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Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 ( download)
Download or read book Market Strategies in Branded Dairy Product Markets written by Ronald Cotterill and published by . This book was released on 1994 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald W Cotterill
Publisher : CRC Press
ISBN 13 : 0429700407
Total Pages : 245 pages
Book Rating : 4.4/5 (297 download)
Download or read book Competitive Strategy Analysis For Agricultural Marketing Cooperatives written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Author : Lawrence Edward Haller
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 ( download)
Download or read book Branded Product Marketing Strategies in the Cottage Cheese Market written by Lawrence Edward Haller and published by . This book was released on 1992 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Cotterill
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (26 download)
Download or read book Market Strategies in Branded Diary Product Markets written by Ronald Cotterill and published by . This book was released on 1994 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Andrew William Franklin
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.3/5 ( download)
Download or read book Pricing and Market Strategies in the National Branded Cheese Industry written by Andrew William Franklin and published by . This book was released on 1994 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American institute of agriculture, Chicago
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Dairy Products written by American institute of agriculture, Chicago and published by . This book was released on 1922 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 146667394X
Total Pages : 417 pages
Book Rating : 4.4/5 (666 download)
Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Author : GIRA S.A.
Publisher :
ISBN 13 :
Total Pages : 325 pages
Book Rating : 4.:/5 (315 download)
Download or read book Investment and Marketing Strategy in World Dairy Markets written by GIRA S.A. and published by . This book was released on 1977* with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Per Pinstrup-Andersen
Publisher : Cornell University Press
ISBN 13 : 0801466377
Total Pages : 292 pages
Book Rating : 4.8/5 (14 download)
Download or read book Case Studies in Food Policy for Developing Countries written by Per Pinstrup-Andersen and published by Cornell University Press. This book was released on 2018-07-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed to complement the textbook Food Policy for Developing Countries by Per Pinstrup-Andersen and Derrill D. Watson II, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental science, medicine, and geography to create a holistic picture of the state of the world's food systems today. Volume II of the Case Studies addresses the issues of domestic policies for markets, production, and the environment.
Author : Jochen Tholen
Publisher : ibidem-Verlag / ibidem Press
ISBN 13 : 3838257545
Total Pages : 354 pages
Book Rating : 4.8/5 (382 download)
Download or read book Restructuring of the Economic Elites after State Socialism written by Jochen Tholen and published by ibidem-Verlag / ibidem Press. This book was released on 2012-02-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collapse of the former socialist states has led to the transformation of their political, economic and social systems as well as a major change in international orientations. In this context, new economic and political elites of the former state socialist societies have emerged. How they have emerged from state socialism is a major component of this book which has two major themes. First, we consider the recruitment patterns of the new elites, among others the extent to which the new leaderships have been reconstituted from the former cadres of state socialism. Second we outline the consequences of transformation on the institutions, particularly the formation of markets and privatisation in the context of the dynamic of the enlargement of the European Union and the entry of the new states into the world system.This collection of papes is based mostly on two conferences out of six serial conferences under the general responsibility of David Lane, Cambridge University. The first conference was held in Budapest on 4-5 September 2004 at Corvinus University of Budapest (Institute of Sociology and Social Policy, Centre for Empirical Social Research) and organized by György Lengyel, the second on 13-14 May 2005 at University of Bremen (Institute of Sociology/Institute Labour and Economy) led by Jochen Tholen.
Author : Doris Berger-Grabner
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110543958
Total Pages : 402 pages
Book Rating : 4.1/5 (15 download)
Download or read book Strategic Retail Management and Brand Management written by Doris Berger-Grabner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Author : Estelle Biénabe
Publisher : Routledge
ISBN 13 : 1317070380
Total Pages : 223 pages
Book Rating : 4.3/5 (17 download)
Download or read book Reconnecting Markets written by Estelle Biénabe and published by Routledge. This book was released on 2016-04-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid changes taking place in the structure and governance of national and regional agri-food markets in developing countries seriously affect the ability of agriculture, especially small-scale agriculture, to contribute to economic growth and sustainable development. Reconnecting Markets is the second volume of case examples from the Regoverning Markets programme (2005-2008). It focuses on the keys to inclusion of small-scale farmers and rural SMEs into dynamic national and regional markets. The cases document specific arrangements that appear to have played a positive role in supporting greater inclusion, such as public policies and business initiatives, collective action by farmers and support from development agencies.
Author : Giovanna Bertella
Publisher : Elsevier
ISBN 13 : 0323972446
Total Pages : 347 pages
Book Rating : 4.3/5 (239 download)
Download or read book Plant-Based Food Consumption written by Giovanna Bertella and published by Elsevier. This book was released on 2023-11-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation. In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference. Provides a link between theoretical information and business practices Presents a comprehensive overview of the phenomenon of plant-based food consumption Contains valuable information upon which to formulate strategic business plans or to work on plant-based food consumption research plans and projects
Author : Sharad Sarin
Publisher : SAGE Publications
ISBN 13 : 8132105222
Total Pages : 283 pages
Book Rating : 4.1/5 (321 download)
Download or read book Strategic Brand Management for B2B Markets written by Sharad Sarin and published by SAGE Publications. This book was released on 2010-11-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (31 download)
Download or read book Research Publications on Dairy Marketing Economics written by and published by . This book was released on 1969 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)
Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
