate improvement with rising test scores and increased enrollment, need to have more equity-focused policies in place to ensure that low-income families also benefit from—and participate in—school change.
Book Synopsis Improving Inner-city Marketing by : Alan R. Andreasen
Download or read book Improving Inner-city Marketing written by Alan R. Andreasen and published by . This book was released on 1972 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
