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Construction Marketing Ideas
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Book Synopsis Construction Marketing Ideas by : Mark Buckshon
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Book Synopsis Construction Marketing by : Paul Pearce
Download or read book Construction Marketing written by Paul Pearce and published by Thomas Telford. This book was released on 1992 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.
Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry
Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Book Synopsis Sales & Marketing Checklists for Profit-driven Home Builders by : National Association of Home Builders
Download or read book Sales & Marketing Checklists for Profit-driven Home Builders written by National Association of Home Builders and published by Builderbooks. This book was released on 2014 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2nd ed. published: Washington, DC: BuilderBooks, c2003.
Book Synopsis Marketing and Selling Professional Services in Architecture and Construction by : Basil Sawczuk
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Book Synopsis Social Media and Marketing for Architectural, Engineering and Construction Companies What you really need to know to achieve profitable results by : Mark Buckshon
Download or read book Social Media and Marketing for Architectural, Engineering and Construction Companies What you really need to know to achieve profitable results written by Mark Buckshon and published by Mark Buckshon. This book was released on 2012 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, Linked In, Google Plus and other services and what you can actually expect to achieve establishing and maintaining profitable client relationships. This book offers straightforward and practical ideas on how to put social media to work economically."--
Book Synopsis Winning the Contractor Fight by : Tom Reber
Download or read book Winning the Contractor Fight written by Tom Reber and published by Contractor Fight. This book was released on 2021-09-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.
Book Synopsis Design/Build Marketing by : William D. Booth
Download or read book Design/Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.
Book Synopsis Leading with Marketing by : Brian Gallagher
Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-11-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms dont view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firms marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members.- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Book Synopsis Marketing Strategies for Design-build Contracting by : W. D. Booth
Download or read book Marketing Strategies for Design-build Contracting written by W. D. Booth and published by Springer Science & Business Media. This book was released on 1995 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, practical treatment of design-build marketing practices for the small-, medium- and large-sized design-build contractor. The book provides an extensive overview of the design-build concept and gives numerous examples, guidelines, and techniques for contractors to develop their own common-sense design-build marketing strategies. Includes examples from different areas of the construction industry. 15 line drawings.
Book Synopsis Construction Marketing by : Richard Pettinger
Download or read book Construction Marketing written by Richard Pettinger and published by Bloomsbury Publishing. This book was released on 1998-11-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.
Book Synopsis Creative Construction by : Gary P. Pisano
Download or read book Creative Construction written by Gary P. Pisano and published by PublicAffairs. This book was released on 2019-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
Book Synopsis Construction Business Development by : Christopher Preece
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Book Synopsis Building Better Brands by : Elton Mayfield
Download or read book Building Better Brands written by Elton Mayfield and published by Advantage Media Group. This book was released on 2024-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wish you could fill out a change order for your marketing strategy? Now you can. Elton Mayfield is the President & Co-Founder of ER Marketing, a boutique marketing agency focused on the building industry. In Building Better Brands, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: - Survey: What do people say about you? What do you want them to say about you? - Blueprint: What do you need to have in place to deliver the brand you want? - Build: How do you deliver the brand you promised and keep it up to code? With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.
Book Synopsis Theory Construction in Marketing by : Gerald Zaltman
Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 21st Century Advertising for New Home Builders by : Preston John
Download or read book 21st Century Advertising for New Home Builders written by Preston John and published by LJW Publishing. This book was released on 2008-07-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling new homes just got easier! A new marketing strategy that ensures maximum conversion of all sales prospects; even those you didn't know you had! 21st Century Advertising for New Home Builders: Everything Has Changed is the only appropriate guide for new home builders when it comes to current advertising, sales, and marketing strategies in today's industry. The general purpose is still the same. You want to sell homes—as many homes as possible. But the methods have changed. With the aid of this easy-to-follow, step-by-step guide, you'll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don't get left behind!
Book Synopsis Building Profits in the Construction Industry by : Michael T. Kubal
Download or read book Building Profits in the Construction Industry written by Michael T. Kubal and published by McGraw-Hill. This book was released on 1999-01-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Over 1000 Web links -- Marketing plans -- Press releases -- Marketing materials from around the nation.
