Law and Economics of the Digital Transformation

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Publisher :
ISBN 13 : 9783031250613
Total Pages : 0 pages
Book Rating : 4.2/5 (56 download)

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Book Synopsis Law and Economics of the Digital Transformation by : Klaus Mathis

Download or read book Law and Economics of the Digital Transformation written by Klaus Mathis and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pursues the questions from a broad range of law and economics perspectives. Digital transformation leads to economic and social change, bringing with it both opportunities and risks. This raises questions of the extent to which existent legal frameworks are still sufficient and whether there is a need for new or additional regulation in the affected areas: new demands are made on the law and jurisprudence.

The Economics of Data, Analytics, and Digital Transformation

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Publisher : Packt Publishing Ltd
ISBN 13 : 1800569130
Total Pages : 261 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis The Economics of Data, Analytics, and Digital Transformation by : Bill Schmarzo

Download or read book The Economics of Data, Analytics, and Digital Transformation written by Bill Schmarzo and published by Packt Publishing Ltd. This book was released on 2020-11-30 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a continuously learning and adapting organization that can extract increasing levels of business, customer and operational value from the amalgamation of data and advanced analytics such as AI and Machine Learning Key Features Master the Big Data Business Model Maturity Index methodology to transition to a value-driven organizational mindset Acquire implementable knowledge on digital transformation through 8 practical laws Explore the economics behind digital assets (data and analytics) that appreciate in value when constructed and deployed correctly Book Description In today's digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization's data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company's operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization's digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: "Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon." What you will learn Train your organization to transition from being data-driven to being value-driven Navigate and master the big data business model maturity index Learn a methodology for determining the economic value of your data and analytics Understand how AI and machine learning can create analytics assets that appreciate in value the more that they are used Become aware of digital transformation misconceptions and pitfalls Create empowered and dynamic teams that fuel your organization's digital transformation Who this book is for This book is designed to benefit everyone from students who aspire to study the economic fundamentals behind data and digital transformation to established business leaders and professionals who want to learn how to leverage data and analytics to accelerate their business careers.

Tax and the Digital Economy

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Publisher : Kluwer Law International B.V.
ISBN 13 : 9403503351
Total Pages : 370 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Tax and the Digital Economy by : Werner Haslehner

Download or read book Tax and the Digital Economy written by Werner Haslehner and published by Kluwer Law International B.V.. This book was released on 2019-05-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasingly digitalized global economy is undermining the usefulness of many traditional tax concepts. In addition to issues of double taxation and double non-taxation, important questions arise concerning the allocation of taxing rights in respect of income from cross-border digital transactions. This is the first book to analyse what changes are possible, necessary and feasible in order to forestall the unravelling of the existing international tax framework. Focusing in turn on the legal framework, specific proposals for adapting tax concepts for the digital economy, types of transactions and administrative issues such as those around data protection and digital currencies, the expert contributors discuss such challenges to taxation as the following: the pervasiveness of intangible assets; new value creation models; the ascendance of the sharing economy and digital services; virtual currencies; the importance of user participation for digital platforms; cloud computing; the impact of Big Data on tax enforcement; virtual business presence; and the influence of robotization. Throughout, the authors describe and analyse proposals made by the Organisation for Economic Co-operation and Development (OECD), the European Union (EU) and individual countries and their likely impact going forward. They also attend to the limits imposed on reform possibilities by public international law, EU law and constitutional law. It is generally acknowledged that there is a need to monitor how the digital transformation may be impacting value creation. This book is a key milestone toward developing a durable, long-term solution to the tax challenges posed by the digitalization of the economy. With its thorough scrutiny of proposals for digital services tax and virtual permanent establishments, insightful analysis of digital services and detailed description of the impact of big data on tax administration and taxpayer protection, it will quickly prove indispensable for tax practitioners and the international tax community more generally.

Law and Economics of the Digital Transformation

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Publisher : Springer Nature
ISBN 13 : 3031250591
Total Pages : 456 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Law and Economics of the Digital Transformation by : Klaus Mathis

Download or read book Law and Economics of the Digital Transformation written by Klaus Mathis and published by Springer Nature. This book was released on 2023-07-04 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pursues the questions from a broad range of law and economics perspectives. Digital transformation leads to economic and social change, bringing with it both opportunities and risks. This raises questions of the extent to which existent legal frameworks are still sufficient and whether there is a need for new or additional regulation in the affected areas: new demands are made on the law and jurisprudence.

The Economics of Digital Transformation

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Author :
Publisher : Routledge
ISBN 13 : 1000423352
Total Pages : 176 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Economics of Digital Transformation by : Katarzyna Śledziewska

Download or read book The Economics of Digital Transformation written by Katarzyna Śledziewska and published by Routledge. This book was released on 2021-08-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students from economics, business, and other social science majors who seek an overview of the main digital economy concepts and research. Its down-to-earth approach and communicative style will also speak to businesses practitioners who want to understand the ongoing digital disruption of the market rules and emergence of the new digital business models. The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world? The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls. Chapters 1, 3 and 5 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Digital Finance in Europe: Law, Regulation, and Governance

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110749513
Total Pages : 299 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Digital Finance in Europe: Law, Regulation, and Governance by : Emilios Avgouleas

Download or read book Digital Finance in Europe: Law, Regulation, and Governance written by Emilios Avgouleas and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-12-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global finance is in the middle of a radical transformation fueled by innovative financial technologies. The coronavirus pandemic has accelerated the digitization of retail financial services in Europe. Institutional interest and digital asset markets are also growing blurring the boundaries between the token economy and traditional finance. Blockchain, AI, quantum computing and decentralised finance (DeFI) are setting the stage for a global battle of business models and philosophies. The post-Brexit EU cannot afford to ignore the promise of digital finance. But the Union is struggling to keep pace with global innovation hubs, particularly when it comes to experimenting with new digital forms of capital raising. Calibrating the EU digital finance strategy is a balancing act that requires a deep understanding of the factors driving the transformation, be they legal, cultural, political or economic, as well as their many implications. The same FinTech inventions that use AI, machine learning and big data to facilitate access to credit may also establish invisible barriers that further social, racial and religious exclusion. The way digital finance actors source, use, and record information presents countless consumer protection concerns. The EU’s strategic response has been years in the making and, finally, in September 2020 the Commission released a Digital Finance Package. This special issue collects contributions from leading scholars who scrutinize the challenges digital finance presents for the EU internal market and financial market regulation from multiple public policy perspectives. Author contributions adopt a critical yet constructive and solutions-oriented approach. They aim to provide policy-relevant research and ideas shedding light on the complexities of the digital finance promise. They also offer solid proposals for reform of EU financial services law.

Shifting Paradigms

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Publisher : Brookings Institution Press
ISBN 13 : 081573901X
Total Pages : 298 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Shifting Paradigms by : Zia Qureshi

Download or read book Shifting Paradigms written by Zia Qureshi and published by Brookings Institution Press. This book was released on 2022-01-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the big questions about how technological change is transforming economies and societies Rapid technological change—likely to accelerate as a consequence of the COVID-19 pandemic—is reshaping economies and how they grow. But change also causes disruption, creates winners and losers, and produces social stress. This book examines the challenges of digital transformation and suggests how creative policies can make it more productive and inclusive. Shifting Paradigms is the second book on technological change produced by a joint research project of the Brookings Institution and the Korea Development Institute. Contributors are experts from the United States, Europe, and Korea. The first volume, Growth in a Time of Change, was published by Brookings in February 2020. The book’s underlying thesis is that the future is arriving faster than expected. Long-accepted paradigms about economic growth are changing as digital technologies transform markets and nearly every aspect of business and work. Change will only intensify with advances in artificial intelligence and other innovations. Investors, business leaders, workers, and public officials face many questions. Is rising market concentration inevitable with the new technologies or can their benefits be more widely shared? How can the promise of FinTech be captured while managing risks? Should workers fear the new automation? Are technology-driven shifts in business and work causing income inequality to rise? How should public policy respond? Shifting Paradigms addresses these questions in an engaging manner for anyone interested in understanding how the economic and social agenda is being transformed by today’s winds of change.

Digitalization and Firm Performance

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Publisher : Springer Nature
ISBN 13 : 3030833607
Total Pages : 327 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digitalization and Firm Performance by : Milena Ratajczak-Mrozek

Download or read book Digitalization and Firm Performance written by Milena Ratajczak-Mrozek and published by Springer Nature. This book was released on 2021-12-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how digitalization and digital technologies influence markets, firms, financial institutions and organizations. Drawing on examples from Canada, Poland, France, Albania, Africa and Turkey this book takes a truly international perspective. It explores the technical aspects of digitalization, with chapters examining topics like how digitization creates value in a small company, how digital-driven business drives innovation, how import-exporting firms can increase productivity within the digital economy and how financial systems and institutions evolve due to new technologies. However, the book goes beyond this and, by adopting a holistic view, examines the social impact of digitalization, with the authors discussing how trade unions and employers present Industry 4.0 to employees and the general public. This book will be of interest to anyone studying digital innovation, digital management, digital strategy, Fin Tech, firm management, and Industry 4.0. Chapter 1 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Social and Economic Transformation in the Digital Era

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Publisher : IGI Global
ISBN 13 : 9781591401582
Total Pages : 350 pages
Book Rating : 4.4/5 (15 download)

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Book Synopsis Social and Economic Transformation in the Digital Era by : Georgios I. Doukidis

Download or read book Social and Economic Transformation in the Digital Era written by Georgios I. Doukidis and published by IGI Global. This book was released on 2004-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Researchers, business people and policy makers have recognized the importance of addressing technological, economic and social impacts in conjunction. For example, the rise and fall of the dot-com hype depended on the strength of the business model, on the technological capabilities avalable to firms and on the readiness of the society and economy, at large, to sustain a new breed of business activity. Social and Economic Transformation in the Digital Era addresses this challenge by assembling the latest thinking of leading researchers and policy makers in key subject areas of the information society and presents innovative business models, case studies, normative theories and social explanations.

The European Union Digital Single Market

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Publisher : Routledge
ISBN 13 : 1000588289
Total Pages : 175 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The European Union Digital Single Market by : Łukasz Dawid Dąbrowski

Download or read book The European Union Digital Single Market written by Łukasz Dawid Dąbrowski and published by Routledge. This book was released on 2022-03-21 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the European Commission, two recent policies: the Digital Service Act and the Digital Market Act will allow for the regulation of a significant part of the EU Digital Single Market (DSM), to an extent similar to the creation of the traditional internal market in the early 1990s. The provisions are intended to improve conditions in the EU DSM to ensure that the market is as free and fair as it is safe for users of the digital economy. This interdisciplinary book analyses the impact of digital technologies on specific markets and, more broadly, the society and the economy. It identifies and assesses the different features, challenges, trends and dimensions of the EU DSM, from a legal and economic viewpoint, and also from a Polish perspective. Poland is presented as one of the EU countries participating in the creation of the EU DSM and is analysed alongside the average, as well as the best and the worst performing EU member states and compared with other non-EU members. The book addresses several broad areas in which the implications of digitalisation are particularly visible, and which are important to the average person: giant online platforms, freedom of speech, e-commerce, digital levy, energy infrastructure, and the labour market. The authors have presented opportunities and threats related to the functioning of the digital market. These opportunities and threats are typical of highly developed countries while reflecting the specific features of the EU DSM. The starting point of the considerations are the diverse experiences of the EU member states. The book adds a voice to the public debate on the role of the digital economy in the contemporary world and will be a useful guide for students and researchers in economics, law, and international relations. Chapters 1 and 2 of this book are available for free in PDF format as Open Access from the individual product page at ww.routledge.com . They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Regulating Digital Markets

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Publisher : Springer Nature
ISBN 13 : 303089388X
Total Pages : 214 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Regulating Digital Markets by : Antonio Manganelli

Download or read book Regulating Digital Markets written by Antonio Manganelli and published by Springer Nature. This book was released on 2022-03-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the challenges that regulators and policy makers have faced in the transition from the ‘old’ network industries to the new digital ecosystem. It succinctly describes the evolution of digital economy, its main actors, notably global digital platforms, as well as its interactions, interdependences, and trade-offs. Eventually, it proposes insights about why public rules are needed, what kind of rules could be more effective, fair, and efficient, and who should pose and enforce them. The book is opened by an introduction, dealing with Digital Transformation, Big Techs, and Public Policies, which provides a general conceptual and thematic framework to the following analysis but could be also read as a stand-alone paper. The following chapters are grouped in two parts: I. The Evolution of Digital Markets and Digital Rights, and II. Regulating Big Tech’s Impact on Market and Society. The secondary title - the European approach – has a twofold meaning. It highlights the fact that this work has a clear focus on EU law and policy - although the economic and institutional issues addressed are global phenomena, common to all world’s economies. In addition, it also underlines that European digital policy is not yet complete and effective. This book intends to provide a small contribution to the ongoing policy making process, as well as to the wider academic and policy debate.

Digital Technologies in the New Socio-Economic Reality

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Publisher : Springer Nature
ISBN 13 : 3030831752
Total Pages : 891 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Technologies in the New Socio-Economic Reality by : Svetlana Igorevna Ashmarina

Download or read book Digital Technologies in the New Socio-Economic Reality written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2021-11-16 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from the IX International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities,” which was organized by Samara State University of Economics (SSEU, Samara, Russia), 2021, and devoted to the 90th anniversary of this higher education institution. Digital technologies became even more in demand during the pandemic, when companies, state authorities, and educational organizations were forced to switch to a remote format of work. The “forced” digitization of the usual ways of activity required rapid and decisive changes. Understanding the ongoing digital transformation implies the relevance of further in-depth research of this issue in the context of various socioeconomic systems, interdisciplinary interactions, and cooperation between scientists and practitioners. The book is an attempt to analyze these changes and consider them from the point of view of various scientific areas (economics, management, education, law, sociology, and others). This book addresses theoretical and practical aspects by studying the digital technology application in terms of the new socioeconomic reality development: big data in the digital economy, data collection and exchange, artificial intelligence, intelligent communications, digital platforms and strategies for the sustainable development of socioeconomic systems, and new requirements of professional and business education. It provides significant value for scientists, teachers, and students of higher educational institutions.

Law and Economics of Justice

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Publisher : Springer
ISBN 13 : 9783031568213
Total Pages : 0 pages
Book Rating : 4.5/5 (682 download)

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Book Synopsis Law and Economics of Justice by : Klaus Mathis

Download or read book Law and Economics of Justice written by Klaus Mathis and published by Springer. This book was released on 2024-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While previous volumes have examined specific issues and developments such as the coronavirus crisis or digital transformation from a law and economics perspective, the anniversary edition returns to the methodological and philosophical fundament of the discipline of law and economics. The present book aims to examine these foundations in general and, in particular, efficiency, reciprocity and meritocracy, and their relation to law and justice from an interdisciplinary perspective. Efficiency: Traditionally, the economic analysis of law has been guided by the goal of efficiency. Economists usually define efficiency as Pareto or Kaldor–Hicks efficiency. Any change that makes one member of society better off without anyone else being worse off is a Pareto improvement. A change is a Kaldor–Hicks improvement if the gainers value their gains more than the losers value their losses, with only hypothetical compensation required. Reciprocity: Economists have traditionally basedtheir models on the self-interest hypothesis of homo oeconomicus. In this model, an individual maximises his own utility without being altruistic or jealous. Behavioural economics challenges the self-interest hypothesis. In fact, many people deviate from purely self-interested behaviour. There are also signs that considerations of fairness and mutual benefit are important in bilateral negotiations and in the functioning of markets. Meritocracy: The concept of meritocracy refers to a system, organisation, or society in which people are selected and promoted to positions of success, power, and influence on the basis of their abilities and merits. This means that an individual is able to climb the social ladder through hard work. Moreover, meritocracy directs the most talented people into the most functionally important positions, thereby increasing a society's efficiency. However, the equalising function of meritocracy has been criticised. Rather than reducing inequality, meritocracy is seen as the cause of racial, economic and social inequality.

The Transformation of Social Relationships in Industry 4.0

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Author :
Publisher : IAP
ISBN 13 : 1648026869
Total Pages : 423 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis The Transformation of Social Relationships in Industry 4.0 by : Agnessa O. Inshakova

Download or read book The Transformation of Social Relationships in Industry 4.0 written by Agnessa O. Inshakova and published by IAP. This book was released on 2022-01-01 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamics of scientific and technological development of modern society is characterized by high growth rates, accompanied by the algorithmization of the digital economy raises new and transformation of existing social relations in which the boundaries between physical, digital and biological worlds are disappearing, giving rise to an objective need for a comprehensive socioeconomic and institutional transformations in society require an appropriate legal base. In modern scientific literature, the term "fourth industrial revolution" – Industry 4.0 – is used to refer to a radical change in traditional methods and forms of management associated with the introduction of innovative technologies, such as artificial intelligence, the Internet of things, unmanned vehicles, robotic systems, big data, etc. A study on the establishment of the legal concept of neo-industrial modernization, including directions and mechanisms of development of technologies of Industry 4.0, as well as preventive measures to prevent collisions through the use of all types of convergent technologies, is of great scientific and practical value because it provides additional opportunities for economic development and the formation of a fundamentally new legislative approaches to solving fundamental and applied problems in this area for the next 10 years.

The Law and Economics of Intellectual Property in the Digital Age

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Publisher : Routledge
ISBN 13 : 1136249508
Total Pages : 212 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Law and Economics of Intellectual Property in the Digital Age by : Niva Elkin-Koren

Download or read book The Law and Economics of Intellectual Property in the Digital Age written by Niva Elkin-Koren and published by Routledge. This book was released on 2012-11-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the economic analysis of intellectual property law, with a special emphasis on the Law and Economics of informational goods in light of the past decade’s technological revolution. In recent years there has been massive growth in the Law and Economics literature focusing on intellectual property, on both normative and positive levels of analysis. The economic approach to intellectual property is often described as a monolithic, coherent approach that may differ only as it is applied to a particular case. Yet the growing literature of Law and Economics in intellectual property does not speak in one voice. The economic discourse used in legal scholarship and in policy-making encompasses several strands, each reflecting a fundamentally different approach to the economics of informational works, and each grounded in a different ideology or methodological paradigm. This book delineates the various economic approaches taken and analyzes their tenets. It maps the fundamental concepts and the theoretical foundation of current economic analysis of intellectual property law, in order to fully understand the ramifications of using economic analysis of law in policy making. In so doing, one begins to appreciate the limitations of the current frameworks in confronting the challenges of the information revolution. The book addresses the fundamental adjustments in the methodology and underlying assumptions that must be employed in order for the economic approach to remain a useful analytical framework for addressing IPR in the information age.

The Economics of Digital Transformation

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Author :
Publisher : Springer Nature
ISBN 13 : 3030599590
Total Pages : 277 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Economics of Digital Transformation by : Tessaleno Devezas

Download or read book The Economics of Digital Transformation written by Tessaleno Devezas and published by Springer Nature. This book was released on 2021-02-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the economics of digital transformation. Presenting a variety of perspectives from experts, it deals with the socioeconomic changes associated with the digital transformation of production systems. The chapters also address the impacts of digital transformation on the sustainable functioning of socioeconomic and environmental systems. Select chapters also investigate the consequences of adopting intelligent learning systems, both in terms of replacing the human labor force. and their effects on the smart digital management and security of cities, places, and people. Lastly, chapters discuss important questions regarding innovations leading to sustainable change.

Leading Digital

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Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.