Localizing Global English

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Localizing Global English

Author : Hikyoung Lee
Publisher : Routledge
ISBN 13 : 1000197328
Total Pages : 165 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Localizing Global English by : Hikyoung Lee

Download or read book Localizing Global English written by Hikyoung Lee and published by Routledge. This book was released on 2020-09-29 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.

A Practical Guide to Localization

Author : Bert Esselink
Publisher : John Benjamins Publishing
ISBN 13 : 9781588110060
Total Pages : 506 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis A Practical Guide to Localization by : Bert Esselink

Download or read book A Practical Guide to Localization written by Bert Esselink and published by John Benjamins Publishing. This book was released on 2000 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.

Localizing Employee Communications

Author : Ray Walsh
Publisher : XML Press
ISBN 13 : 1937434672
Total Pages : 206 pages
Book Rating : 4.9/5 (374 download)

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Book Synopsis Localizing Employee Communications by : Ray Walsh

Download or read book Localizing Employee Communications written by Ray Walsh and published by XML Press. This book was released on 2019-12-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index

Localization in Translation

Author : Miguel A. Jiménez-Crespo
Publisher : Taylor & Francis
ISBN 13 : 1040016588
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Localization in Translation by : Miguel A. Jiménez-Crespo

Download or read book Localization in Translation written by Miguel A. Jiménez-Crespo and published by Taylor & Francis. This book was released on 2024-05-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.

Localizing Learning

Author : Peter K. Bol
Publisher : BRILL
ISBN 13 : 1684176522
Total Pages : 412 pages
Book Rating : 4.6/5 (841 download)

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Book Synopsis Localizing Learning by : Peter K. Bol

Download or read book Localizing Learning written by Peter K. Bol and published by BRILL. This book was released on 2023-11-20 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first intellectual history of Song, Yuan, and Ming China written from a local perspective, Localizing Learning shows how literati learning in Wuzhou came to encompass examination studies, Neo-Confucian moral philosophy, historical and Classical scholarship, encyclopedic learnedness, and literary writing, and traces how debates over the relative value of moral cultivation, cultural accomplishment, and political service unfolded locally. The book is set in one locality, Wuzhou (later Jinhua), a prefecture in China’s Zhejiang province, from the twelfth through the sixteenth century. Its main actors are literati of the Song, Yuan, and Ming, who created a local tradition of learning as a means of cementing their common identity and their claim to moral, political, and cultural leadership. Close readings of philosophical and literary texts with quantitative analysis of social and kinship networks consider why and how the local literati enterprise was built. By treating learning as the subject, it broadens our perspective, going beyond a history of ideas to investigate the social practices and networks of kinship and collegiality with which literati defined themselves in local, regional, and national contexts.

Global Englishes and Transcultural Flows

Author : Alastair Pennycook
Publisher : Routledge
ISBN 13 : 1134188765
Total Pages : 189 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Global Englishes and Transcultural Flows by : Alastair Pennycook

Download or read book Global Englishes and Transcultural Flows written by Alastair Pennycook and published by Routledge. This book was released on 2006-12-07 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English language is spreading across the world, and so too is hip-hop culture: both are being altered, developed, reinterpreted, reclaimed. This timely book explores the relationship between global Englishes (the spread and use of diverse forms of English within processes of globalization) and transcultural flows (the movements, changes and reuses of cultural forms in disparate contexts). This wide-ranging study focuses on the ways English is embedded in other linguistic contexts, including those of East Asia, Australia, West Africa and the Pacific Islands. Drawing on transgressive and performative theory, Pennycook looks at how global Englishes, transcultural flows and pedagogy are interconnected in ways that oblige us to rethink language and culture within the contemporary world. Global Englishes and Transcultural Flows is a valuable resource to applied linguists, sociolinguists, and students on cultural studies, English language studies, TEFL and TESOL courses.

The Elements of International English Style

Author : Edmond H. Weiss
Publisher : Routledge
ISBN 13 : 1317457218
Total Pages : 157 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Elements of International English Style by : Edmond H. Weiss

Download or read book The Elements of International English Style written by Edmond H. Weiss and published by Routledge. This book was released on 2015-01-28 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.

Localizing Global Food

Author : Agni Kalfagianni
Publisher : Routledge
ISBN 13 : 0429830211
Total Pages : 200 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Localizing Global Food by : Agni Kalfagianni

Download or read book Localizing Global Food written by Agni Kalfagianni and published by Routledge. This book was released on 2018-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short food supply chains (SFSCs) rely primarily on local production and processing practices for the provision of food and are, in principle, more sustainable in social, economic and environmental terms than supply chains where production and consumption are widely separated. This book reviews and assesses recent initiatives on this topic from an interdisciplinary perspective. In theoretical terms it draws on and advances two key concepts, namely, place (particularly embeddedness in local economic networks and communities) and governance (particularly in addressing sustainability concerns in an inclusive and socially just manner). Empirically, the book examines a diverse set of SFSCs such as small-scale entrepreneurship, farmers’ markets, community supported agriculture and grassroots and solidarity networks. The main examples discussed are from Europe and North America, but the issues are applicable in a global context. The book is of interest to advanced students, researchers and professionals in food studies, sociology, geography, planning, politics and environmental studies.

Localization Strategies for Global E-Business

Author : Nitish Singh
Publisher : Cambridge University Press
ISBN 13 : 1107008891
Total Pages : 347 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Localization Strategies for Global E-Business by : Nitish Singh

Download or read book Localization Strategies for Global E-Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

The Englishized Subject

Author : Kwok-kan Tam
Publisher : Springer
ISBN 13 : 9811325200
Total Pages : 154 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis The Englishized Subject by : Kwok-kan Tam

Download or read book The Englishized Subject written by Kwok-kan Tam and published by Springer. This book was released on 2019-01-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses issues of how the cultures in Hong Kong, Singapore and Malaysia have been Englishized in postcolonial and globcalized contexts, not just in terms of language, but also in writers’/people’s subjectivity. Taking a cultural-literary approach to the study of Englishized subjectivity, the book offers a unique study of hybridized literary/language forms by relating them to bilingual thinking and bicultural sensibility. Poets, novelists and playwrights have different strategies to cope with new images and new forms of expression that can capture their sense of hybridized identity, and as a result, hybridity becomes creativity.

Internationalizing Teaching, Localizing Learning

Author : Paul McPherron
Publisher : Springer
ISBN 13 : 1137519541
Total Pages : 239 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Internationalizing Teaching, Localizing Learning by : Paul McPherron

Download or read book Internationalizing Teaching, Localizing Learning written by Paul McPherron and published by Springer. This book was released on 2016-12-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on ethnographic and policy data collected over a ten-year span at a university in the People’s Republic of China, this book analyses the history of English Language Teaching (ELT) polices in Chinese higher education. The book uses the university as a lens in which to investigate the creative imaginations and divergent (re)appropriations of teaching methods, learning materials, and language use in the Chinese ELT context. Book chapters move beyond mere descriptions of tensions and point to the local understandings and practices of English teachers (both local and foreign) and students. Working together, these teachers and students are constantly articulating new social and political conditions and meanings outside and inside given discourses and traditions of ELT. The book’s main argument is that these multiple stakeholders must be given a more prominent role in shaping policy and curriculum at universities and other English language contexts around the world.

Localizing Apps

Author : Johann Roturier
Publisher : Routledge
ISBN 13 : 1317621670
Total Pages : 222 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Localizing Apps by : Johann Roturier

Download or read book Localizing Apps written by Johann Roturier and published by Routledge. This book was released on 2015-05-08 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization); The procedures required to prepare source content before it gets localized (internationalization); The measures taken by software companies to guarantee the quality and success of a localized app. With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today. This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.

English as a Local Language

Author : Christina Higgins
Publisher : Multilingual Matters
ISBN 13 : 1847696937
Total Pages : 169 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis English as a Local Language by : Christina Higgins

Download or read book English as a Local Language written by Christina Higgins and published by Multilingual Matters. This book was released on 2009-07-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: When analyzed in multilingual contexts, English is often treated as an entity that is separable from its linguistic environment. It is often the case, however, that multilinguals use English in hybrid and transcultural ways. This book explores how multilingual East Africans make use of English as a local resource in their everyday practices by examining a range of domains, including workplace conversation, beauty pageants, hip hop and advertising. Drawing on the Bakhtinian concept of multivocality, the author uses discourse analysis and ethnographic approaches to demonstrate the range of linguistic and cultural hybridity found across these domains, and to consider the constraints on hybridity in each context. By focusing on the cultural and linguistic bricolage in which English is often found, the book illustrates how multilinguals respond to the tension between local identification and dominant conceptualizations of English as a language for global communication.

The Language of Localization

Author : Katherine Brown-Hoekstra
Publisher : XML Press
ISBN 13 : 1492020230
Total Pages : 174 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis The Language of Localization by : Katherine Brown-Hoekstra

Download or read book The Language of Localization written by Katherine Brown-Hoekstra and published by XML Press. This book was released on 2017-10-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.

Translation and Localisation in Video Games

Author : Miguel Á. Bernal-Merino
Publisher : Routledge
ISBN 13 : 1317617843
Total Pages : 323 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Translation and Localisation in Video Games by : Miguel Á. Bernal-Merino

Download or read book Translation and Localisation in Video Games written by Miguel Á. Bernal-Merino and published by Routledge. This book was released on 2014-09-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a multidisciplinary study of the translation and localisation of video games. It offers a descriptive analysis of the industry – understood as a global phenomenon in entertainment – and aims to explain the norms governing present industry practices, as well as game localisation processes. Additionally, it discusses particular translation issues that are unique to the multichannel nature of video games, in which verbal and nonverbal signs must be cohesively combined with interactivity to achieve maximum playability and immerse players in the game’s virtual world. Although positioned within the theoretical framework of descriptive translation studies, Bernal-Merino incorporates research from audiovisual translation, software localisation, computer assisted translation, comparative literature, and video game production. Moving beyond this framework, Translation and Localisation in Video Games challenges some of the basic tenets of translation studies and proposes changes to established and unsatisfactory processes in the video game and language services industries.

Gender Diversity and Sexuality in English Language Education

Author : Darío Luis Banegas
Publisher : Bloomsbury Publishing
ISBN 13 : 1350217573
Total Pages : 248 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Gender Diversity and Sexuality in English Language Education by : Darío Luis Banegas

Download or read book Gender Diversity and Sexuality in English Language Education written by Darío Luis Banegas and published by Bloomsbury Publishing. This book was released on 2022-08-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines teaching-informed research studies and research-informed teaching accounts which explore English language education that engages with (a)gender and (a)sexual diversity. Informed by critical theories, critical literacy, post-structuralism, queer theory, and indigeneity/(de)coloniality, the critical perspectives in this volume consider gender and sexuality as dimensions of human life and aim to promote sexual, gender, emotional and relational wellbeing together with the construction of cultural horizons and citizenship. The chapters are organised around three interdependent areas of inquiry: 1) how educators design pedagogies and curriculums around gender diversity and sexuality, 2) how students and teachers navigate issues of gender diversity and sexuality in practice, as well as 3) how issues of gender diversity and sexuality are (not) addressed in the materials for teaching and learning English. The contributors are all teacher educators-researchers and therefore have vast experience in enacting, implementing, designing, and examining the field of English language teacher education from/for the classroom with a gender perspective in diverse settings, with chapters come from Argentina, Bangladesh, Canada, Germany, Norway, Poland, Saudi Arabia, South Africa, Spain, Taiwan, Turkey, the UK and Uruguay.

The Handbook of Language and Globalization

Author : Nikolas Coupland
Publisher : John Wiley & Sons
ISBN 13 : 111834717X
Total Pages : 674 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of Language and Globalization by : Nikolas Coupland

Download or read book The Handbook of Language and Globalization written by Nikolas Coupland and published by John Wiley & Sons. This book was released on 2012-09-17 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research. The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011