Global Observations Of The Influence Of Culture On Consumer Buying Behavior

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Global Observations of the Influence of Culture on Consumer Buying Behavior

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1522527281
Total Pages : 375 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Observations of the Influence of Culture on Consumer Buying Behavior by : Sarma, Sarmistha

Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Handbook of Culture and Consumer Behavior

Author : Sharon Ng
Publisher : Oxford University Press
ISBN 13 : 0199388539
Total Pages : 288 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Handbook of Culture and Consumer Behavior by : Sharon Ng

Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Handbook of Research on Multicultural Perspectives on Gender and Aging

Author : Pande, Rekha
Publisher : IGI Global
ISBN 13 : 1522547738
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Multicultural Perspectives on Gender and Aging by : Pande, Rekha

Download or read book Handbook of Research on Multicultural Perspectives on Gender and Aging written by Pande, Rekha and published by IGI Global. This book was released on 2018-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of ones self and helps people as they age. The Handbook of Research on Multicultural Perspectives on Gender and Aging provides emerging research on midlife issues, physical aspects of aging, and the emotional value in the context of the culture in which people are living. While highlighting topics such as elderly disabilities, quality of life, and gender dimensions, this publication explores self-esteem in older members of society. This book is an important resource for academicians, healthcare professionals, professionals, researchers, and students seeking current research on the social and cultural characteristics of growing old.

Understanding Gender in the African Context

Author : Kurebwa, Jeffrey
Publisher : IGI Global
ISBN 13 : 1799828174
Total Pages : 250 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Understanding Gender in the African Context by : Kurebwa, Jeffrey

Download or read book Understanding Gender in the African Context written by Kurebwa, Jeffrey and published by IGI Global. This book was released on 2020-04-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most significant dimensions of gender studies is that it is political. It raises questions about power in society and how and why power is differentially distributed between different genders. It asks questions about who has power over whom, in which situations, how power is exercised, and how it is, and can be, challenged. Different theories and perspectives within gender studies have different approaches to these questions and look for answers in different social processes. Many debates are on-going, as new data is revealed and new theories are put forth. Understanding Gender in the African Context is a scholarly reference that explores the complexities of the ideologies and social patterns that contribute to the field of gender studies. Featuring a range of topics such as human rights, feminism, and social media, this book is ideal for policymakers, sociologists, social scientists, civil society organizations, government officials, academicians, researchers, and students.

Assessing and Averting the Prevalence of Mass Violence

Author : Daly, Sarah E.
Publisher : IGI Global
ISBN 13 : 1522556710
Total Pages : 271 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Assessing and Averting the Prevalence of Mass Violence by : Daly, Sarah E.

Download or read book Assessing and Averting the Prevalence of Mass Violence written by Daly, Sarah E. and published by IGI Global. This book was released on 2018-09-14 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass shootings continue to occur today and affect the public's sense of safety and security. Examining the nature of shooters and law enforcement responses when shootings occur offers further understanding in effective crisis response management and development. Assessing and Averting the Prevalence of Mass Violence provides advanced insights into the social implications and the cultural and political natures of violent events. The content within this publication explores gun violence, crisis management, and public policy. It is a vital reference source for law enforcement professionals, criminal justice students, sociology researchers, policymakers, and government researchers seeking coverage on topics centered on mass violence prevention, assessment, and intervention.

African American Suburbanization and the Consequential Loss of Identity

Author : Hoffman-Miller, Patricia H.
Publisher : IGI Global
ISBN 13 : 1522578366
Total Pages : 258 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis African American Suburbanization and the Consequential Loss of Identity by : Hoffman-Miller, Patricia H.

Download or read book African American Suburbanization and the Consequential Loss of Identity written by Hoffman-Miller, Patricia H. and published by IGI Global. This book was released on 2019-06-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Americans migrated from southern regions of the United States, the Caribbean, and Africa during the early 20th century, settling in large urban communities in the Midwestern, Northern, and Western regions of the United States. During the early 21st century, African Americans continued their post-industrialized transition from their initial urban locations to suburban and exurban locations, with class, income, and education being the predominant factors in determining locations of choice. However, the result of this 21st century exodus gave rise to an increased sense of isolation, loss of identify, and the gradual erosion of political power unique to urban communities in the late 20th century. African American Suburbanization and the Consequential Loss of Identity is a critical scholarly resource that examines the experiences of African Americans and the development of African American identities. It represents an important opportunity for an examination of the implications of this 21st century exodus, giving voice to all aspects of African American-lived experiences in suburban communities. Featuring a wide range of topics such as higher education, criminal justice, and social media, this book is ideal for professionals, educators, social scientists, political leaders, law enforcement, students, and researchers.

Country-of-Origin Effect in International Business

Author : Anna Grudecka
Publisher : Taylor & Francis
ISBN 13 : 1000988597
Total Pages : 283 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Country-of-Origin Effect in International Business by : Anna Grudecka

Download or read book Country-of-Origin Effect in International Business written by Anna Grudecka and published by Taylor & Francis. This book was released on 2023-10-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.

History and Educational Philosophy for Social Justice and Human Rights

Author : Chowdhury, Jahid Siraz
Publisher : IGI Global
ISBN 13 : 1668499541
Total Pages : 311 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis History and Educational Philosophy for Social Justice and Human Rights by : Chowdhury, Jahid Siraz

Download or read book History and Educational Philosophy for Social Justice and Human Rights written by Chowdhury, Jahid Siraz and published by IGI Global. This book was released on 2024-03-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the complex landscape of educational philosophy and policy, a difficult challenge arises the entwined issues of racism and other demographic differences, and evolving education policies. Traditional historical accounts fall short of addressing the broader historical patterns that underscore these challenges, particularly their colonial legacy. The need for a fresh perspective becomes evident, one that transcends chronology and delves into the intricate dynamics shaping contemporary educational thought. History and Educational Philosophy for Social Justice and Human Rights emerges as a groundbreaking solution to this conundrum. Through a broad developmental and historical lens, the book provides a fresh perspective on the role of differences as the core, content, and subject of education. It advocates for cultural resistance and a permanent political struggle by political-cultural minorities and social movements, while also challenging public institutions, especially schools, to actively embrace and utilize differences in their foundational work. By engaging with the tensions and struggles around differences, the book contends that institutions can transform, becoming agents of positive change, and contributing to the foundation of an inclusive and participatory democracy. This book invites scholars and educators to not only understand the challenges but to actively participate in shaping a future where differences are not merely acknowledged but celebrated within the realms of education and society at large.

Perspectives on Critical Race Theory and Elite Media

Author : Lehner, E. Thomas
Publisher : IGI Global
ISBN 13 : 1668452227
Total Pages : 218 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Perspectives on Critical Race Theory and Elite Media by : Lehner, E. Thomas

Download or read book Perspectives on Critical Race Theory and Elite Media written by Lehner, E. Thomas and published by IGI Global. This book was released on 2023-04-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world, ideology is prominent in elite educational journalism. Because of this, for many audiences, it is not apparent what is a myth and what is fact. For time immemorial, journalism has striven to reconcile these challenges. Perspectives on Critical Race Theory and Elite Media uses the tools of critical theory and critical race theory to critique how journalism now resides in something other than reporting facts and considers how elite media instantiates a new understanding of a complicated world. Covering key topics such as segregation, equity, media dissemination, and religious language, this premier reference source is ideal for sociologists, industry professionals, researchers, academicians, scholars, instructors, and students.

Impacts of Political Instability on Economics in the MENA Region

Author : Zgheib, Philippe W.
Publisher : IGI Global
ISBN 13 : 1522582487
Total Pages : 300 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Impacts of Political Instability on Economics in the MENA Region by : Zgheib, Philippe W.

Download or read book Impacts of Political Instability on Economics in the MENA Region written by Zgheib, Philippe W. and published by IGI Global. This book was released on 2019-05-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political instability can harm economic performance and is likely to shorten policymakers horizons, leading to sub-optimal short-term macroeconomic policies. This instability can also lead to a more frequent switch of policies, creating volatility and negatively affecting macroeconomic performance. Impacts of Political Instability on Economics in the MENA Region explores the results of financing challenges and strategies surrounding political unrest that center around the MENA region, as well as opportunities these challenges create for businesses and governments. Featuring research on topics such as debt, macroeconomics, and economic reform, this book is ideally designed for economists, investors, managers, multinational companies, policymakers, government officials, academicians, researchers, and advanced-level students furthering their research exposure to economic instability in the world today.

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 113658837X
Total Pages : 252 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Perspectives in Cross-Cultural and Cross-National Consumer Research by : Erdener Kaynak

Download or read book Global Perspectives in Cross-Cultural and Cross-National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Culture and Consumer Behavior

Author : Chi-yue Chiu
Publisher :
ISBN 13 : 9781601988249
Total Pages : 86 pages
Book Rating : 4.9/5 (882 download)

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Book Synopsis Culture and Consumer Behavior by : Chi-yue Chiu

Download or read book Culture and Consumer Behavior written by Chi-yue Chiu and published by . This book was released on 2014-03 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.

Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations

Author : Chandan, Harish Chandra
Publisher : IGI Global
ISBN 13 : 1668448416
Total Pages : 294 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations by : Chandan, Harish Chandra

Download or read book Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2023-07-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: When immigrants leave their home country to live in a host country that has a different culture, the acculturation process begins. There is subtle cultural, social, and political pressure on immigrants to adopt the cultural values of the host nation. The acculturation process occurs over time. Exposure to a new culture is often stressful, as one is exposed to new values, beliefs, and behaviors that may be different from their home culture. Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations increases awareness of the cultural assimilation process among parents, children, employers, and educators. This book discusses internal conflicts and promotes harmony and understanding. Covering topics such as civic literacy, mental health, and identity formations, this premier reference source is an excellent resource for sociologists, psychologists, government officials, educators and administrators of both K-12 and higher education, students of higher education, librarians, researchers, and academicians.

Cultural Factors and Performance in 21st Century Businesses

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799837467
Total Pages : 284 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cultural Factors and Performance in 21st Century Businesses by : Christiansen, Bryan

Download or read book Cultural Factors and Performance in 21st Century Businesses written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-06-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses rely heavily on their culture to ensure sustainable success, and company culture is invariably influenced by national values. In an era of global hypercompetition, knowing the overall values that guide one’s business ventures is crucial, as it allows for the greater understanding of other businesses and how they operate. Cultural Factors and Performance in 21st Century Businesses is a pivotal reference source that examines the relationship between culture and trade. Covering a broad range of topics including ethics, economic geography, and socialization theory, this book examines cultures around the world and their intersection with trade. This publication is ideally designed for executives, managers, entrepreneurs, social scientists, policymakers, academicians, researchers, and students.

Investigating the Impact of AI on Ethics and Spirituality

Author : Chakraborty, Swati
Publisher : IGI Global
ISBN 13 : 1668491982
Total Pages : 257 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Investigating the Impact of AI on Ethics and Spirituality by : Chakraborty, Swati

Download or read book Investigating the Impact of AI on Ethics and Spirituality written by Chakraborty, Swati and published by IGI Global. This book was released on 2023-10-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is beginning to appear in everything from writing, social media, and business to wartime or intelligence strategy. With so many applications in our everyday lives and in the systems that run them, many are demanding that ethical implications are considered before any one application of AI goes too far and causes irreparable damage to the personal data or operations of individuals, governments, and organizations. For instance, AI that is fed data sets that are influenced by human data collection method biases may be perpetuating societal biases with implicit bias that can create serious consequences. Applications of AI with implicit bias on recidivism prediction models as well as medical algorithms have shown biases against certain racial or ethnic groups, leading to actual discrimination in treatment by the legal system and the medical systems. Regulatory groups may identify the bias in AI but not the source of the bias, making it difficult to determine who to hold accountable. Lack of dataset and programming transparency can be problematic when AI systems are used to make significant decisions, and as AI systems become more advanced, questions arise regarding responsibility for the results of their implementation and the regulation thereof. Research on how these applications of AI are affecting interpersonal and societal relationships is important for informing much-needed regulatory policies. Investigating the Impact of AI on Ethics and Spirituality focuses on the spiritual implications of AI and its increasing presence in society. As AI technology advances, it raises fundamental questions about our spiritual relationship with technology. This study emphasizes the need to examine the ethical considerations of AI through a spiritual lens and to consider how spiritual principles can inform its development and use. This book covers topics such as data collection, ethical issues, and AI and is ideal for educators, teacher trainees, policymakers, academicians, researchers, curriculum developers, higher-level students, social activists, and government officials.

Cross-Cultural Consumer Behavior

Author : Katja Gelbrich
Publisher : Edward Elgar Publishing
ISBN 13 : 1803923199
Total Pages : 521 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Cross-Cultural Consumer Behavior by : Katja Gelbrich

Download or read book Cross-Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.

Asian Women in Corporate America: Emerging Research and Opportunities

Author : Lakshminarayanan, Sambhavi
Publisher : IGI Global
ISBN 13 : 1799843858
Total Pages : 263 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Asian Women in Corporate America: Emerging Research and Opportunities by : Lakshminarayanan, Sambhavi

Download or read book Asian Women in Corporate America: Emerging Research and Opportunities written by Lakshminarayanan, Sambhavi and published by IGI Global. This book was released on 2021-02-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: By necessity, understanding of leadership has been based on who used to be business leaders, namely men. In the last few years, Asian women have been making their mark in corporate America. Although Asian women have become part of the American workforce, and some have achieved spectacular success, there is little discussion about them. Many of these women could be first general immigrants, still balancing the strong pull of two cultures. Even for second or third generation immigrants, Asian cultures can often exert immense pressures. Thus, the achievement of these women deserves far more attention than it has received, and comprehensive research on these advances should be presented. Asian Women in Corporate America: Emerging Research and Opportunities traces the history of Asian women’s presence as executives of major American corporations, presents biographical sketches of a select few, draws upon factors (individual, corporate, and societal) that influenced their journeys, and links to past theories on business leadership. The chapters serve to bring attention to a minority group in leadership and extricates factors that helped in the success of Asian American women in these prominent roles. While highlighting topics such as existing leadership theories, gender and ethnicity in leadership, models of theories regarding Asian women, and their involvement in major corporations, this book is a valuable reference tool for managers, executives, researchers, practitioners, academicians, and students working in fields that include women’s studies/gender studies, business and management, human resources management, management science, and leadership.