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Steal These Ideas
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Download or read book Steal These Ideas! written by Steve Cone and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Download or read book Steal This Idea written by M. Perelman and published by Springer. This book was released on 2016-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how corporate powers have erected a rapacious system of intellectual property rights to confiscate the benefits of creativity in science and culture. This legal system threatens to derail both economic and scientific progress, while disrupting society and threatening personal freedom. Perelman argues that the natural outcome of this system is a world of excessive litigation, intrusive violations of privacy, the destruction system of higher education, interference with scientific research, and a lopsided distribution of income.
Download or read book DIY MFA written by Gabriela Pereira and published by Penguin. This book was released on 2016-07-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Book Synopsis The Secret of Platform 13 by : Eva Ibbotson
Download or read book The Secret of Platform 13 written by Eva Ibbotson and published by Pan Macmillan. This book was released on 2008-09-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under Platform 13 at King's Cross Station there is a secret door that leads to a magical island . . . It appears only once every nine years. And when it opens, four mysterious figures step into the streets of London. A wizard, an ogre, a fey and a young hag have come to find the prince of their kingdom, stolen as a baby nine years before. But the prince has become a horrible rich boy called Raymond Trottle, who doesn't understand magic and is determined not to be rescued. Shortlisted for the Smarties Prize, The Secret of Platform 13 is an exciting magical adventure from Eva Ibbotson, the award-winning author of Journey to the River Sea. 'This kind of fun will never fail to delight' Philip Pullman
Download or read book Steal the Show written by Michael Port and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.
Download or read book Hot Property written by Pat Choate and published by Knopf. This book was released on 2007-12-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problem of pirating and counterfeiting has grown from small-scale imitations of Levi’s jeans and Zippo lighters to a phenomenon that costs the United States an estimated $200 billion dollars per year. Pirated DVDs, computer software, designer clothes, and machinery flood global markets, inflicting heavy losses on U.S. businesses, while counterfeit medicines, auto and aircraft parts, and baby formula regularly cause fatalities around the world. The theft of artistic and scientific creation is draining our economy. It is the great economic crime of the twenty-first century. Pat Choate, the author of the best-selling Agents of Influence, examines the roots of conflicts over intellectual property and how the establishment of patent and copyright protections helped propel the American economy. He interweaves the stories of Eli Whitney, Alexander Graham Bell, and Thomas Edison to illustrate how the United States transformed itself from a largely agricultural society into a manufacturing, scientific, and technological superpower, giving rise to further copyright and patent protection laws. He traces the emergence of Germany, Japan, and China as rivals to American primacy through copying, counterfeiting, and underpricing American products and media. He reveals the shockingly meager effectiveness of current efforts to defend American businesses, inventors, and artists from corporate espionage. And he sounds a powerfully convincing warning that the general indifference of our government toward the security of American intellectual property is already affecting job security and the economy in general (an estimated $24 billion is lost each year to pirated films, music recordings, books, and other merchandise in China alone). Hot Property is an impassioned, clear-eyed, and sound assessment of one of the most serious problems facing the American economy today, certain to be one of the most widely discussed books of the year.
Book Synopsis Yes, You Can Innovate by : Natalie Turner
Download or read book Yes, You Can Innovate written by Natalie Turner and published by Pearson UK. This book was released on 2018-02-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Steal These Ideas! written by Steve Cone and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.
Download or read book Steal This Book written by Abbie Hoffman and published by CreateSpace. This book was released on 2014-04-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steal this book
Download or read book Show Your Work! written by Austin Kleon and published by Workman Publishing Company. This book was released on 2014-03-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Book Synopsis The Steal Like an Artist Journal by : Austin Kleon
Download or read book The Steal Like an Artist Journal written by Austin Kleon and published by Workman Publishing. This book was released on 2015-10-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of Steal Like an Artist and Show Your Work! comes an interactive journal and all-in-one logbook to get your creative juices flowing, and keep a record of your ideas and discoveries. The Steal Like an Artist Journal is the next step in your artistic journey. It combines Austin Kleon’s unique and compelling ideas with the physical quality that makes journals like Moleskines so enormously popular. Page after page of ideas, prompts, quotes, and exercises are like a daily course in creativity. There are lists to fill in—Ten Things I Want to Learn, Ten Things I Probably Think About More Than the Average Person. Challenges to take. Illustrated creative exercises—Make a Mixtape (for someone who doesn’t know you) and Fill in the Speech Balloons. Pro and con charts—What Excites You?/What Drains You? The journal has an elastic band for place-marking and a special pocket in the back—a “swipe file” to store bits and pieces of inspiration. Because if you want to steal like an artist, you need a place to keep your loot.
Book Synopsis The Business of Being a Writer by : Jane Friedman
Download or read book The Business of Being a Writer written by Jane Friedman and published by University of Chicago Press. This book was released on 2018-03-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)
Book Synopsis Steal Like an Artist by : Austin Kleon
Download or read book Steal Like an Artist written by Austin Kleon and published by Workman Publishing Company. This book was released on 2012-02-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your creativity. An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget the old cliché about writing what you know: Instead, write the book you want to read, make the movie you want to watch. And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work. “Brilliant and real and true.”—Rosanne Cash
Book Synopsis Steal This Country by : Alexandra Styron
Download or read book Steal This Country written by Alexandra Styron and published by Penguin. This book was released on 2018-09-04 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A walk-the-walk, talk-the-talk, hands-on, say-it-loud handbook for activist kids who want to change the world! Inspired by Abbie Hoffman's radical classic, Steal This Book, author Alexandra Styron's stirring call for resistance and citizen activism will be clearly heard by young people who don't accept "it is what it is," who want to make sure everybody gets an equal piece of the American pie, and who know that the future of the planet is now. Styron's irreverent and informative primer on how to make a difference is organized into three sections: The Why, The What, and The How. The book opens with a personal essay and a historic look at civil disobedience and teenage activism in America. That's followed by a deep dive into several key issues: climate change, racial justice, women's rights, LGBTQIA rights, immigration, religious understanding, and intersectionality. Each chapter is introduced by an original full page comic and includes a summary of key questions, interviews with movers and shakers--from celebrities to youth activists--and spotlights on progressive organizations. The book's final section is packed with how-to advice on ways to engage, from group activities such as organizing, marching, rallying, and petitioning to individual actions like voting with your wallet, volunteering, talking with relatives with different viewpoints, and using social activism to get out a progressive message. This is a perfect book for older middle-schoolers and teens who care about the planet, the people with whom they share it, and the future for us all.
Book Synopsis Murder in Italy by : Candace Dempsey
Download or read book Murder in Italy written by Candace Dempsey and published by Penguin. This book was released on 2010-04-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story behind the notorious international murder--updated to cover Amanda Knox's acquittal. In Perugia, Italy, on November 2, 2007, police discovered the body of a British college student stabbed to death in her bedroom. The prosecutor alleged that the brutal murder had occurred during a drug-fueled sex game gone wrong. Her housemate, American honor student Amanda Knox, quickly became the prime suspect and soon found herself the star of a sensational international story, both vilified and eroticized by the tabloids and the Internet. Award-winning journalist Candace Dempsey gives readers a front-row seat at the trial and reveals the real story behind the media frenzy. "Beautifully researched, well-written, and clearly organized. Dempsey was the first journalist in the United States to raise questions about the Amanda Knox case, and the first to look deeply into the facts and begin to uncover the shocking truth. If you want to know the real story . you must read this book, reprinted after Knox's acquittal with a new ending."-Douglas Preston, New York Times bestselling author (with Mario Spezi) of The Monster of Florence
Download or read book Knocked Down written by Aileen Weintraub and published by U of Nebraska Press. This book was released on 2022-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A laugh-out-loud memoir about a free-spirited, commitment-phobic Brooklyn girl who, after a whirlwind romance, finds herself living in a rickety farmhouse, pregnant, and faced with five months of doctor-prescribed bed rest because of unusually large fibroids. Aileen Weintraub has been running away from commitment her entire life, hopping from one job and one relationship to the next. When her father suddenly dies, she flees her Jewish Brooklyn community for the wilds of the country, where she unexpectedly falls in love with a man who knows a lot about produce, tractors, and how to take a person down in one jiu-jitsu move. Within months of saying “I do” she’s pregnant, life is on track, and then wham! Her doctor slaps a high-risk label on her uterus and sends her to bed for five months. As her husband’s bucolic (and possibly haunted) farmhouse begins to collapse and her marriage starts to do the same, Weintraub finally confronts her grief for her father while fighting for the survival of her unborn baby. In her precarious situation, will she stay or will she once again run away from it all? Knocked Down is an emotionally charged, laugh-out-loud roller-coaster ride of survival and growth. It is a story about marriage, motherhood, and the risks we take.
Book Synopsis Steal this Classroom by : Anne Dalke
Download or read book Steal this Classroom written by Anne Dalke and published by punctum books. This book was released on 2019 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jody Cohen and Anne Dalke construe "classrooms" as testing grounds, paradoxically boxed-in spaces that cannot keep their promise to enclose, categorize, or name. Exploring what is usually left out can create conditions ripe for breaking through, where real and abstract reverse and melt, the distinction between them disappearing. These are ecotones, transitional spaces that are testing grounds, places of danger and opportunity. In college classrooms, an urban high school, a public library, a playground, and a women's prison, Anne and Jody share scenes where teaching and learning take them by surprise; these are moments of uncertainty, sometimes constructed as failure. Digging into and exploding such moments reveals that they might be results of institutional pressures, socioeconomic and other diversities not acknowledged but operating and entangling individuals and ideas. Classrooms are sometimes "stolen" by the complex systems surrounding and permeating the activities that take place there; Jody and Anne explore ways to steal them back. Examining what is hidden but present in such moments can turn them into breakthroughs, powerful learning for educators and students-revealing how failure itself might not be what it seems. Moving back and forth between micro and macro in a continual interplay across individuals, groups, and institutions, and organizing their experiences and philosophies of teaching under the rubrics of Playing, Haunting, Silencing, Unbecoming, Leaking, Befriending, Slipping, and Reassembling, Anne and Jody try out alternative tales, exploring a pedagogical orientation that is ecological in the largest sense, engaging teachers and students in re-thinking learning and teaching in classrooms, and in their larger lives, as complex, enmeshed, volatile eco-systems. Jody and Anne weave through their own voices those of students and colleagues, demonstrating the complex playfulness of collaborative and transdisciplinary forms of teaching and learning. Not solving the contradictions, but abstracting from the immediate, they offer a dialogue, telling hard stories and funny ones, involving others' stories in response, demonstrating the complex playfulness of collaborative and transdisciplinary work. They make concrete suggestions about how academic and other structures might open up; they also remain porous and interactive, inviting reader-participants to join in transfiguring what spaces of teaching and learning are and can be-and-do. For nearly two decades, Anne Dalke and Jody Cohen were colleagues at Bryn Mawr College, where they co-wrote and co-taught cross-disciplinary classes on campus, and worked with a number of their students to establish a reading and writing program in a local women's jail. Now Jody teaches Language Arts at YouthBuild Philadelphia, a school for young people who have been out of school. Her students write about experiences in their homes and communities, about education and the criminal justice system, and about making change in their own lives and in the world. An education researcher and activist, Jody writes about community-based engagement with education policy and practice. Anne now volunteers with The Petey Greene Program, The Inside-Out Prison Exchange Program, and "Let's Circle Up," a Restorative Justice project. She works with readers and writers in Philadelphia county jails and Pennsylvania state prisons, where they search for personal, political and transformational responses to their shared questions about accountability and equity. A prison abolitionist and Quaker with a particular interest in resistant teaching practices, Anne is the author of Teaching to Learn/Learning to Teach: Meditations on the Classroom (Peter Lang, 2002) and co-editor, with Barbara Dixson, of Minding the Light: Essays in Friendly Pedagogy (Peter Lang, 2004).
