Islam Marketing And Consumption

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Islam, Marketing and Consumption

Author : Aliakbar Jafari
Publisher : Routledge
ISBN 13 : 1317753232
Total Pages : 222 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Islam, Marketing and Consumption by : Aliakbar Jafari

Download or read book Islam, Marketing and Consumption written by Aliakbar Jafari and published by Routledge. This book was released on 2016-01-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Author : Rishi, Bikramjit
Publisher : IGI Global
ISBN 13 : 1466681403
Total Pages : 389 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by : Rishi, Bikramjit

Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Handbook of Islamic Marketing

Author : Özlem Sandıkcı
Publisher : Edward Elgar Publishing
ISBN 13 : 0857936026
Total Pages : 543 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Handbook of Islamic Marketing by : Özlem Sandıkcı

Download or read book Handbook of Islamic Marketing written by Özlem Sandıkcı and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Brand Islam

Author : Faegheh Shirazi
Publisher : University of Texas Press
ISBN 13 : 1477309462
Total Pages : 294 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Brand Islam by : Faegheh Shirazi

Download or read book Brand Islam written by Faegheh Shirazi and published by University of Texas Press. This book was released on 2016-08-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.

Islamic Marketing and Branding

Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1317112237
Total Pages : 246 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Islamic Marketing and Branding by : T C Melewar

Download or read book Islamic Marketing and Branding written by T C Melewar and published by Routledge. This book was released on 2017-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

The Principles of Islamic Marketing

Author : Baker Ahmad Alserhan
Publisher : CRC Press
ISBN 13 : 1317019156
Total Pages : 261 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Principles of Islamic Marketing by : Baker Ahmad Alserhan

Download or read book The Principles of Islamic Marketing written by Baker Ahmad Alserhan and published by CRC Press. This book was released on 2016-03-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Emerging Research on Islamic Marketing and Tourism in the Global Economy

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1466662735
Total Pages : 358 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Research on Islamic Marketing and Tourism in the Global Economy by : El-Gohary, Hatem

Download or read book Emerging Research on Islamic Marketing and Tourism in the Global Economy written by El-Gohary, Hatem and published by IGI Global. This book was released on 2014-07-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Islamic Marketing

Author : Djavlonbek Kadirov
Publisher : Conscientia Capital Press
ISBN 13 : 0473506173
Total Pages : 178 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Islamic Marketing by : Djavlonbek Kadirov

Download or read book Islamic Marketing written by Djavlonbek Kadirov and published by Conscientia Capital Press. This book was released on 2020-06-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

The Principles of Islamic Marketing

Author : Baker Ahmad Alserhan
Publisher : Routledge
ISBN 13 : 1351145665
Total Pages : 202 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Principles of Islamic Marketing by : Baker Ahmad Alserhan

Download or read book The Principles of Islamic Marketing written by Baker Ahmad Alserhan and published by Routledge. This book was released on 2017-11-28 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.

Halal Marketing: Concept and Strategies (UUM Press)

Author : Sany Sanuri Mohd Mokhtar
Publisher : UUM Press
ISBN 13 : 9672486251
Total Pages : 145 pages
Book Rating : 4.6/5 (724 download)

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Book Synopsis Halal Marketing: Concept and Strategies (UUM Press) by : Sany Sanuri Mohd Mokhtar

Download or read book Halal Marketing: Concept and Strategies (UUM Press) written by Sany Sanuri Mohd Mokhtar and published by UUM Press. This book was released on 2021-08-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Author :
Publisher :
ISBN 13 : 9781466681415
Total Pages : pages
Book Rating : 4.6/5 (814 download)

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Book Synopsis Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by :

Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Islamic Branding and Marketing

Author : Paul Temporal
Publisher : John Wiley & Sons
ISBN 13 : 047082848X
Total Pages : 185 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Islamic Branding and Marketing by : Paul Temporal

Download or read book Islamic Branding and Marketing written by Paul Temporal and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Advances in Islamic Finance, Marketing, and Management

Author : Dilip Mutum
Publisher : Emerald Group Publishing
ISBN 13 : 1786358999
Total Pages : 387 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Advances in Islamic Finance, Marketing, and Management by : Dilip Mutum

Download or read book Advances in Islamic Finance, Marketing, and Management written by Dilip Mutum and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.

Muslim Societies in the Age of Mass Consumption

Author : Johanna Pink
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527556638
Total Pages : 348 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Muslim Societies in the Age of Mass Consumption by : Johanna Pink

Download or read book Muslim Societies in the Age of Mass Consumption written by Johanna Pink and published by Cambridge Scholars Publishing. This book was released on 2020-07-13 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization. They actively appropriate and adapt the new commodities and spaces of consumption to their own needs and integrate them into their culture. Simultaneously, this culture is reshaped and reinvented to comply with the mechanisms of conspicuous consumption. It is these processes that this volume seeks to address from an interdisciplinary perspective. The papers in this anthology present innovative approaches to a wide range of issues that have, so far, barely received scholarly attention. The topics range from the changing spaces of consumption to Islamic branding, from the marketing of religious music to the consumption patterns of Muslim minority groups. This anthology uses consumption as a prism through which to view, and better understand, the enormous transformations that Muslim societies—Middle Eastern, South-East Asian, as well as diasporic ones—have undergone in the past few decades.

Islam and Popular Culture in Indonesia and Malaysia

Author : Andrew N. Weintraub
Publisher : Routledge
ISBN 13 : 1136812296
Total Pages : 281 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Islam and Popular Culture in Indonesia and Malaysia by : Andrew N. Weintraub

Download or read book Islam and Popular Culture in Indonesia and Malaysia written by Andrew N. Weintraub and published by Routledge. This book was released on 2011-04-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home to approximately one-fifth of the world’s Muslim population, Indonesia and Malaysia are often overlooked or misrepresented in media discourses about Islam. Islam is a religion but there is also a popular culture, or popular cultures of Islam that are mass mediated, commercialized, pleasure-filled, humorous, and representative of large segments of society. During the last forty years, popular forms of Islam, targeted largely towards urbanized youth, have played a key role in the Islamisation of Indonesia and Malaysia. This book focuses on these forms and the accompanying practices of production, circulation, marketing, and consumption of Islam. Dispelling the notion that Islam is monolithic, militaristic, and primarily Middle Eastern, the book emphasizes its dynamic, contested, and performative nature in contemporary South East Asia. Written by leading scholars alongside media figures, such as Rhoma Irama and Ishadi SK, the case studies although not focused on theology per se, illuminate how Muslims (and non-Muslims) in Indonesia and Malaysia make sense of their lives within an increasingly pervasive culture of Islamic images, texts, film, songs, and narratives.

Halal Matters

Author : Florence Bergeaud-Blackler
Publisher : Routledge
ISBN 13 : 1317597397
Total Pages : 214 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Halal Matters by : Florence Bergeaud-Blackler

Download or read book Halal Matters written by Florence Bergeaud-Blackler and published by Routledge. This book was released on 2015-07-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s globalized world, halal (meaning ‘permissible’ or ‘lawful’) is about more than food. Politics, power and ethics all play a role in the halal industry in setting new standards for production, trade, consumption and regulation. The question of how modern halal markets are constituted is increasingly important and complex. Written from a unique interdisciplinary global perspective, this book demonstrates that as the market for halal products and services is expanding and standardizing, it is also fraught with political, social and economic contestation and difference. The discussion is illustrated by rich ethnographic case studies from a range of contexts, and consideration is given to both Muslim majority and minority societies. Halal Matters will be of interest to students and scholars working across the humanities and social sciences, including anthropology, sociology and religious studies.

Brand Identity Factors: Developing a Successful Islamic Brand

Author : Vedad Alihodzic
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954890232
Total Pages : 109 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Brand Identity Factors: Developing a Successful Islamic Brand by : Vedad Alihodzic

Download or read book Brand Identity Factors: Developing a Successful Islamic Brand written by Vedad Alihodzic and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-05-17 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.