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Author : Arthur Meidan
Publisher :
ISBN 13 : 9780333365847
Total Pages : 244 pages
Book Rating : 4.3/5 (658 download)
Download or read book Bank Marketing Management written by Arthur Meidan and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don Wright
Publisher : John Wiley & Sons
ISBN 13 : 9780471522645
Total Pages : 250 pages
Book Rating : 4.5/5 (226 download)
Download or read book Bank Marketing for the 90's written by Don Wright and published by John Wiley & Sons. This book was released on 1991-09-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Author : Kenneth Andrew
Publisher :
ISBN 13 : 9780859413336
Total Pages : 226 pages
Book Rating : 4.4/5 (133 download)
Download or read book The Bank Marketing Handbook written by Kenneth Andrew and published by . This book was released on 1986 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Derek F. Channon
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (44 download)
Download or read book Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1986-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brenda Bence
Publisher : eBookIt.com
ISBN 13 : 0982535333
Total Pages : 150 pages
Book Rating : 4.9/5 (825 download)
Download or read book Smarter Branding Without Breaking the Bank written by Brenda Bence and published by eBookIt.com. This book was released on 2011-11-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team
Author : Mary Ann Pezzullo
Publisher :
ISBN 13 : 9780899823171
Total Pages : 440 pages
Book Rating : 4.8/5 (231 download)
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Disha Experts
Publisher : Disha Publications
ISBN 13 : 9385846035
Total Pages : 220 pages
Book Rating : 4.3/5 (858 download)
Download or read book Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam written by Disha Experts and published by Disha Publications. This book was released on 2017-09-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude. In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.
Author : Frank J. Fabozzi
Publisher : John Wiley & Sons
ISBN 13 : 9781883249441
Total Pages : 232 pages
Book Rating : 4.2/5 (494 download)
Download or read book Bank Loans written by Frank J. Fabozzi and published by John Wiley & Sons. This book was released on 1998-07-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bank loan market has increased dramatically in recent years and is now viewed by some as a distinct asset class. This comprehensive book covers the structure of the market, secondary market in trading practices, and how to manage a bank loan portfolio.
Author : Hari Sunarto
Publisher : Rozenberg Publishers
ISBN 13 : 9051709420
Total Pages : 318 pages
Book Rating : 4.0/5 (517 download)
Download or read book Understanding the role of bank relationships, relationships marketing and organizational learning in the performance of people's written by Hari Sunarto and published by Rozenberg Publishers. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard L. Berry
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David VanHoose
Publisher : Springer Science & Business Media
ISBN 13 : 3642028217
Total Pages : 257 pages
Book Rating : 4.6/5 (42 download)
Download or read book The Industrial Organization of Banking written by David VanHoose and published by Springer Science & Business Media. This book was released on 2009-12-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a thoroughly updated overview and evaluation of the industrial organization of banking. It examines the interplay among bank behaviour, market structure, and regulation from the perspective of a variety of public policy issues, including bank competition and risk, market discipline, antitrust issues, and capital regulation. New to this edition are discussions of the economic foundations of international banking, macroprudential regulation, and international coordination of banking policies. The book can serve as a learning tool and reference for graduate students, academics, bankers, and policymakers with interests in the industrial organization of the banking sector and the impacts of banking regulations.
Author : Luther Hartwell Hodges
Publisher : Addison-Wesley
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (97 download)
Download or read book Bank Marketing written by Luther Hartwell Hodges and published by Addison-Wesley. This book was released on 1968 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 ( download)
Download or read book Effective Bank Marketing written by R. Eric Reidenbach and published by Irwin Professional Publishing. This book was released on 1987 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ingo Walter
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (321 download)
Download or read book Deregulating Wall Street written by Ingo Walter and published by Wiley-Interscience. This book was released on 1985 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deregulating Wall Street is the first comprehensive study to examine the separation of American commercial and investment banking. The authors, leading authorities on the subject, call for far-reaching deregulation of corporate finance, allowing increased competition for corporate securities business. In effect, they call for one of the most significant shifts in the country's financial system in the past half century, and point to the global financial services environment, including the thriving Eurobond market, where American banks compete without restriction.
Author : W. Ogden Ross
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing in Commercial Banks written by W. Ogden Ross and published by . This book was released on 1968 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Wright
Publisher : Routledge
ISBN 13 : 113638023X
Total Pages : 384 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
