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Le Contrat Tipe De Publicite De La Presse Technique Et Professionnelle
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Book Synopsis Le Contrat-type de publicité de la presse technique et professionnelle, rapport présenté au VIè Congrès international de la presse technique et professionnelle, Bruxelles, septembre 1930, par M. César-Ancey, ... by : César Ancey
Download or read book Le Contrat-type de publicité de la presse technique et professionnelle, rapport présenté au VIè Congrès international de la presse technique et professionnelle, Bruxelles, septembre 1930, par M. César-Ancey, ... written by César Ancey and published by . This book was released on 1946 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le Contrat-tipe de publicité de la Presse Technique et Professionnelle by : César Ancey
Download or read book Le Contrat-tipe de publicité de la Presse Technique et Professionnelle written by César Ancey and published by . This book was released on 1930* with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le Contrat-tipe de publicité de la Presse Technique et Professionnelle by : César Ancey
Download or read book Le Contrat-tipe de publicité de la Presse Technique et Professionnelle written by César Ancey and published by . This book was released on 1929* with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le Contrat-type de publicité, rapport présenté au 4e Congrès international de la presse technique et professionnelle, Genève, août 1928, par César-Ancey,... by : César Ancey
Download or read book Le Contrat-type de publicité, rapport présenté au 4e Congrès international de la presse technique et professionnelle, Genève, août 1928, par César-Ancey,... written by César Ancey and published by . This book was released on 1928 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Revue internationale de la documentation by :
Download or read book Revue internationale de la documentation written by and published by . This book was released on 1936 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book I.I.D. Communications written by and published by . This book was released on 1936 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis I.I.D. communicationes by : International Institute of Documentation
Download or read book I.I.D. communicationes written by International Institute of Documentation and published by . This book was released on 1936 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Jahresbericht by : European Federation of Building Societies
Download or read book Jahresbericht written by European Federation of Building Societies and published by . This book was released on 1995 with total page 1398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, The Uneasy Persuasion (RLE Advertising) by : Michael Schudson
Download or read book Advertising, The Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Book Synopsis Français Interactif by : Karen Kelton
Download or read book Français Interactif written by Karen Kelton and published by . This book was released on 2019-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Book Synopsis Audience Economics by : Philip M. Napoli
Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Book Synopsis Supplement to the Official Journal of the European Communities by :
Download or read book Supplement to the Official Journal of the European Communities written by and published by . This book was released on 1995 with total page 1470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mediterranean Climate Variability by : P. Lionello
Download or read book Mediterranean Climate Variability written by P. Lionello and published by Elsevier. This book was released on 2006-08-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-authored book provides an updated description of climate variability in the Mediterranean basin, focusing on decadal and centennial time scales and on the results available on the impact of future emission scenarios at regional scale. The authors describs both local physical processes responsible for these variability - such as changes in the surface properties and land use- and globalprocesses - such as changes in the large scale atmospheric circulation associated to global warming, NAO, tropical monsoon and ENSO. Regional climate change issues are also addressed. Mediterranean Climate Variability aims to review the research on this region and to provide at the same time both an introduction and a reference for researchers. It covers topics typical of Climatology, Climate history, Meteorology, Oceanography, Environmental Science but the information here provided would also be useful for research in agriculture, social and economic studies. It is addressed to scientists and students interested in the Mediterranean climate and environment. Some topics have interesting connections to nearby regions: Northern Atlantic, West Africa, central and Eastern Europe. Each chapter will contain a summary meant to provide information to policy makers, researchers from other fields, and in general to a wide audience without a technical expertise on climate. * Provides an updated analysis of the Mediterranean climate features and guidelines for future research * Considers both oceanographic and atmospheric aspects * Analyzes the Mediterranean climate in a global perspective
Book Synopsis Dictionary of Modern Colloquial French by : Edwin A. Lovatt
Download or read book Dictionary of Modern Colloquial French written by Edwin A. Lovatt and published by Routledge. This book was released on 2005-09-16 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Stakeholder Theory by : Maria Bonnafous-Boucher
Download or read book Stakeholder Theory written by Maria Bonnafous-Boucher and published by Springer. This book was released on 2016-11-08 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an academic introduction to, and presentation and defence of stakeholder theory as a model for the strategic management of businesses and corporations, as well as of public organizations and institutions. The concept of the stakeholder is generally applied to parties that affect or are affected by the activities of private or public organizations. Distinct from shareholders, stakeholders are those individuals, entities or communities that have a connection with the activities of a corporation, a firm or an organization. The notion of the stakeholder is intimately linked to a conception of the business firm as an entity founded on negotiated governance, in which the maximization of value for the shareholder is not the ultimate criterion. In this model, issues and interests that are not directly associated with shareholders and investors, but which go beyond capital to encompass the concerns of civil society, are considered to be of central importance. This book provides a broad overview of stakeholder theory, presenting it as an ethical approach to strategic management that is both pragmatic and applicable to developing democratic practices within corporations, while at the same time suggesting ways in which elements of a social contract can be elaborated within the context of globalization.
Book Synopsis The Little Ice Age by : Jean M. Grove
Download or read book The Little Ice Age written by Jean M. Grove and published by Routledge. This book was released on 2019-04-30 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evidence for the Little Ice Age, the most important fluctuation in global climate in historical times, is most dramatically represented by the advance of mountain glaciers in the sixteenth and seventeenth centuries and their retreat since about 1850. The effects on the landscape and the daily life of people have been particularly apparent in Norway and the Alps. This major book places an extensive body of material relating to Europe, in the form of documentary evidence of the history of the glaciers, their portrayal in paintings and maps, and measurements made by scientists and others, within a global perspective. It shows that the glacial history of mountain regions all over the world displays a similar pattern of climatic events. Furthermore, fluctuations on a comparable scale have occurred at intervals of a millennium or two throughout the last ten thousand years since the ice caps of North America and northwest Europe melted away. This is the first scholarly work devoted to the Little Ice Age, by an author whose research experience of the subject has been extensive. This book includes large numbers of maps, diagrams and photographs, many not published elsewhere, and very full bibliographies. It is a definitive work on the subject, and an excellent focus for the work of economic and social historians as well as glaciologists, climatologists, geographers, and specialists in mountain environment.
