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Loyalty Programs Gone Wrong Ten Common Mistakes To Avoid
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Book Synopsis Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid by : Forte Consultancy Group
Download or read book Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…
Book Synopsis Advances in REBT by : Michael E. Bernard
Download or read book Advances in REBT written by Michael E. Bernard and published by Springer. This book was released on 2019-03-13 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative volume commemorates six decades of Rational Emotive Behavior Therapy by assembling its current state of theory, practice, and research. Bedrock chapters on defining features, assessment and measurement, and empirical findings place REBT squarely in the cognitive-behavioral landscape, reinforcing its status as a significant therapeutic approach. The book’s palette of applications shows the flexibility and effectiveness of REBT in school, workplace, and other settings, with worried parents and “stuck” athletes, and as a foundation for brief interventions. And the survey of guiding principles and the evolution of the method by REBT founder Albert Ellis is a testament to its enduring clinical value. Included in the coverage: · A comparison of REBT with other cognitive behavior therapies. · The measurement of irrationality and rationality. · Empirical Research in REBT theory and practice. · Rational Emotive Behavior Therapy and the working alliance. · Brief interventions in Rational Emotive Behavior Therapy. · REBT and positive psychology. · Rational emotive behavior education in schools. Advances in REBT will be welcomed as a definitive reference across the REBT community: frontline clinicians, novices, trainees, students, and researchers. Seasoned practitioners looking to incorporate REBT into their repertoires will find it immensely helpful.
Book Synopsis Ten Reasons Why Israel Will Fail by : Wajid Mahmud Ibn Bashir
Download or read book Ten Reasons Why Israel Will Fail written by Wajid Mahmud Ibn Bashir and published by iUniverse. This book was released on 2008-11 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author uses historical and theological information as the basis for the thesis that unless drastic changes are made, the entire Middle Eastern region will fall.
Book Synopsis Cause Marketing For Dummies by : Joe Waters
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-08-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Savings and Investment Information for Teens, Fourth Edition by : James Chambers
Download or read book Savings and Investment Information for Teens, Fourth Edition written by James Chambers and published by Infobase Holdings, Inc. This book was released on 2022-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides consumer finance information for teens about economic principles, wealth development, bank accounts, stocks, bonds, mutual funds, and other financial tools.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2007-12-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enhanced e-book combines video and text to create a learning experience that is engaging, informative and fun. In addition to the full text of Presentation Zen, you’ll find high-quality video training that brings the topics to life through friendly visual instruction from experts and industry professionals. Best-selling author and authority on presentation design and delivery Garr Reynolds invites you to create provocative presentations with solid designs and Zen simplicity. This enhanced e-book combines a 50-minute video by Garr as well as the groundbreaking book Presentation Zen. Together they will challenge you to go beyond the conventional slide presentation style and think more creatively to achieve simpler, more effective presentations. You’ll learn to: •¿¿ ¿plan and prepare your presentations, and craft your story with storyboarding techniques •¿¿ ¿utilize design principles that enable you to communicate messages more effectively and emotionally •¿¿ ¿deliver your presentations by successfully connecting with your audience This provocative mix of illumination, inspiration, education, and guidance will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. FOREWORD BY GUY KAWASAKI Presentation Zen, The Video has won numerous awards, most recently a CINE Golden Eagle Award and a a Silver Telly Award.
Book Synopsis Live 10 Healthy Years Longer by : Jan Kuzma
Download or read book Live 10 Healthy Years Longer written by Jan Kuzma and published by HarperChristian + ORM. This book was released on 2000-01-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Live Longer Lifestyle—a plan for reducing disease risk based on the famed twenty-five-year Loma Linda health study. In Live 10 Healthy Years Longer, biostatician Dr. Jan Kuzma and Cecil Murphey make a startling connection between the spiritual and physical realms of our lives. After an in-depth twenty-five-year study involving more than 27,000 participants, they discovered an amazing medical breakthrough that offers each of us the potential to live longer, healthier and happier lives. The “live longer lifestyle,” based on Kuzma’s years of research in longevity, presents practical suggestions for reducing heart disease and cancer, losing weight, increasing vitality, enjoying life, and faithfully caring for the body that God has given each of us.
Book Synopsis Passionate and Profitable by : Lior Arussy
Download or read book Passionate and Profitable written by Lior Arussy and published by John Wiley & Sons. This book was released on 2005-04-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."--Tim Sanders, Author of "Love is The Killer App" "Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and President Vass Consulting "You might not like this book. It's not filled with easy shortcuts and feel-good platitudes. BUT, when you're ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior's book is a fine place to start down that rarely-followed, very profitable path."--Seth Godin Author, Purple Cow & Free Prize Inside "Lior Arussy is a true customer advocate. This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."--Ginger Conlon, Editor-in-Chief, CRM magazine According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers. Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works. It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.
Book Synopsis Managing Change and Transition by : Richard Luecke
Download or read book Managing Change and Transition written by Richard Luecke and published by Harvard Business Press. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely guide offers advice on how to recognize the need for organizational change, communicate the vision, prepare for structural change, and address emotional responses to downsizing.
Book Synopsis Information Technology for Management by : Efraim Turban
Download or read book Information Technology for Management written by Efraim Turban and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology for Management, 12 Edition provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the newest edition of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. The text offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students with different learning styles easily comprehend and retain information. This blended learning approach combines visual, textual, and interactive content—featuring numerous real-world case studies of how businesses use IT to increase efficiency and productivity, strengthen collaboration and communication, and maximize their competitive advantage. Students learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.
Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.
Book Synopsis Blackwell's Five-Minute Veterinary Practice Management Consult by : Lowell Ackerman
Download or read book Blackwell's Five-Minute Veterinary Practice Management Consult written by Lowell Ackerman and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a quick veterinary reference to all things practice management related, with fast access to pertinent details on human resources, financial management, communications, facilities, and more Blackwell's Five-Minute Veterinary Practice Management Consult, Third Edition provides quick access to practical information for managing a veterinary practice. It offers 320 easily referenced topics that present essential details for all things practice management—from managing clients and finances to information technology, legal issues, and planning. This fully updated Third Edition adds 26 new topics, with a further 78 topics significantly updated or expanded. It gives readers a look at the current state of the veterinary field, and teaches how to work in teams, communicate with staff and clients, manage money, market a practice, and more. It also provides professional insight into handling human resources in a veterinary practice, conducting staff performance evaluations, facility design and construction, and managing debt, among other topics. KEY FEATURES: Presents essential information on veterinary practice management in an easy-to-use format Offers a practical support tool for the business aspects of veterinary medicine Includes 26 brand-new topics and 78 significantly updated topics Provides models of veterinary practice, challenges to the profession, trends in companion practices, and more Features contributions from experts in veterinary practice, human resources, law, marketing, and more Supplies sample forms and other resources digitally on a companion website Blackwell's Five-Minute Veterinary Practice Management Consult offers a trusted, user-friendly resource for all aspects of business management, carefully tailored for the veterinary practice. It is a vital resource for any veterinarian or staff member involved in practice management.
Book Synopsis Direct and Database Marketing by : Graeme McCorkell
Download or read book Direct and Database Marketing written by Graeme McCorkell and published by Kogan Page Publishers. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
Book Synopsis Cash, Credit and Credit Repair Information for Teens, 4th Ed. by : James Chambers
Download or read book Cash, Credit and Credit Repair Information for Teens, 4th Ed. written by James Chambers and published by Infobase Holdings, Inc. This book was released on 2021-07-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides tips for a successful financial life including facts about earning money, paying taxes, budgeting, banking, shopping, using credit, and avoiding financial pitfalls.
Download or read book FAA General Aviation News written by and published by . This book was released on 1981 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book E-Loyalty written by Ellen Reid Smith and published by HarperCollins Publishers. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No matter which segment of the online economy you hail from, this is the essential handbook for initiating, cultivating, and extending that rarest of company assets: e-loyalty."--BOOK JACKET.
