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Author : Francis E. Hummel
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (31 download)
Download or read book Market and Sales Potentials written by Francis E. Hummel and published by . This book was released on 1961 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Kress
Publisher : Praeger
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forecasting and Market Analysis Techniques written by George Kress and published by Praeger. This book was released on 1994-05-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt to describe the key techniques for forecasting sales and analyzing markets in a format that meets the needs of an audience with limited quantitative skills. In addition to its basic approach, another strength of this book is that it combines the coverage of two key activities--forecasting and market analysis--that are performed by the same person in most middle-sized (and smaller) firms. The book's contents and format were designed with two audiences in mind: persons assigned to develop forecasts and market analyses, but who are not specialists in either area, and persons who will be incorporating these results in their planning and decision making. The major portion of the book is devoted to the three basic categories of forecasting models--time series, causal, and judgmental--emphasizing the most widely used models in each category. Special attention is also given to the sources for obtaining the data needed to make forecasts and analyze markets. The latter part of the book describes procedures for developing market and sales potentials, methods for segmenting markets, and some analytic techniques such as conjoint analysis and cluster analysis, gaining increased usage among market analysts.
Author : Kenneth Le Meunier-FitzHugh
Publisher : Oxford University Press
ISBN 13 : 0198706634
Total Pages : 216 pages
Book Rating : 4.1/5 (987 download)
Download or read book Achieving a Strategic Sales Focus written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press. This book was released on 2016 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.
Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 464 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author : Alejandro Cremades
Publisher : John Wiley & Sons
ISBN 13 : 1119191831
Total Pages : 229 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Art of Startup Fundraising written by Alejandro Cremades and published by John Wiley & Sons. This book was released on 2016-04-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
Author : John Davis
Publisher : John Wiley & Sons
ISBN 13 : 0470821876
Total Pages : 305 pages
Book Rating : 4.4/5 (78 download)
Download or read book Magic Numbers for Sales Management written by John Davis and published by John Wiley & Sons. This book was released on 2007-01-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.
Author : Roger J. Best
Publisher : Prentice Hall
ISBN 13 : 9780131469563
Total Pages : 0 pages
Book Rating : 4.4/5 (695 download)
Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author : Luiz Moutinho
Publisher : SAGE
ISBN 13 : 1849202621
Total Pages : 337 pages
Book Rating : 4.8/5 (492 download)
Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author : A. Zoltners
Publisher : Springer
ISBN 13 : 0230514928
Total Pages : 401 pages
Book Rating : 4.2/5 (35 download)
Download or read book Sales Force Design For Strategic Advantage written by A. Zoltners and published by Springer. This book was released on 2004-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Author : Mark Donnolo
Publisher : Association for Talent Development
ISBN 13 : 1950496244
Total Pages : 261 pages
Book Rating : 4.9/5 (54 download)
Download or read book Quotas! written by Mark Donnolo and published by Association for Talent Development. This book was released on 2019-10-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every quota challenge has a story. Sales quotas aren’t all about the numbers. Quotas! Using Design Thinking to Solve Your Biggest Sales Challenge sheds new light on quota challenges, the story behind them, and the methods to solve them. Many organizations struggle to reach effective, market-driven sales quotas, with more than half reporting quota setting as one of their top sales dilemmas. Instead of wrestling over the number, author Mark Donnolo contends that organizations can better achieve effective sales quotas by applying a problem-solving approach. With decades of experience working with major organizations on successful sales strategies, he offers engaging stories embedded with business problems and poses challenge questions to prompt a creative, five-step design-thinking process. Chapters feature quota design frameworks and a range of applicable, scalable methods. You’ll also find rare, expert guidance through the candid perspectives and advice of CEOs and other senior leaders. This book is a must-read for those who help set quotas as well as those who fulfill them.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.1/5 (93 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth B. Kahn
Publisher : Routledge
ISBN 13 : 1317463870
Total Pages : 148 pages
Book Rating : 4.3/5 (174 download)
Download or read book New Product Forecasting written by Kenneth B. Kahn and published by Routledge. This book was released on 2014-12-18 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
Author : Mark E. Stern
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Planning: a systems approach written by Mark E. Stern and published by . This book was released on 1966 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil Rackham
Publisher : Routledge
ISBN 13 : 1000154572
Total Pages : 180 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Routledge. This book was released on 2020-04-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Robert J. Weese
Publisher : B2B Sales Connections Inc.
ISBN 13 : 1310599610
Total Pages : 149 pages
Book Rating : 4.3/5 (15 download)
Download or read book How To Find, Recruit & Manage Independent Sales Agents-Part of the Action Plan For Sales Success Series written by Robert J. Weese and published by B2B Sales Connections Inc.. This book was released on 2015-02-02 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to grow your sales? Trying to decide whether the time is right to hire a direct sales force? Would you like to approach new markets and territories using a proven business model that will reduce your go-to-market costs? If you are looking to expand your sales into new markets or territories it usually means you have to find a dedicated sales person to work direct for your company. This is an expensive and time intensive method of expanding your business. Attempting to recruit and train sales people who are going to be in a territory that is not local can be very difficult to accomplish. Costs of recruiting are high, remote management and training becomes a problem and monitoring the new sales rep's performance can become a full time job. The answer is to find experienced, local sales agents who reside in the territory you want to penetrate. In some industries sales agents represent the bulk of a companies selling strategy. In North America alone there are tens of thousands of sales agents and many are looking for new products to represent. If you are looking for a comprehensive guidebook that can help you find, train and manage independent sales agents (ISA's), also called manufacturers' representatives then this book is for you. How to Find, Recruit & Manage Independent Sales Agents is a proven, turnkey system that will become the foundation of your sales agent program. What You Will Learn: - The power of independent sales agents - Three models for sales agent programs - How to find sales agents in your industry - How to approach and engage sales agents in their language - How to design a sales agent compensation program Each chapter contains coaching exercise to help you create your program so it will attract the attention of sales agents. The book is loaded with scripts, templates and tips that can help you build your own alternate sales channel using sales agents. It All Starts Here! – if you are trying to decide whether to hire more full time direct sales people for your organization of look for new alternatives that will reduce your cost of sale then this book is right for you. "This fast-moving, practical book, based on years of experience, shows you how to leverage and multiply the sales potential of your products and services, selling five and ten times as much as you ever thought possible." - Brian Tracy – Author, Ultimate Sales Success. "Bob has written a comprehensive guide which offers the reader a complete review of how to select, manage and motivate independent reps. He provides proven exercises, forms, and templates to equip interested sales managers with the necessary tools to run their own successful sales agent program. This book is essential reading for anyone interested in the independent sales rep business model." - Allan R. Lambert, CSP Billiken Group, LLC "Manufacturers need to learn more about how the rep business functions before they approach someone. They need to talk to other companies that use rep's or attend one of the MRERF programs. Unfortunately, only a very small percentage of companies know about reps." - Karen Jefferson, CPMR CSP Executive Director, MRERF "As more companies are looking for cost savings you are going to see a move towards more sales outsourcing. The agent business is poised for growth. Agents are going to play a very important role as more international companies are trying to break into the North American market." - Pierre Carriere, President BEXSA Solutions Inc. "More and more large companies are finding their direct sales force is a huge expense. Cost of sales is rising and the ramp up time for a new sales person can take months or more. With agents getting paid on results it really makes sense for companies to consider this sales channel." - Craig Lindsay, CPMR CSP President Pacesetter Sales & Associates
Author : Sasha Petschnig
Publisher : GRIN Verlag
ISBN 13 : 3640119983
Total Pages : 54 pages
Book Rating : 4.6/5 (41 download)
Download or read book Identify Potential Countries for a Market Entry with a Sales Organisation written by Sasha Petschnig and published by GRIN Verlag. This book was released on 2008-07 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast. If a company grows, sooner or later the domestic market becomes too small. Then the company has to enter a new market to achieve sustainable growth. According to the experience of the author some companies decide rather on emotions than on facts. Especially small and medium-sized enterprises do not have the resources to invest a lot of money into market research or for expensive consultants. A logical consequence could be that SME invest in countries without checking the critical measurements which then leads to a waste of time, resources and money. If such companies do not have a stable financial foundation it can lead therefore to critical economic difficulties. The output of this project is a guideline especially for small and mediumsized enterprises. The author conducted interviews with internationally operating companies to get some practical best practise expertise. Not only the analysed key figures are an output of the interviews but also the interpretation of them and how a company has acquired them. Very often the problem is to get the right and reliable information for a market. In a second stage literature is introduced into the guideline to get a mixture of both - practical but also academic inputs. With the present project a SME gets an impression what happens in internationally operating companies but also a choice of tools to verify future market entry intentions.
Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 1119281083
Total Pages : 326 pages
Book Rating : 4.1/5 (192 download)
Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-05-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
