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Lecture Notes Relating To A Systems Approach To Marketing
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Book Synopsis Resource Extraction and Market Structure by : Martin Schäfer
Download or read book Resource Extraction and Market Structure written by Martin Schäfer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Companion to Coopetition Strategies by : Anne-Sophie Fernandez
Download or read book Routledge Companion to Coopetition Strategies written by Anne-Sophie Fernandez and published by Routledge. This book was released on 2018-10-10 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management. This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
Book Synopsis Imitation Market Modeling in Digital Economy: Game Theoretic Approaches by : Elena G. Popkova
Download or read book Imitation Market Modeling in Digital Economy: Game Theoretic Approaches written by Elena G. Popkova and published by Springer Nature. This book was released on 2022-01-21 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the best studies on the results of the International Scientific and Practical Conference “New behaviors of market players in the digital economy,” which was held by the Institute of Scientific Communications on July 8, 2021, online, in YouTube format. This book is devoted to the study of digital economy markets from the standpoint of various market players—society (consumers), entrepreneurship, and the state—from the standpoint of various sciences—economic, managerial, social, and legal—which ensures the multidisciplinarity of the book. The uniqueness of the book lies in the application of a new scientific and methodological approach to the study of digital economy markets—simulation modeling. The advantages of a game-based scientific and methodological approach to reducing the uncertainty of economic processes and systems—a combination of quantitative and qualitative analytical methods, a systematic consideration of economic processes and systems from a socio-economic point of view—make it especially suitable for studying digital economy markets. The book identifies the impact of globalization and digitalization on the modern economy and industry markets. The trends and features of the use of advanced technologies in the digital economy markets are studied. The modern practices of business management and business integration in the digital economy are considered. The foundations of economic security and sustainable development of markets and enterprises in the digital economy are revealed. The book is suitable for scientists studying the markets of the digital economy, who will find in it scientific and methodological recommendations and developments on the application of game theory, as well as ready simulation models of the digital economy markets.
Book Synopsis Data Analysis and Decision Support by : Daniel Baier
Download or read book Data Analysis and Decision Support written by Daniel Baier and published by Springer Science & Business Media. This book was released on 2005-07-13 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.
Book Synopsis Systems Theory and Agile Brand Management by : Jan Lies
Download or read book Systems Theory and Agile Brand Management written by Jan Lies and published by Taylor & Francis. This book was released on 2024-06-21 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.
Book Synopsis Foreign-Exchange-Rate Forecasting with Artificial Neural Networks by : Lean Yu
Download or read book Foreign-Exchange-Rate Forecasting with Artificial Neural Networks written by Lean Yu and published by Springer Science & Business Media. This book was released on 2007-08-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on forecasting foreign exchange rates via artificial neural networks. It creates and applies the highly useful computational techniques of Artificial Neural Networks (ANNs) to foreign-exchange-rate forecasting. The result is an up-to-date review of the most recent research developments in forecasting foreign exchange rates coupled with a highly useful methodological approach to predicting rate changes in foreign currency exchanges. Foreign Exchange Rate Forecasting with Artificial Neural Networks is targeted at both the academic and practitioner audiences. Managers, analysts and technical practitioners in financial institutions across the world will have considerable interest in the book, and scholars and graduate students studying financial markets and business forecast will also have considerable interest in the book. The book discusses the most important advances in foreign-exchange-rate forecasting and then systematically develops a number of new, innovative, and creatively crafted neural network models that reduce the volatility and speculative risk in the forecasting of foreign exchange rates. The book discusses and illustrates three general types of ANN models. Each of these model types reflect the following innovative and effective characteristics: (1) The first model type is a three-layer, feed-forward neural network with instantaneous learning rates and adaptive momentum factors that produce learning algorithms (both online and offline algorithms) to predict foreign exchange rates. (2) The second model type is the three innovative hybrid learning algorithms that have been created by combining ANNs with exponential smoothing, generalized linear auto-regression, and genetic algorithms. Each of these three hybrid algorithms has been crafted to forecast various aspects synergetic performance. (3) The third model type is the three innovative ensemble learning algorithms that combining multiple neural networks into an ensemble output. Empirical results reveal that these creative models can produce better performance with high accuracy or high efficiency.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Energy Systems Analysis for Developing Countries by : P. Meier
Download or read book Energy Systems Analysis for Developing Countries written by P. Meier and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lecture notes presented in these pages were originally developed for use in the Energy Management Training Program (EMTP), sponsored by the Office of Energy, U. S. Agency for International Development. This program, held at Brookhaven National Laboratory (BNL) and the Institute for Energy Research, State University of New York at Stony Brook, is designed to train mid-career and senior government officials in developing countries in the techniques of energy policy analysis and planning, and covers, in addition to the material presented here, more detailed case studies in resource evaluation, pricing, conservation, financial analysis, and investment planning. Since its incep tion in 1978, some 220 individuals from 57 countries have attended the course. These notes have also been used in executive level seminars and in country training programs in the Sudan, the Dominican Republic, and the People's Republic of China. Attendance at the course is diverse, and typically includes planners, managers, engineers, and economists from energy planning agencies, ministries of finance and economic development, electric utilities, refineries and State Oil Companies, and specialized energy planning units for energy conservation and for regional cooperation. The monograph is designed not just as reading material to support lectures, but also as a general self-contained reference text for a very diverse audience: we have therefore included much introduc tory material. The presentation is focused on a discussion of the basic principles of systems analysis: and the case material has been specially designed to illustrate these principles.
Book Synopsis Handbook of Multivalued Analysis by : Shouchuan Hu
Download or read book Handbook of Multivalued Analysis written by Shouchuan Hu and published by Springer Science & Business Media. This book was released on 2013-11-21 with total page 941 pages. Available in PDF, EPUB and Kindle. Book excerpt: In volume I we developed the tools of "Multivalued Analysis. " In this volume we examine the applications. After all, the initial impetus for the development of the theory of set-valued functions came from its applications in areas such as control theory and mathematical economics. In fact, the needs of control theory, in particular the study of systems with a priori feedback, led to the systematic investigation of differential equations with a multi valued vector field (differential inclusions). For this reason, we start this volume with three chapters devoted to set-valued differential equations. However, in contrast to the existing books on the subject (i. e. J. -P. Aubin - A. Cellina: "Differential Inclusions," Springer-Verlag, 1983, and Deimling: "Multivalued Differential Equations," W. De Gruyter, 1992), here we focus on "Evolution Inclusions," which are evolution equations with multi valued terms. Evolution equations were raised to prominence with the development of the linear semigroup theory by Hille and Yosida initially, with subsequent im portant contributions by Kato, Phillips and Lions. This theory allowed a successful unified treatment of some apparently different classes of nonstationary linear par tial differential equations and linear functional equations. The needs of dealing with applied problems and the natural tendency to extend the linear theory to the nonlinear case led to the development of the nonlinear semigroup theory, which became a very effective tool in the analysis of broad classes of nonlinear evolution equations.
Book Synopsis The Labor Market and Business Cycle Theories by : Piero Ferri
Download or read book The Labor Market and Business Cycle Theories written by Piero Ferri and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in business cycles has had its 'ups and downs'. After a period of almost steady state growth and of economic tranquility, when the business cycle seemed to be obsolete, the turbulence of the 70s and 80s has contributedto a renewed interest in the topic. Important analytical and methodological innovations have also favored the present abundance of contributions. Four innovations are of particular importance: i. microfoundations ii. nonlinearities iii. stochastic variables iv. real aspects. Both Classical macroeconomics and new-Keynesian approaches seem to share these characteristics, which apply both to endogenous and exogenous explanations of the cycle. The distance separating the newer literature from its forebears seems vast. Previously, cycle theory was characterized by a macro approach and utilized nonlinearities either through piecewise 'linear models or with the aid of Classical theorems in the field of dynamic systems. To consider and to compare the old and the new literature on business cycles is one of the goals of this book. To narrow the distance separating them is another goal of this research. We do not try to bridge it, but rather to revisit the former tradition with new tools. Finally, a particular emphasis is put on the 'ceilings and floors' type of literature. One of us has written a D. Phil. thesis with Sir John Hicks, and both have worked with H. P. Minsky. Hicks, along with Goodwin, introdu. ced the concept of ceilings and floors into business cycle analysis, and Minsky made important contributions to the area.
Book Synopsis Government Reports Announcements & Index by :
Download or read book Government Reports Announcements & Index written by and published by . This book was released on 1988 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Cycle Theory by : Günter Gabisch
Download or read book Business Cycle Theory written by Günter Gabisch and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Is the business cycle obsolete?" This often cited title of a book edited by Bronfenbren ner with the implicit affirmation of the question reflected the attitude of mainstream macroeconomics in the Sixties regarding the empirical relevance of cyclic motions of an economy. The successful income policies, theoretically grounded in Keynesian macroec onomics, seemed to have eased or even abolished the fluctuations in West,ern economies which motivated studies of many classical and neoclassical economists for more than 100 years. The reasoning behind the conviction that business cycles would increasingly become irrelevant was rather simple: if an economy fluctuates for whatever reason, then it is almost always possible to neutralize these cyclic motions by means of anti-cyclic demand policies. From the 1950's until the mid-Sixties business cycle theory had often been consid ered either as an appendix to growth theory or as an academic exercise in dynamical economics. The common business cycle models were essentially multiplier-accelerator models whose sensitive dependence on parameter values (in order to be called busi ness cycle models) suggested a rather improbable occurrence of continuing oscillations. The obvious success in compensating business cycles in those days prevented intensive concern with the occurrence of cycles. Rather, business cycle theory turned into sta bilization theory which investigated theoretical possibilities of stabilizing a fluctuating economy. Many macroeconomic textbooks appeared in the Sixties which consequently identified business cycle theory with inquiries on the possibilities to stabilize economies 2 Introduction by means of active fiscal or monetary policies.
Book Synopsis The Economics of Made-to-Order Production by : Thomas R. Gulledge
Download or read book The Economics of Made-to-Order Production written by Thomas R. Gulledge and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The airframe industry is usually recognized as being different from most manufacturing industries. These differences, which are characterized by the number of units produced and the frequency of design changes, have been evident for many years. This uniqueness and the corresponding implications for cost estimation became particularly evident during World War II. The aircraft industry generally has been considered unique in that it differs from other manufacturing in the quantity of units manufactured and with the frequency with which changes are made during the course of manufacturing operations. In mass-production industries, manufacturing thousands or hundreds of thousands of identical units, methods and cost of production tend to remain fairly constant after production has been stabilized, whereas in the aircraft industry, method improvements are constantly being made and cost is a variable depending on the number of airplanes being manufactured (Berghell, 1944). These differences, coupled with political considerations, place unusual demands on cost modelers. This has been particularly true in recent years where large cost overruns have generated Congressional demands for better cost estimates. Traditionally, cost estimators in the airframe industry have used one or more of the following estimating techniques: 1. industrial engineering time standards, 2. parametric cost estimating models, 3. learning curves. All of the methods have been used with mixed results in specific situations. The general emphasis of all three approaches is cost estimation for planning purposes prior to beginning production, although some of the techniques may be used during the production phase of a program.
Book Synopsis World Organization of Systems and Cybernetics 18. Congress-WOSC2021 by : Igor Perko
Download or read book World Organization of Systems and Cybernetics 18. Congress-WOSC2021 written by Igor Perko and published by Springer Nature. This book was released on 2022-08-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important world institutions, such as the United Nations (UN), the World Health Organization (WHO), the International Energy Agency (IEA), and the Organization for Economic Co-operation and Development (OECD), have publicly recognizing the highly interconnected nature of our world and therefore the relevance of systemic thinking and cybernetics as leading knowledge foundations to deal with the complexity of economic, social, and environmental issues. This recognition was the driving force of the Internet discussions held by participants to the World Organisation of Systems and Cybernetics 18th Congress, which last September 27 to 29(WOSC 2021). More than ever we needed to debate and develop current ontological, epistemological, and methodological approaches to the understanding of the future of humanity. WOSC organized this event in collaboration with the Russian Academy of Sciences (RAS). Scientists of this Academy together with scientists from all over the world made contributions to improving communications beyond particular nation states and regions toward the clarification of global issues like governance, health, education, technology, art, and others. Our aim in WOSC 2021 was bringing together scientists and researchers to collaborative debates at all levels from local communities to global societies. At the end of the Congress, scientists were invited to submit contributions to this Springer Nature book, along the following four themes: firstly, philosophical and methodological foundations for the development of the systems approach and cybernetics; secondly, the cybernetics of society, ecology and governance; thirdly, digital technologies and physical realities merging into a hybrid reality , and fourthly, the transdisciplinarity of systems sciences and cybernetics applied to the further development of knowledge areas, such as education, embodiment of social policies, and the arts. About 25 contributions were accepted for publication in this book. We see this as one of WOSC’s important contribution to the scientific community around the world.
Book Synopsis Fundamentals of Service Systems by : Jorge Cardoso
Download or read book Fundamentals of Service Systems written by Jorge Cardoso and published by Springer. This book was released on 2015-12-12 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook addresses the conceptual and practical aspects of the various phases of the lifecycle of service systems, ranging from service ideation, design, implementation, analysis, improvement and trading associated with service systems engineering. Written by leading experts in the field, this indispensable textbook will enable a new wave of future professionals to think in a service-focused way with the right balance of competencies in computer science, engineering, and management. Fundamentals of Service Systems is a centerpiece for a course syllabus on service systems. Each chapter includes a summary, a list of learning objectives, an opening case, and a review section with questions, a project description, a list of key terms, and a list of further reading bibliography. All these elements enable students to learn at a faster and more comfortable peace. For researchers, teachers, and students who want to learn about this new emerging science, Fundamentals of Service Systems provides an overview of the core disciplines underlying the study of service systems. It is aimed at students of information systems, information technology, and business and economics. It also targets business and IT practitioners, especially those who are looking for better ways of innovating, designing, modeling, analyzing, and optimizing service systems.
Book Synopsis Complex Systems Approach to Economic Dynamics by : Abraham C.-L. Chian
Download or read book Complex Systems Approach to Economic Dynamics written by Abraham C.-L. Chian and published by Springer Science & Business Media. This book was released on 2007-07-13 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Systems exhibit complex dynamics evidenced by large-amplitude and aperiodic fluctuations in economic variables, such as foreign exchange rates and stock market prices, indicating that these systems are driven far from the equilibrium. Characterization of the complex behavior of economic cycles, by identifying regular and irregular patterns and regime switching in economic time series, is the key for pattern recognition and forecasting of economic cycles. Statistical analysis of stock markets and foreign exchange markets has demonstrated the intermittent nature of economic time series. A nonlinear model of business cycles is able to simulate intermittency arising from order-chaos and chaos-chaos transitions. This monograph introduces new concepts of unstable periodic orbits and chaotic saddles which are unstable structures embedded in a chaotic attractor, responsible for economic intermittency.
Book Synopsis A Neo-Classical Theory of Distribution and Wealth by : Hans U. Buhl
Download or read book A Neo-Classical Theory of Distribution and Wealth written by Hans U. Buhl and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The distribution of capital and income in general and its re lation to wealth and economic growth in particular have attrac ted economists' interest for a long time already. Especially the, at least partially, conflicting nature of the two politi cal objectives, namely to obtain substantially large economic growth and a "just" income distribution at the same time, has caused the topic to become a subject of political discussions. As a result of these discussions, numerous models of workers' participation in the profits of growing economies have been developed. To a minor extent and with quite diverse success, some have been implemented in practice. It is far beyond the scope of this work to outline all these approaches from the past centuries and, in particular, the past decades. In economic theory many authors, for instance Kaldor [1955], Krelle [1968], [1983], Pasinetti [1962], Samuelson and Modigli ani [1966], to name but a few, have analyzed the long-term eco nomic implications of workers' saving and investment. While most of this extensive literature is highly interesting, it suffers from the fact that it does not explicitly consider either workers' or capitalists' objectives and thus neglects their impacts on economic growth. Thus, in the framework of a neo-classical model, these objectives and their impacts will be emphasized here.