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Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (555 download)
Download or read book Transportation Energy Data Book written by and published by . This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wolfgang Langewiesche
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.F/5 ( download)
Download or read book Stick & Rudder written by Wolfgang Langewiesche and published by McGraw-Hill Companies. This book was released on 1994 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic first analysis of the art of flying is back, now in a special 50th anniversary limited edition with a foreword by Cliff Robertson. leatherette binding, and gold foil stamp. Langewiesche shows precisely what the pilot does when he or she flies, just how it's done, and why.
Author : Simon Anholt
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author : Ron Champion
Publisher : Haynes Publishing
ISBN 13 : 9781859606360
Total Pages : 191 pages
Book Rating : 4.6/5 (63 download)
Download or read book Build Your Own Sports Car for as Little as £250 - and Race It! written by Ron Champion and published by Haynes Publishing. This book was released on 2000 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a roadworthy two-seater open sports car for a fraction of the cost of a kit car! Using standard tools, basic skills and low-cost materials, this volume shows you how to make the chassis, suspension and bodywork, and advises you on how to modify and use inexpensive but serviceable mechanical components. Contains sections on improving handling, information on how to get through the Single Vehicle Approval test, and builders' own stories.
Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025032
Total Pages : 296 pages
Book Rating : 4.3/5 (17 download)
Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Author : Julian Weber
Publisher : Springer Science & Business Media
ISBN 13 : 3642012531
Total Pages : 321 pages
Book Rating : 4.6/5 (42 download)
Download or read book Automotive Development Processes written by Julian Weber and published by Springer Science & Business Media. This book was released on 2009-06-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.
Author : Bill Canis
Publisher : DIANE Publishing
ISBN 13 : 1437931960
Total Pages : 72 pages
Book Rating : 4.4/5 (379 download)
Download or read book U. S. Motor Vehicle Industry written by Bill Canis and published by DIANE Publishing. This book was released on 2011 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. An in-depth analysis of the 2009 crisis in the U.S. auto ind¿y. and its prospects for regaining domestic and global competitiveness. Analyzes bus. and policy issues arising from the restructurings within the industry. The year 2009 was marked by recession and a crisis in global credit markets; the bankruptcy of GM and Chrysler; the incorp. of successor co.; hundreds of parts supplier bankruptcies; plant closings and worker buyouts; the cash-for-clunkers program; and increasing production and sales at year¿s end. Also examines the successes of Ford and the increasing presence of foreign-owned OEM, foreign-owned parts mfrs., competition from imported vehicles, and a buildup of global over-capacity that threatens the recovery of U.S. domestic producers.
Author : Naomi Klein
Publisher : Simon and Schuster
ISBN 13 : 1451697384
Total Pages : 576 pages
Book Rating : 4.4/5 (516 download)
Download or read book This Changes Everything written by Naomi Klein and published by Simon and Schuster. This book was released on 2014-09-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: With strong first-hand reporting and an original, provocative thesis, Naomi Klein returns with this book on how the climate crisis must spur transformational political change
Author : Glenn Parry
Publisher : Springer Science & Business Media
ISBN 13 : 1848002254
Total Pages : 433 pages
Book Rating : 4.8/5 (48 download)
Download or read book Build To Order written by Glenn Parry and published by Springer Science & Business Media. This book was released on 2008-07-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 100 years the European Automotive Industry has been repeatedly challenged by best practice. First by the United States, through the development of ‘mass production’ pioneered by Henry Ford and more recently by ‘lean production techniques’ as practised by the leading Japanese producers, particularly Toyota. It has consistently risen to these challenges and has shown it can compete and even outperform its competitors with world-class products. However, the European - dustry is now faced with growing competition and growth from new emerging low-cost countries and needs to re-define its competitive advantage to remain at the forefront of the sector. Automotive growth is driven by two factors, new m- kets and new technologies. Global competition is increasing, with technology and product differentiation becoming the most important sales factors, but with c- tinued cost pressure. Within the market the winners will be more profitable and the losers will disappear. The Automotive Industry makes a significant contribution to the socio-economic fabric of the European Union. Manufacturing output represents €700 billion and research and development spending €24 billion. European automotive suppliers number 5000 member companies and represent 5 million employees and generate €500 billion in revenues. These are significant figures that generate wealth and high value employment within the EU. European firms must consistently improve their competitive position to ensure that the industry does not migrate to growing new markets.
Author : Christie L. Nordhielm
Publisher : John Wiley & Sons
ISBN 13 : 1118014553
Total Pages : 434 pages
Book Rating : 4.1/5 (18 download)
Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author : Engelbert Wimmer
Publisher : Springer
ISBN 13 : 0230307817
Total Pages : 286 pages
Book Rating : 4.2/5 (33 download)
Download or read book Motoring the Future written by Engelbert Wimmer and published by Springer. This book was released on 2011-11-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
Author : Leonard
Publisher : Agate Publishing
ISBN 13 : 1572846550
Total Pages : 355 pages
Book Rating : 4.5/5 (728 download)
Download or read book Forward From this Moment written by Leonard and published by Agate Publishing. This book was released on 2009-09-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1976, when he was an 18-year-old junior at USC, Leonard Pitts' writing has been winning awards, including the Pulitzer and five National Headliner Awards. This book collects his best newspaper columns, along with select longer pieces. The book is arranged chronologically under three broad subject headings: “Waiting for Someday to Come,” about children and family; “White Men Can’t Jump (and Other Stupid Myths),” about race, gender, sexual orientation, religion, and other fault lines of American culture; and “Forward from this Moment,” about life after the September 11 attacks, spirituality, American identity, and Britney Spears. Pitts has a readership in the multi-millions across the country, and his columns generate an average of 2500 email responses per week. His enthusiastic fans are certain to embrace this collection of the best of his newspaper and magazine work, published to coincide with the release of his first novel, Before I Forget. Forward from this Moment is an essential collection from one of America’s most important voices.
Author : James P. Womack
Publisher : Simon and Schuster
ISBN 13 : 1471111008
Total Pages : 365 pages
Book Rating : 4.4/5 (711 download)
Download or read book Lean Thinking written by James P. Womack and published by Simon and Schuster. This book was released on 2013-09-26 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Thinking was launched in the fall of 1996, just in time for the recession of 1997. It told the story of how American, European, and Japanese firms applied a simple set of principles called 'lean thinking' to survive the recession of 1991 and grow steadily in sales and profits through 1996. Even though the recession of 1997 never happened, companies were starving for information on how to make themselves leaner and more efficient. Now we are dealing with the recession of 2001 and the financial meltdown of 2002. So what happened to the exemplar firms profiled in Lean Thinking? In the new fully revised edition of this bestselling book those pioneering lean thinkers are brought up to date. Authors James Womack and Daniel Jones offer new guidelines for lean thinking firms and bring their groundbreaking practices to a brand new generation of companies that are looking to stay one step ahead of the competition.
Author : Tim Coles
Publisher : Routledge
ISBN 13 : 1134096577
Total Pages : 300 pages
Book Rating : 4.1/5 (34 download)
Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-02-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.
Author : Jon Bentley
Publisher : Addison-Wesley Professional
ISBN 13 : 0134498038
Total Pages : 262 pages
Book Rating : 4.1/5 (344 download)
Download or read book Programming Pearls written by Jon Bentley and published by Addison-Wesley Professional. This book was released on 2016-04-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: When programmers list their favorite books, Jon Bentley’s collection of programming pearls is commonly included among the classics. Just as natural pearls grow from grains of sand that irritate oysters, programming pearls have grown from real problems that have irritated real programmers. With origins beyond solid engineering, in the realm of insight and creativity, Bentley’s pearls offer unique and clever solutions to those nagging problems. Illustrated by programs designed as much for fun as for instruction, the book is filled with lucid and witty descriptions of practical programming techniques and fundamental design principles. It is not at all surprising that Programming Pearls has been so highly valued by programmers at every level of experience. In this revision, the first in 14 years, Bentley has substantially updated his essays to reflect current programming methods and environments. In addition, there are three new essays on testing, debugging, and timing set representations string problems All the original programs have been rewritten, and an equal amount of new code has been generated. Implementations of all the programs, in C or C++, are now available on the Web. What remains the same in this new edition is Bentley’s focus on the hard core of programming problems and his delivery of workable solutions to those problems. Whether you are new to Bentley’s classic or are revisiting his work for some fresh insight, the book is sure to make your own list of favorites.
Author : Blake Z. Rong
Publisher : Gestalten
ISBN 13 : 9783899559880
Total Pages : 336 pages
Book Rating : 4.5/5 (598 download)
Download or read book Beautiful Machines written by Blake Z. Rong and published by Gestalten. This book was released on 2019-10-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your engines for a grand tour of the most stylish grand motoring automobiles ever created. Evoking an era when elegance, romance, and outright performance defined the automobile--and the fascinating stories that made them icons of the road. From the shark-inspired Maserati Ghibli to the fiery Lamborghini Miura, from European elegance with American firepower such as the Iso Grifo and Facel Vega to the groundbreaking designs of the Alfa Romeo Tipo 33 Stradale and Renault Alpine and the advanced technology behind the Jensen FF or Porsche 918 Spyder--these cars are less transportation and more testaments to beauty, freedom, ambition, innovation, and speed. Beautiful Machines was conceived and edited by gestalten. The stories are written by automobile expert Blake Z. Rong with a preface by Classic Driver's Jan Baedeker and gestalten's Robert Klanten.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 075065225X
Total Pages : 780 pages
Book Rating : 4.7/5 (56 download)
Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2002 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
