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Management Dynamics In Strategic Alliances
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Book Synopsis Management Dynamics in Strategic Alliances by : T. K. Das
Download or read book Management Dynamics in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2012-06-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Dynamics in Strategic Alliances is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Management Dynamics in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 12 chapters in this volume cover a number of significant topics relating to the management of strategic alliances. The chapters discuss both the broader issues, such as governance structure choice, dynamics of alliance conditions, co-evolutionary dynamics, learning dynamics, and the management of internal tensions, and the more focused problems of controls in interfirm settings, dilemmas of cooperation, value creation in alliance portfolios, and alliance management experiences in the construction and automobile industries. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the management dynamics in strategic alliances.
Book Synopsis Interpartner Dynamics in Strategic Alliances by : T. K. Das
Download or read book Interpartner Dynamics in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2013-04-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpartner Dynamics in Strategic Alliances is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Interpartner Dynamics in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 13 chapters in this volume cover a number of significant topics that speak to the critical issues in the interactions between partner firms in strategic alliances. The chapter topics cover both the broader issues, such as relational mechanisms in alliances, role of interpersonal networks, parental control of joint ventures, conflict management, interpartner diversity, and multilevel embeddedness in multilateral alliances, and the more focused problems of alliance competence, roles of third parties, accounting for partner trust, relationship quality in construction alliances, and how natural resources may impact alliance formation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on interpartner dynamics in strategic alliances.
Book Synopsis Managing the Partners in Strategic Alliances by : T. K. Das
Download or read book Managing the Partners in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2021-07-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Partners in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing the Partners in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 14 chapters in this volume deal with significant issues relating to the management of the partners in strategic alliances. These issues run the gamut from deterring deceitful behaviors, partner selection and control, interpartner learning, harmony, negotiation, tensions, and diversities, to partner management and alliance performance. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing the partners in strategic alliances.
Book Synopsis Managing Knowledge in Strategic Alliances by : T. K. Das
Download or read book Managing Knowledge in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2013-04-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Knowledge in Strategic Alliances is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Knowledge in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that speak to the critical issues in managing knowledge in strategic alliances. The chapter topics cover both the broader issues, such as managing uncertainty in alliances, collaborative know-how, novelty in interpartner knowledge, coopetition in knowledge integration, and dynamic knowledge capabilities, and the more focused problems of innovation and partner selection, partner responsiveness and knowledge in supply chain networks, the effect of knowledge flows on the decision to cooperate, and interpartner learning dynamics in an alliance constellation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on knowledge management in strategic alliances.
Book Synopsis Strategic Alliance Management by : Brian Tjemkes
Download or read book Strategic Alliance Management written by Brian Tjemkes and published by Taylor & Francis. This book was released on 2023-06-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.
Book Synopsis Handbook of Strategic Alliances by : Oded Shenkar
Download or read book Handbook of Strategic Alliances written by Oded Shenkar and published by SAGE. This book was released on 2006 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research on strategic alliances, and serves to lay out a research agenda on collaborative strategy and alliance management. This book covers the theoretical foundations that guide work on inter-firm collaboration, ranging from sociological perspectives to real options theory to diverse traditions within organizational economics.
Book Synopsis Managing Interpartner Cooperation in Strategic Alliances by : T. K. Das
Download or read book Managing Interpartner Cooperation in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2022-08-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Interpartner Cooperation in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Interpartner Cooperation in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 12 chapters in this volume deal with significant issues relating to the management of interpartner cooperation in strategic alliances. These issues run the gamut covering legitimation, competition- cooperation angst, coopetition, identity bridging role of trust, linkages between trust and contract, multipartner innovation, R&D collaboration, knowledge flows, open innovation, paradoxes of cooperation, partner diversity, and whether or not to cooperate. The chapters contain empirical as well as conceptual treatments of selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing interpartner cooperation in strategic alliances.
Book Synopsis Managing Trust in Strategic Alliances by : T. K. Das
Download or read book Managing Trust in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2018-12-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Trust in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Trust in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 10 chapters in this volume deal with significant issues relating to the management of trust in strategic alliances. These issues include the role of trust in value creation and appropriation, the dialectics of trust, control, and risk in multilateral R&D alliances, protecting trustworthiness in open and closed alliance networks, balancing trust and distrust, trust and cost disclosure, trust and control, foreign partner’s trust in international strategic alliances, a multilevel approach to trust, trust in service supply networks, and trust-building in public-private strategic alliances. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing trust in strategic alliances.
Book Synopsis Behavioral Perspectives on Strategic Alliances by : T. K. Das
Download or read book Behavioral Perspectives on Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2011-11-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Perspectives on Strategic Alliances is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Behavioral Perspectives on Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 14 chapters in this volume cover a number of significant topics that examine the increasingly prominent role of behavioral factors in alliance evolution and management. This behavioral perspective is only recently emerging in the literature but its roots lie in the impact of micro level variables on macro level outcomes. The chapters cover both the traditional behavioral issues, including the role of alliance managers and the dynamics of trust and cooperation, and the emerging research perspectives that deal with topics such as the enactment of alliances, sensemaking in interorganizational relationships, building an alliance culture, managing internal tensions, cognitive dissimilarities, behavioral responses to adverse situations, interpartner legitimacy, and interpretive schemes. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy behavioral perspectives in the field of alliance research.
Book Synopsis Utilizing Information Technology in Developing Strategic Alliances Among Organizations by : Mart¡nez-Fierro, Salustiano
Download or read book Utilizing Information Technology in Developing Strategic Alliances Among Organizations written by Mart¡nez-Fierro, Salustiano and published by IGI Global. This book was released on 2006-04-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book analyzes the development of global business-to-business electronic markets, and whether these markets are becoming a way of improving trust between organizations"--Provided by publisher.
Book Synopsis Governance Issues in Strategic Alliances by : T. K. Das
Download or read book Governance Issues in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2016-08-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governance Issues in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Governance Issues in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 10 chapters in this volume deal with significant issues relating to the governance of strategic alliances. These issues range from governance structure choices under diverse conditions of uncertainty, risks, controls, and resources, to the effects of governance decisions on asset protection, cooperative relationships, internal tensions, and culture management. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the issues of governance in strategic alliances.
Book Synopsis Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering by : Richard Gibbs & Andrew Humphries
Download or read book Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering written by Richard Gibbs & Andrew Humphries and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which a firm could accomplish independently, many alliances fail, which suggests a lack of the necessary knowledge and skills to establish a successful partnership. Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the factors that determine partnering excellence. Whatever the nature of the relationship -outsourcing, strategic alliances or co-manufacturing-there are eight distinctive relationship types identified by the authors to help managers optimize business-to-business partnerships. With case studies from prominent global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships with help you to understand the problems that affect partnering and make effective decisions to improve both the relationship and productivity. According to a recent study, most companies surveyed nowadays recognize that alliances are of very high importance to the realization of their strategic objectives. However, the dramatically high failure rates of business partnering-estimated at over 50 per cent-suggests that companies often lack the skills and knowledge to determine the best strategic fit, negotiate win-win agreements, align organizational cultures and get people to work together productively. Based on ground-breaking research Strategic Alliances and Marketing Partnerships identifies the key factors that determine partnering excellence and will help you to optimize your business-to-business partnerships. It will help you to understand how partnerships function and how you can manage them more effectively and efficiently-whaterver the nature of the relationship. Using case studies it explores key topics including: " The strategic value of partnering " The evolution of supply chain networks, marketing channels and strategic alliances " The obstacles and drives of successful partnerships " Relationship marketing " Understanding partnership and alliance dynamics " Evaluating partnership performance Strategic Alliances and Marketing Partnerships also includes eight distinctive relationship types, defined by the authors, to help you to identify and assess the nature of you own partnerships, maximize their value and ensure their success. Contents: Introduction : Placing a value on your key commercial partnerships " The Business of Partnering: A crisis in management " Diminishing sources of competitive advantage " From product-base competition to knowledge-base advantage " Extending the boundaries of the firm " The strategic value of partnering " Partnering and competing supply chains " The problems of understanding your partners " The Evolution of Partnership-Driven Business Strategies: Introduction "The development of supply chain management " Supply chain networks " Strategic alliances " Marketing channels " Managing buy-sell relationships " Conclusion " The Obstacles and drivers of Successful Partnerships: Introduction " Leveraging mutual investments " Learning from each other " Governance " The influence of leadership and control mechanisms " Understanding partnership performance " Proactive relationship management " Summary " Relationship Marketing: a New-Old Theory of Business Relationships: Marketing foundations " Relationship marketing rediscovered " Collaborate or fail " From power management to relationship management " The relationship business " Modelling the marketing relationship " Managing partnership value " Building relationship management capabilities " Summary " Understanding Partnership and Alliance Dynamics: Introduction " A new economic view of partnerships " Partnerships as spiral dynamics " Finding the measure of partnership performance " Conclusion " Working Hard at the Soft Factors: Introduction " Evaluating partnership performance " Opportunities and challenges created through " Collaborative innovation " Opportunities and challenges created through partnership quality " Opportunities and challenges of creating value " The model of partnership performance " Summary " The Gibbs+Humphries Partnership Types: Introduction " Evangelists " Stable pragmatists " Rebellious teenagers " Evolving pessimists " Captive sharks " Cherry pickers " No can dos " Deserters " Summary " Making Partnerships and Alliances Work for you: Management implications " Determining the right partnership type " Partnership types and market development " Relationship management and the Gibbs-Humphries Partnership types " The Gibbs-Humphries partnership types and marketing " Conclusion " Further reading " Index
Book Synopsis Managing Dynamic Capabilities in Alliance Portfolios by : Felix Arndt
Download or read book Managing Dynamic Capabilities in Alliance Portfolios written by Felix Arndt and published by diplom.de. This book was released on 2008-01-30 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The field of strategic management deals with understanding the ways how firms achieve competitive advantage and how they create superior value. Knowledge creation is carried out by explaining phenomena that can be observed in business life and by applying and developing theories and their implications. Often, new perspectives emerge through criticism of existing models. A similar process was necessary to discover the potential of the resource-based view, which had taken almost 30 years from its first systematisation to an increasing amount of literature dealing on the topic. The resource-based view nowadays reflects one of the most important perspectives on strategic management. Basically, the resource-based view is a platform for many research streams, underlying the same basic assumptions, that presently are creating new knowledge, a better understanding and will continue to do so in the future. In fact, the resource-based view is a result from the critics of the industry structure view and has gained its popularity from the potential which it has proven by sourcing several research ideas. Initially, the resource-based view was seen as the opposite of the industry structure view, which is externally oriented whereas the resource-based view focuses on firm s internal processes to achieve competitive advantage. From today s point of view, an integrated ansatz is traced. Every different perspective relies on a certain number of similar assumptions with another perspective. Often, it seems possible to explain business phenomena by integrating theories into a consistent view. This approach has had potential for highly-influential strategic management theories and it has still for future research. Especially, the transaction cost theory provides valuable extensions and explanations for observations within the resource-based view. The same statement is valid for the integration of the resource-based view and the industry structure view. In fact, Prof. Barney who established the most cited basis for the resource-based view in 1991 considered varying embodiments for the resource-based view since the perspective is highly related to micro-economics, evolutionary economics and the industry structure view. With respect to the foundation of the resource-based theory, many other perspectives emerged, such as the competence-based view, the routine-based view, the capability-based view, the dynamic capability perspective, the [...]
Book Synopsis Strategic Alliances and Marketing Partnerships by : Richard Gibbs
Download or read book Strategic Alliances and Marketing Partnerships written by Richard Gibbs and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Book Synopsis Resource-Based Theory by : Jay B. Barney
Download or read book Resource-Based Theory written by Jay B. Barney and published by Oxford University Press on Demand. This book was released on 2007-04-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barney and Clark examine the resource-based view of the firm in a holistic and in-depth manner. They explore the applications of the theory in research, teaching, and practice, its early roots in traditional economic theory, and its development and proliferation in the 1990s.
Book Synopsis Managing Interpartner Risks in Strategic Alliances by : T. K. Das
Download or read book Managing Interpartner Risks in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2019-12-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Interpartner Risks in Strategic Alliances is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Interpartner Risks in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 9 chapters in this volume deal with significant issues relating to the management of interpartner risks in strategic alliances. These risk issues relate to dedicated alliance function and partner-specific experience, cross-border licensing, interfirm alliance structures, a hybrid interpretive scheme for engaging with dark potentialities, solidarity partnerships, prior ties in partner acquisitions, new market entrants in the venture capital industry, and private sector intelligence. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on managing interpartner risks in strategic alliances.
Book Synopsis How to Navigate Strategic Alliances and Joint Ventures by : Meeta Dasgupta
Download or read book How to Navigate Strategic Alliances and Joint Ventures written by Meeta Dasgupta and published by Business Expert Press. This book was released on 2020-03-03 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes readers across the different stages of an alliance lifecycle and, through practical incidents, discusses and debates on the decisions to be taken. Organizations, large and small, are realizing the importance of collaborations to achieve their business objectives. Organizations to create independent and joint values are entering into strategic alliances with their suppliers, customers, and even their competitors. Every alliance follows a lifecycle and decisions have to be taken by executives at each stage. Anticipated revenues and other sources of financial value remain unrealized if inadequate decisions are taken and alliances fail or under perform. This book takes readers across the different stages of an alliance lifecycle and, through practical incidents, discusses and debates on the decisions to be taken. The book also demonstrates the various challenges faced by executives in an alliance. This book is perfect for managerial executives who are contemplating proposing a strategic alliance for their organizations or are part of an organization juggling various ongoing alliances, alliance managers, and business development professionals. In short, the content of the book should be of interest to anyone for whom alliances are a topic of interest.
