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Magic Branding
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Download or read book Magic's Design written by Cat Adams and published by Macmillan. This book was released on 2009-02-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "USA Today"-bestselling writing team of C.T. Adams and Cathy Clamp--writing under the pen name Cat Adams--returns with a new stand-alone novel of paranormal romance. Original.
Download or read book Magic Branding written by Jeff Li and published by Links International. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From logo design, to its applications in exhibition, advertisement, brochure, stationery, website, gifts, and other collateral designs, designers can help their clients to build the brand image through anything. This book will show you how the products, shops, and companies develop distinct image and attract people's attention under designers' hands.
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Download or read book Magic Branding written by Mingyi Fan and published by . This book was released on 20?? with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand It Yourself written by Lynn Altman and published by Penguin. This book was released on 2006-11-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers. Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments. In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies. Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.
Book Synopsis Branding Black Womanhood by : Timeka N. Tounsel
Download or read book Branding Black Womanhood written by Timeka N. Tounsel and published by Rutgers University Press. This book was released on 2022-06-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Download or read book Brand Magic written by Debbie O'Connor and published by . This book was released on 2022-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some brands connect and resonate with their customers more than others?There are brands that seem to ooze personality, attract your attention and make you want to buy from them, while others are bland and boring. Inside this deep dive into Brand Personalities, learn how you can build a truly connected brand by using the psychology of archetypes. DebbieO takes you through the 12 personalities defined by Carl Jung with a focus on personal and business branding.Inside you'll learn:- Insights into all 12 archetypes- How to create a brand experience using your five senses- Discover the six additional family membersBrand Magic will help you to understand and implement Brand Personalities into your business.
Download or read book Wizard! written by Stephen Brown and published by Great Brand Stories S.. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.
Book Synopsis Myth, Magic & Marketing: An Irreverent History of Branding from the Acropolis to the Apple Store by : Walt Kuenstler
Download or read book Myth, Magic & Marketing: An Irreverent History of Branding from the Acropolis to the Apple Store written by Walt Kuenstler and published by . This book was released on 2012-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers buy new products unconsciously seeking magical solutions to their life's problems. "Make me beautiful." "Make me manly." "Make me rich." Marketers are happy to pose as wizards, whose cornucopia of cars and cosmetics and computers can make those dreams come true. These are archetypal behaviors, deeply embedded in our psyches, awaiting the appropriate incantation from clever marketers to compel purchase. "Myth, Magic and Marketing" shows how to harness these deep-rooted motivational systems for your products. Written in a breezy unpretentious style, you'll enjoy every page!
Book Synopsis Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos by : Bill Gardner
Download or read book Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos written by Bill Gardner and published by Indicia Press. This book was released on 2017-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.
Book Synopsis Marketing the Magic by : John DeLancey
Download or read book Marketing the Magic written by John DeLancey and published by Theme Park Press. This book was released on 2017-07-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....
Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Book Synopsis High-speed Digital Design by : Howard W. Johnson
Download or read book High-speed Digital Design written by Howard W. Johnson and published by . This book was released on 1993-01-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on the field of knowledge lying between digital and analog circuit theory, this new text will help engineers working with digital systems shorten their product development cycles and help fix their latest design problems. The scope of the material covered includes signal reflection, crosstalk, and noise problems which occur in high speed digital machines (above 10 megahertz). This volume will be of practical use to digital logic designers, staff and senior communications scientists, and all those interested in digital design.
Download or read book Creating Magic written by Lee Cockerell and published by Crown Currency. This book was released on 2008-10-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
Book Synopsis Exposing the Magic of Design by : Jon Kolko
Download or read book Exposing the Magic of Design written by Jon Kolko and published by Oxford University Press. This book was released on 2011-03-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.
Book Synopsis Predictable Magic by : Deepa Prahalad
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Book Synopsis Branding: A Very Short Introduction by : Robert Jones
Download or read book Branding: A Very Short Introduction written by Robert Jones and published by Oxford University Press. This book was released on 2017-06-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
