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Author : Krista Duniach
Publisher : Editions Eska
ISBN 13 : 9782747214957
Total Pages : 234 pages
Book Rating : 4.2/5 (149 download)
Download or read book Le marketing du vin written by Krista Duniach and published by Editions Eska. This book was released on 2009-10-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : O. Güvenen
Publisher : Springer
ISBN 13 : 113728952X
Total Pages : 385 pages
Book Rating : 4.1/5 (372 download)
Download or read book Wine Economics written by O. Güvenen and published by Springer. This book was released on 2013-07-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector.
Author :
Publisher : TheBookEdition
ISBN 13 : 2494108004
Total Pages : 202 pages
Book Rating : 4.4/5 (941 download)
Download or read book written by and published by TheBookEdition. This book was released on with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Foued Cheriet
Publisher : John Wiley & Sons
ISBN 13 : 1394301111
Total Pages : 372 pages
Book Rating : 4.3/5 (943 download)
Download or read book Wine Management and Marketing, Volume 2 written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2024-06-19 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Author : O. Torrès
Publisher : Springer
ISBN 13 : 023062491X
Total Pages : 182 pages
Book Rating : 4.2/5 (36 download)
Download or read book The Wine Wars written by O. Torrès and published by Springer. This book was released on 2006-07-03 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811982775
Total Pages : 287 pages
Book Rating : 4.8/5 (119 download)
Download or read book Technology Advances and Innovation in Wine Tourism written by Marianna Sigala and published by Springer Nature. This book was released on 2023-01-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
Author : Foued Cheriet
Publisher : John Wiley & Sons
ISBN 13 : 1119777410
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)
Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-09-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Author : Shuang Wu
Publisher : Springer Nature
ISBN 13 : 3030391655
Total Pages : 701 pages
Book Rating : 4.0/5 (33 download)
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : E. Resnick
Publisher : Springer
ISBN 13 : 0230583733
Total Pages : 195 pages
Book Rating : 4.2/5 (35 download)
Download or read book Wine Brands written by E. Resnick and published by Springer. This book was released on 2008-05-21 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Author : Emmanuelle Rouzet
Publisher : Dunod
ISBN 13 : 2100583913
Total Pages : 270 pages
Book Rating : 4.1/5 (5 download)
Download or read book Le marketing du vin - 3e édition written by Emmanuelle Rouzet and published by Dunod. This book was released on 2012-05-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans un contexte de commercialisation de plus en plus difficile, il est devenu incontournable pour les professionnels du vin d’avoir recours au marketing et aux techniques de vente spécifiques à la filière. Cet ouvrage méthodologique très pratique présente de façon concrète et illustrée les outils qui permettent de bien positionner le vin, en étudiant son marché, sa clientèle, ses concurrents ; de bien le commercialiser, en choisissant les bons circuits de vente et les bons partenaires commerciaux. Cette troisième édition actualise les différentes techniques présentées et intègre le marketing et la promotion du vin par internet.
Author : Koutchoukalo Tchassim
Publisher : African Books Collective
ISBN 13 : 198839113X
Total Pages : 55 pages
Book Rating : 4.9/5 (883 download)
Download or read book Les enfants du midi written by Koutchoukalo Tchassim and published by African Books Collective. This book was released on 2023-01-23 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notre Mère nous avait conçus chacun à midi, mes deux frères cadets et moi, et nous avait accouchés dans la nuit, dans la douleur. Notre vie de misérables desséchée par les rayons brûlants de midi, dégageait une puanteur acerbe que nul enfant de lumière ne désirerait. C'est le soleil qui m'a brûlée. Notre Père, nous ne le voyions qu'une fois la journée, les midis où il n'était pas vraiment à nous. C'est Notre Mère qui nous criait dessus tous les midis : « Allez-y accueillir votre Père qui est arrivé. » Puis ii s'enfermait avec Notre Mère dans la grotte de noces afin de dépouiller les dossiers importants selon les propos hypocrites et mensongers des adultes. II n'y en ressortait qu'après un long moment entrecoupé de silence, de murmures, d'assouvissements et d'inhalations de leurs odeurs réciproques, sourire aux lèvres, le corps très embaumé et détendu…
Author : Houcine Berbou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author : Banda, Fackson (UNESCO)
Publisher : UNESCO Publishing
ISBN 13 : 9231001183
Total Pages : 163 pages
Book Rating : 4.2/5 (31 download)
Download or read book Teaching journalism for sustainable development written by Banda, Fackson (UNESCO) and published by UNESCO Publishing. This book was released on 2015-09-21 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1542 pages
Book Rating : 4.U/5 (183 download)
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1966 with total page 1542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicola Bellini
Publisher : Routledge
ISBN 13 : 1351743937
Total Pages : 267 pages
Book Rating : 4.3/5 (517 download)
Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.
Author : Matt Harvey
Publisher : Routledge
ISBN 13 : 1135079749
Total Pages : 285 pages
Book Rating : 4.1/5 (35 download)
Download or read book Wine and Identity written by Matt Harvey and published by Routledge. This book was released on 2014-01-10 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Author : Pierre Spahni
Publisher : Elsevier
ISBN 13 : 1855738945
Total Pages : 410 pages
Book Rating : 4.8/5 (557 download)
Download or read book The International Wine Trade written by Pierre Spahni and published by Elsevier. This book was released on 2000-09-27 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second edition of the definitive analysis of the international wine trade. This new edition focuses on individual trade flows across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future trends which will shape the industry in the new millennium.The book begins by examining technical factors in the wine trade giving rise to differences in pricing and considers how wines' characteristics help to position the final products. It shows how trends in consumption are changing in different ways in the traditional and Anglo-Saxon markets and explains the effects of developments in international trade such as the role of trade barriers.The heart of the book profiles the ten major wine importing countries and considers: - Trends in the consumption of alcoholic drinks - Wine market and import patterns - The configuration of import and distribution channels - Each country's trade policy with detailed comparisons between themThe book then goes on to consider the wine trade from the exporters point of view and describes: - The challenge posed by New World producers to those based in Western Europe - The influence of the previously planned economies of the former Soviet bloc - The role of the EU and the likely effect of further European integration - The influence of tariff schedules and the GATT negotiationsThis edition will be essential reading for all wine trade professionals including: wine producers, importers and exporters, negocients, co-operatives and regional economic development agencies, and wine merchants and retailers.
