Le marketing territorial

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Author :
Publisher : De Boeck Superieur
ISBN 13 : 2804184722
Total Pages : 202 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Le marketing territorial by : Camille Chamard

Download or read book Le marketing territorial written by Camille Chamard and published by De Boeck Superieur. This book was released on 2014-10-19 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le « marketing territorial » ne supporte pas son nom. En effet, il a beaucoup de mal à assumer cette appellation, à exposer qui il est, ce qu’il fait et à quoi il sert… Cette ambiguïté se manifeste par l’absence de ce vocable dans l’organigramme des services de collectivités territoriales, remplacé plutôt par « attractivité des territoires », « intelligence territoriale », ou autre « compétitivité des territoires ». Pour expliquer la source de cette absence, il est nécessaire de revenir sur l’historique de la démarche, ainsi que sur la manière de définir le rôle que peut aujourd’hui jouer le marketing territorial. Actuellement, la littérature sur ce sujet est peu abondante alors qu’il préoccupe les professionnels au sein des collectivités territoriales. Pour y répondre, ce livre présente à la fois un cadre d’analyse, des outils au service des professionnels, des exemples de projets de marketing territorial menés au sein de collectivités territoriales (Régions, Départements, Villes…). Son objectif premier est de répondre aux besoins des professionnels, managers publics et consultants en activité - tout en s’adressant également aux étudiants en management public qui souhaitent s’orienter vers de nouveaux métiers intégrant des compétences fortes en marketing territorial - et son originalité réside dans la mise à jour des connaissances dans le domaine, ainsi que par ses propositions d’outils et de méthodologies utiles et appropriables rapidement par les décideurs.

Marketing Territorial

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Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.6/5 (142 download)

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Book Synopsis Marketing Territorial by : Aimad Fridman

Download or read book Marketing Territorial written by Aimad Fridman and published by . This book was released on 2020-02-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: marketing territorial this a lined notbook, simple and elegant, matte cover 110 pages ( 6x9) inches in size

Collective Dynamics and Territories

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Publisher : John Wiley & Sons
ISBN 13 : 1786309300
Total Pages : 244 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Collective Dynamics and Territories by : Anne Albert-Cromarias

Download or read book Collective Dynamics and Territories written by Anne Albert-Cromarias and published by John Wiley & Sons. This book was released on 2024-07-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with global economic, social and environmental challenges requiring us to go beyond individual actions, the development of collective dynamics is the ideal response. From this perspective, territories, which have long been neglected, are now asserting themselves as breeding grounds for innovative and relevant forms of organized action in response to shared experiences. Bringing together more than twenty researchers in strategic management, human resources management and marketing, Collective Dynamics and Territories offers, through nine territorial issues (innovating and regenerating territories, building environmental action, attracting and retaining talent, etc.), insights into the conditions and modalities for developing collective dynamics within territories. The success of local collective dynamics depends on support for the actors involved, from situation analysis to problem definition, including idea generation, selection, implementation and evaluation. This book offers a comprehensive, systemic and operational vision for analyzing and acting on collective territorial dynamics.

Place Branding and Marketing from a Policy Perspective

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Publisher : Taylor & Francis
ISBN 13 : 1003825893
Total Pages : 335 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Place Branding and Marketing from a Policy Perspective by : Vincent Mabillard

Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

Le marketing territorial

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Publisher :
ISBN 13 : 9782867267116
Total Pages : 122 pages
Book Rating : 4.2/5 (671 download)

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Book Synopsis Le marketing territorial by : Daniel Sperling

Download or read book Le marketing territorial written by Daniel Sperling and published by . This book was released on 1991 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing territorial

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Publisher : Vuibert
ISBN 13 : 231140184X
Total Pages : 270 pages
Book Rating : 4.3/5 (114 download)

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Book Synopsis Marketing territorial by : Benoît Meyronin

Download or read book Marketing territorial written by Benoît Meyronin and published by Vuibert. This book was released on 2015-04-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques, pratiques et méthodes pour rendre un territoire attractif ! Aujourd'hui passage obligé d'une carrière de fonctionnaire territorial, d'un cursus en développement économique ou en politique de la ville, le marketing territorial s'intéresse tant aux valeurs défendues par les territoires qu'aux stratégies (branding, storytelling, logiques de « made in»...) qu'aux bonnes pratiques (labels, outils managériaux, modes de communication efficaces, etc.). Les nombreux témoignages de professionnels et études de cas qui émaillent l'ouvrage reflètent la diversité d'un domaine empruntant tantôt à la stratégie, tantôt au marketing expérientiel pour construire une grille d'analyse et des référentiels adaptés aux spécificités locales. Enrichi de trois nouveaux cas (la marque Bretagne, le placement de territoire dans les médias et l'agglomération d'Évry), cette troisième édition offre un panorama complet qui s'étend des outils traditionnels aux leviers propres aux territoires, en passant par le marketing des services. Clair et précis, cet ouvrage offre des pistes de réflexion et d'action à tous les praticiens du marketing territorial.

Marketing Territorial Expérientiel

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Publisher :
ISBN 13 : 9782340012424
Total Pages : 183 pages
Book Rating : 4.0/5 (124 download)

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Book Synopsis Marketing Territorial Expérientiel by : Wided Batat

Download or read book Marketing Territorial Expérientiel written by Wided Batat and published by . This book was released on 2016 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: En pleine croissance et globalisation des marchés, le développement territorial s'est profondément professionnalisé et structuré. Il intègre désormais, dans sa réflexion stratégique, le marketing territorial et ses outils en mettant en place une stratégie marketing spécifique pour valoriser, promouvoir, fidéliser et développer l'attractivité résidentielle, touristique et économique du territoire. Cet ouvrage expose l'ensemble des niveaux et des techniques du marketing territorial que les responsables et les décideurs territoriaux peuvent mettre en place pour concevoir une offre territoriale en intégrant les spécificités de l'environnement territorial actuel et des nouvelles tendances et techniques marketing regroupant les éléments suivants les typologies du marketing territorial ; les notions d'image et de branding territorial ; la relation du territoire avec ses acteurs ; l'expérience territoriale ; et l'enjeu du digital et des réseaux sociaux dans le développement territorial. Résolument concret et nourri de nombreux exemples, figures et tableaux, ce livre de référence s'adresse à l'ensemble des acteurs privés et publics intervenant dans le développement, la promotion et la gestion des territoires, ainsi qu'aux journalistes, étudiants et universitaires qui pourront appréhender l'étendue des outils et des nouvelles techniques du marketing territorial.

Location-Based Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119721296
Total Pages : 229 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications

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Author :
Publisher : Springer Nature
ISBN 13 : 3031650182
Total Pages : 581 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications by : Yousef Farhaoui

Download or read book Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Branding the city

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Publisher : Omniscriptum
ISBN 13 : 9786131536250
Total Pages : 460 pages
Book Rating : 4.5/5 (362 download)

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Book Synopsis Branding the city by : Boris Maynadier

Download or read book Branding the city written by Boris Maynadier and published by Omniscriptum. This book was released on 2010 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les villes développent désormais des marques. La métropolisation permet d'envisager leur gestion par la marque. La question posée est celle du sens de la ville et de sa gestion grâce à cette notion de marque. L'étude se fonde sur un design de recherche double et en jeu d'un côté des entretiens qualitatifs de type récit de vie et, de l'autre, une étude de cas sur le mode de la recherche-action. L'étude met en perspective les modalités de construction du sens de la marque d'une ville. La thèse propose un modèle de la marque de ville, destiné aux chercheurs et managers, comme aide à la gestion. Cet ouvrage est la thèse de Boris Maynadier, travail qui invite à voir le marketing urbain sous un angle peu classique. Les concepts classiques du marketing et de la gestion de la marque y sont discutés, et une nouvelle voie de gestion est proposée pour la gestion du marketing territorial. L'important est de tenir compte des spécificités des cas traités, et de ne pas considérer tout objet de gestion sous l'angle de l'entreprise, surtout pas les villes. Il s'agit ici aussi d'une invitation à ne pas craindre complexité, et à penser théorie et pratique managériales dans un mème mouvement.

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Author :
Publisher : Odile Jacob
ISBN 13 : 2738195016
Total Pages : 442 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis by :

Download or read book written by and published by Odile Jacob. This book was released on with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Branding and Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Marketing

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Publisher : Dunod
ISBN 13 : 2100715151
Total Pages : 321 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Marketing by : Marie-Christine Lichtle

Download or read book Marketing written by Marie-Christine Lichtle and published by Dunod. This book was released on 2014-06-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment appréhender le marketing ? Quelles sont les actions marketing à mettre en œuvre ? Comment tenir compte des nouveaux comportements des consommateurs et des organisations ? Quelles sont les tendances et les enjeux du marketing ? Résolument actuel, ce manuel montre comment le champ du marketing s’est élargi et a intégré Internet pour répondre aux attentes des consommateurs. Alliant théorie et pratique, ce manuel met l’accent sur l’acquisition des méthodes et des compétences indispensables à la réussite d’une licence ou d’un bachelor. Il propose : des situations concrètes pour introduire les concepts ; un cours visuel et illustré par des exemples pour acquérir les connaissances fondamentales en marketing ; des conseils méthodologiques et des éclairages professionnels pour traduire la théorie en pratique ; des exercices progressifs et variés (QCM, questions de réflexion) et leurs corrigés pour s’évaluer et s’entraîner.

Overtourism

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Publisher : Springer Nature
ISBN 13 : 3030424588
Total Pages : 460 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Overtourism by : Hugues Séraphin

Download or read book Overtourism written by Hugues Séraphin and published by Springer Nature. This book was released on 2020-05-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘overtourism’ has come into prominence since 2017 and refers to the fact that, due to various factors such as more sophisticated marketing strategies, a large number of tourists visit the same place at the same time. The consequences are felt by the locals, the tourists themselves as well as the environment. As a result, tourismphobia and anti-tourism movements have emerged as ways for locals to reclaim their lifestyle by refusing to interact with visitors and sometimes discouraging them to visit. This book presents new research on this emerging phenomenon and discusses the main causes and implications before putting forward possible solutions. The authors take an interpretivist approach in order to unveil aspects of overtourism that have not yet been discussed. It provides case studies and explores topics such as tourism education, overtourism of cultural and heritage sites, and the need for sustainable tourism development.

Routledge Handbook of Football Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351972367
Total Pages : 465 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Routledge Handbook of Football Marketing by : Nicolas Chanavat

Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat and published by Taylor & Francis. This book was released on 2017-03-27 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.

2011

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Publisher : Walter de Gruyter
ISBN 13 : 311031228X
Total Pages : 2983 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis 2011 by :

Download or read book 2011 written by and published by Walter de Gruyter. This book was released on 2013-03-01 with total page 2983 pages. Available in PDF, EPUB and Kindle. Book excerpt: Particularly in the humanities and social sciences, festschrifts are a popular forum for discussion. The IJBF provides quick and easy general access to these important resources for scholars and students. The festschrifts are located in state and regional libraries and their bibliographic details are recorded. Since 1983, more than 639,000 articles from more than 29,500 festschrifts, published between 1977 and 2010, have been catalogued.

Local and Global

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Publisher : Earthscan
ISBN 13 : 9781853834417
Total Pages : 296 pages
Book Rating : 4.8/5 (344 download)

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Book Synopsis Local and Global by : Jordi Borja

Download or read book Local and Global written by Jordi Borja and published by Earthscan. This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.