Introduction To Neal Mohan

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Introduction to Neal Mohan

Author : Gilad James, PhD
Publisher : Gilad James Mystery School
ISBN 13 : 2311766066
Total Pages : 72 pages
Book Rating : 4.3/5 (117 download)

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Book Synopsis Introduction to Neal Mohan by : Gilad James, PhD

Download or read book Introduction to Neal Mohan written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Mohan is a highly successful Indian-American businessman and computer engineer who has developed some of the best-known digital media platforms in the world. Starting his career at Microsoft, Mohan rose through the ranks and eventually became the head of display advertising for Google, where he led the redesign of one of the company's flagship products, AdSense. After a brief stint at YouTube, he returned to Google to oversee all of the company's advertising products, as well as its core search and display businesses. In 2018, he became the Chief Product Officer of YouTube, where he has continued to drive innovation and growth. Mohan is widely regarded as one of the most influential figures in the digital advertising industry, and his contributions to the development of online marketing platforms have had a significant impact on the way we consume digital content. His expertise in engineering, product management, and marketing has enabled him to create products that are both incredibly effective and user-friendly. Throughout his career, he has demonstrated a strong commitment to using technology to improve people's lives and has been recognized for his contributions with several awards and accolades. In many ways, Mohan represents the future of digital media, and is poised to continue shaping the industry for years to come.

Social Media Influencers

Author : The New York Times Editorial Staff
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1642823589
Total Pages : 224 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Social Media Influencers by : The New York Times Editorial Staff

Download or read book Social Media Influencers written by The New York Times Editorial Staff and published by The Rosen Publishing Group, Inc. This book was released on 2019-12-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many popular social media websites and apps have one thing in common: celebrities looking to be worshipped. These social influencers come from all walks of life, and cater to young demographics with content including comedy routines, make-up advice, product reviews, and music videos. Watched by millions of viewers worldwide, they create diversion, provide commentary, endorse brands, and sometimes inspire the wrath of governments. With the aid of media literacy terms and questions, readers will discover how this comprehensive collection of articles reveals the ins and outs of internet commerce and culture.

An Introduction to Sociology

Author : Karim Murji
Publisher : SAGE
ISBN 13 : 1529765196
Total Pages : 623 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis An Introduction to Sociology by : Karim Murji

Download or read book An Introduction to Sociology written by Karim Murji and published by SAGE. This book was released on 2021-11-03 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Sociology is your essential guide to understanding the social forces that shape our lives and the world around us. This innovative textbook introduces you to the key theories, themes, and concepts in the discipline of sociology and helps you to develop as a sociologist by providing comprehensive coverage of all the main areas of study. Presenting you with the history, current debates and recent research developments for each topic, this book covers everything from classical sociologies and traditional subjects such as class, families, and religion, through to more progressive areas like digital society, social media, migration, and the interconnectedness of modern global society. The book′s extensive coverage means it can be used throughout your studies, from first year to final year. Key features: Each chapter is written by an internationally renowned expert who uses specialist insight and the latest research to provide a reliable and up-to-date overview. Includes a selection of unique learning features such as “Hear from the Expert” boxes and “Key Cases” from around the world, as well as reflective activities and revision questions that will enhance your knowledge. Features a section titled “What is sociology useful for?” which includes chapters on the public value of sociology and the role of sociology in contemporary society. The book is supported by a wide-ranging collection of online teaching and learning resources including exclusive video content from SAGE Video, links to SAGE Journal Articles, sample essay questions, and a selection of multiple-choice questions. This definitive text is perfect for first-year sociology undergraduates and anyone studying sociology at university or college level.

Display Advertising

Author : David Booth
Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Display Advertising by : David Booth

Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Business Week

Author :
Publisher :
ISBN 13 :
Total Pages : 1050 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 2009 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bloomberg Businessweek

Author :
Publisher :
ISBN 13 :
Total Pages : 1270 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Bloomberg Businessweek by :

Download or read book Bloomberg Businessweek written by and published by . This book was released on 2011 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cartoon Introduction to Economics

Author : Grady Klein
Publisher : Macmillan
ISBN 13 : 0809094819
Total Pages : 222 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis The Cartoon Introduction to Economics by : Grady Klein

Download or read book The Cartoon Introduction to Economics written by Grady Klein and published by Macmillan. This book was released on 2010-01-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics.

YouTube and Video Marketing

Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 111820381X
Total Pages : 533 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Brandweek

Author :
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Brandweek by :

Download or read book Brandweek written by and published by . This book was released on 2010-10 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introducing Intercultural Communication

Author : Shuang Liu
Publisher : SAGE
ISBN 13 : 1446259544
Total Pages : 330 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Introducing Intercultural Communication by : Shuang Liu

Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.

Adweek

Author :
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Adweek by :

Download or read book Adweek written by and published by . This book was released on 2010 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Congressional Record

Author :
Publisher :
ISBN 13 :
Total Pages : 770 pages
Book Rating : 4.B/5 (1 download)

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Book Synopsis Congressional Record by :

Download or read book Congressional Record written by and published by . This book was released on 1878 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sessional Indexes to the Annals of Congress

Author : United States Historical Documents Institute
Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sessional Indexes to the Annals of Congress by : United States Historical Documents Institute

Download or read book Sessional Indexes to the Annals of Congress written by United States Historical Documents Institute and published by . This book was released on 1875 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

When They Win, You Win

Author : Russ Laraway
Publisher : St. Martin's Press
ISBN 13 : 1250279674
Total Pages : 304 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis When They Win, You Win by : Russ Laraway

Download or read book When They Win, You Win written by Russ Laraway and published by St. Martin's Press. This book was released on 2022-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary Silicon Valley manager who inspired Radical Candor, the three simple rules for creating happy, engaged teams. Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board. In When They Win, You Win, Russ Laraway, the Chief People Officer at Qualtrics, provides a simple, coherent, and complete leadership standard that teaches organizational planners and managers how to develop incredible levels of employee engagement. The book identifies three key elements: clear direction-setting, frequent coaching, and active engagement with employees on their long-term career goals. Russ Laraway's approach to management, developed at Google, Twitter, and Qualtrics, shows the way to cultivate a happy, productive, and engaged team. Happy results are sure to follow—for you, your customers, your shareholders, and your employees alike.

The Happiest Baby on the Block

Author : Harvey Karp, M.D.
Publisher : Bantam
ISBN 13 : 0307485803
Total Pages : 371 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Happiest Baby on the Block by : Harvey Karp, M.D.

Download or read book The Happiest Baby on the Block written by Harvey Karp, M.D. and published by Bantam. This book was released on 2008-11-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for expecting parents who want to provide a soothing home for the newest member of their family, The Happiest Baby on the Block, the national bestseller by respected pediatrician and child development expert Dr. Harvey Karp, is a revolutionary method for calming a crying infant and promoting healthy sleep from day one. In perhaps the most important parenting book of the decade, Dr. Harvey Karp reveals an extraordinary treasure sought by parents for centuries --an automatic “off-switch” for their baby’s crying. No wonder pediatricians across the country are praising him and thousands of Los Angeles parents, from working moms to superstars like Madonna and Pierce Brosnan, have turned to him to learn the secrets for making babies happy. Never again will parents have to stand by helpless and frazzled while their poor baby cries and cries. Dr. Karp has found there IS a remedy for colic. “I share with parents techniques known only to the most gifted baby soothers throughout history …and I explain exactly how they work.” In a innovative and thought-provoking reevaluation of early infancy, Dr. Karp blends modern science and ancient wisdom to prove that newborns are not fully ready for the world when they are born. Through his research and experience, he has developed four basic principles that are crucial for understanding babies as well as improving their sleep and soothing their senses: ·The Missing Fourth Trimester: as odd as it may sound, one of the main reasons babies cry is because they are born three months too soon. ·The Calming Reflex: the automatic reset switch to stop crying of any baby in the first few months of life. ·The 5 “S’s”: the simple steps (swaddling, side/stomach position, shushing, swinging and sucking) that trigger the calming reflex. For centuries, parents have tried these methods only to fail because, as with a knee reflex, the calming reflex only works when it is triggered in precisely the right way. Unlike other books that merely list these techniques Dr. Karp teaches parents exactly how to do them, to guide cranky infants to calm and easy babies to serenity in minutes…and help them sleep longer too. ·The Cuddle Cure: the perfect mix the 5 “S’s” that can soothe even the most colicky of infants. In the book, Dr. Karp also explains: What is colic? Why do most babies get much more upset in the evening? How can a parent calm a baby--in mere minutes? Can babies be spoiled? When should a parent of a crying baby call the doctor? How can a parent get their baby to sleep a few hours longer? Even the most loving moms and dads sometimes feel pushed to the breaking point by their infant’s persistent cries. Coming to the rescue, however, Dr. Karp places in the hands of parents, grandparents, and all childcare givers the tools they need to be able to calm their babies almost as easily as…turning off a light. From the Hardcover edition.

Indian Books in Print

Author :
Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Indian Books in Print by :

Download or read book Indian Books in Print written by and published by . This book was released on 2003 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Atmospheric Pressure Plasma Treatment of Polymers

Author : Michael Thomas
Publisher : John Wiley & Sons
ISBN 13 : 1118747518
Total Pages : 435 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Atmospheric Pressure Plasma Treatment of Polymers by : Michael Thomas

Download or read book Atmospheric Pressure Plasma Treatment of Polymers written by Michael Thomas and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable volume detailing the current and potential applications of atmospheric pressure plasma treatment by experts practicing in fields around the world Polymers are used in a wide variety of industries to fabricate legions of products because of their many desirable traits. However, polymers in general (and polyolefins, in particular) are innately not very adhesionable because of the absence of polar or reactive groups on their surfaces and concomitant low surface energy. Surface treatment of polymers, however, is essential to impart reactive chemical groups on their surfaces to enhance their adhesion characteristic. Proper surface treatment can endow polymers with improved adhesion without affecting the bulk properties. A plethora of techniques (ranging from wet to dry, simple to sophisticated, vacuum to non-vacuum) for polymer surface modification have been documented in the literature but the Atmospheric Pressure Plasma (APP) treatment has attracted much attention because it offers many advantages vis-a-vis other techniques, namely uniform treatment, continuous operation, no need for vacuum, simplicity, low cost, no environmental or disposal concern, and applicability to large area samples. Although the emphasis in this book is on the utility of APP treatment for enhancement of polymer adhesion, APP is also applicable and effective to modulate many other surface properties of polymers: superhydrophilicity, superhydrophobicity, anti-fouling, anti-fogging, anti-icing, cell adhesion, biocompatibility, tribological behavior, etc. The key features of Atmospheric Pressure Plasma Treatment of Polymers: Address design and functions of various types of reactors Bring out current and potential applications of APP treatment Represent the cumulative wisdom of many key academic and industry researchers actively engaged in this key and enabling technology