Local Global Shakespeare And Advertising

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Local/Global Shakespeare and Advertising

Author : Márta Minier
Publisher : Taylor & Francis
ISBN 13 : 1040040942
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Local/Global Shakespeare and Advertising by : Márta Minier

Download or read book Local/Global Shakespeare and Advertising written by Márta Minier and published by Taylor & Francis. This book was released on 2024-06-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Local and Global Myths in Shakespearean Performance

Author : Aneta Mancewicz
Publisher : Springer
ISBN 13 : 3319898515
Total Pages : 271 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis Local and Global Myths in Shakespearean Performance by : Aneta Mancewicz

Download or read book Local and Global Myths in Shakespearean Performance written by Aneta Mancewicz and published by Springer. This book was released on 2018-08-08 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of scholarly essays offers a new understanding of local and global myths that have been constructed around Shakespeare in theatre, cinema, and television from the nineteenth century to the present. Drawing on a definition of myth as a powerful ideological narrative, Local and Global Myths in Shakespearean Performance examines historical, political, and cultural conditions of Shakespearean performances in Europe, Asia, and North and South America. The first part of this volume offers a theoretical introduction to Shakespeare as myth from a twenty-first century perspective. The second part critically evaluates myths of linguistic transcendence, authenticity, and universality within broader European, neo-liberal, and post-colonial contexts. The study of local identities and global icons in the third part uncovers dynamic relationships between regional, national, and transnational myths of Shakespeare. The fourth part revises persistent narratives concerning a political potential of Shakespeare’s plays in communist and post-communist countries. Finally, part five explores the influence of commercial and popular culture on Shakespeare myths. Michael Dobson’s Afterword concludes the volume by locating Shakespeare within classical mythology and contemporary concerns.

Shakespeare on the Global Stage

Author : Paul Prescott
Publisher : Bloomsbury Publishing
ISBN 13 : 1472520343
Total Pages : 375 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Shakespeare on the Global Stage by : Paul Prescott

Download or read book Shakespeare on the Global Stage written by Paul Prescott and published by Bloomsbury Publishing. This book was released on 2015-01-29 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long held as Britain's 'national poet', Shakespeare's role in the 2012 London Cultural Olympiad confirmed his status as a global icon in the modern world. From his prominent positioning in the Olympic and Paralympic ceremonies, to his major presence in the cultural programme surrounding the Games, including the Royal Shakespeare Company's World Shakespeare Festival and the Globe's Globe to Globe Festival, Shakespeare played a major role in the way the UK presented itself to its citizens and to the world. This collection explores the cultural forces at play in the construction, use and reception of Shakespeare during the 2012 Olympic Moment, considering what his presence says about culture, politics and identity in twenty-first century British and global life.

Globalization and Sense-Making Practices

Author : Simi Malhotra
Publisher : Taylor & Francis
ISBN 13 : 1000953017
Total Pages : 297 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Globalization and Sense-Making Practices by : Simi Malhotra

Download or read book Globalization and Sense-Making Practices written by Simi Malhotra and published by Taylor & Francis. This book was released on 2023-09-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a critical analysis of sense-making practices through an exploration of acoustic, creative, and artistic spaces. It studies how local cultures of sight, hearing, smell, taste, and touch are impacted by global discourses and media, such as television, popular music, digital media, and literature. The authors look at sense-making practices and spatial discourses through an interconnected discussion on thought and experience that seeks to present a multidimensional cartography of the global, the local, and the glocal, to closely analyze the phenomenon of globalization. The volume is an investigation of the possibilities of alternate, sustainable modes of being and existing in a world which requires a unified, ethical, biopolitical worldview that challenges the disparity of its fragments while speculating on their synesthetic conditionality. A unique contribution, the book will be of interest to scholars and researchers of English literature, media studies, cultural studies, literary cultures, post-colonial studies, globalization studies, philosophy, critical theory, sociology, and social anthropology.

World-Wide Shakespeares

Author : Sonia Massai
Publisher : Routledge
ISBN 13 : 1134345836
Total Pages : 216 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis World-Wide Shakespeares by : Sonia Massai

Download or read book World-Wide Shakespeares written by Sonia Massai and published by Routledge. This book was released on 2007-05-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on debates around the global/local dimensions of cultural production, an international team of contributors explore the appropriation of Shakespeare’s plays in film and performance around the world. In particular, the book examines the ways in which adapters and directors have put Shakespeare into dialogue with local traditions and contexts. The contributors look in turn at ‘local’ Shakespeares for local, national and international audiences, covering a range of English and foreign appropriations that challenge geographical and cultural oppositions between ‘centre’ and ‘periphery’, and ‘big-time’ and ‘small-time’ Shakespeares. Responding to a surge of critical interest in the poetics and politics of appropriation, World-Wide Shakespeares is a valuable resource for those interested in the afterlife of Shakespeare in film and performance globally.

World-wide Shakespeares

Author : Sonia Massai
Publisher : Taylor & Francis
ISBN 13 : 9780415324564
Total Pages : 220 pages
Book Rating : 4.3/5 (245 download)

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Book Synopsis World-wide Shakespeares by : Sonia Massai

Download or read book World-wide Shakespeares written by Sonia Massai and published by Taylor & Francis. This book was released on 2005 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-Wide Shakespeares brings together an international team of leading scholars in order to explore the appropriation of Shakespeare's plays in film and performance around the world.

Asian Interventions in Global Shakespeare

Author : Poonam Trivedi
Publisher : Routledge
ISBN 13 : 1000214230
Total Pages : 250 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Asian Interventions in Global Shakespeare by : Poonam Trivedi

Download or read book Asian Interventions in Global Shakespeare written by Poonam Trivedi and published by Routledge. This book was released on 2020-11-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume critically analyses and theorises Asian interventions in the expanding phenomenon of Global Shakespeare. It interrogates Shakespeare’s ‘universality’ from Asian perspectives: how this has been modified or even replaced by the ‘global bard’ as a recognisable brand, and how Asian Shakespeares have contributed to or subverted this process by both facilitating the worldwide dissemination of the bard’s plays and challenging and resisting the very templates through which they become globally legible. Critically acclaimed Asian productions have prominently figured at premier Western festivals, and popular Asian appropriations like Bollywood, manga and anime have created new kinds of globally accessible Shakespeare. Essays in this collection engage with the emergent critical issues: the efficacy of definitions of the ‘local’, ‘global’, ‘transnational’ and ‘cosmopolitan’ and of the liminalities and mobilities in between. They further examine the politics of ‘West’ and ‘East’, the evolving markers of the ‘Asian’ and the equation of the ‘glocal’ with the ‘Asian’; they attend to performance and archiving protocols and bring the current debates on translation, appropriation, and world literature to speak to the concerns of global and transnational Shakespeare. These investigations analyse recent innovative Asian theatre productions, popular cinematic and manga appropriations and the increasing presence of Shakespeare in the Asian digital sphere. They provide an Asian standpoint and lens in rereading the processes of cultural globalisation and the mobilisation of Shakespeare.

Eating Shakespeare

Author : Anne Sophie Refskou
Publisher : Bloomsbury Publishing
ISBN 13 : 1350035734
Total Pages : 328 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Eating Shakespeare by : Anne Sophie Refskou

Download or read book Eating Shakespeare written by Anne Sophie Refskou and published by Bloomsbury Publishing. This book was released on 2019-05-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eating Shakespeare provides a constructive critical analysis of the issue of Shakespeare and globalization and revisits understandings of interculturalism, otherness, hybridity and cultural (in)authenticity. Featuring scholarly essays as well as interviews and conversation pieces with creatives – including Geraldo Carneiro, Fernando Yamamoto, Diana Henderson, Mark Thornton Burnett, Samir Bhamra, Tajpal Rathore, Samran Rathore and Paul Heritage – it offers a timely and fruitful discourse between global Shakespearean theory and practice. The volume uniquely establishes and implements a conceptual model inspired by non-European thought, thereby confronting a central concern in the field of Global Shakespeare: the issue of Europe operating as a geographical and cultural 'centre' that still dominates the study of Shakespearean translations and adaptations from a 'periphery' of world-wide localities. With its origins in 20th-century Brazilian modernism, the concept of 'Cultural Anthropophagy' is advanced by the authors as an original methodology within the field currently understood as 'Global Shakespeare'. Through a broad range of examples drawn from theatre, film and education, and from both within Brazil and beyond, the volume offers illuminating perspectives on what Global Shakespeare may mean today.

The Routledge Handbook of Shakespeare and Global Appropriation

Author : Christy Desmet
Publisher : Routledge
ISBN 13 : 1351687522
Total Pages : 623 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Routledge Handbook of Shakespeare and Global Appropriation by : Christy Desmet

Download or read book The Routledge Handbook of Shakespeare and Global Appropriation written by Christy Desmet and published by Routledge. This book was released on 2019-08-28 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Shakespeare and Global Appropriation brings together a variety of different voices to examine the ways that Shakespeare has been adapted and appropriated onto stage, screen, page, and a variety of digital formats. The thirty-nine chapters address topics such as trans- and intermedia performances; Shakespearean utopias and dystopias; the ethics of appropriation; and Shakespeare and global justice as guidance on how to approach the teaching of these topics. This collection brings into dialogue three very contemporary and relevant areas: the work of women and minority scholars; scholarship from developing countries; and innovative media renderings of Shakespeare. Each essay is clearly and accessibly written, but also draws on cutting edge research and theory. It includes two alternative table of contents, offering different pathways through the book – one regional, the other by medium – which open the book up to both teaching and research. Offering an overview and history of Shakespearean appropriations, as well as discussing contemporary issues and debates in the field, this book is the ultimate guide to this vibrant topic. It will be of use to anyone researching or studying Shakespeare, adaptation, and global appropriation.

The Consuming Instinct

Author : Gad Saad
Publisher : Prometheus Books
ISBN 13 : 1616144300
Total Pages : 367 pages
Book Rating : 4.6/5 (161 download)

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Book Synopsis The Consuming Instinct by : Gad Saad

Download or read book The Consuming Instinct written by Gad Saad and published by Prometheus Books. This book was released on 2011-06-21 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.

Shakespeare in Asia

Author : Dennis Kennedy
Publisher : Cambridge University Press
ISBN 13 : 0521515521
Total Pages : 305 pages
Book Rating : 4.5/5 (215 download)

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Book Synopsis Shakespeare in Asia by : Dennis Kennedy

Download or read book Shakespeare in Asia written by Dennis Kennedy and published by Cambridge University Press. This book was released on 2010-02-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors from a wide variety of backgrounds debate how and why Shakespeare has been used and reinvented in contemporary Asia.

The Arden Research Handbook of Shakespeare and Contemporary Performance

Author : Peter Kirwan
Publisher : Bloomsbury Publishing
ISBN 13 : 1350080691
Total Pages : 417 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Arden Research Handbook of Shakespeare and Contemporary Performance by : Peter Kirwan

Download or read book The Arden Research Handbook of Shakespeare and Contemporary Performance written by Peter Kirwan and published by Bloomsbury Publishing. This book was released on 2021-03-25 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Arden Research Handbook of Shakespeare and Contemporary Performance is a wide-ranging, authoritative guide to research on Shakespeare and performance studies by an international team of leading scholars. It contains chapters on the key methods and questions surrounding the performance event, the audience, and the archive – the primary sources on which performance studies draws. It identifies the recurring trends and fruitful lines of inquiry that are generating the most urgent work in the field, but also contextualises these within the histories and methods on which researchers build. A central section of research-focused essays offers case studies of present areas of enquiry, from new approaches to space, bodies and language to work on the technologies of remediation and original practices, from consideration of fandoms and the cultural capital invested in Shakespeare and his contemporaries to political and ethical interventions in performance practice. A distinctive feature of the volume is a curated section focusing on practitioners, in which leading directors, writers, actors, producers, and other theatre professionals comment on Shakespeare in performance and what they see as the key areas, challenges and provocations for researchers to explore. In addition, the Handbook contains various sections that provide non-specialists with practical help: an A-Z of key terms and concepts, a guide to research methods and problems, a chronology of major publications and events, an introduction to resources for study of the field, and a substantial annotated bibliography. The Arden Research Handbook of Shakespeare and Contemporary Performance is a reference work aimed at advanced undergraduate and graduate students as well as scholars and libraries, a guide to beginning or developing research in the field, and an essential companion for all those interested in Shakespeare and performance.

Shakespeare and Indian Cinemas

Author : Poonam Trivedi
Publisher : Routledge
ISBN 13 : 1317367006
Total Pages : 344 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Shakespeare and Indian Cinemas by : Poonam Trivedi

Download or read book Shakespeare and Indian Cinemas written by Poonam Trivedi and published by Routledge. This book was released on 2018-08-06 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to explore the rich archive of Shakespeare in Indian cinemas, including less familiar, Indian language cinemas to contribute to the assessment of the expanding repertoire of Shakespeare films worldwide. Essays cover mainstream and regional Indian cinemas such as the better known Tamil and Kannada, as well as the less familiar regions of the North Eastern states. The volume visits diverse filmic genres, starting from the earliest silent cinema, to diasporic films made for global audiences, television films, independent films, and documentaries, thus expanding the very notion of ‘Indian cinema’ while also looking at the different modalities of deploying Shakespeare specific to these genres. Shakespeareans and film scholars provide an alternative history of the development of Indian cinemas through its negotiations with Shakespeare focusing on the inter-textualities between Shakespearean theatre, regional cinema, performative traditions, and literary histories in India. The purpose is not to catalog examples of Shakespearean influence but to analyze the interplay of the aesthetic, historical, socio-political, and theoretical contexts in which Indian language films have turned to Shakespeare and to what purpose. The discussion extends from the content of the plays to the modes of their cinematic and intermedial translations. It thus tracks the intra–Indian flows and cross-currents between the various film industries, and intervenes in the politics of multiculturalism and inter/intraculturalism built up around Shakespearean appropriations. Contributing to current studies in global Shakespeare, this book marks a discursive shift in the way Shakespeare on screen is predominantly theorized, as well as how Indian cinema, particularly ‘Shakespeare in Indian cinema’ is understood.

The Victorian Empire and Britain's Maritime World, 1837-1901

Author : M. Taylor
Publisher : Springer
ISBN 13 : 1137312661
Total Pages : 195 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Victorian Empire and Britain's Maritime World, 1837-1901 by : M. Taylor

Download or read book The Victorian Empire and Britain's Maritime World, 1837-1901 written by M. Taylor and published by Springer. This book was released on 2013-10-04 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging new survey of the role of the sea in Britain's global presence in the 19th century. Mostly at peace, but sometimes at war, Britain grew as a maritime empire in the Victorian era. This collection looks at British sea-power as a strategic, moral and cultural force.

Will in the World: How Shakespeare Became Shakespeare (Anniversary Edition)

Author : Stephen Greenblatt
Publisher : W. W. Norton & Company
ISBN 13 : 0393079848
Total Pages : 441 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Will in the World: How Shakespeare Became Shakespeare (Anniversary Edition) by : Stephen Greenblatt

Download or read book Will in the World: How Shakespeare Became Shakespeare (Anniversary Edition) written by Stephen Greenblatt and published by W. W. Norton & Company. This book was released on 2010-05-03 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named One of Esquire's 50 Best Biographies of All Time The Pulitzer Prize and National Book Award finalist, reissued with a new afterword for the 400th anniversary of Shakespeare’s death. A young man from a small provincial town moves to London in the late 1580s and, in a remarkably short time, becomes the greatest playwright not of his age alone but of all time. How is an achievement of this magnitude to be explained? Stephen Greenblatt brings us down to earth to see, hear, and feel how an acutely sensitive and talented boy, surrounded by the rich tapestry of Elizabethan life, could have become the world’s greatest playwright.

Shakespeare and the Force of Modern Performance

Author : William B. Worthen
Publisher : Cambridge University Press
ISBN 13 : 9780521008006
Total Pages : 282 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Shakespeare and the Force of Modern Performance by : William B. Worthen

Download or read book Shakespeare and the Force of Modern Performance written by William B. Worthen and published by Cambridge University Press. This book was released on 2003-01-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses how Shakespeare is recreated in historical performance.

The Shakespearean International Yearbook

Author : Tom Bishop
Publisher : Routledge
ISBN 13 : 1315405962
Total Pages : 257 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Shakespearean International Yearbook by : Tom Bishop

Download or read book The Shakespearean International Yearbook written by Tom Bishop and published by Routledge. This book was released on 2016-10-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shakespearean performances regularly take place at both historic sites and locations with complex resonances, such as Shakespeare’s Globe Theatre in London and the royal castle of Hamlet – Elsinore – in Denmark. The present issue of the Shakespeare International Yearbook examines the impact of specificities such as festivals and performance sites on our understanding of Shakespeare and globalization. Contributions survey the present state of Shakespeare studies and address issues that are fundamental to our interpretive encounter with Shakespeare's work and his time, across the whole spectrum of his literary output.