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Author : Teresa M. Jackson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (411 download)
Download or read book Loyalty Banking Program written by Teresa M. Jackson and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.:/5 (933 download)
Download or read book Loyalty Programs in Retail Banking written by and published by . This book was released on 2004 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Farrukh Khan
Publisher : Lulu.com
ISBN 13 : 0557719046
Total Pages : 152 pages
Book Rating : 4.5/5 (577 download)
Download or read book Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC written by Farrukh Khan and published by Lulu.com. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Meyer
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (98 download)
Download or read book Business Model Innovation in the Retail Banking Industry written by Nicholas Meyer and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile banking is a comparatively new field of activity in retail banking. Among its numerous possible applications, banks are striving to further improve customer loyalty and the business benefits this concept entails. This raises in turn major questions: How important is the impact of mobile services on the activity of banks and customer loyalty? Do banks need to fundamentally rethink their business models and that of their loyalty program around the emerging mobile platforms? If so, how? Retail banking loyalty programs represent an ideal research artefact due to their unique qualities at the crossroads between mobile banking, mobile payments and mobile currency innovations. Although not yet fundamentally in danger from various new entrants currently entering the mobile payment market, retail banks need to consider new business model configurations. The main purpose of this thesis is to research how retail banking loyalty program business models are being transformed through the implementation and use of mobile financial services. Moreover, the problematic is approached from a strategic management perspective, within the context of business model design and innovation (BMI) research. The thesis' research first aims at developing a modular tool that enables the visualization of loyalty program business model concepts. Secondly, the thesis empirically investigates the potential for BMI by implementing a chosen business model innovation method (i.e. BMI Process Model as proposed by Bucherer, 2010). Four case studies relating to retail banking loyalty programs in the USA, Japan and Switzerland, developed through secondary literature research and expert interviews, support the thesis' research objectives. The conducted research reveals significant differences in existing loyalty strategies and program implementations within the retail banking industry. Key strategic considerations on the sought-after type of customer loyalty have.
Author :
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (111 download)
Download or read book Personal banking written by and published by . This book was released on 2008 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4./5 ( download)
Download or read book Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a follow-up to a prior article around loyalty programs gone wrong, herein we define what a utopian loyalty program would like (one which not only satisfies members, but more importantly, has a positive impact on the bottom-line), while highlighting some best-in-class programs that have got it somewhat right…
Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4./5 ( download)
Download or read book Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it’s not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break it…
Author : Vicki Thayer
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (184 download)
Download or read book Developing a Customer Loyalty Program written by Vicki Thayer and published by . This book was released on 1988 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: First National Bank designed a customer loyalty program modeled after the frequent flier programs offered by the airlines. The reasons for offering the program are: 1) to build customer relationships, 2) to retain core deposits, and 3) to attract new deposits. Some of the benefits for customers who enroll in the program are: free travelers checks, notary service, copy machine service, membership in the travel club, special checks and ID card, and personal direct line banker.
Author : Philip Shelper
Publisher : Loyalty & Reward Company
ISBN 13 : 9780645211535
Total Pages : 0 pages
Book Rating : 4.2/5 (115 download)
Download or read book Loyalty Programs written by Philip Shelper and published by Loyalty & Reward Company. This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty programs are highly prevalent around the world. They are available to consumers and businesses across most industries, and play a critical role in generating engagement with brands.Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Supported by over 150 case studies, it features:?The history of loyalty programs?Do loyalty programs work? An academic research review?Loyalty psychology, biases and heuristics?Loyalty program design frameworks and rewards?Business-to-business (B2B) loyalty program approaches?Member data capture, analysis and usage?Loyalty technology and emerging capabilities?Loyalty marketing and member lifecycle management?Games and gamification?Monetisation and commercial modelling?Security and fraud risks and mitigations, and legal considerations?Loyalty program operations?The future of loyaltyPhilip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies.www.rewardco.com.au
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920989
Total Pages : 477 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Banking, Mortgages and Credit Industry Almanac 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-11 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the banking, mortgages & credit industry. It is a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It also includes profiles of banking, mortgages & credit industry firms, companies and organizations.
Author : Stephan A. Butscher
Publisher : Routledge
ISBN 13 : 1317155467
Total Pages : 314 pages
Book Rating : 4.3/5 (171 download)
Download or read book Customer Loyalty Programmes and Clubs written by Stephan A. Butscher and published by Routledge. This book was released on 2017-05-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Author : Tara Ebert
Publisher : Springer Science & Business Media
ISBN 13 : 3834983071
Total Pages : 213 pages
Book Rating : 4.8/5 (349 download)
Download or read book Trust as the Key to Loyalty in Business-to-Consumer Exchanges written by Tara Ebert and published by Springer Science & Business Media. This book was released on 2010-09-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Author :
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 (512 download)
Download or read book Bank Marketing written by and published by . This book was released on 1997-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger L. Brooks
Publisher : Entrepreneur Press
ISBN 13 : 1599183935
Total Pages : 242 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Power of Loyalty written by Roger L. Brooks and published by Entrepreneur Press. This book was released on 2010-06-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
Author : Ratih Hurriyati
Publisher : CRC Press
ISBN 13 : 1000651215
Total Pages : 1022 pages
Book Rating : 4.0/5 (6 download)
Download or read book Advances in Business, Management and Entrepreneurship written by Ratih Hurriyati and published by CRC Press. This book was released on 2020-01-06 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Author : Bima Cinintya Pratama
Publisher : European Alliance for Innovation
ISBN 13 : 1631903640
Total Pages : 1100 pages
Book Rating : 4.6/5 (319 download)
Download or read book ICBAE 2022 written by Bima Cinintya Pratama and published by European Alliance for Innovation. This book was released on 2022-08-23 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd International Conference of Business, Accounting, and Economics (ICBAE) 2022 continued the agenda to bring together researchers, academics, experts and professionals in examining selected themes by applying multidisciplinary approaches. This conference is the third intentional conference held by the Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto and it is a bi-annual agenda of this faculty. In 2022, this event will be held on 10-11 August at the Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto. The theme of the 3rd ICBAE UMP 2022 is “Innovation in Economic, Finance, Business, and Entrepreneurship for Sustainable Economic Development”. It is expected that this event may offer a contribution for both academics and practitioners to conduct research related to Business, Accounting, and Economics Related Studies. Each contributed paper was refereed before being accepted for publication. The double-blind peer review was used in the paper selection.
Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2001 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
