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Marketing Construction Service
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Book Synopsis Marketing Construction Services by : Paul Pryor
Download or read book Marketing Construction Services written by Paul Pryor and published by Industrial Press Inc.. This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "must read" for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.
Book Synopsis Marketing and Selling Professional Services in Architecture and Construction by : Basil Sawczuk
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Book Synopsis Construction Marketing Ideas by : Mark Buckshon
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Book Synopsis Tools of the Trade by : Neil M. Brown
Download or read book Tools of the Trade written by Neil M. Brown and published by . This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
Book Synopsis Marketing and Selling Construction Services by : Hedley Smyth
Download or read book Marketing and Selling Construction Services written by Hedley Smyth and published by Wiley-Blackwell. This book was released on 2000-02-10 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the global and local level contractors and consultants have had to take a more professional approach to marketing and sales. Some construction firms are being restructured into client-oriented organizations. However, in all organizations there is considerable room to develop marketing and sales to enhance opportunities to grow and to protect markets during times of recession. This book demonstrates how marketing and sales can be developed. Specifically it: introduces selling techniques tailored to the needs of construction evaluates competing approaches to marketing and related sales theory demonstrates the effect of these on organizational structures and processes, and examines how the top down and bottom up management approaches can be integrated through sales practice. The book aims to achieve a balance between a strategic overview and the practicalities of sales and marketing. It does not offer a single blueprint, but rather a range of distinctive options from which the reader can make informed choices.
Book Synopsis Construction and Engineering Marketing for Major Product Services by : Ben C. Gerwick, Jr.
Download or read book Construction and Engineering Marketing for Major Product Services written by Ben C. Gerwick, Jr. and published by Wiley-Interscience. This book was released on 1983-02-11 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.
Book Synopsis Design/Build Marketing by : William D. Booth
Download or read book Design/Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.
Book Synopsis Marketing and Social Construction by : Chris Hackley
Download or read book Marketing and Social Construction written by Chris Hackley and published by Routledge. This book was released on 2003-08-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Book Synopsis Construction Marketing by : Paul Pearce
Download or read book Construction Marketing written by Paul Pearce and published by Thomas Telford. This book was released on 1992 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.
Book Synopsis The World's Greenest Buildings by : Jerry Yudelson
Download or read book The World's Greenest Buildings written by Jerry Yudelson and published by Routledge. This book was released on 2013-01-17 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World’s Greenest Buildings tackles an audacious task. Among the thousands of green buildings out there, which are the best, and how do we know? Authors Jerry Yudelson and Ulf Meyer examined hundreds of the highest-rated large green buildings from around the world and asked their owners to supply one simple thing: actual performance data, to demonstrate their claims to sustainable operations. This pivotal book presents: an overview of the rating systems and shows "best in class" building performance in North America, Europe, the Middle East, India, China, Australia and the Asia-Pacific region practical examples of best practices for greening both new and existing buildings a practical reference for how green buildings actually perform at the highest level, one that takes you step-by-step through many different design solutions a wealth of exemplary case studies of successful green building projects using actual performance data from which to learn interviews with architects, engineers, building owners and developers and industry experts, to provide added insight into the greening process This guide uncovers some of the pitfalls that lie ahead for sustainable design, and points the way toward much faster progress in the decade ahead.
Book Synopsis Construction Business Development by : Christopher N. Preece
Download or read book Construction Business Development written by Christopher N. Preece and published by Elsevier. This book was released on 2003 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers. * Practical help for client/contractor co-operation * Based on international case studies * Builds up into a Business Development Plan for construction companies
Book Synopsis Marketing for the Construction Industry by : Norman Fisher
Download or read book Marketing for the Construction Industry written by Norman Fisher and published by . This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media and Marketing for Architectural, Engineering and Construction Companies What you really need to know to achieve profitable results by : Mark Buckshon
Download or read book Social Media and Marketing for Architectural, Engineering and Construction Companies What you really need to know to achieve profitable results written by Mark Buckshon and published by Mark Buckshon. This book was released on 2012 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, Linked In, Google Plus and other services and what you can actually expect to achieve establishing and maintaining profitable client relationships. This book offers straightforward and practical ideas on how to put social media to work economically."--
Book Synopsis Construction Marketing - the Textbook by : Elizabeth S. Jeppesen
Download or read book Construction Marketing - the Textbook written by Elizabeth S. Jeppesen and published by . This book was released on 2001-07-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guide to marketing construction services. Geared to the commercial contractor, although it would be helpful to residential builders as well.
Book Synopsis The Construction Company Guide to Digital Marketing by : 154 Agency
Download or read book The Construction Company Guide to Digital Marketing written by 154 Agency and published by Independently Published. This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 154 is a full-service agency with a heavy focus on construction company clients reimagining digital marketing, strategy, and design to propel brands forward. We have helped numerous clients with their digital marketing and business strategy to help increase incoming leads and expand their digital footprint. At 154 Agency, we know the importance of having a strong online presence. Our company was born out of the construction industry, with our first clients directly involved in the industry. We are not the typical marketing agency. If we are not making you money and providing you with a return on your investment (ROI) significantly greater than your investment with us then we are not doing our job. We take your ROI extremely seriously and everything we do for you is built around that point. Our team spends countless hours studying the construction industry for the latest and greatest trends. This book contains the foundation of our playbook for any new client we take on. We know how foreign some of this may be to you. Your core competency is running your projects successfully.
Book Synopsis Marketing Construction Services by : Hank Parkinson
Download or read book Marketing Construction Services written by Hank Parkinson and published by . This book was released on 1986 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leading with Marketing by : Brian Gallagher
Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-11-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms dont view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firms marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members.- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
