Marketing Digital En Agencias De Publicidad Social Media In Mipymes De Servicios Creativos De Bogota

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Marketing digital en agencias de publicidad: social media in MiPymes de servicios creativos de Bogotá

Author : Uribe Beltrán, Clara Inés
Publisher : Editorial Los Libertadores
ISBN 13 : 9585478323
Total Pages : 124 pages
Book Rating : 4.5/5 (854 download)

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Book Synopsis Marketing digital en agencias de publicidad: social media in MiPymes de servicios creativos de Bogotá by : Uribe Beltrán, Clara Inés

Download or read book Marketing digital en agencias de publicidad: social media in MiPymes de servicios creativos de Bogotá written by Uribe Beltrán, Clara Inés and published by Editorial Los Libertadores. This book was released on 2020-10-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las empresas publicitarias adoptaron y aplicaron acciones de marketing a través de internet desde el florecimiento y la consolidación de la red. Algunas con el fin de alcanzar distintos mercados o como valor agregado y línea de negocio para sus clientes. El aumento de la inversión publicitaria hacia canales online en Colombia y América Latina se ha logrado gracias a mejoras progresivas en el acceso, el tiempo de conexión, la disponibilidad de dispositivos y el uso de los recursos digitales. En ese entorno tecnológico se discute aun si deben distinguirse los términos marketing y marketing digital. Por otra parte, no existe un registro de actividad económica en el que sea posible declarar con detalle o distinción suficiente las acciones de marketing que se realizan en el amplio espectro del negocio publicitario. En consecuencia, se restringen las posibilidades de enfocar políticas públicas y programas de capacitación en nuevas tecnologías para ese tipo de empresas. Ante estas disyuntivas esta publicación pretende dar cuenta de un debate que apenas está empezando y propone una serie de acciones que se dejan a consideración de sus lectores.

El libro del marketing interactivo y la publicidad digital

Author : Eduardo Liberos
Publisher : ESIC Editorial
ISBN 13 : 8473569075
Total Pages : 493 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis El libro del marketing interactivo y la publicidad digital by : Eduardo Liberos

Download or read book El libro del marketing interactivo y la publicidad digital written by Eduardo Liberos and published by ESIC Editorial. This book was released on 2013-04 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro del Marketing Interactivo y la Publicidad Digital recoge todos los conocimientos, técnicas y herramientas necesarias para saber llegar eficazmente a los leads y clientes a través de canales interactivos. Los autores, profesionales de reconocido prestigio nacional e internacional en el marketing digital, pretenden explicar sus experiencias desde el punto de vista de agencia digital, soportes y portales, central de medios y cliente final. El lector adquirirá y reforzará conocimientos de comunicación interactiva en una lectura amena, práctica y de amplio conocimiento y experiencias. Plan de Marketing Digital, Publicidad Interactiva, Campañas Display, Captación de Clientes Online, SEM, SEO, Social Media Marketing, Email Marketing, Analítica Web, Métricas Online, Mobile Marketing, Fidelización Online, Creatividad Digital, Online Reputation Management, Affiliate Marketing, Geolocalización, Apps Interactivas, WOM, Content Management, Buzz Social Marketing, Blogging Interactivo, Rich Media, Usabilidad, etc ... serán expresiones que el lector sabrá aplicar en su proyecto y empresa. Este libro ha sido el trabajo intenso de una serie de profesionales de este medio, que querían mostrar a los estudiantes, a los que se dedican a estas disciplinas, a inmigrantes digitales e incluso a iniciados, a tener una nueva dimensión del Marketing Interactivo y Digital, aplicando los conceptos y metodologías que aquí se muestran. Una obra que se puede considerar todo una bíblia de la disciplina, con gran densidad de conocimientos condensados en una gran obra, destinada a ser un imprescinidible para todo profesional del sector míninamente actualizado.

Agencia de marketing digital

Author : Alberto López Bueno
Publisher : ANAYA MULTIMEDIA
ISBN 13 : 8441548072
Total Pages : 321 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis Agencia de marketing digital by : Alberto López Bueno

Download or read book Agencia de marketing digital written by Alberto López Bueno and published by ANAYA MULTIMEDIA. This book was released on 2023-05-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: El sector digital lleva muchos años en auge, y seguirá estándolo por muchos más, y los profesionales digitales tienen dos caminos: trabajar dentro de empresas o prestar sus servicios desde su propia empresa, lo que denominamos una agencia de servicios digitales. Muchas agencias surgen cada año, y casi todas se quedan por el camino o son desmontadas un tiempo más tarde dada la complejidad de la gestión de una agencia, que muchas veces es puesta en marcha por personas que técnicamente son buenas, pero que no han podido aprender de la gestión de este tipo de negocio, principalmente porque nadie habla de ello. Hay muchas herramientas de la gestión empresarial, de clientes y proyectos que pueden ser útiles y por ello las recoge este libro, pero también hay conocimientos que son propios de la gestión de agencias digitales y que se han intentado conceptualizar y reflejar a lo largo de los capítulos de este libro. Alberto López, fundador y director de la agencia Wanatop, vuelca en esta obra todo lo necesario para crear, gestionar y hacer crecer tu propia agencia digital, tanto si estás pensando en crear una, como si ya tienes tu propia agencia y buscas crecer. Más de 10 años de aprendizajes propios, colaboraciones y evolución del sector que te darán los conocimientos y puntos de vista que necesitas para seguir avanzando.

Agencia de marketing digital

Author :
Publisher :
ISBN 13 : 9788441547940
Total Pages : 0 pages
Book Rating : 4.5/5 (479 download)

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Book Synopsis Agencia de marketing digital by :

Download or read book Agencia de marketing digital written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Sustaining Change in Universities

Author : Burton Clark
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335224547
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Sustaining Change in Universities by : Burton Clark

Download or read book EBOOK: Sustaining Change in Universities written by Burton Clark and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ·What can be done to ensure universities are well positioned to meet the challenges of the fast moving world of the 21st century? This is the central question addressed by Burton R. Clark in this significant new volume which greatly extends the case studies and concepts presented in his 1998 book, Creating Entrepreneurial Universities. The new volume draws on case studies of fourteen proactive institutions in the UK, Europe, Australia, Latin America, Africa, and the United States that extend analysis into the early years of the twenty-first century. The cumulative international coverage underpins a more fully developed conceptual framework offering insight into ways of initiating and sustaining change in universities. This new conceptual framework shifts attention from transformation to sustainability rooted in a constructed steady state of change and a collegial approach to entrepreneurialism. It contains key elements necessary for universities to adapt successfully to the modern world. Lessons for reform can be drawn directly from both the individual case studies and the general framework. Overall the book offers a new form of university organization that is more self-reliant and manages to combine change with continuity, traditional academic values with new managerial values. Essential reading for university administrators, faculty members, students and researchers analysing higher education, and educational policymakers worldwide, this book advocates a highly proactive approach to university change and specifies a new basis for university self- reliance. Burton R. Clark is Allan M. Cartter Professor Emeritus of Higher Education and Sociology at the University of California, Los Angeles. During his career, he has taught at five leading US universities: Stanford, Harvard, Berkeley, Yale and UCLA. He has published widely on the nature of university organization and the realistic possibilties of reform, linking research for understanding with research for use.

Handbook of Fruit Science and Technology

Author : D. K. Salunkhe
Publisher : CRC Press
ISBN 13 : 1482273454
Total Pages : 628 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Handbook of Fruit Science and Technology by : D. K. Salunkhe

Download or read book Handbook of Fruit Science and Technology written by D. K. Salunkhe and published by CRC Press. This book was released on 1995-08-18 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers comprehensive, current coverage of preharvest and postharvest handling and production of fruits grown in tropical, subtropical and temperate regions throughout the world. It discusses over 60 major and minor crops, and details developments in fruit handling and disease control, storage practices, packaging for fruit protection, siz

Handbook of Bibliometric Indicators

Author : Roberto Todeschini
Publisher : John Wiley & Sons
ISBN 13 : 3527337040
Total Pages : 511 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Handbook of Bibliometric Indicators by : Roberto Todeschini

Download or read book Handbook of Bibliometric Indicators written by Roberto Todeschini and published by John Wiley & Sons. This book was released on 2016-08-22 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, the first systematic guide to the growing jungle of citation indices and other bibliometric indicators. Written with the aim of providing a complete and unbiased overview of all available statistical measures for scientific productivity, the core of this reference is an alphabetical dictionary of indices and other algorithms used to evaluate the importance and impact of researchers and their institutions. In 150 major articles, the authors describe all indices in strictly mathematical terms without passing judgement on their relative merit. From widely used measures, such as the journal impact factor or the h-index, to highly specialized indices, all indicators currently in use in the sciences and humanities are described, and their application explained. The introductory section and the appendix contain a wealth of valuable supporting information on data sources, tools and techniques for bibliometric and scientometric analysis - for individual researchers as well as their funders and publishers.

Sixty Years of Science at UNESCO 1945-2005

Author :
Publisher : UNESCO
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Sixty Years of Science at UNESCO 1945-2005 by :

Download or read book Sixty Years of Science at UNESCO 1945-2005 written by and published by UNESCO. This book was released on 2006 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scientific mandate of the United Nations educational, Scientific and Cultural Organization (UNESCO) linked, from the outset, science with people, peace, societal benefits and the environment. Among others, it has also helped create numerous institutes, publications and non-governmental organizations to bring together the scientific world. This publication offers an inside perspective on the past six decades of this engagement. The volume traces through six parts the role played by UNESCO in the history of international science cooperation in an ever-changing world: I. Setting the Scene, 1945-1965; II. Basic Sciences and Engineering; III. Environmental Sciences; IV. Science and Society; V. Overviews and Analyses; and VI. Looking Ahead. It also features a list of chronological milestones set along the way.--Publisher's description.

Fashioning the Nineteenth Century

Author : Cristina Giorcelli
Publisher : U of Minnesota Press
ISBN 13 : 0816687528
Total Pages : 497 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Fashioning the Nineteenth Century by : Cristina Giorcelli

Download or read book Fashioning the Nineteenth Century written by Cristina Giorcelli and published by U of Minnesota Press. This book was released on 2014-05-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: In nineteenth-century Europe and the United States, fashion—once the province of the well-to-do—began to make its way across class lines. At once a democratizing influence and a means of maintaining distinctions, gaps in time remained between what the upper classes wore and what the lower classes later copied. And toward the end of the century, style also moved from the streets to the parlor. The third in a four-part series charting the social, cultural, and political expression of clothing, dress, and accessories, Fashioning the Nineteenth Century focuses on this transformative period in an effort to show how certain items of apparel acquired the status of fashion and how fashion shifted from the realm of the elites into the emerging middle and working classes—and back. The contributors to this volume are leading scholars from France, Italy, and the United States, as well as a practicing psychoanalyst and artists working in fashion and with textiles. Whether considering girls’ school uniforms in provincial Italy, widows’ mourning caps in Victorian novels, Charlie’s varying dress in Kate Chopin’s eponymous story, or the language of clothing in Henry James, the essays reveal how changes in ideals of the body and its adornment, in classes and nations, created what we now understand to be the imperatives of fashion. Contributors: Dagni Bredesen, Eastern Illinois U; Carmela Covato, U of Rome Three; Agnès Derail-Imbert, École Normale Supérieure/VALE U of Paris, Sorbonne; Clair Hughes, International Christian University of Tokyo; Bianca Iaccarino Idelson; Beryl Korot; Anna Masotti; Bruno Monfort, Université of Paris, Ouest Nanterre La Défense; Giuseppe Nori, U of Macerata, Italy; Marta Savini, U of Rome Three; Anna Scacchi, U of Padua; Carroll Smith-Rosenberg, U of Michigan.

Shopping for Change

Author : Louis Hyman
Publisher : Cornell University Press
ISBN 13 : 1501712632
Total Pages : 392 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Shopping for Change by : Louis Hyman

Download or read book Shopping for Change written by Louis Hyman and published by Cornell University Press. This book was released on 2017-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University

Flux

Author : David Soberman
Publisher : University of Toronto Press
ISBN 13 : 1442698403
Total Pages : 345 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Flux by : David Soberman

Download or read book Flux written by David Soberman and published by University of Toronto Press. This book was released on 2012-12-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Branding Books Across the Ages

Author : Helleke van den Braber
Publisher : Amsterdam University Press
ISBN 13 : 9048544408
Total Pages : 372 pages
Book Rating : 4.0/5 (485 download)

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Book Synopsis Branding Books Across the Ages by : Helleke van den Braber

Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Nation Branding in Modern History

Author : Carolin Viktorin
Publisher : Berghahn Books
ISBN 13 : 1785339249
Total Pages : 300 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Nation Branding in Modern History by : Carolin Viktorin

Download or read book Nation Branding in Modern History written by Carolin Viktorin and published by Berghahn Books. This book was released on 2018-08-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Insurance Regulation in North America

Author : Bradly J. Condon
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041122265
Total Pages : 250 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Insurance Regulation in North America by : Bradly J. Condon

Download or read book Insurance Regulation in North America written by Bradly J. Condon and published by Kluwer Law International B.V.. This book was released on 2003-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of insurance regulation and trade agreements is of obvious significance to international competitiveness and, thereby, to national welfare. Yet until this masterful study the subject has remained virtually unexplored. Insurance Regulation in North America, far from merely addressing this important area of theory and practice, superbly balances a world of detailed analysis and commentary with deeply insightful interpretation and debate. The book's focus on insurance regulation in three countries allows the authors to approach the subject in an extraordinary depth that could not be achieved in a more global account. In the course of their treatment the authors offer the reader the following invaluable insights, among many others:analysis of the political dimension of reaching agreements and of implementing them;comparison of the three major trade agreements that apply in the North American insurance market'NAFTA, WTO agreements on financial services, and MEUFTA (the Mexico-European Union Free Trade Agreement)'with emphasis on the relationship between GATS and NAFTA principles;investigation of the clear convergence of regulatory schemes and the probable limits to harmonization;discussion of the arbitrage by which companies get around regulatory restrictions and exploit opportunities created by loopholes;clarification of the crucial issues surrounding the role of customary international law principles in investor protection obligations;discussion of the level of government and which government agencies a company must turn to in order to satisfy legal requirements;analysis of the jurisprudence of the Supreme Court of Mexico regarding legal effects of treaties on domestic law;commentary on the effects of demutualization and of mergers and acquisitions;discussion of the effect of the entrenchment of U.S. State regulations and the federal government's lack of clear power to force State compliance; anddescription of dispute settlement procedures between governments. Although important issues arising in each of the three countries are all covered, there is an emphasis on the Mexican market in recognition of Mexico's greater future growth potential and of the relative paucity of relevant literature in English. Major case studies that reveal processes of compliance or conflict are analyzed in detail. For insurance professionals'lawyers, business executives, and policymakers'who want to understand what international trade agreements contain, how they work, and how they affect domestic insurance regulation and business strategy in what is rapidly becoming a global market for insurance and other financial services, this book is a gold mine. Scholars and academics in insurance law and international economic law will also find here a fresh new treatise of great significance.

Drawing Lines in Sand and Snow

Author : Bradly J. Condon
Publisher : M.E. Sharpe
ISBN 13 : 9780765612359
Total Pages : 246 pages
Book Rating : 4.6/5 (123 download)

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Book Synopsis Drawing Lines in Sand and Snow by : Bradly J. Condon

Download or read book Drawing Lines in Sand and Snow written by Bradly J. Condon and published by M.E. Sharpe. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the major issues facing the North American continent: security, economic integration (globalization), border management, corruption, and illegal migration. The authors provide an in-depth analysis of the economic, business, and security implications of cross-border movements of people, goods, and capital and corruption, using hard data to back up their conclusions.

MICAI 2002: Advances in Artificial Intelligence

Author : Carlos Coello Coello
Publisher : Springer
ISBN 13 : 3540460160
Total Pages : 561 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis MICAI 2002: Advances in Artificial Intelligence by : Carlos Coello Coello

Download or read book MICAI 2002: Advances in Artificial Intelligence written by Carlos Coello Coello and published by Springer. This book was released on 2003-08-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second Mexican International Conference on Artificial Intelligence, MICAI 2002, held in MÃ©rida, YucatÃ¡n, Mexico in April 2002. The 56 revised full papers presented were carefully reviewed and selected from more than 85 submissions from 17 countries. The papers are organized in topical sections on robotics and computer vision, heuristic search and optimization, speech recognition and natural language processing, logic, neural networks, machine learning, multi-agent systems, uncertainty management, and AI tools and applications.

Progress in Pattern Recognition, Image Analysis and Applications

Author : Alberto Sanfeliu
Publisher : Springer Science & Business Media
ISBN 13 : 3540235272
Total Pages : 720 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Progress in Pattern Recognition, Image Analysis and Applications by : Alberto Sanfeliu

Download or read book Progress in Pattern Recognition, Image Analysis and Applications written by Alberto Sanfeliu and published by Springer Science & Business Media. This book was released on 2004-10-15 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: First of all, we want to congratulate two new research communities from M- ico and Brazil that have recently joined the Iberoamerican community and the International Association for Pattern Recognition. We believe that the series of congresses that started as the “Taller Iberoamericano de Reconocimiento de Patrones (TIARP)”, and later became the “Iberoamerican Congress on Pattern Recognition (CIARP)”, has contributed to these groupconsolidatione?orts. We hope that in the near future all the Iberoamerican countries will have their own groups and associations to promote our areas of interest; and that these congresses will serve as the forum for scienti?c research exchange, sharing of - pertise and new knowledge, and establishing contacts that improve cooperation between research groups in pattern recognition and related areas. CIARP 2004 (9th Iberoamerican Congress on Pattern Recognition) was the ninthinaseriesofpioneeringcongressesonpatternrecognitionintheIberoam- ican community. As in the previous year, CIARP 2004 also included worldwide participation. It took place in Puebla, Mexico. The aim of the congress was to promote and disseminate ongoing research and mathematical methods for pattern recognition, image analysis, and applications in such diverse areas as computer vision, robotics, industry, health, entertainment, space exploration, telecommunications, data mining, document analysis,and natural languagep- cessing and recognition, to name a few.