Marching Toward The Metaverse Strategic Communication Through The New Media

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Marching Toward the Metaverse: Strategic Communication Through the New Media

Author : School of School of Advanced Military Studies
Publisher : CreateSpace
ISBN 13 : 9781503268364
Total Pages : 58 pages
Book Rating : 4.2/5 (683 download)

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Book Synopsis Marching Toward the Metaverse: Strategic Communication Through the New Media by : School of School of Advanced Military Studies

Download or read book Marching Toward the Metaverse: Strategic Communication Through the New Media written by School of School of Advanced Military Studies and published by CreateSpace. This book was released on 2014-11-01 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional models representing how messages are communicated through traditional media are inappropriate for depicting how they are communicated (or, rather, exchanged) through the new media. The former depict monologic (one-to-many) communication flows, whereas dialogic (peer-to-peer and many-to-many) flows represent the dominant mode of communication in the new media universe. Writers in government and military circles tend not to portray new media strategic communication as wholly separate and distinct from strategic communication through traditional media. This book explains how new media strategic communication is fundamentally different from strategic communication through traditional media and then applies this understanding to the re-conceptualization and re-design of government new media strategic communication efforts. The overarching conclusion offered is that successful strategic communication in the new media universe is no longer the exclusive domain of professional strategic communicators insulated from most aspects of mission execution. To compete with the proliferation of messages exchanged in today's Attention Economy, the government and military must co-opt the skills of nearly all personnel charged with carrying out disparate aspects of policy, critically those in theater (Provincial Reconstruction Teams, District Support Teams, etc.).

Marching Toward the Metaverse: Strategic Communication Through the New Media

Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.:/5 (64 download)

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Book Synopsis Marching Toward the Metaverse: Strategic Communication Through the New Media by :

Download or read book Marching Toward the Metaverse: Strategic Communication Through the New Media written by and published by . This book was released on 2010 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional models representing how messages are communicated through traditional media are inappropriate for depicting how they are communicated (or, rather, exchanged) through the new media. The former depict monologic (one-to-many) communication flows, whereas dialogic (peer-to-peer and many-to-many) flows represent the dominant mode of communication in the new media universe. However, writers in government and military circles tend not to portray new media strategic communication as wholly separate and distinct from strategic communication through traditional media.

Augmented Reality and Artificial Intelligence

Author : Vladimir Geroimenko
Publisher : Springer Nature
ISBN 13 : 3031271661
Total Pages : 383 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Augmented Reality and Artificial Intelligence by : Vladimir Geroimenko

Download or read book Augmented Reality and Artificial Intelligence written by Vladimir Geroimenko and published by Springer Nature. This book was released on 2023-04-29 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first research monograph that explores a new research field and practical applications produced by the combined use of two of the most advanced and powerful technologies available in today’s world – Artificial Intelligence (AI) and Augmented Reality (AR). It is written by a team of 50 researchers and practitioners from 16 countries, which has enabled a thorough coverage of emerging or previously unexplored subject areas. The authors consider practical, theoretical, and cultural aspects of “AI-powered AR” and “AR-enriched AI”, and their usage in a large variety of areas, such as education, medicine, healthcare, dentistry, pharmacy, active lifestyle, smart services, fashion, retail, recommender systems, and several others. Augmented Reality and Artificial Intelligence: The Fusion of Advanced Technologies is essential reading not only for researchers, practitioners and technology developers, but also for students (both graduates and undergraduates) and anyone who is interested in building a comprehensive understanding of the emerging fields of “intelligent augmented environments” and “artificial intelligence presented by augmented reality”.

Innovations in Data Analytics

Author : Abhishek Bhattacharya
Publisher : Springer Nature
ISBN 13 : 9819905508
Total Pages : 633 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Innovations in Data Analytics by : Abhishek Bhattacharya

Download or read book Innovations in Data Analytics written by Abhishek Bhattacharya and published by Springer Nature. This book was released on 2023-05-31 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features research papers presented at the 1st International Conference on Innovations in Data Analytics (ICIDA 2022), held at Eminent College of Management and Technology (ECMT), West Bengal, India, during November 29–30, 2022. The book presents original research work in the areas of computational intelligence, advance computing, network security and telecommunication, data science and data analytics, and pattern recognition. The book is beneficial for readers from both academia and industry.

Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities

Author : Dyah Ayu Wiwid Sintowoko
Publisher : Taylor & Francis
ISBN 13 : 1000924025
Total Pages : 516 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities by : Dyah Ayu Wiwid Sintowoko

Download or read book Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities written by Dyah Ayu Wiwid Sintowoko and published by Taylor & Francis. This book was released on 2023-05-05 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the thoughtful writings of a selection of authors illustrating a central concept: Sustainable Development in Creative Industries, which utilizes a monetary equilibrium addressing issues, particularly those associated with the use of an integrated area in cyberspace and physical space, and their effect on the creative industries. 15 universities from Asia and Europe have participated in the 9th Bandung Creative Movement, where this topic was explored. Sustainability issues are now at the forefront of progress. The book covers four main areas. The first section, entitled "Art, Culture, and Society," delves into the various sectors that contribute to building a more sustainable environment, including the arts and culture. Whereas, "Design and Architecture" is referring to cutting-edge practices in the fields of manufacturing, transportation, interior design, and building construction. The third section "Technology and New Media" delves into the transformation of technology into a new medium for the development of the creative industries. The final section, "management and Business," discusses an innovative perspective on the state of the market and management in the sector. Anyone interested in the intersection of creative industries, sustainability, and digital cultures would benefit intellectually from reading this book. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Funded by Telkom University, Indonesia.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : Taylor & Francis
ISBN 13 : 1003860397
Total Pages : 285 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by Taylor & Francis. This book was released on 2024-03-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Media Strategies

Author : Jane Johnston
Publisher :
ISBN 13 : 9781003116523
Total Pages : 352 pages
Book Rating : 4.1/5 (165 download)

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Book Synopsis Media Strategies by : Jane Johnston

Download or read book Media Strategies written by Jane Johnston and published by . This book was released on 2020 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Media Strategies

Author : Jane Johnston Rowney
Publisher :
ISBN 13 : 9781525280849
Total Pages : 566 pages
Book Rating : 4.2/5 (88 download)

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Book Synopsis Media Strategies by : Jane Johnston Rowney

Download or read book Media Strategies written by Jane Johnston Rowney and published by . This book was released on 2018-08-09 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Strategiesmaps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategiessets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist'Media Strategiescuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Leadership in the Metaverse

Author : Carol A. Poore, Ph.D.
Publisher : Greenleaf Book Group
ISBN 13 : 1639080287
Total Pages : 170 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Leadership in the Metaverse by : Carol A. Poore, Ph.D.

Download or read book Leadership in the Metaverse written by Carol A. Poore, Ph.D. and published by Greenleaf Book Group. This book was released on 2023-02-21 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for the metaverse, and what it will take to be an effective human leader in multiple, immersive, digital-physical worlds? Leadership in the Metaverse will help you transform Web3—also called WebMe—into WebWe. The metaverse—a more immersive internet—is evolving rapidly. Leadership in the Metaverse shares a new playbook to help you develop essential leadership skills needed to bridge our forever-hybrid, digital-physical human life on planet Earth—and build cohesive communities of strategy and impact. While the metaverse is being described “Web3” and “WebMe,” Dr. Carol A. Poore addresses head-on both metaverse innovation and expected societal challenges. She provides deep insight about leadership, participative strategy- and community-building, and essential communication skills so you can be prepared to lead in a metaverse world where virtual reality, 3D holograms, and human avatars will fascinate, captivate, and permanently change the way we live, work and play. Leadership in the Metaverse will help you: • Maximize the metaverse as a human relationship-building tool • Bring people and communities closer together, rather than further apart • Bond, bridge, and link hybrid worlds to build cohesive teams, work groups, organizations, boards of directors, and communities • Communicate effectively, connecting people with your organization’s purpose and future • Build Big C communities that lead to action and results that matter Dr. Carol A. Poore, author, speaker, and strategist, has been delivering effective leadership and transformational strategic planning results for more than 25 years. She has served in corporate, higher education, and nonprofit senior leadership and chief executive positions; led community planning initiatives; and has advised small businesses, nonprofits, local community organizations, and government entities during legacy-shaping times of change through her consultancy, Poore & Associates. She serves on the faculty at Arizona State University. Dr. Poore is the author of Strategic Impact: A Leader’s Three-Step Framework for the Customized Vital Strategic Plan (Fast Company Press), and Building Your Career Portfolio (Cengage Learning) published in English, German, and Korean.

Understanding Media in the Digital Age

Author : Everette E. Dennis
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Understanding Media in the Digital Age by : Everette E. Dennis

Download or read book Understanding Media in the Digital Age written by Everette E. Dennis and published by . This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

The Strategic Digital Media Entrepreneur

Author : Penelope M. Abernathy
Publisher : John Wiley & Sons
ISBN 13 : 1119218055
Total Pages : 274 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Strategic Digital Media Entrepreneur by : Penelope M. Abernathy

Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-09-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Converging Media

Author : John Vernon Pavlik
Publisher : Oxford University Press, USA
ISBN 13 : 9780195379105
Total Pages : 479 pages
Book Rating : 4.3/5 (791 download)

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Book Synopsis Converging Media by : John Vernon Pavlik

Download or read book Converging Media written by John Vernon Pavlik and published by Oxford University Press, USA. This book was released on 2009-12-01 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. The fully revised and updated second edition: * Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication * Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0) * Integrates ethics concerns and global perspectives throughout: - Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures - Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts - International Perspectives boxes showcase the similarities--and differences--of media and technology throughout the world * Incorporates highly engaging pedagogy: - Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence - Media Quizzes provide students with lighthearted--yet thought-provoking--self-tests Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter * Features a comprehensive support package: - For students: Online study guide and Companion Website (www.oup.com/us/pavlik) - For instructors: PowerPoint-based lecture slides, Instructor's Manual with printed Test Bank, and Computerized Test Bank Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for courses in introductory mass communication.

The Future of Digital Communication

Author : Raquel V. Benítez Rojas
Publisher : CRC Press
ISBN 13 : 9781032458113
Total Pages : 0 pages
Book Rating : 4.4/5 (581 download)

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Book Synopsis The Future of Digital Communication by : Raquel V. Benítez Rojas

Download or read book The Future of Digital Communication written by Raquel V. Benítez Rojas and published by CRC Press. This book was released on 2023-08-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: - the first interdisciplinary book dedicated to the metaverse - the first book to focus on virtual reality in connection to digital communication

New Media, New Policies

Author : Richard Collins
Publisher : Polity
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis New Media, New Policies by : Richard Collins

Download or read book New Media, New Policies written by Richard Collins and published by Polity. This book was released on 1996-12-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work looks at the implications of the UK's experience of the communications revolution, and provides clear guidelines for the future. It questions orthodox views of both Left and Right concerning media and communication policies.

Social, Mobile, and Emerging Media Around the World

Author : Alexander V. Laskin
Publisher : Lexington Books
ISBN 13 : 9781498573504
Total Pages : 0 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis Social, Mobile, and Emerging Media Around the World by : Alexander V. Laskin

Download or read book Social, Mobile, and Emerging Media Around the World written by Alexander V. Laskin and published by Lexington Books. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.

The Rapture of the Nerds

Author : Cory Doctorow
Publisher : Macmillan
ISBN 13 : 0765329107
Total Pages : 353 pages
Book Rating : 4.7/5 (653 download)

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Book Synopsis The Rapture of the Nerds by : Cory Doctorow

Download or read book The Rapture of the Nerds written by Cory Doctorow and published by Macmillan. This book was released on 2012-09-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the two defining personalities of post-cyberpunk SF, a brilliant collaboration to rival 1987's The Difference Engine by William Gibson and Bruce Sterling

The U. S. Army War College Guide to National Security Issues - Volume II

Author : J. Boone, JBoone Bartholomees, Jr.
Publisher :
ISBN 13 : 9781463576318
Total Pages : 414 pages
Book Rating : 4.5/5 (763 download)

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Book Synopsis The U. S. Army War College Guide to National Security Issues - Volume II by : J. Boone, JBoone Bartholomees, Jr.

Download or read book The U. S. Army War College Guide to National Security Issues - Volume II written by J. Boone, JBoone Bartholomees, Jr. and published by . This book was released on 2010-07-30 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Henry Kissinger and Robert Art make it clear that the identification of national interests is crucial for the development of policy and strategy. Interests are essential to establishing the objectives or ends that serve as the goals for policy and strategy. "Interests are the foundation and starting point for policy prescriptions." They help answer questions concerning why a policy is important.4 National interests also help to determine the types and amounts of the national power employed as the means to implement a designated policy or strategy. The concept of interest is not new to the 21st century international system. It has always been a fundamental consideration of every actor in the system. Despite what many academics have maintained, national interests are not only a factor for nation-states. All actors in the international system possess interests. Using Barry Buzan, Ole Weaver, and Jaap de Wilde's units of analysis, the need to have interests is equally applicable to international subsystems (groups or units that can be distinguished from the overall system by the nature or intensity of their interactions with or independence on each other) like the Association of Southeast Asian Nations and the Organization of Petroleum Exporting Countries, individual units (actors consisting of various subgroups, orga¬nizations, and communities) such as nations of people that transcend state boundaries and multi¬national corporations, subunits (organized groups of individuals within units that are able or try to affect the behavior of the unit as a whole) like bureaucracies and lobbies, and finally, individuals that all possess separate personal interests as they participate in the overall system.5 Some academ¬ics choose to distinguish between national interests (interests involved in the external relations of the actor) and public interests (interests related within the boundaries of the actor).6 For purposes of this essay, given the closing gap between the influence of external and internal issues in the 21st century international system brought about by the associated components of a rapidly globalized world, there will be no distinction made between external and internal interests. In effect, they all fall under the concept of the national interest. There is a generally accepted consensus among academics that interests are designed to be of value to the entity or actor responsible for determining the interest for itself. This could include 4 those interests that are intended to be "a standard of conduct or a state of affairs worthy of achieve¬ment by virtue of its universal moral value."7 However, there is less agreement over the question of whether all nation-state interests are enduring, politically bi-partisan, permanent conditions that represent core interests that transcend changes in government,8 in contrast to those interests that may be altered over time and or respond to change in the international system.