Display Advertising

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Display Advertising

Author : David Booth
Publisher : John Wiley & Sons
ISBN 13 : 1118240294
Total Pages : 609 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Display Advertising by : David Booth

Download or read book Display Advertising written by David Booth and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

The Art Appeal in Display Advertising

Author : Frank Alvah Parsons
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Art Appeal in Display Advertising by : Frank Alvah Parsons

Download or read book The Art Appeal in Display Advertising written by Frank Alvah Parsons and published by . This book was released on 1921 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Author : Jun Wang
Publisher :
ISBN 13 : 9781680833102
Total Pages : 158 pages
Book Rating : 4.8/5 (331 download)

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Book Synopsis Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting by : Jun Wang

Download or read book Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting written by Jun Wang and published by . This book was released on 2017-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

Rev up Your Online Traffic with Banner Ads Advertising

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4./5 ( download)

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Book Synopsis Rev up Your Online Traffic with Banner Ads Advertising by : Shu Chen Hou

Download or read book Rev up Your Online Traffic with Banner Ads Advertising written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for an effective way to drive traffic to your website and increase online visibility? Look no further than banner ads advertising! With eye-catching visuals and clear calls-to-action, banner ads are a proven method for attracting new customers and improving conversions. Attract more visitors to your website and watch your sales soar with our expert banner ad advertising services. Our team of experienced marketers will work with you to create compelling banner ads that are tailored to your unique brand and target audience. With demographic targeting, behavioral targeting, geotargeting, and contextual targeting, we'll ensure that your ads are reaching the right people at the right time. But we don't stop there. We also offer A/B testing, retargeting, and advanced tracking and analytics to ensure that your banner ads are performing at their best. Our goal is to help you achieve maximum ROI and see real results from your online advertising efforts. Don't wait any longer to rev up your online traffic and reach new customers. Contact us today to learn more about our banner ads advertising services and start seeing the benefits of a comprehensive online advertising strategy.

Marketing of High-technology Products and Innovations

Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)

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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Reimagine Pharma Marketing

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9395039434
Total Pages : 518 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Reimagine Pharma Marketing by : Subba Rao Chaganti

Download or read book Reimagine Pharma Marketing written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-06-01 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 509 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Digital Marketing

Author : Dr. K R Kumar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 939495841X
Total Pages : 282 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis Digital Marketing by : Dr. K R Kumar

Download or read book Digital Marketing written by Dr. K R Kumar and published by Archers & Elevators Publishing House. This book was released on with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital marketing

Author : Dr M Ganesh Babu, Dr Mohan N J Monteiro
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996848
Total Pages : pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis Digital marketing by : Dr M Ganesh Babu, Dr Mohan N J Monteiro

Download or read book Digital marketing written by Dr M Ganesh Babu, Dr Mohan N J Monteiro and published by Archers & Elevators Publishing House. This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Online Advertising Playbook

Author : Joe Plummer
Publisher : John Wiley & Sons
ISBN 13 : 0470140356
Total Pages : 322 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Online Advertising Playbook by : Joe Plummer

Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Iowa Year Book of Agriculture

Author : Iowa. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 1064 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Iowa Year Book of Agriculture by : Iowa. Department of Agriculture

Download or read book Iowa Year Book of Agriculture written by Iowa. Department of Agriculture and published by . This book was released on 1914 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internet and Network Economics

Author : Stefano Leonardi
Publisher : Springer Science & Business Media
ISBN 13 : 3642108407
Total Pages : 654 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Internet and Network Economics by : Stefano Leonardi

Download or read book Internet and Network Economics written by Stefano Leonardi and published by Springer Science & Business Media. This book was released on 2009-12-07 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers presented at WINE 2009:the 5th International Workshop on Internet and Network Economics held December 14–18, 2009, in Rome,attheDepartmentofComputerandSystemSciences,SapienzaUniversity of Rome. Over the past decade there has been growing interaction between researchers in theoretical computer science, networking and security, economics, mathem- ics, sociology, and management sciences devoted to the analysis of problems arising in the Internet and the worldwide web. The Workshop on Internet and Network Economics (WINE) is an interdisciplinary forum for the exchange of ideas and results arising in these varied ?elds. There were 142 submissions to the workshop including regular and short - pers.Allsubmissionswererigorouslypeer reviewedandevaluatedonthebasisof the quality of their contribution, originality,soundness, and signi?cance. Almost all submissions were reviewed by at least three Program Committee members. The committee decided to accept 34 regular papers and 29 short papers. The Best Student Paper award sponsored by Google Inc. was given to Saeed Alaei and AzarakhshMalekianfor the paper “An Analysisof Troubled Assets Reverse Auction.” The program also included three invited talks by S. Muthukrishnan (Google Inc.and RutgersUniversity),H. PeytonYoung (OxfordandJohns Hopkins U- versity)andEvaTardos(CornellUnversity).Threetutorialswerealsoo?eredon the days before the workshop, from Andrei Broder (Yahoo! Research) on C- putational Advertising, Nikhil Devanur and Kamal Jain (Microsoft Research) on Computational Issues in Market Equilibria, and Tim Roughgarden(Stanford University) on Bayesian and Worst-Case Revenue Maximization.

Regulation of television advertising

Author : Great Britain: Parliament: House of Lords: Select Committee on Communications
Publisher : The Stationery Office
ISBN 13 : 9780108473104
Total Pages : 294 pages
Book Rating : 4.4/5 (731 download)

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Book Synopsis Regulation of television advertising by : Great Britain: Parliament: House of Lords: Select Committee on Communications

Download or read book Regulation of television advertising written by Great Britain: Parliament: House of Lords: Select Committee on Communications and published by The Stationery Office. This book was released on 2011-02-17 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.

Basics Marketing 02: Online Marketing

Author : Brian Sheehan
Publisher : AVA Publishing
ISBN 13 : 2940411336
Total Pages : 187 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Basics Marketing 02: Online Marketing by : Brian Sheehan

Download or read book Basics Marketing 02: Online Marketing written by Brian Sheehan and published by AVA Publishing. This book was released on 2010-11-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.

JUDICIOUS ADVERTISING

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis JUDICIOUS ADVERTISING by :

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1918 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Transformations in the Era of Digitalization

Author : Mezghani, Karim
Publisher : IGI Global
ISBN 13 : 1522572635
Total Pages : 360 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Business Transformations in the Era of Digitalization by : Mezghani, Karim

Download or read book Business Transformations in the Era of Digitalization written by Mezghani, Karim and published by IGI Global. This book was released on 2019-01-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.