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Its The Customer Stupid
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Book Synopsis It's the Customer, Stupid! by : Michael A Aun
Download or read book It's the Customer, Stupid! written by Michael A Aun and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
Book Synopsis It's the Customer, Stupid! by : Michael A Aun
Download or read book It's the Customer, Stupid! written by Michael A Aun and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
Book Synopsis It's The Economy, Stupid by : Vicky Pryce
Download or read book It's The Economy, Stupid written by Vicky Pryce and published by Biteback Publishing. This book was released on 2015-02-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pollsters are constantly worrying about our perceptions of politicians. What do their other halves look like? Who looks best when eating a bacon sandwich? Should they even be eating bacon sandwiches in the first place? For the voter, though, it all comes down to one thing: the economy. While good economic news can send popularity sky-rocketing, bad performance can blight a party's election chances for years. But, with policies often working with time lags, it's rarely clear who is responsible for what - especially when their stances on the biggest issues of the day - immigration, the EU, the NHS - are clouded in rhetoric rather than grounded in hard economic fact. It's the Economy, Stupid sets out to change al l that. This incisive, accessible guide explodes some of the most entrenched myths of British political debate. Does immigration help or harm our economy? Are austerity measures the best way to tackle a financial meltdown? Is the NHS in crisis? With answers to all these questions and more, this is essential reading for anyone who wants to know how their vote will affect their financial future.
Book Synopsis Smart Customers, Stupid Companies by : Michael Hinshaw
Download or read book Smart Customers, Stupid Companies written by Michael Hinshaw and published by . This book was released on 2012 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis It's the Middle Class, Stupid! by : James Carville
Download or read book It's the Middle Class, Stupid! written by James Carville and published by Penguin. This book was released on 2012-07-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s the Middle Class, Stupid! confirms what we have all suspected: Washington and Wall Street have really screwed things up for the average American. Work has been devalued. Education costs are out of sight. Effort and ambition have never been so scantily rewarded. Political guru James Carville and pollster extraordinaire Stan Greenberg argue that our political parties must admit their failures and the electorate must reclaim its voice, because taking on the wealthy and the privileged is not class warfare—it is a matter of survival. Told in the alternating voices of these two top political strategists, It’s the Middle Class, Stupid! provides eye-opening and provocative arguments on where our government—including the White House—has gone wrong, and what voters can do about it. Controversial and outspoken, authoritative and shrewd, It’s the Middle Class, Stupid! is destined to make waves during the 2012 presidential campaign, and will set the agenda for legislative battles and political dust-ups during the next administration.
Book Synopsis It's the Economy, Stupid by : Christos A Djonis
Download or read book It's the Economy, Stupid written by Christos A Djonis and published by Page Publishing Inc. This book was released on 2018-05-17 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the end of World War II, most people around the world regarded the United States as the land of opportunity. The baby boomers and Generation X knew it best as "the land of milk and honey." It was a place where people could easily raise a family and with hard work could achieve anything they set their mind to. The American Dream, a dream of a land where life is better, richer and fuller for everyone, was alive. Much has changed, though, in the past four decades. Most Americans today do not realize that since the early 1990s, when the world markets began to merge and globalization took place, America went through a significant transformation. Today, the America of yesterday, a place where children grew up to ultimately earn more than their parents, is no longer reality but, in most cases, just wishful thinking. In today's globalized world, working in America no longer feels any different than earning a living in Europe or Japan. Indeed, income levels and employment opportunities now appear to be similar. Are they, though? Do Americans still have the edge or has the American Dream finally slipped away? Is it possible to conceive that American workers could be disadvantaged when compared to those living and working in other countries? While most people live their everyday lives never knowing, one thing is clear. Recently, political catchphrases such as "Make America Great Again," deeply resonated with frustrated Americans on both sides of the political divide, more so than election pollsters and the media anticipated during the 2016 presidential election. Undoubtedly, anxiety about the future is in the air, but what causes it? Can the past be restored? One thing is certain. Americans cannot afford to remain complacent with the status quo. Visit the author's webpage HERE.
Book Synopsis It's the Political Economy, Stupid by : Gregory Sholette
Download or read book It's the Political Economy, Stupid written by Gregory Sholette and published by Pluto Press. This book was released on 2013-02-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the Political Economy, Stupid brings together internationally acclaimed artists and thinkers, including Slavoj Žižek, David Graeber, Judith Butler and Brian Holmes, to focus on the current economic crisis in a sustained and critical manner. Following a unique format, images and text are integrated in a visually stunning bespoke production by activist designer Noel Douglas. What emerges is a powerful critique of the current capitalist crisis through an analytical and theoretical response and an aesthetic-cultural rejoinder. By combining artistic responses with the analysis of leading radical theorists, the book expands the boundaries of critique beyond the usual discourse. It's the Political Economy, Stupid argues that it is time to push back against the dictates of the capitalist logic and, by use of both theoretical and artistic means, launch a rescue of the very notion of the social.
Book Synopsis The Customer Is Not Always Right by : A.J. Adams
Download or read book The Customer Is Not Always Right written by A.J. Adams and published by Andrews McMeel Publishing. This book was released on 2009-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.
Book Synopsis It's My Ovaries, Stupid! by : Elizabeth Lee Vliet
Download or read book It's My Ovaries, Stupid! written by Elizabeth Lee Vliet and published by Simon and Schuster. This book was released on 2003 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work in women's health identifies hormone dysfunction as a missing link afflicting millions of young women, teens, and even children, robbing them of future fertility and contributing to devastating health problems. Includes a self-test.
Book Synopsis The Dumb Book by : Editors of Readers Digest
Download or read book The Dumb Book written by Editors of Readers Digest and published by Simon and Schuster. This book was released on 2014-03-18 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old adage truth is stranger than fiction can also be construed as truth is funnier than fiction and we see no shortage of real people doing and saying dumb things and making us laugh in the process. The Editors of Reader’s Digest present a hilarious collection of dumb people doing dumb things. Every day in America we are bombarded by stupidity; sometimes we just shake our heads, but most of the time we get a good laugh out of the really dumb things people do and say. In our first collection of dumb stories we poke a little fun at the unbelievably dumb things that happen in our lives and have a good chuckle along the way. “You’re a dumb criminal if…You’re not picky about your office locations. Christopher Exley of Everett, Washington, was arrested for conducting a drug deal over the phone—in the bathroom of the Everett Police Department.” “During my brother-in-law’s first performance review, his boss said, “I’m not quite sure what it is you do here. But whatever it is, could you do it faster?” --Jeanie Waara, Philip, SD “In an attempt to balance work and motherhood, I delegated the grocery shopping to my young babysitter. But the job proved a tad daunting. One day while I was at work, she texted me from the supermarket. “Can’t find Brillo pads,” she wrote. “All they have are Tampax and Kotex.” --Kimberly Clark, Alpharetta, GA “I overheard an elderly gentleman tell his friend that he couldn’t meet him the next day because he had to go to the hospital for an autopsy. His friend was sympathetic: “I had one of those last year. Luckily it wasn’t serious.” --Tracy Moralee, Hitchin, Great Britain
Book Synopsis Best Practices Are Stupid by : Stephen M. Shapiro
Download or read book Best Practices Are Stupid written by Stephen M. Shapiro and published by Penguin. This book was released on 2011-09-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions? It's time to innovate the way you innovate. Stephen Shapiro is one of America's foremost innovation advisrrs, whose methods have helped organizations like Staples, GE, Telefónica, NASA, the U.S. Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition. Hire people you don't like. Bring in the right mix of people to unleash your team's full potential. Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers. Don't think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output. Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results. Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.
Book Synopsis Stupid, Ugly, Unlucky and RICH by : Richard St John
Download or read book Stupid, Ugly, Unlucky and RICH written by Richard St John and published by Train of Thought Arts Publishing. This book was released on 2005 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what leads to success. Do you just need to be smart, great looking, or lucky? Richard St. John says those things dont lead to success. And he should know. He spent 10 years interviewing over 500 successful people, from Martha Stewart, to actor Russell Crowe, to DNA discoverer James Watson, to the top people in many fields. After analyzing and sorting all the information, Richard discovered the top 8 factors that are the foundation for success in any field. He also discovered that many successful people aren't especially smart, good-looking, or lucky. They're ordinary people, without special gifts, who achieve success by following the8 factors. Richard himself is a good example. He says, I could never figure o ut how an ordinary guy like me succeeded in business, won top awards and became a millionaire. So I started a project to ask other people what led to their success, and it grew into a 10-year journey of discovery. The story is in Richards new book, Stupid, Ugly, Unlucky and RICH Spikes Guide to Success, an easy-to-read analysis that gets beyond the cliches to distill what the worlds most successful people really do have in common."
Book Synopsis Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most by : Bolivar J. Bueno
Download or read book Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most written by Bolivar J. Bueno and published by McGraw Hill Professional. This book was released on 2012-04-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: “B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world—using the very process outlined in this book.” —BERT JACOBS, chief executive optimist, The Life is good Company “B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table “brand lovers” rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in today’s marketplace! —DARRYL “DC” COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox “Customers First tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.’s advice? I don’t care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.” —DAVID RATNER, owner, Dave’s Soda and Pet City MASTER THE SCIENCE OF MARKET DOMINATION... Brand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; they’re the core of Apple’s dominant position in portable devices; and they’re the reason why no other premium grocery chain can take a bite out of Whole Foods’ market share. Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization’s performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand’s most passionate customers—and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business’s DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories—among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines—and a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: Differentiate your products in ways that are meaningful to your best customers Drive growth by creating brand extensions that are a natural fit with your existing products Significantly improve marketing ROI by avoiding customers not interested in your brand Visually and verbally communicate brand values that resonate with your best customers Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover. B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.
Book Synopsis What to Do When I Get Stupid by : Lewis Mandell
Download or read book What to Do When I Get Stupid written by Lewis Mandell and published by . This book was released on 2013-08-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial ability peaks at about age 53 and begins to decline at an increasing rate. This book documents that decline and suggests ways in which older people can put their financial lives on safe autopilot to keep from making serious financial mistakes that can erode their standards of living.
Book Synopsis It's the Stupidity, Stupid by : Harry Shearer
Download or read book It's the Stupidity, Stupid written by Harry Shearer and published by Ballantine Books. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the aftermath of, shall we say, certain events, it seems almost cretinous to ask why some people hate the forty-second president of the United States. Bill Clinton let down his friends and followers and subordinates, caused no end of legal fees to many of them, and, more ominously, made it possible for William Bennett to unleash upon the public yet another bilious stream of self-righteous posturings. . . ." But there's more there than meets the eyewitness news. Now, in this shrewd, on-target, wickedly funny book, Harry Shearer unbuckles the Beltway to examine why, of all people, Bill Clinton has inspired such profound and persistent loathing in a sufficient number of Americans to propel his presidency to the "kinda like Nixon" section of the history books. Is it because our leader hides behind women's skirts? is seen as a traitor to his race by his southern compatriots? represents the immoral Woodstock generation to those who have fond memories of the depression? Shearer investigates every avenue (and back alley) and, along the way, debunks Hillary's vast right-wing conspiracy theory ("A conspiracy by its nature should be a fairly tightly controlled operation, like the Mafia or Scientology"), explores the animosity inspired by lawyers and journalists, and asks the question on everyone's lips: Is there any real difference between sucking a prostitute's toes and being a news analyst for Rupert Murdoch?
Download or read book Undisruptable written by Ian Whitworth and published by Penguin Group Australia. This book was released on 2021-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end.
Book Synopsis It's the Thermostat, Stupid! by : Joel Gilbert, P.E.
Download or read book It's the Thermostat, Stupid! written by Joel Gilbert, P.E. and published by LULU. This book was released on 2013-11 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monitoring the temperature of the thermostat on a heating and cooling system can help put residential and small business customers in charge of their energy consumption. Author Joel Gilbert, an expert on energy efficiency and productivity, provides a new paradigm that allows electric and utility professionals to boost customer engagement. His advice allows you to help clients modify their usage, save money, and see immediate results. While the meter plays an important role, it's merely the scorecard in the energy game; everyone knows that the real action is on the playing field. You can build a better relationship with customers by encouraging them to watch the thermostat rather than the meter. Helping homeowners learn how thermostats operate is a simple concept that can revolutionize the way customers think about heating, cooling and even water heating. Transform the way consumers view and manage these costs with It's the Thermostat, Stupid.
