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Introduction To Behavioral Science For Business
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Book Synopsis THE BEHAVIOUR BUSINESS by : Richard Chataway
Download or read book THE BEHAVIOUR BUSINESS written by Richard Chataway and published by Harriman House Limited. This book was released on 2020-02-18 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most successful stop-smoking mobile app. Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to: • powerfully attract and retain customers • fuel true and lasting innovation • stand apart in the new world of increasing automation and artificial intelligence • change workplaces and maintain happy and productive employees and teams • and a lot more! It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
Book Synopsis Introduction to Behavioral Science in Medicine by : F.R. Hine
Download or read book Introduction to Behavioral Science in Medicine written by F.R. Hine and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the product of many years' experience teaching behavioral science in a way that demonstrates its relevance to clinical medicine. We have been guided by the reactions and evaluations of many first-year medical students. The result is a conceptual framework different from those that we and others had tried before. Because the clinical relevance of knowledge about human behavior is less apparent to many first-year students than that of the other traditional pre clinical courses, books and courses organized as brief introductions to psychology, sociology, and behavioral neurology have often been poorly received. Various medical schools and texts have explored ways to overcome this difficulty. One text organizes the presentation around very practical problems which are of unmistakable interest to the future physician: the therapeutic relationship, death and dying, sexuality, and pain, to give a few examples. Another emphasizes stages of development, periods of the human life cycle, as its organizing principle. Both of these approaches have merit and have been used successfully in various schools. They seem to us, however, to have a potentially serious shortcoming. They focus student attention too much on the more immediately intriguing issues of specific clinical problems or on the more easily recognized age specific behavioral issues. In the limited time available, the teaching of general principles of human behavioral functioning may then be neglected.
Book Synopsis Behavioral Insights by : Michael Hallsworth
Download or read book Behavioral Insights written by Michael Hallsworth and published by MIT Press. This book was released on 2020-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.
Book Synopsis Building Behavioral Science in an Organization by : Zarak Khan
Download or read book Building Behavioral Science in an Organization written by Zarak Khan and published by Action Design Press. This book was released on 2021-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science functions within an organization. This book draws on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas to provide practical guidance on building a behavioral science function that has a meaningful impact for your organization.
Book Synopsis Applied Behavior Science in Organizations by : Ramona A. Houmanfar
Download or read book Applied Behavior Science in Organizations written by Ramona A. Houmanfar and published by Routledge. This book was released on 2021-09-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Behavior Science in Organizations provides a compelling overview of the history of Organizational Behavior Management (OBM) and the opportunity it presents for designing and managing positive work environments that can in turn have a positive impact on society. The book brings together leading experts from industry and research settings to provide an overview of the historical approaches in Organizational Behavior Management. It begins with an introduction to recognized practices in OBM and the applications of fundamental principles of behavior analysis to a variety of performance problems in organizational settings. The book then highlights how organizational practices and consumers’ behavior combine in a complex confluence to meet an organization’s goals and satisfy consumer appetites, whilst often unintentionally affecting the wellbeing of organizational members. It argues that the science of behavior has a responsibility to contribute to the safety, health and wellbeing of organizational members, consumers of organizational products, and beyond. Finally, the book recognizes the essential role of organizations in initiating, shaping, and sustaining the development of more nurturing and reinforcing work environments, through discussion of the need for innovation while adapting and responding to growing social upheaval, technological advances, and environmental concerns, alongside crises in the global economy, health, education, and environment. Showcasing emerging work by internationally recognized scholars on the application of behavior science in organizations, the book will be an essential read for all students and professionals of Organizational Behavior Management, as well as those interested in using organizational applications to create new models of management.
Book Synopsis Introduction to Behavioral Science for Business by : Blair John Kolasa
Download or read book Introduction to Behavioral Science for Business written by Blair John Kolasa and published by John Wiley & Sons. This book was released on 1969 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Becoming a Behavioral Science Researcher by : Rex B. Kline
Download or read book Becoming a Behavioral Science Researcher written by Rex B. Kline and published by Guilford Press. This book was released on 2008-08-21 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been replaced by Becoming a Behavioral Science Researcher, Second Edition, ISBN 978-1-4625-3879-9.
Book Synopsis What Your Customer Wants and Can't Tell You by : Melina Palmer
Download or read book What Your Customer Wants and Can't Tell You written by Melina Palmer and published by Mango Media Inc.. This book was released on 2021-05-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Download or read book Behavioral Science in Medicine written by and published by Lippincott Williams & Wilkins. This book was released on 2012-03-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Science in Medicine introduces medical students to the science of human behavior. Organized to mirror the behavioral science/psychiatry course taught in the first two years, this text effectively teaches the major concepts of this complex subject and prepares students for board exams. The Second Edition is appropriate for courses in Behavioral Science alone but also for courses that merge Behavioral Science and Neuroscience. The increased depth of coverage of psychiatric illness, substance abuse, and pediatric psychiatry, also makes the Second Edition appropriate for use in Clinical Psychiatry courses in the third and fourth year.
Book Synopsis Improving Life at Work by : J. Richard Hackman
Download or read book Improving Life at Work written by J. Richard Hackman and published by . This book was released on 1977 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on management approaches to quality of working life in industrial enterprises in the USA - contains definitions of job satisfaction, and covers occupational psychology and occupational sociology in career development, Motivation and job enrichment through the redesign of business organization, the impact thereof on absenteeism, the choice of wage payment systems, intergroup relations, personnel management and supervisory roles, government policy on interest group activities, etc. Bibliography pp. 459 to 477 and references.
Book Synopsis The Behavioral and Social Sciences by : National Research Council
Download or read book The Behavioral and Social Sciences written by National Research Council and published by National Academies Press. This book was released on 1988-02-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the scientific frontiers and leading edges of research across the fields of anthropology, economics, political science, psychology, sociology, history, business, education, geography, law, and psychiatry, as well as the newer, more specialized areas of artificial intelligence, child development, cognitive science, communications, demography, linguistics, and management and decision science. It includes recommendations concerning new resources, facilities, and programs that may be needed over the next several years to ensure rapid progress and provide a high level of returns to basic research.
Download or read book Start at the End written by Matt Wallaert and published by Penguin. This book was released on 2019-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Book Synopsis Evidence-Based Policy by : Nancy Cartwright
Download or read book Evidence-Based Policy written by Nancy Cartwright and published by Oxford University Press. This book was released on 2012-09-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty or so years, it has become standard to require policy makers to base their recommendations on evidence. That is now uncontroversial to the point of triviality--of course, policy should be based on the facts. But are the methods that policy makers rely on to gather and analyze evidence the right ones? In Evidence-Based Policy, Nancy Cartwright, an eminent scholar, and Jeremy Hardie, who has had a long and successful career in both business and the economy, explain that the dominant methods which are in use now--broadly speaking, methods that imitate standard practices in medicine like randomized control trials--do not work. They fail, Cartwright and Hardie contend, because they do not enhance our ability to predict if policies will be effective. The prevailing methods fall short not just because social science, which operates within the domain of real-world politics and deals with people, differs so much from the natural science milieu of the lab. Rather, there are principled reasons why the advice for crafting and implementing policy now on offer will lead to bad results. Current guides in use tend to rank scientific methods according to the degree of trustworthiness of the evidence they produce. That is valuable in certain respects, but such approaches offer little advice about how to think about putting such evidence to use. Evidence-Based Policy focuses on showing policymakers how to effectively use evidence, explaining what types of information are most necessary for making reliable policy, and offers lessons on how to organize that information.
Book Synopsis Science And Human Behavior by : B.F Skinner
Download or read book Science And Human Behavior written by B.F Skinner and published by Simon and Schuster. This book was released on 2012-12-18 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics
Book Synopsis Introduction to Behavioral Research on the Internet by : Michael H. Birnbaum
Download or read book Introduction to Behavioral Research on the Internet written by Michael H. Birnbaum and published by . This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title on accompanying CD-ROM: Behavioral research on the Internet.
Book Synopsis Norms in the Wild by : Cristina Bicchieri
Download or read book Norms in the Wild written by Cristina Bicchieri and published by Oxford University Press. This book was released on 2017 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.
Book Synopsis Statistical Power Analysis for the Behavioral Sciences by : Jacob Cohen
Download or read book Statistical Power Analysis for the Behavioral Sciences written by Jacob Cohen and published by Routledge. This book was released on 2013-05-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Power Analysis is a nontechnical guide to power analysis in research planning that provides users of applied statistics with the tools they need for more effective analysis. The Second Edition includes: * a chapter covering power analysis in set correlation and multivariate methods; * a chapter considering effect size, psychometric reliability, and the efficacy of "qualifying" dependent variables and; * expanded power and sample size tables for multiple regression/correlation.
