L'approche qualité perçue

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Publisher : Eyrolles Group
ISBN 13 : 9782708134935
Total Pages : 380 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis L'approche qualité perçue by : Jean-Louis Giordano

Download or read book L'approche qualité perçue written by Jean-Louis Giordano and published by Eyrolles Group. This book was released on 2006 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face au consommateur de plus en plus exigeant, les qualités intrinsèques d'un produit ou d'un service ne suffisent plus. Pour se vendre efficacement, ils doivent, par eux-mêmes, exprimer leurs qualités au premier coup d'œil et jusqu'à l'utilisation. La qualité perçus détermine ainsi la décision d'achat et constitue un guide pour optimiser les choix de l'entreprise. Cet ouvrage détaille la démarche projet de mise en œuvre de la qualité perçue et définit les fondamentaux pour concevoir, fabriquer et vendre. Il s'adresse à tous ceux qui ont à élaborer de nouveaux produits ou services et leur fournit les outils pour construire le projet simultanément avec le client et l'entreprise.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

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Publisher : IGI Global
ISBN 13 : 1799895556
Total Pages : 317 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by : Ammari, Nedra Bahri

Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Ammari, Nedra Bahri and published by IGI Global. This book was released on 2022-06-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

La qualité et la gouvernance des données : au service de la performance des entreprises

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Publisher : Lavoisier
ISBN 13 : 2746275104
Total Pages : 402 pages
Book Rating : 4.7/5 (462 download)

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Book Synopsis La qualité et la gouvernance des données : au service de la performance des entreprises by : BERTI-EQUILLE Laure

Download or read book La qualité et la gouvernance des données : au service de la performance des entreprises written by BERTI-EQUILLE Laure and published by Lavoisier. This book was released on 2012-09-14 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: La bonne qualité des données est aujourd'hui la clé de voûte de toute organisation. La gestion et l'amélioration de cette qualité sont des tâches coûteuses et difficiles, mais néanmoins incontournables. Cet ouvrage propose une étude des différents outils et démarches qui assistent les spécialistes de la qualité et de la gouvernance des données. À travers les expériences de la communauté francophone animée par l'association ExQI (Excellence Qualité, Information), il présente, avec pédagogie et pragmatisme, un panorama des concepts-clés de la gestion de la qualité des données et leurs déclinaisons dans les entreprises (Business Intelligence, Data QualityManagement, Key Performance Indicator, Model Driven Engineering, Master Data Management, etc.). Des solutions théoriques et techniques performantes sont détaillées et de nombreux retours d'expérience permettent d'illustrer les bonnes pratiques à adopter. Mêlant contributions industrielles et académiques, cet ouvrage est un outil de référence en langue française sur la qualité et la gouvernance des données en entreprise.

The Handbook of Human-Machine Interaction

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Publisher : CRC Press
ISBN 13 : 131702947X
Total Pages : 478 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Handbook of Human-Machine Interaction by : Guy A. Boy

Download or read book The Handbook of Human-Machine Interaction written by Guy A. Boy and published by CRC Press. This book was released on 2017-11-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Human-Machine Interaction features 20 original chapters and a conclusion focusing on human-machine interaction (HMI) from analysis, design and evaluation perspectives. It offers a comprehensive range of principles, methods, techniques and tools to provide the reader with a clear knowledge of the current academic and industry practice and debate that define the field. The text considers physical, cognitive, social and emotional aspects and is illustrated by key application domains such as aerospace, automotive, medicine and defence. Above all, this volume is designed as a research guide that will both inform readers on the basics of human-machine interaction from academic and industrial perspectives and also provide a view ahead at the means through which human-centered designers, including engineers and human factors specialists, will attempt to design and develop human-machine systems.

Marketing Et Services

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Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)

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Book Synopsis Marketing Et Services by : Jean-Claude Dufour

Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Congress

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Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis International Congress by : International Union of Public Transport

Download or read book International Congress written by International Union of Public Transport and published by . This book was released on 1995 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Couleur numérique : acquisition, perception, codage et rendu

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Author :
Publisher : Lavoisier
ISBN 13 : 2746275554
Total Pages : 370 pages
Book Rating : 4.7/5 (462 download)

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Book Synopsis Couleur numérique : acquisition, perception, codage et rendu by : FERNANDEZ-MALOIGNE Christine

Download or read book Couleur numérique : acquisition, perception, codage et rendu written by FERNANDEZ-MALOIGNE Christine and published by Lavoisier. This book was released on 2012-06-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans cet ouvrage les auteurs recensent les concepts fondamentaux et les dernières avancées dans le domaine de l'acquisition, de la perception, du codage et du rendu des couleurs. Destiné aux chercheurs et ingénieurs, aux étudiants en Master ou Doctorat, cet ouvrage dresse un état de l'art sur les problématiques scientifiques et techniques soulevées par les différentes étapes de la chaîne numérique couleur. Cet ouvrage aborde les aspects fondamentaux liés à la colorimétrie et à la physiologie, à la constance et à l'apparence des couleurs. Il traite aussi des aspects plus techniques liés aux capteurs et à la gestion des couleurs sur écran. Une attention particulière a été également apportée à la notion de rendu des couleurs en synthèse d'images. Au delà de la couleur, un état de l'art approfondit est aussi mené sur le codage, la compression, la protection et la qualité d'images et de vidéos couleur.

Survey Methodology

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Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Survey Methodology by :

Download or read book Survey Methodology written by and published by . This book was released on 1988 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rapport et documents de l'Atelier régional sur les facteurs de non durabilité et de surexploitation des pêches maritimes de l'Afrique de l'Ouest et du sud de la Méditerranée

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Publisher : Food & Agriculture Org.
ISBN 13 : 9789252056867
Total Pages : 132 pages
Book Rating : 4.0/5 (568 download)

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Book Synopsis Rapport et documents de l'Atelier régional sur les facteurs de non durabilité et de surexploitation des pêches maritimes de l'Afrique de l'Ouest et du sud de la Méditerranée by : Food and Agriculture Organization of the United Nations

Download or read book Rapport et documents de l'Atelier régional sur les facteurs de non durabilité et de surexploitation des pêches maritimes de l'Afrique de l'Ouest et du sud de la Méditerranée written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'objectif de l'atelier ?tait d'examiner l'efficacit? des principaux instruments juridiques internationaux du secteur p?che et d'identifier d'autres mesures permettant d'aborder les facteurs de non durabilit? et de surexploitation. Ces facteurs oint ?t? identifi's et discut's lors de trois ateliers organis's par la FAO depuis 2002. Ont particip? ? cet atelier r?gional des experts de l'Afrique de l'Ouest et du sud de la M?diterran?e. Des ateliers similaires seront organis's dans d'autres r?gions en 2006. Un r?sum? en anglais figure dans les pages pr?liminaires. La troisi?me partie du document pr?sente la version anglaise de la totalit? de la deuxi?me partie.

Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou

Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

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Author :
Publisher : Editions Bréal
ISBN 13 : 2749521025
Total Pages : 387 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis by :

Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing User Friendly Augmented Work Environments

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Publisher : Springer Science & Business Media
ISBN 13 : 1848000987
Total Pages : 325 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Designing User Friendly Augmented Work Environments by : Saadi Lahlou

Download or read book Designing User Friendly Augmented Work Environments written by Saadi Lahlou and published by Springer Science & Business Media. This book was released on 2009-10-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at capitalizing and transmitting know-how about the design of Augmented Environments (AE) from some of the most prominent laboratories in the field worldwide. The authors belong to the RUFAE network (Research on User- Friendly Augmented Environments, founded in 2002) who meet in research seminars to share experience; Writing this book was perceived as an opportunity to look back over the last few years to sum up important findings; and formalize their approach and experience, which they never had the time or opportunity to do. Although the authors of this book have very different backgrounds, striking similarities emerge in their approach and design principles: never-endingness, activity-orientedness, continuous design, realism are some of the pillars of this approach; enabling to deal with the complex, heterogeneous, multi-user and mul- purpose constructions which AE designers have to face. The book illustrates how these principles enabled them to construct robust, ef- cient, and user-friendly Augmented Environments in spite of the many challenges to make these operational. We hope their experience will help the reader. Primary audience: Academics, Students and Professionals involved in the CHI, CSCW, Ubicomp, Cooperative Building communities. Computer Scientists int- ested by end-users and applications, Social Scientists operating in the IT domain, IT & Organization Consultants. Secondary audience: Developers of office and conferencing applications or middleware, Architects of office buildings, Space Planners, Designers; Facility Managers; IT, furniture & building Business Communities.

Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110962217
Total Pages : 340 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque by : Réjean Savard

Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Thinking Through Creativity and Culture

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Publisher : Routledge
ISBN 13 : 135147202X
Total Pages : 520 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Thinking Through Creativity and Culture by : Vlad Petre Glaveanu

Download or read book Thinking Through Creativity and Culture written by Vlad Petre Glaveanu and published by Routledge. This book was released on 2017-07-28 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and culture are inherently linked. Society and culture are part and parcel of creativity's process, outcome, and subjective experience. Equally, creativity does not reside in the individual independent of culture and society.Vlad Petre Glveanu's basic framework includes creators and community, from which new artifacts emerge and existing artifacts are developed. He points to a relationship between self and other, new and old, specific for every creative act. Using this multifaceted system requires that researchers employ ecological research in order to capture the heterogeneity and social dimensions of creativity.Glveanu uses an approach based on cultural psychology to present creativity in lay terms and within everyday settings. He concludes with a unitary cultural framework of creativity interrelating actors, audiences, actions, artifacts, and affordances.

Vidéo 3D : Capture, traitement et diffusion 

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Publisher : Lavoisier
ISBN 13 : 2746295458
Total Pages : 457 pages
Book Rating : 4.7/5 (462 download)

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Book Synopsis Vidéo 3D : Capture, traitement et diffusion  by : LUCAS Laurent

Download or read book Vidéo 3D : Capture, traitement et diffusion  written by LUCAS Laurent and published by Lavoisier. This book was released on 2013-10-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les médias 3D relief, leur capture, leur retransmission en relief, possiblement en direct, sont aujourd’hui disponibles et portent l’évolution attendue pour la télévision et l’Internet. Ces technologies (« télévision 3D », « free viewpoint TV » ou « Vidéo 3D »), impactent toute la chaîne audiovisuelle : · les techniques d'acquisition relief sont plus variées · les scènes sont représentées par des structures numériques plus ou moins informatives : vidéos multi-vues sans/avec profondeur, modèles 3D · la reconstruction extrait lesdites représentations des vidéos multi-vues, · leur compression facilite la diffusion des médias, · l'affichage (auto-)stéréoscopique, avec/sans adaptation/enrichissement et/ou synthèse de vues intermédiaires, permet l’expérience visuelle immersive ciblée. La vidéo 3D recouvre donc de multiples facettes. Visant à donner aux étudiants une vision d’ensemble du sujet et aux chercheurs un texte de référence actuel aussi complet que possible, cet ouvrage en présente les principaux développements relevant de domaines variés : mathématiques appliquées, vision par ordinateur, informatique graphique, réalité virtuelle, psychophysique et physiologie de la vision humaine...

Installation Theory

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Publisher : Cambridge University Press
ISBN 13 : 1108548539
Total Pages : 532 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Installation Theory by : Saadi Lahlou

Download or read book Installation Theory written by Saadi Lahlou and published by Cambridge University Press. This book was released on 2018-02-08 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Installation Theory: The Societal Construction and Regulation of Behaviour provides researchers and practitioners with a simple and powerful framework to analyse and change behaviour. Informed by a wide range of empirical evidence, it includes an accessible synthesis of former theories (ecological psychology, activity theory, situated action, distributed cognition, social constructionism, actor-network theory and social representations). 'Installations' are the familiar, socially constructed, apparatuses which elicit, enable, scaffold and control - and make predictable most of our 'normal' behaviour; from shower-cabins or airport check-ins to family dinners, classes or hospitals. The book describes their threefold structure with a new model enabling systematic and practical analysis of their components. It details the mechanisms of their construction, resilience and evolution, illustrated with dozens of examples, from restaurants to nuclear plant operation. The book also provides a detailed analysis of the processes of creation and selection of innovations, proposing a model for the maintenance and evolution of social systems.

Annales des télécommunications

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Publisher :
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Annales des télécommunications by :

Download or read book Annales des télécommunications written by and published by . This book was released on 2007-07 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: