Marketing Campaign Secrets

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.7/5 (493 download)

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Book Synopsis Marketing Campaign Secrets by : Tse Liang Teoh

Download or read book Marketing Campaign Secrets written by Tse Liang Teoh and published by Independently Published. This book was released on 2021-05-07 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why all of the marketing tactics and strategies that you have tried haven't gotten you the results you want? You're not alone. In this book I'm going to be letting you in on some industry secrets, and my personal formulas to create marketing campaigns that work for any niche and with any budget you have. Now, I'm not here to teach you about Facebook tricks, YouTube hacks or Instagram growth tips, even though I could. No, that is just one small part of the bigger formula. What I'm about to share with you is an evergreen thought process on a bigger scale - a step-by-step blueprint - customized for entrepreneurs and business owners who are running their own business and marketing campaigns. However, this book isn't just for them. If you are planning to start a side hustle, a business or are a leader of an organization, you'll be running a campaign sooner or later inevitably, this is not a book that you will want to miss out on - literally. Now, before we get started, I want to make it clear that this book is NOT a get rich quick scheme that promises you to make hundreds of thousands of dollars within weeks. This book is also NOT a side business opportunity that you work from home. This book basically teaches everything you need to know about the foundation to create a successful marketing campaign and the process I've used over the last 10 years to create it. It also covers the fundamentals of branding, product, sales and how to prioritize and optimize your goals, strategies and actions. And, I can promise you that once you go through the book, you would have a thought process of a top marketing executive or a marketing director equivalent - equipped with all the knowledge, processes and experience that I collected over the last 10 years and use it to create marketing campaigns for your own business like never before.Exciting, doesn't it? We've got a lot to cover but don't worry, I am here to walk you through it all. This is going to be a step-by-step guide to a process that I've been using for the last 10 years. It's going to help you achieve and maximize the results that you so desperately want and need for your campaign and your business. Whether your goal is to get more traffic, more sales, or more leads - whatever it is you're trying to grow in terms of your marketing - this is the book for you. I'll be walking you through some of the most important, most common reasons why campaigns fail. Here's a secret, it is part of the reason why I failed dismally in my early days. At the end of the day, failing to plan - or prepare - and failing to prioritize and optimize will always be the real downfall of any campaign or business, not the fact that they don't know the latest social media hacks and tricks - or how to make a beautiful or a perfect post or video. Remember this, aesthetics can only get you so far. Think about this - if a beautiful post or video was the key, many people would have been successful already but that isn't the case. I'm not saying it is not important, it will increase the chances of people liking it but there are many other factors that contribute to your overall success. So, if you like what you're reading and getting so far, you're going to like the rest of the book.I'll see you on the other side!

Secrets of Social Media Marketing

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Author :
Publisher : Linden Publishing
ISBN 13 : 1610350995
Total Pages : 446 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Secrets of Social Media Marketing by : Paul Gillin

Download or read book Secrets of Social Media Marketing written by Paul Gillin and published by Linden Publishing. This book was released on 2008-11-01 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch

Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

Kick Ass Business and Marketing Secrets

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118113454
Total Pages : 288 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Kick Ass Business and Marketing Secrets by : Bob Pritchard

Download or read book Kick Ass Business and Marketing Secrets written by Bob Pritchard and published by John Wiley & Sons. This book was released on 2011-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.

Video Marketing Secrets

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Author :
Publisher : Independently Published
ISBN 13 : 9781095907160
Total Pages : 38 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis Video Marketing Secrets by : Gary Dean Cassady

Download or read book Video Marketing Secrets written by Gary Dean Cassady and published by Independently Published. This book was released on 2019-04-27 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in video marketing for your small business, but you're worried about the cost? You needn't be. Video marketing is currently going full-steam ahead and it doesn't look like it's going to slow down anytime soon. One of the main reasons for this is because owners of businesses of all shapes and sizes are realizing just how easily - and how cheaply - marketing videos can be made. While videos can be made using a simple smartphone and script, businesses can create professional looking marketing videos using a number of inexpensive and easy-to-use video creation software options. The locations to share those videos are also often free, with anyone having the ability to upload to Facebook, Twitter, and Instagram. These are the places consumers are going when they're online and when they do, the chances are very good that they're looking at videos. If those videos aren't for your business, they're probably for somebody else's. Start your video marketing campaign today and get more consumer interest, brand recognition, and higher search engine results in just a few days!

The Secrets of Word-of-Mouth Marketing

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Author :
Publisher : AMACOM
ISBN 13 : 0814416691
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Secrets of Word-of-Mouth Marketing by : George Silverman

Download or read book The Secrets of Word-of-Mouth Marketing written by George Silverman and published by AMACOM. This book was released on 2011-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.

SOCIAL MEDIA MARKETING

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Author :
Publisher : AndreaAstemio
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4./5 ( download)

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Book Synopsis SOCIAL MEDIA MARKETING by : Stephen Johnson

Download or read book SOCIAL MEDIA MARKETING written by Stephen Johnson and published by AndreaAstemio. This book was released on 2020-01-19 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to start your journey to social media marketing success, then keep reading.. If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more. In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020. The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy. The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020; Up-to-date information and data on what's working and not on Facebook, Instagram, YouTube and Twitter Clear and precise details and facts on social media marketing. Practical tips you can implement and start using immediately. Ways you can maneuver social media channels to give your brand an edge over competitors. The ultimate strategies for building up engagement on your social media pages. A detailed step-by-step guide to advertising successfully on each different social media channels. And much more! With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue! Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your journey to social media marketing success!

Experiential Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119145880
Total Pages : 224 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Experiential Marketing by : Kerry Smith

Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Self-Publishing Made Simple

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Author :
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

20 Master Plots and How to Build Them

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Author :
Publisher : Writers Digest Books
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis 20 Master Plots and How to Build Them by : Ronald Tobias

Download or read book 20 Master Plots and How to Build Them written by Ronald Tobias and published by Writers Digest Books. This book was released on 1993-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows the reader how to take timeless storytelling structures and make them immediate, now, for fiction that's universal in how it speaks to the reader's heart and contemporary in detail and impact.Each chapter includes brief excerpts and descriptions of fiction from many times, many genres - myth and fairy tale, genre and mainstream fiction, film plots of all types, short story and novel.Find 20 fundamental plots that recur through all fiction - with analysis and examples - that outline benefits and warnings, for writers to adapt and elaborate in their own fiction.Ronald B. Tobias has spent his career as a writer moving from genre to genre, first as a short story writer, then as an author of fiction and nonfiction books and finally as a writer and producer of documentaries for public television. He is currently a professor in the Department of Media and Theatre Arts at Montana State University and the author of the Insider's Guide to Writing for Screen and Television. He lives in Bozeman, Montana.

Going Viral

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Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Going Viral by : Brent Coker

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Dirty Little Secrets of Buzz

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402224974
Total Pages : 242 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Dirty Little Secrets of Buzz by : David Seaman

Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

Steal These Ideas!

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118146913
Total Pages : 186 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Steal These Ideas! by : Steve Cone

Download or read book Steal These Ideas! written by Steve Cone and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

The Ad-free Brand

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Author :
Publisher : Que Publishing
ISBN 13 : 0789748029
Total Pages : 299 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis The Ad-free Brand by : Chris Grams

Download or read book The Ad-free Brand written by Chris Grams and published by Que Publishing. This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.

Experiential Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119145872
Total Pages : 227 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Experiential Marketing by : Kerry Smith

Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Social Media Marketing Secrets + Instagram Marketing in 2019: Strategy 2 Manuscripts in 1, Instagram, Facebook, Youtube and Twitter in 2019 and Beyond

Download Social Media Marketing Secrets + Instagram Marketing in 2019: Strategy 2 Manuscripts in 1, Instagram, Facebook, Youtube and Twitter in 2019 and Beyond PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 : 9781090171405
Total Pages : 280 pages
Book Rating : 4.1/5 (714 download)

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Book Synopsis Social Media Marketing Secrets + Instagram Marketing in 2019: Strategy 2 Manuscripts in 1, Instagram, Facebook, Youtube and Twitter in 2019 and Beyond by : Jack Gary

Download or read book Social Media Marketing Secrets + Instagram Marketing in 2019: Strategy 2 Manuscripts in 1, Instagram, Facebook, Youtube and Twitter in 2019 and Beyond written by Jack Gary and published by Independently Published. This book was released on 2019-03-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ♦♦Bonus: Buy the Paperback version of this book, and get the kindle eBook version included for FREE** You have worked hard on your business. Whether you are a startup or a business that has been going for some time, there are a lot of different things to take care of. But your number one priority is coming up with a marketing plan that will help you to reach your customers and to make more sales. One of the best ways that you can do this is to start a social media marketing campaign. This guidebook is going to take some time to look at the importance of social media to your business and some of the different things that you need to know in order to get the most out of your own social media campaign.Some of the things that we will discuss in this guidebook to help you get started include: *The influence of social media and why you need to consider it for your business *Understanding the differences between YouTube, Facebook, Instagram, and Twitter and how each one can help your business succeed *Facebook and how it can take your business to the next level *The basics of Facebook marketing and how both organic reach and paid advertising can work together on Facebook to help your business grow *How to work with Instagram and market your business on there *The importance of marketing your business through YouTube *How to get organic reach with YouTube *Using paid advertising on YouTube to get the best results *How Twitter can be used to help your business to grow *And so much more! Social media should be the basis of your online marketing presence. There are a lot of customers available through these social media sites, and figuring out the one that will work the best for you and sticking with a plan of interacting and providing value to your customers can make a world of difference. When you are ready to learn about the major social media sites and how to use them to promote your business, make sure to check out this guidebook to get started. Don't wait any longer! Scroll up and CLICK THE BUY NOW BUTTON to begin the journey to the life of your dreams!

The secrets of influencer marketing

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Author :
Publisher : BoD - Books on Demand
ISBN 13 : 2322223832
Total Pages : 118 pages
Book Rating : 4.3/5 (222 download)

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Book Synopsis The secrets of influencer marketing by : Stéphane Bouillet

Download or read book The secrets of influencer marketing written by Stéphane Bouillet and published by BoD - Books on Demand. This book was released on 2020-06-18 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes it's difficult to find THE good idea to create your influence campaign and you don't always have the time to engage with in-depth competitive intelligence. This guide is here to inspire you and show you that the possibilities are endless! Be creative, stand out from the crowd, and find the inspiration for an influencer marketing campaign that fits YOU.