International Marketing. Theory of capturing Japans market

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Publisher : GRIN Verlag
ISBN 13 : 3656595488
Total Pages : 36 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis International Marketing. Theory of capturing Japans market by : Patrick Niedenführ

Download or read book International Marketing. Theory of capturing Japans market written by Patrick Niedenführ and published by GRIN Verlag. This book was released on 2014-02-17 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.

Marketing in Japan

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Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Japan by :

Download or read book Marketing in Japan written by and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Japanese Global Strategy

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Author :
Publisher : Springer
ISBN 13 : 1137497386
Total Pages : 184 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Japanese Global Strategy by : Katsuo Yamazaki

Download or read book Japanese Global Strategy written by Katsuo Yamazaki and published by Springer. This book was released on 2018-12-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

International Marketing

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Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis International Marketing by : Gunter A. Pauli

Download or read book International Marketing written by Gunter A. Pauli and published by . This book was released on 1983 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1135275475
Total Pages : 737 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis International Marketing by : Sak Onkvisit

Download or read book International Marketing written by Sak Onkvisit and published by Routledge. This book was released on 2009-05-07 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

Marketing in Japan

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Author :
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing in Japan by : Ian Melville

Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Marketing Theory

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Publisher : SAGE
ISBN 13 : 1446243974
Total Pages : 450 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Theory by : Michael J Baker

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Marketing Japanese Style

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing Japanese Style by : Paul Herbig

Download or read book Marketing Japanese Style written by Paul Herbig and published by Praeger. This book was released on 1995 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.

Global Business Strategy

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Publisher : Springer
ISBN 13 : 4431554688
Total Pages : 265 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis Global Business Strategy by : Kazuyuki Motohashi

Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Emerging Issues in Global Marketing

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Publisher : Springer
ISBN 13 : 3319741292
Total Pages : 387 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Emerging Issues in Global Marketing by : James Agarwal

Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Leveraging Japan

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Author :
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Leveraging Japan by : George Fields

Download or read book Leveraging Japan written by George Fields and published by Jossey-Bass. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Marketing Strategies And Distribution Channels For Foreign Companies In Japan

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Author :
Publisher : Routledge
ISBN 13 : 0429714149
Total Pages : 268 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Marketing Strategies And Distribution Channels For Foreign Companies In Japan by : Erich Batzer

Download or read book Marketing Strategies And Distribution Channels For Foreign Companies In Japan written by Erich Batzer and published by Routledge. This book was released on 2019-03-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

The Japanese Market

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Publisher :
ISBN 13 : 9781863425124
Total Pages : 23 pages
Book Rating : 4.4/5 (251 download)

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Book Synopsis The Japanese Market by : David McHardy Reid

Download or read book The Japanese Market written by David McHardy Reid and published by . This book was released on 1996 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing in Japan

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis International Marketing in Japan by : Herbert Glazer

Download or read book International Marketing in Japan written by Herbert Glazer and published by . This book was released on 1970 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Japan

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Author :
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (52 download)

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Book Synopsis Marketing in Japan by : Robert J. Ballon

Download or read book Marketing in Japan written by Robert J. Ballon and published by . This book was released on 1971 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1134386362
Total Pages : 619 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis International Marketing by : John Shaw

Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Marketing in Japan

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing in Japan by : Michael Y. Yoshino

Download or read book Marketing in Japan written by Michael Y. Yoshino and published by Greenwood. This book was released on 1975 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: